

News
Tesla Model Y and Model 3 shine in South Korea during 2024
Tesla bucked the trend in South Korea’s vehicle import market by selling 29,750 vehicles over the course of 2024. These results highlight Tesla’s strong performance in the domestic South Korean auto market, which came despite the headwinds experienced by the country’s overall auto segment last year.
Why It Matters:
- While Tesla enjoyed strong sales, the broader imported car market in South Korea experienced an overall downturn in 2024.
- Excluding Tesla’s figures, imported car sales in 2024 fell by 11.9% compared to 2023.
- With Tesla’s 2024 sales in the mix, the overall decline in South Korea’s import market is just 2.9%.
The Details:
- Imported Car Sales: The Korea Automobile Importers & Distributors Association reported that total imported car sales for 2024 stood at 263,288 units, down 2.9% from 2023’s 271,034 units.
- Tesla’s Dominance: Tesla secured its position as one of the top-selling brands in South Korea with 29,750 vehicles sold in 2024. It ranked third behind BMW (73,754 units) and Mercedes-Benz (66,400 units).
- Model Y and Model 3 shines: The Tesla Model Y became the best-selling import model in South Korea with 18,717 units sold in 2024. The Model 3 also performed well as the country’s fifth best-selling import with 10,502 units sold.
- Economic Context: The decline in South Korea’s auto market is attributed to decreased consumer sentiment, influenced by economic conditions like high interest rates and stagnant real wages, as noted in a report from FN News.
What they’re saying:
- As per an official from the Korea Automobile Mobility Industry Association, “Consumer sentiment has been dampened by stagnant real wages due to continued high prices and high interest rates and the prolonged economic slump.”
- Vice Chairman Jeong Yoon-young of the Korea Automobile Importers & Distributors Association also stated “Imported car sales decreased year-on-year due to slowing demand caused by a decrease in consumer sentiment and shortages in some brands.”


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News
Tesla retires yoke steering wheel in base Model S and X
Tesla’s controversial steering yoke is now exclusive to the Model S and Model X Plaid.

Tesla has closed a chapter in the saga of the Model S and Model X’s controversial steering yoke. Following the announcement of the new iterations of the flagship vehicles, Tesla promptly removed the steering option for the vehicles’ base variants.
This means that if drivers wish to experience the Model S or Model X with a yoke, they would have to go Plaid.
The new Model S and Model X
The refresh of the Model S and Model X were quite minor, with the two vehicles featuring a new front camera, a new color, and a handful of other small changes like new exterior styling for the Model S Plaid. Tesla also noted on its website that the two vehicles now have a much smoother and quieter ride.
The changes were quite polarizing, with some appreciating the subtle improvements made to the two flagship cars and others arguing that Tesla should have done more. Others, however, noted that the level of improvements implemented on the Model S and Model X would already be considered major refresh for a tech company like Apple.
No More Yoke Unless Plaid
When Tesla refreshed the Model S and Model X in 2021, the vehicles were released with a steering yoke as standard. The yoke was controversial, with critics stating that it was unsafe and fans stating that it made driving the Model S and Model X fun. Tesla later introduced a round steering wheel option for the Model S and Model X, which later became standard on the two flagship vehicles.
This remains true today, with the most recent versions of the Model S and Model X still being released with a round steering wheel as standard. Those who wish to experience the Model S and Model X Plaid as envisioned by the company and its CEO, Elon Musk, however, might find it a good idea to spend the extra $1,000 for the vehicles’ yoke steering wheel.
Elon Musk
Tesla blacklisted by Swedish pension fund AP7 as it sells entire stake
A Swedish pension fund is offloading its Tesla holdings for good.

Tesla shares have been blacklisted by the Swedish pension fund AP7, who said earlier today that it has “verified violations of labor rights in the United States” by the automaker.
The fund ended up selling its entire stake, which was worth around $1.36 billion when it liquidated its holdings in late May. Reuters first reported on AP7’s move.
Other pension and retirement funds have relinquished some of their Tesla holdings due to CEO Elon Musk’s involvement in politics, among other reasons, and although the company’s stock has been a great contributor to growth for many funds over the past decade, these managers are not willing to see past the CEO’s right to free speech.
However, AP7 says the move is related not to Musk’s involvement in government nor his political stances. Instead, the fund said it verified several labor rights violations in the U.S.:
“AP7 has decided to blacklist Tesla due to verified violations of labor rights in the United States. Despite several years of dialogue with Tesla, including shareholder proposals in collaboration with other investors, the company has not taken sufficient measures to address the issues.”
Tesla made up about 1 percent of the AP7 Equity Fund, according to a spokesperson. This equated to roughly 13 billion crowns, but the fund’s total assets were about 1,181 billion crowns at the end of May when the Tesla stake was sold off.
Tesla has had its share of labor lawsuits over the past few years, just as any large company deals with at some point or another. There have been claims of restrictions against labor union supporters, including one that Tesla was favored by judges, as they did not want pro-union clothing in the factory. Tesla argued that loose-fitting clothing presented a safety hazard, and the courts agreed.

(Photo: Tesla)
There have also been claims of racism at the Fremont Factory by a former elevator contractor named Owen Diaz. He was awarded a substantial sum of $137m. However, U.S. District Judge William Orrick ruled the $137 million award was excessive, reducing it to $15 million. Diaz rejected this sum.
Another jury awarded Diaz $3.2 million. Diaz’s legal team said this payout was inadequate. He and Tesla ultimately settled for an undisclosed amount.
AP7 did not list any of the current labor violations that it cited as its reason for
News
Tesla launches new Model S and Model X, and the changes are slim
Tesla’s newest versions of its flagship vehicles have arrived with some slim changes.

Tesla has officially launched the newest versions of its flagship Model S and Model X vehicles, but the changes are pretty slim, which is something we expected when a couple cars were spotted during public testing recently.
The new “refreshed” Model S and Model X were spotted recently by The Kilowatts, and the changes appeared to be a new front camera, a new color, and only a handful of other changes.
Tesla officially announced the launch of the Model S and Model X on Thursday night, and here’s what it listed as the changes to the two vehicles:
Model S & X are now even better – launching today in the US 🇺🇸
Highlights:
– Frost Blue paint color
– Up to 410 miles of range (Model S Long Range – our longest range Tesla yet)
– Even quieter inside: less wind + road noise & more effective Active Noise Cancellation
– New… pic.twitter.com/i4PcEklOWj
— Tesla (@Tesla) June 13, 2025
- Frost Blue paint color
- Up to 410 miles of range (Model S Long Range – our longest range Tesla yet)
- Even quieter inside: less wind + road noise & more effective Active Noise Cancellation
- New wheel designs & improved aerodynamics = more range
- Front fascia camera for better visibility
- Dynamic ambient lighting that brings unique animations along the dash & doors upon entry
- An even smoother ride thanks to new bushings & suspension design
- Adaptive driving beams
- New exterior styling for Model S Plaid, optimized for high-speed stability
- More space for 3rd row occupants & cargo (Model X)
We expected most of these changes, especially the new Frost Blue paint color, as it was spotted by The Kilowatts in its initial coverage of the cars being spotted a few weeks back. Here’s what it looks like officially:
Some of the changes are familiar from the Model Y Refresh, which featured the quieter interior through acoustic-lined glass, a front fascia camera, new bushings, and suspension improvements for a smoother ride.
However, Tesla did refine the Model S Plaid’s exterior for “optimized high-speed stability.” You can see the difference between the two below:
The front-end air diffusers are much deeper, and the front end is more boxy than the previous iteration of the Plaid Model S.
Here are some more images of the Model S that Tesla released in a teaser video:
- Credit: Tesla
Tesla sells such a low volume of the Model S and Model X that it was probably less than likely that the company would put endless manpower and effort into completely redesigning it. CEO Elon Musk said a few years ago that the two cars would only stay in production for “sentimental reasons.”
While they are very special to the Tesla family, they are not incredibly important to the mission of the company.
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