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Tesla Model Y showcases new tech that could revolutionize cabin designs [Feature]
During the IAA Mobility Show this year in Germany, Dirac and Trèves showcased revolutionary technology using a Tesla Model Y. Trèves’ new Sonified technology paired with Dirac OPTEO tuning teased the future of the car cabin at the event in Munich.
The Tesla Model Y’s journey with Trèves’ Sonified technology starts with a unique exciter design. Audio exciters are audio processing tools that manipulate sounds through synthesizing harmonics/harmonic distortion, usually in the high-frequency range. The new design was so exciting, Mark Cooper— Trèves Sr. VP of Global Sales and Product Lines—joked with Teslarati that the company considered spelling everything with a capital “X” as in eXciter.
Cooper knew Trèves developed something special with its new eXciter. Ironically, exciters aren’t that exciting in the automotive audio realm—despite their names. It would take someone with experience to realize the potential of Trèves’ unique eXciter design. Enter Dirac.
Hendrik Herman, Dirac’s Vice President of Automotive, shared his first experience and initial shock with Trèves Sonified technology.
“And so at one point, you know, we met, and I had the chance to listen to one of the demo cars in an earlier revision. And I need to admit [I] was a bit biased because exciters, in essence, have been around for audio reproduction in the past. But they never excited anyone—to be honest—because the performance back in the days or by, let’s say, competitors out there—setups that we had seen over the last maybe five to 10 years—simply were not what you were looking for.
“So as I said, I was very biased first meeting with Mark and team about, you know, having exciters, and I was like, ‘Yeah, well, not the exciter story again.’ But then I was astonished and surprised [at] how well it was working. I mean, it was perfectly integrated. And it was a completely different experience,” Herman told us.
What is so different about the Trèves eXciter?
So what actually makes the Trèves eXciter revolutionary? Essentially, Trèves reimagined the design of an audio exciter—sort of like Tesla reimagined the idea of a car to develop its electric vehicles today—and started from the ground up.
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“The head of innovation was working with a friend on what [we could] do with these fabulous exciters but differently. And that’s what we’ve done: basically, rather than have the exciter stuck on a piece of hard trim that rattles, it’s inside the soft trim. And that’s where it’s easy to understand the difference: soft trim doesn’t rattle,” Cooper shared.
The difference between Trèves’s eXciter design and other companies’ designs appears to start from their perspectives. Typically, new eXciter designs would come from companies specializing in audio. They usually focused on replacing the loudspeaker with new audio exciters and placing them in the same places in cars.
Cooper explained that exciters would be placed on surfaces fixed onto car bodies with screws and pop rivets. Over time, the exciters would shake the surface, and the screws and pop rivets would come loose, resulting in a buzzing noise and terrible audio.
Trèves’s mother company, Trev, does not specialize in audio—hardware or software. It specializes in NVH and interior trim, providing a unique perspective to audio exciters. The Trèves eXciter is decoupled from the hard surfaces of a car’s body, effectively eliminating the buzzing noises and rattling caused by regular exciters. But it doesn’t end there. The redesigned eXciter also changes how sound is released, creating a new audio experience since loudspeakers were first placed in cars.
“So whether it’s been the Dirac guys or some of the other audio specialists when they’ve heard our cars, they said it sounds different from an out speaker. And that’s got people excited because loudspeakers have been in cars for like 50, 60 years. So we all know what they sound like,” stated Cooper.
What’s so exciting about the Trèves eXciter?
Better sound quality is not what makes the Trèves eXciter different—even though it does deliver better audio. What’s so exciting about the Trèves eXciter is how the sound travels out of it, creating a distinct sound experience and many possibilities for cabin car designs. Cooper summed the new eXciter’s unique capability the best.
“If you can imagine the loudspeaker, it’s [a] cone, and it creates like a column of air. And as the air moves, it makes the pressure in your ears. And that’s how the sound is transmitted, right. So you’ve got a column or a piston of air coming off the loudspeaker,” he said, guiding us through a mental experience of Trèves Sonified technology.
“What [Trèves does] is we have a plate of composite material, which is about the size of a hand, for example, in a headrest or under the seat. And as we move that whole surface together, the sound doesn’t come up in a piston; it sort of spills over the edge.
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“Okay, so the actual source of the sound is not easily identifiable. And that’s where the audio industry is saying, for emissivity, which is exactly what Hendrik was talking about at the beginning. This is great because it allows us to put the source of the sound closer to the ear without making it directional. And that’s what’s got everyone so excited right now,” explained Cooper.
Trèves Sonified technology allows designers to reimagine a vehicle’s cabin since traditional loudspeakers could only be placed in certain areas of a car. The Trèves eXciter can be placed in other cabin areas, creating numerous possibilities—especially for automakers seeking to create cabins with better entertainment features.
Trèves and Dirac plan to team up again on another Tesla vehicle for CES 2024 in Las Vegas.
The Teslarati team would appreciate hearing from you. If you have any tips, contact me at maria@teslarati.com or via X @Writer_01001101.
SpaceX stock did the opposite of what most of Wall Street expected this week, when the day designed to be its most dangerous turned into a rally, and the rally kept going.
Thursday marked the first major lockup expiration since SpaceX’s June IPO, making roughly 911.5 million insider held shares eligible to trade for the first time, more than doubling the company’s public float. Analysts and short sellers had spent weeks bracing for a flood of selling, especially after the stock fell 13 percent following its first earnings report as a public company on Tuesday. Instead, shares rose 6.1 percent Thursday to close at $114.92, and by Friday they were trading near $129, up more than another 12 percent on the day.
SpaceX shorts get warned by Musk ally, echoing Tesla’s early struggles
The setup made the outcome notable. Short interest had climbed to roughly 34 percent of the float heading into earnings, among the highest of any large cap stock, with about 95 percent of available shares to borrow already on loan. CEO Elon Musk warned short sellers twice in the weeks before the lockup, writing on X that “the survival probability of firms who maintain a significant short position in SpaceX over time is very low,” then following up on the morning of earnings with “I try to warn them, but they just double down.”
When the newly unlocked shares hit the market and the selloff never showed up, some of that short position appears to have started unwinding. TipRanks reported that options activity shifted toward bullish strategies like put selling and risk reversals following the rally, with roughly $600 million in options premium trading Thursday alone. Retail buyers also stepped in during the earnings dip, according to Vanda Research.
The fundamentals behind the stock have not changed much in a week. SpaceX’s revenue nearly doubled year over year to $7.8 billion, with Starlink subscribers doubling to 12 million and the company’s AI segment growing 247 percent. What spooked investors on Tuesday was the spending side. Capital expenditures jumped to more than $18 billion for the quarter, up from $2.8 billion a year earlier, with AI investment alone rising from $749 million to $15.8 billion. Wall Street remains split on whether that spending is building infrastructure SpaceX needs or outrunning what the business can currently support, a debate Teslarati has tracked since shares first came under pressure.
None of that resolves the bigger question hanging over the stock. Thursday’s release was only the first of nine staggered lockup tranches, with roughly $800 billion worth of additional shares scheduled to become eligible through October, and Musk’s own stake stays locked until next June. If this week is any indication, the market is treating that supply as something it can absorb rather than something to fear, at least for now.
News
The Boring Company’s newest Vegas Station has a permit quietly waiting behind it
Sahara Las Vegas opened a new Vegas Loop station, joining an exclusive two resort transit club.
Sahara Las Vegas opened a new Vegas Loop station Thursday, giving The Boring Company’s underground transit system its northernmost stop yet on the Strip. The station sits at Sahara’s Paradise Road entrance, on the southeast corner of Las Vegas Boulevard and Sahara Avenue, and connects riders to the Las Vegas Convention Center, other Strip resorts on the network and, eventually, Harry Reid International Airport.
The addition makes Sahara the second resort, after Fontainebleau opened its own station in January, to get a stop built at street level rather than tucked into the property itself. Sahara now joins Westgate as the only two Strip resorts offering both a Vegas Loop station and a stop on the Las Vegas Monorail, giving guests two separate ways to get around without leaving the property.
The Boring Company just doubled its tunneling power in Nashville
The bigger news buried in Thursday’s announcement is what comes next. Boring Company has already secured its first permit to tunnel north of Sahara Avenue, extending the network beyond where it currently ends, even though permits to push the Loop toward downtown Las Vegas still haven’t been granted. Crews are also working on a two mile dual tunnel line running from Westgate to a planned station at 4744 Paradise Road, just north of Tropicana Avenue, that Las Vegas Convention and Visitors Authority CEO Steve Hill has said the company hopes to open in time for November’s Las Vegas Grand Prix.
Ridership has grown alongside the buildout. The Loop moved roughly 82,000 passengers during CONEXPO in early March, a total the company highlighted on its own X account at the time, and the system has now carried more than 4 million passengers through 11 open stations since it began running in 2021. The airport connector tunnels, meant to give the Loop a direct link to Harry Reid, have slipped past their original first quarter target and remain under construction, with Boring Company director Mike Baier saying that a full opening is still a few months out.
For Sahara, the calculation is straightforward. Convention traffic drives a large share of Loop ridership, and a station at the property’s front door gives conventiongoers one more reason to book rooms on the Strip’s north end instead of closer to the convention center itself.
Elon Musk
Tesla’s mysterious Robovan makes a sneak peek with Optimus in Terafab video
Elon Musk shared a new Terafab video showing Optimus, Robovans, and a stunningly futuristic campus.
Elon Musk posted a new video of Terafab on X Thursday morning, and the most eye-catching details in it were not the building itself, but two products still awaiting production: Optimus and the Robovan.
The concept render, credited to SpaceX, shows Optimus robots working the grounds of the roughly 2.5-mile-long facility planned for the Gibbons Creek site in Grimes County, while a Robovan glides along an elevated roadway cutting through the building itself, sharing the frame with a Tesla Semi and a Cybercab.
Robovan is the boxy, driverless people and cargo mover Musk unveiled alongside Cybercab at Tesla’s “We, Robot” event in October 2024. He pitched it as a way to move up to 20 passengers at once, or handle freight instead, at a target cost he claimed could fall under a dollar a mile, with no steering wheel or pedals, the same layout as Cybercab. Nearly two years later, Robovan still has no confirmed production timeline and has not shown up in any factory footage, which makes Thursday’s render one of the only recent looks at the vehicle in any form.
Terafab Texas will be the largest and most valuable building on Earth by far.
And it will be stunningly beautiful. pic.twitter.com/4NweOqTL7y
— Elon Musk (@elonmusk) August 6, 2026
Optimus has moved further along. Tesla began converting Fremont’s old Model S and Model X assembly line into a Gen 3 Optimus production line earlier this year, and Musk visited the site on July 1 to mark the changeover. A second, larger Optimus plant is under construction at Giga Texas, targeting volume production in summer 2027 and eventual capacity of 10 million units a year. Tesla AI lead Ashok Elluswamy said this month the robot has “big shoes to fill” in replacing the S and X line, while Musk has repeatedly called Optimus the company’s biggest product of any kind, with a long-term price he has pegged between $20,000 and $30,000.
Check out the “Robovan” from @Tesla
📸: @Teslarati pic.twitter.com/D4es2i9NUe
— TESLARATI (@Teslarati) October 11, 2024
“Terafab Texas will be the largest and most valuable building on Earth by far,” Musk wrote alongside the clip. “And it will be stunningly beautiful.”
One quote post summed up the reaction: “Futuristic scene with RoboVan + Cybercab + Tesla Semi + Optimus.”
Beyond the vehicles, the architecture wrapped around them stands out too. The building’s facade is canted at sharp angles, with illuminated horizontal bands running through what appears to be a multi level interior visible from outside. Below the elevated roadway, pedestrians walk along a plaza next to a reflecting pool, and the skyline behind the campus is dotted with angular spires that read more like sculpture than infrastructure, a departure from the strictly utilitarian look of Gigafactory Texas or Starbase.
The timing tracks with what Terafab representative Riley Trennell told Grimes County residents on Wednesday, when he said renderings of the facility would be released “within days.” Musk’s post followed less than 24 hours later, and Texas Governor Greg Abbott’s office sent out its own release Thursday confirming the project. As Teslarati reported this morning, Terafab’s tax abatement agreements with Grimes County are now signed and active, and SpaceX has sent the county its first $10 million payment under that deal. The dollar figure tied to this phase of construction, per Reuters, is $16.8 billion, one of the first hard capital expenditure numbers attached to Terafab since Musk unveiled the joint Tesla-SpaceX-xAI venture in March.Reaction on X ranged from enthusiastic to skeptical. “God Bless Texas! Everything is bigger and better in Texas!” one reply read. Another was more measured: “Terafab in a decade…..”
Whether the finished building matches the render is a separate question from whether Musk wanted people talking about the render itself. Less than a day after posting, the video had already crossed 5.5 million views.
Elon Musk and SpaceX shrugs off the trading day Wall Street feared most
The Boring Company’s newest Vegas Station has a permit quietly waiting behind it
