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Tesla Model X wins ‘Golden Steering Wheel’ award for best SUV
Tesla’s Model X has been awarded the Golden Steering Wheel in the ‘Best SUV’ category. The prestigious award first put together in 1978 and run by German publication Auto Bild, recognizes the best new cars introduced each year.
Readers of Auto Bild from over 20 countries across Europe and its sister publications elevated the Tesla Model X to the top spot for its ‘futuristic cabin’ and unique Falcon Wing doors, beating out the Jaguar F-Pace and new Skoda Kodiaq.
“The electric SUV rewrites the rulebook in every way, with a futuristic cabin, clever ‘Falcon Wing’ doors and, most importantly, the astonishing electric powertrain capable of powering it from 0-62mph in a mere 3.2 seconds in P100D form. Despite this, it still manages to seat six and tow up to 2.3 tonnes.
While the small crossover sector is relatively new, the more traditional large SUV market is still thriving. Innovative upstarts Tesla managed to secure the overall gong for its new Model X, beating out the Jaguar F-Pace and new Skoda Kodiaq.”, writes AutoExpress sister publication to Auto Bild.
Tesla was quick to update its blog with news of the new crowning.
“Today, we are truly honored to announce that Model X has been awarded the Golden Steering Wheel (Das Goldene Lenkrad), one of the most prestigious automotive awards in the world. Candidates for this award are nominated by hundreds of thousands across Europe for excellence across six categories. The Golden Steering Wheel jury, composed of professional race car drivers, accomplished technicians, editors, designers, and digital and connectivity experts, then spent three days judging Model X.”
Though the Model X was plagued with early production over the complexity of electronically dual-hinged Falcon Wing doors and self-presenting front doors, Tesla has been able to address the majority of the issues through a series of Model X specific software updates.
As outlined by Tesla, below is a list of how the company was able to catapult the Model X into its award-winning position in just a short six months.
Falcon Wing Doors
- 2x improvement in door sensor object detection
- 25% improvement in opening/closing speed
- Dynamic profile adjustment to indoor mode when roof sensor detects a low ceiling
- 83% reduction in customer-reported issues with door opening/closing
Powered front doors and remote keyless entry
- Refined keyfob detection for smart automatic front door behavior as you approach, enter, or leave the car
- 8x improvement in keyfob battery life; automated alert from the car if the battery gets low
- Several improvements to power front door movement and latching system, leading to 51% reduction in door issues and improved performance on hills
- Wind noise customer-reported issues reduced by 22% with a combination of hardware modifications and fit/finish improvements
Interior Temperature Management
- Introduced Cabin Overheat Protection by managing the maximum interior temperature of Model X through software
- Improved HVAC performance by increasing maximum fan speed with an over-the-air software update
Second row seats
- Multiple over-the-air updates have enhanced seat motion, obstacle detection, pitch calibration, and usability
- Software enhancements have added intelligent behaviors between seats, adjusting spacing differently, for example, depending on which rows are occupied
Infotainment System
- Touchscreen and Bluetooth connectivity improvements via over-the-air software update
- Largest user interface overhaul since the launch of Model S in over-the-air Software 8.0 rollout
Tesla has expanded its branded ‘For Business’ Supercharger program that it launched last year, as yet another company is using the platform to attract EV owners to its business and utilize a unique advertising opportunity.
Francis Energy of Oklahoma is launching four Superchargers in Norman, where the University of Oklahoma is located. The Superchargers, which are fitted with branding for Francis Energy, will officially open tomorrow.
It will not be the final Supercharger location that Francis Energy plans to open, the company confirmed to EVWire.
Back in early September, Tesla launched the new “Supercharger for Business” program in an effort to give businesses the ability to offer EV charging at custom rates. It would give their businesses visibility and would also cater to employees or customers.
“Purchase and install Superchargers at your business,” Tesla wrote on a page on its website for the new program. “Superchargers are compatible with all electric vehicles, bringing EV drivers to your business by offering convenient, reliable charging.”
The first site opened in Land O’ Lakes, Florida, which is Northeast of Tampa, as a company called Suncoast launched the Superchargers for local EV owners.
Tesla launches its new branded Supercharger for Business with first active station
The program also does a great job at expanding infrastructure for EV owners, which is something that needs to be done to encourage more people to purchase Teslas and other electric cars.
Francis Energy operates at least 14 EV charging locations in Oklahoma, spanning from Durant to Oklahoma City and nearly everywhere in between. Filings from the company, listed by Supercharge.info, show the company’s plans to convert some of them to Tesla Superchargers, potentially utilizing the new Supercharger for Business program to advertise.
Moving forward, more companies will likely utilize Tesla’s Supercharger for Business program as it presents major advantages in a variety of ways, especially with advertising and creating a place for EV drivers to gain range in their cars.
Tesla Cybercab is perhaps the most highly-anticipated project that the company plans to roll out this year, and as it is undergoing its testing phase in pre-production currently, there are some things to work through with it.
Over the weekend, an image of the Cybercab being loaded onto a tow truck started circulating on the internet, and people began to speculate as to what the issue could be.
Hmmmmmm… https://t.co/L5hWcOXQkb pic.twitter.com/OJBDyHNTMj
— TESLARATI (@Teslarati) January 11, 2026
The Cybercab can clearly be seen with a Police Officer and perhaps the tow truck driver by its side, being loaded onto, or even potentially unloaded from, the truck.
However, it seems unlikely it was being offloaded, as its operation would get it to this point for testing to begin with.
It appears, at first glance, that it needs assistance getting back to wherever it came from; likely Gigafactory Texas or potentially a Bay Area facility.
The Cybercab was also spotted in Buffalo, New York, last week, potentially undergoing cold-weather testing, but it doesn’t appear that’s where this incident took place.
It is important to remember that the Cybercab is currently undergoing some rigorous testing scenarios, which include range tests and routine public road operation. These things help Tesla assess any potential issue the vehicle could run into after it starts routine production and heads to customers, or for the Robotaxi platform operation.
This is not a one-off issue, either. Tesla had some instances with the Semi where it was seen broken down on the side of a highway three years ago. The all-electric Semi has gone on to be successful in its early pilot program, as companies like Frito-Lay and PepsiCo. have had very positive remarks.
The Cybercab’s future is bright, and it is important to note that no vehicle model has ever gone its full life without a breakdown. It happens, it’s a car.
Nevertheless, it is important to note that there has been no official word on what happened with this particular Cybercab unit, but it is crucial to remember that this is the pre-production testing phase, and these things are more constructive than anything.
Tesla analyst Andrew Percoco of Morgan Stanley teased the company’s dominance in its self-driving initiative, stating that its lead over competitors is “not even close.”
Percoco recently overtook coverage of Tesla stock from Adam Jonas, who had covered the company at Morgan Stanley for years. Percoco is handling Tesla now that Jonas is covering embodied AI stocks and no longer automotive.
His first move after grabbing coverage was to adjust the price target from $410 to $425, as well as the rating from ‘Overweight’ to ‘Equal Weight.’
Percoco’s new note regarding Tesla highlights the company’s extensive lead in self-driving and autonomy projects, something that it has plenty of competition in, but has established its prowess over the past few years.
He writes:
“It’s not even close. Tesla continues to lead in autonomous driving, even as Nvidia rolls out new technology aimed at helping other automakers build driverless systems.”
Percoco’s main point regarding Tesla’s advantage is the company’s ability to collect large amounts of training data through its massive fleet, as millions of cars are driving throughout the world and gathering millions of miles of vehicle behavior on the road.
This is the main point that Percoco makes regarding Tesla’s lead in the entire autonomy sector: data is King, and Tesla has the most of it.
One big story that has hit the news over the past week is that of NVIDIA and its own self-driving suite, called Alpamayo. NVIDIA launched this open-source AI program last week, but it differs from Tesla’s in a significant fashion, especially from a hardware perspective, as it plans to use a combination of LiDAR, Radar, and Vision (Cameras) to operate.
Percoco said that NVIDIA’s announcement does not impact Morgan Stanley’s long-term opinions on Tesla and its strength or prowess in self-driving.
NVIDIA CEO Jensen Huang commends Tesla’s Elon Musk for early belief
And, for what it’s worth, NVIDIA CEO Jensen Huang even said some remarkable things about Tesla following the launch of Alpamayo:
“I think the Tesla stack is the most advanced autonomous vehicle stack in the world. I’m fairly certain they were already using end-to-end AI. Whether their AI did reasoning or not is somewhat secondary to that first part.”
Percoco reiterated both the $425 price target and the ‘Equal Weight’ rating on Tesla shares.
Tesla expands its branded ‘For Business’ Superchargers
Tesla Cybercab ‘breakdown’ image likely is not what it seems
