Tesla has initiated a round of price cuts for its best-selling car, the Model Y crossover, in Germany and Sweden. The price cuts were implemented about a week after a series of similar adjustments were rolled out for the Model 3 and Model Y in China.
With the price adjustments in place, the Model Y Long Range Dual Motor All Wheel Drive (AWD) in Germany will start at a price of 49,990 euros ($54,340), a reduction of 5,000 euros from its previous price. The Model Y Performance, on the other hand, will start at 55,990 euros ($60,916), a price reduction of 5,000 euros. The base Model Y Rear Wheel Drive (RWD) will start at 42,990 ($46,772) euros, a 1,900-euro reduction from its previous cost.
Tesla’s price cuts for the Model Y in Germany may be part of the company’s efforts to remain competitive in the country. As noted in a Reuters report, Germany’s EV subsidy program ended last month despite initially being expected to last until the end of 2024. This has made the country’s electric vehicle sector more competitive, and it is expected to bring some challenges to domestic carmakers who are already finding it difficult to compete with Chinese EV brands and Tesla.
$TSLA ??
NEWS: Tesla slashed Model Y vehicle prices by up to €5.000 in Germany.
Model Y RWD : 42.990€
(from: 44.890€ / -1.900€)
Model Y LR : 49.990€
(from: 54.990€ / -5.000€)
Model Y Pf : 55.990€
(from: 60.990€ / -5.000€) pic.twitter.com/ThNQCiPmlc— Tsla Chan (@Tslachan) January 17, 2024
Interestingly, Tesla Germany’s recent price adjustments for the Model Y were implemented after the company announced that it was suspending the production of the all-electric crossover at Giga Berlin from January 29 to February 11, 2024. As per the electric vehicle maker, the armed conflicts in the Red Sea are adversely affecting its supply chain.
“The armed conflicts in the Red Sea and the associated shifts in transport routes between Europe and Asia via the Cape of Good Hope are also having an impact on production in Gruenheide. The considerably longer transportation times are creating a gap in supply chains,” Tesla noted.
It’s not just Germany that has received a price reduction for the Tesla Model Y. As per a report from CarUp, Tesla Sweden also implemented a price reduction for the all-electric crossover. A look at the Model Y order page in Sweden shows that the vehicle saw price reductions of up to SEK 55,000 depending on the variant.
Following the price adjustment, the base Model Y RWD in Sweden now starts at SEK 534,170, a decrease of around SEK 50,000. The Model Y Long Range Dual Motor AWD, on the other hand, saw its price fall from SEK 669,000 to SEK 614,170, a reduction of approximately SEK 55,000. In a comment, Tesla Sweden noted that the Model Y’s price reduction was due in part to production efficiencies.
“In our quest to accelerate the world’s transition to sustainable energy, a key focus for us in 2024 is to enable Tesla to become more accessible to more and more people. Our goal is to achieve this by leveraging our innovative engineering and manufacturing processes, which make production more time- and cost-effective. By passing on the efficiency gains to our customers, we can make our product even more affordable. Model Y is now available from SEK 534,170,” Tesla noted.
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Tesla stock (NASDAQ: TSLA) closed at an all-time high on Tuesday, jumping over 3 percent during the day and finishing at $489.88.
The price beats the previous record close, which was $479.86.
Shares have had a crazy year, dipping more than 40 percent from the start of the year. The stock then started to recover once again around late April, when its price started to climb back up from the low $200 level.
This week, Tesla started to climb toward its highest levels ever, as it was revealed on Sunday that the company was testing driverless Robotaxis in Austin. The spike in value pushed the company’s valuation to $1.63 trillion.
Tesla Robotaxi goes driverless as Musk confirms Safety Monitor removal testing
It is the seventh-most valuable company on the market currently, trailing Nvidia, Apple, Alphabet (Google), Microsoft, Amazon, and Meta.
Shares closed up $14.57 today, up over 3 percent.
The stock has gone through a lot this year, as previously mentioned. Shares tumbled in Q1 due to CEO Elon Musk’s involvement with the Department of Government Efficiency (DOGE), which pulled his attention away from his companies and left a major overhang on their valuations.
However, things started to rebound halfway through the year, and as the government started to phase out the $7,500 tax credit, demand spiked as consumers tried to take advantage of it.
Q3 deliveries were the highest in company history, and Tesla responded to the loss of the tax credit with the launch of the Model 3 and Model Y Standard.
Additionally, analysts have announced high expectations this week for the company on Wall Street as Robotaxi continues to be the focus. With autonomy within Tesla’s sights, things are moving in the direction of Robotaxi being a major catalyst for growth on the Street in the coming year.
Elon Musk
Tesla needs to come through on this one Robotaxi metric, analyst says
“We think the key focus from here will be how fast Tesla can scale driverless operations (including if Tesla’s approach to software/hardware allows it to scale significantly faster than competitors, as the company has argued), and on profitability.”
Tesla needs to come through on this one Robotaxi metric, Mark Delaney of Goldman Sachs says.
Tesla is in the process of rolling out its Robotaxi platform to areas outside of Austin and the California Bay Area. It has plans to launch in five additional cities, including Houston, Dallas, Miami, Las Vegas, and Phoenix.
However, the company’s expansion is not what the focus needs to be, according to Delaney. It’s the speed of deployment.
The analyst said:
“We think the key focus from here will be how fast Tesla can scale driverless operations (including if Tesla’s approach to software/hardware allows it to scale significantly faster than competitors, as the company has argued), and on profitability.”
Profitability will come as the Robotaxi fleet expands. Making that money will be dependent on when Tesla can initiate rides in more areas, giving more customers access to the program.
There are some additional things that the company needs to make happen ahead of the major Robotaxi expansion, one of those things is launching driverless rides in Austin, the first city in which it launched the program.
This week, Tesla started testing driverless Robotaxi rides in Austin, as two different Model Y units were spotted with no occupants, a huge step in the company’s plans for the ride-sharing platform.
Tesla Robotaxi goes driverless as Musk confirms Safety Monitor removal testing
CEO Elon Musk has been hoping to remove Safety Monitors from Robotaxis in Austin for several months, first mentioning the plan to have them out by the end of 2025 in September. He confirmed on Sunday that Tesla had officially removed vehicle occupants and started testing truly unsupervised rides.
Although Safety Monitors in Austin have been sitting in the passenger’s seat, they have still had the ability to override things in case of an emergency. After all, the ultimate goal was safety and avoiding any accidents or injuries.
Goldman Sachs reiterated its ‘Neutral’ rating and its $400 price target. Delaney said, “Tesla is making progress with its autonomous technology,” and recent developments make it evident that this is true.
Investor's Corner
Tesla gets bold Robotaxi prediction from Wall Street firm
Last week, Andrew Percoco took over Tesla analysis for Morgan Stanley from Adam Jonas, who covered the stock for years. Percoco seems to be less optimistic and bullish on Tesla shares, while still being fair and balanced in his analysis.
Tesla (NASDAQ: TSLA) received a bold Robotaxi prediction from Morgan Stanley, which anticipates a dramatic increase in the size of the company’s autonomous ride-hailing suite in the coming years.
Last week, Andrew Percoco took over Tesla analysis for Morgan Stanley from Adam Jonas, who covered the stock for years. Percoco seems to be less optimistic and bullish on Tesla shares, while still being fair and balanced in his analysis.
Percoco dug into the Robotaxi fleet and its expansion in the coming years in his latest note, released on Tuesday. The firm expects Tesla to increase the Robotaxi fleet size to 1,000 vehicles in 2026. However, that’s small-scale compared to what they expect from Tesla in a decade.
Tesla expands Robotaxi app access once again, this time on a global scale
By 2035, Morgan Stanley believes there will be one million Robotaxis on the road across multiple cities, a major jump and a considerable fleet size. We assume this means the fleet of vehicles Tesla will operate internally, and not including passenger-owned vehicles that could be added through software updates.
He also listed three specific catalysts that investors should pay attention to, as these will represent the company being on track to achieve its Robotaxi dreams:
- Opening Robotaxi to the public without a Safety Monitor. Timing is unclear, but it appears that Tesla is getting closer by the day.
- Improvement in safety metrics without the Safety Monitor. Tesla’s ability to improve its safety metrics as it scales miles driven without the Safety Monitor is imperative as it looks to scale in new states and cities in 2026.
- Cybercab start of production, targeted for April 2026. Tesla’s Cybercab is a purpose-built vehicle (no steering wheel or pedals, only two seats) that is expected to be produced through its state-of-the-art unboxed manufacturing process, offering further cost reductions and thus accelerating adoption over time.
Robotaxi stands to be one of Tesla’s most significant revenue contributors, especially as the company plans to continue expanding its ride-hailing service across the world in the coming years.
Its current deployment strategy is controlled and conservative to avoid any drastic and potentially program-ruining incidents.
So far, the program, which is active in Austin and the California Bay Area, has been widely successful.
Tesla stock closes at all-time high on heels of Robotaxi progress
Tesla needs to come through on this one Robotaxi metric, analyst says
