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The Model Y represents a wiser Tesla and it should wake up the auto industry

[Credit: Miguel Massé/Twitter]

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It is now just a matter of time before Tesla unveils the next vehicle in its product roadmap — the Model Y. Aimed at the auto industry’s most lucrative segment today, the all-electric SUV and its potential success could definitively establish Tesla’s reputation as a successful carmaker. With this in mind, the Model Y’s 2019 release could be seen as a strategic move for Tesla, since the company is now at a point where it has matured enough to produce a vehicle of such magnitude and caliber as the all-electric SUV. 

A competitive segment

The compact SUV segment in the United States is an incredibly competitive market. In 2018 alone, auto sales tracking website CarSalesBase noted that the Toyota Rav4 — the reigning king of compact SUVs — sold 427,168 units in the United States. In second place was the Nissan Rogue with 412,110 vehicles sold, and in third place was the Honda CR-V, which sold 379,013 units during 2019. Each of these vehicles sold so well, their individual sales exceeded Tesla’s record-breaking 2018 sales of 245,240 electric cars, which included 145,846 Model 3.

That said, Tesla’s 2018 sales for the Model 3 were no joke. With more than 145,000 units sold over the year, the electric sedan ended 2018 as the US’ best-selling luxury vehicle, far outselling its closest competitor — the Lexus RX, which also happens to be an SUV. It should be noted that the Model 3 accomplished this feat despite the United States generally preferring SUVs and pickup trucks over passenger cars. With the Model Y, Tesla would be removing this handicap, as the company would be competing in the SUV segment with an all-electric SUV that is bred to dominate.

A graphic depicting the US’ top selling compact SUVs in 2018. (Credit: CarSalesBase.com)

From the Model 3 to the Model Y

The success of the Model 3 and the tribulations Tesla passed through during the vehicle’s ramp all contribute to help in the production of the Model Y. When Tesla started producing the Model 3, it was a carmaker whose experience was limited to the production of two relatively low-volume premium vehicles, and CEO Elon Musk was still prone to hyper-ambitious goals that border on the unrealistic. As Tesla went through the Model 3’s production challenges, and as the company hit its stride with the vehicle’s manufacturing, the electric car maker matured. This maturity became evident in Tesla’s Q2 2018 earnings call, when Elon Musk showed a notable amount of restraint and humility. Musk’s timelines since then have remained ambitious — though a lot more realistic — as shown in the company’s timetable for Gigafactory 3.

With a more mature Tesla and a more experienced Elon Musk leading the Model Y charge, the electric car maker could escape a considerable amount of the challenges it faced with the Model 3. Musk had expressed his optimism with Model Y production during the recently held fourth-quarter earnings call, when he noted that the vehicle would require much lower CAPEX than the electric sedan. Discussing the upcoming vehicle’s production further, Musk stated that the Model Y would likely see a seamless buildout, considering that it would likely be built in Gigafactory 1. This would be a notable advantage for the Model Y, considering that its battery packs would be made in the same site.

“Three-quarters of the Model Y is common with the Model 3, so it’s a much lower CAPEX per vehicle than Model 3, and the rest is also quite low. Model Y is, I think, 76% was when it got in common with the Model 3. And we’re most likely going to put Model Y production right next to — in fact, it’s part of our main Gigafactory in Nevada. So, it will just be right there. Batteries and powertrains will come out and go straight into the vehicle. So that also reduces our risk of execution and reduces the cost of having to transfer parts from California to Nevada. It’s not a for sure thing, but it’s quite likely, and it’s our default plan. I would expect Model Y will probably be — the thematic Model Y will be maybe 50% higher than Model 3, could be even double,” Musk said.

The Tesla Model Y as imagined by concept artists. (Credit: Reese Wilson, AutoExpress, Peisert Design and Miguel Masse)

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An impending disruption

The Model Y’s dominance will not be focused solely on the United States, either, considering that Tesla’s Gigafactory 3 in China is expected to manufacture the affordable versions of the all-electric SUV, which would be distributed to the Chinese market. Just like the United States, China is also a market that has a soft spot for SUVs. Such is the reason why the Tesla Model X — rather expensive vehicle that Musk describes as the “Fabergé egg of cars,” — is popular in China. With a lower-cost car like the Model Y in the market, Tesla’s potential in the Asian economic superpower would likely see a boost as well.

It could be said that much of Tesla’s challenges over the years were the result of its own hubris, as evidenced by the Model X’s overloaded tech and the Model 3 ramp’s over-reliance on automation. That said, there’s a good chance that Tesla would not make these same mistakes with the Model Y. With this in mind, it would be wise for veterans in the auto industry to take the upcoming vehicle seriously, and maybe come up with compelling electric cars of their own — not like seemingly converted vehicles like the Mercedes-Benz EQC either, but more like the Porsche Taycan, which was designed from the ground up as EV.  

Just as the Model S and Model X caused a disruption on the higher end of the auto market, so would the Model 3 and Model Y. Provided that Tesla manages to produce both vehicles at scale, and provided that the company can release lower-cost variants that can attract a broader audience, the Model Y and its sedan sibling could ultimately become the electric cars that cement the company’s place in the hyper-competitive auto industry.

Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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Elon Musk

Tesla and SpaceX merger talks hit a new stage, and one hurdle remains

Tesla and SpaceX merger talks are reportedly advancing, and a deal could arrive by December.

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Tesla and SpaceX are moving closer to a combination, with a deal announcement possible as soon as December, Bloomberg reported on Thursday, citing people familiar with the matter. The companies have also discussed a scenario in which the announcement slips into early 2027.

Boards and advisers on both sides are now working through the terms of the deal and the governance structure of the combined company, according to the report. One open item is how many SpaceX shares Tesla investors would receive. Bloomberg had previously reported that the two companies were aiming to announce a deal in the first half of next year and close it before the end of President Donald Trump’s term, so a December announcement would pull that schedule forward by months.

Tesla shares rose as much as 1.9% to $398.35 after the report, while SpaceX gained 0.6% to $140.63. SpaceX carries a market value of about $1.9 trillion following its June IPO, and Tesla is valued at about $1.55 trillion, which would make a combination the largest corporate deal on record. Neither company responded to requests for comment.

The talks became official on October 20, when Elon Musk said on SpaceX’s third quarter earnings call that both companies had formed special committees of independent directors to study a merger, as Teslarati reported. Musk said he could not take part because he is “a conflicted party” and called the process “an odd kabuki dance.” He also noted that Tesla would need approval from 50 percent of all outstanding shares, a bar the company missed in 2025 when a board declassification proposal won support from only 39.4 percent.

China remains the biggest structural problem. Bloomberg’s sources said the companies still need to work out how to isolate Tesla’s large and profitable manufacturing business in China from SpaceX’s U.S. government and defense contracts. JPMorgan analyst Rajat Gupta described those two factors last month as “key dynamics that are at odds with each other” for regulatory and shareholder approval. Musk has repeatedly said Tesla has no plans to separate its China business, a position he restated in August after ARK Invest predicted a merger announcement before the end of the year.

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Washington adds another layer. Democrats took control of Congress in this month’s midterms and have pledged to investigate Musk’s business and political activities, which could bring added scrutiny to a deal involving one of the Pentagon’s most important launch and satellite contractors.

The report also lands three weeks before Tesla’s December 3 annual meeting at Giga Texas. That ballot has only three items, led by the re-election of Musk, board chair Robyn Denholm and JB Straubel, and includes no merger proposal. Any deal announced in December would likely require a separate special meeting for Tesla shareholders to vote on it.

The two companies already share a growing list of projects, including the Terafab semiconductor plant in Texas. Tesla’s next generation Roadster, which uses cold gas thrusters built on SpaceX hardware, turned up on display at SpaceX headquarters last month and has become one of the clearest public examples of that overlap.

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Elon Musk

Nvidia’s board meets on Jensen Huang, and Elon Musk already has an answer

Elon Musk says it would be an honor to hire Jensen Huang amid Nvidia turmoil.

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Elon Musk says he would welcome Jensen Huang at one of his companies if Nvidia’s board decides to push out its longtime chief executive.

On Wednesday evening, the financial account ZeroHedge posted “Elon please hire Jensen” on X. Musk replied roughly two hours later: “That would be an honor.” Neither Huang nor Nvidia had responded publicly as of Wednesday night.

Musk’s reply came as Nvidia’s board met to decide Huang’s future. The Wall Street Journal reported that directors were preparing to oust him following reports of two extramarital relationships. One involves Alice Huang, a Singapore-based businesswoman whom U.S. intelligence officials reportedly believe was working for China’s Ministry of State Security. The New York Times separately reported a relationship with Kimberly Powell, Nvidia’s vice president of health care. Huang acknowledged being unfaithful in a memo to employees on Sunday but gave no details.


Under Nvidia’s bylaws, a majority of its 11 directors can remove the CEO with or without cause. Bloomberg reported that the board has been working with an outside firm on possible replacements and may name an interim chief, with CFO Colette Kress seen as the likely pick. Nvidia shares fell more than 8 percent in extended trading, according to CNBC, and the company is scheduled to report quarterly earnings on November 17.

Musk has more riding on Nvidia’s leadership than most tech executives. In August, he told investors on SpaceX’s first earnings call as a public company that it would build its AI infrastructure exclusively on Nvidia hardware, calling Vera Rubin “the best architecture.” SpaceX is also working with Nvidia on the compute payload for Starmind, its planned orbital AI constellation. In October, SpaceX said it had a binding commitment for a roughly $40 billion lease of Vera Rubin GPUs and related equipment, with the leases expected to begin in the first half of 2027.

The scale of that dependence is already enormous. On its Q3 call, SpaceX said it was bringing roughly 200,000 to 220,000 Nvidia GB300 GPUs online each month and expects 2.5 to 3 GW of nameplate compute by the end of the year. That buildout is now reaching new sites like the proposed $24 billion power plant and supercomputer campus at Starbase.

The relationship between the two executives also goes back nearly a decade. Huang has often told the story of personally delivering Nvidia’s first DGX-1 AI supercomputer to Musk in 2016, when no other customer wanted one. “Nobody wanted to be part of it, except for Elon,” Huang said on the Joe Rogan Experience last December.

Musk did not say what role Huang might fill, and his reply stops short of a formal offer. Huang co-founded Nvidia in 1993 and still owns about 3.6 percent of its stock, so any move to a Musk company would depend on whether, and how, he leaves the chipmaker he has run for more than three decades.

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Elon Musk

SpaceX’s Anthropic deal has a catch, and Elon Musk just addressed it

Elon Musk says SpaceX’s Anthropic compute deal cuts both ways after Chamath floats higher prices.

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Elon Musk pushed back on Sunday against the idea that SpaceX’s compute contract with Anthropic is a one way bet, after venture capitalist Chamath Palihapitiya argued the company could use a termination clause to charge the AI lab far more.

“It works both ways, of course. If compute becomes plentiful and cheap, SpaceX revenue will drop. No crying in the casino for either party,” Musk wrote on X Sunday evening, replying to a clip of Palihapitiya’s comments shared by AI commentator Rohan Paul.

On the All-In podcast released Sunday, Palihapitiya said either side can walk away from the agreement on 90 days’ notice. If data center supply tightens, he argued, SpaceX could exercise that option and bring the contract back at two to three times the current price, and Anthropic would have little choice but to accept. He called it “the kingmaking move,” according to BigGo Finance.

The clause itself is not new. SpaceX disclosed in its IPO filings in May that Anthropic would pay $1.25 billion per month for dedicated capacity at its Colossus clusters through May 2029, nearly $45 billion in total, with both companies able to terminate on 90 days’ notice, as Teslarati reported at the time. SpaceX’s later compute deals with Google and Reflection AI carry similar exit terms.

What has changed is the political backdrop. Palihapitiya’s thesis rests on incoming Democratic governors pulling tax incentives for data centers and slowing new construction. In Texas, Gov.-elect Gina Hinojosa campaigned on a moratorium on new data center approvals, and Deutsche Bank analysts warned last week that SpaceX’s Texas compute capacity could face delays. SpaceX and Tesla shares both fell after the midterm results.

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A slowdown would favor companies that already own capacity. SpaceX acquired xAI in February and has been renting data centers to outside AI labs before the space is needed for Grok. At the Baron Investment Conference on Friday, Musk said SpaceX was “getting 50 billion a year for 35 billion dollar investments” and that it can bring a data center online in eight or nine months, compared to two and a half years for competitors. He also said SpaceX is tracking toward an annualized revenue rate above $100 billion in December, with a “best guess” of $500 billion by December 2027.

Musk’s reply points to the other side of the clause. Anthropic has signed large compute agreements with Amazon, Google and Microsoft, and if that capacity comes online faster than new construction slows, the AI lab would have its own leverage to renegotiate or leave. Musk has called Anthropic “obviously currently the leader in AI,” and it remains one of SpaceX’s largest compute customers.

SpaceX shares rose more than 2 percent in overnight trading late Sunday after closing Friday at $134.27, according to Stocktwits.

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