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Tesla Model Y showcases new tech that could revolutionize cabin designs [Feature]
During the IAA Mobility Show this year in Germany, Dirac and Trèves showcased revolutionary technology using a Tesla Model Y. Trèves’ new Sonified technology paired with Dirac OPTEO tuning teased the future of the car cabin at the event in Munich.
The Tesla Model Y’s journey with Trèves’ Sonified technology starts with a unique exciter design. Audio exciters are audio processing tools that manipulate sounds through synthesizing harmonics/harmonic distortion, usually in the high-frequency range. The new design was so exciting, Mark Cooper— Trèves Sr. VP of Global Sales and Product Lines—joked with Teslarati that the company considered spelling everything with a capital “X” as in eXciter.
Cooper knew Trèves developed something special with its new eXciter. Ironically, exciters aren’t that exciting in the automotive audio realm—despite their names. It would take someone with experience to realize the potential of Trèves’ unique eXciter design. Enter Dirac.
Hendrik Herman, Dirac’s Vice President of Automotive, shared his first experience and initial shock with Trèves Sonified technology.
“And so at one point, you know, we met, and I had the chance to listen to one of the demo cars in an earlier revision. And I need to admit [I] was a bit biased because exciters, in essence, have been around for audio reproduction in the past. But they never excited anyone—to be honest—because the performance back in the days or by, let’s say, competitors out there—setups that we had seen over the last maybe five to 10 years—simply were not what you were looking for.
“So as I said, I was very biased first meeting with Mark and team about, you know, having exciters, and I was like, ‘Yeah, well, not the exciter story again.’ But then I was astonished and surprised [at] how well it was working. I mean, it was perfectly integrated. And it was a completely different experience,” Herman told us.
What is so different about the Trèves eXciter?
So what actually makes the Trèves eXciter revolutionary? Essentially, Trèves reimagined the design of an audio exciter—sort of like Tesla reimagined the idea of a car to develop its electric vehicles today—and started from the ground up.
“The head of innovation was working with a friend on what [we could] do with these fabulous exciters but differently. And that’s what we’ve done: basically, rather than have the exciter stuck on a piece of hard trim that rattles, it’s inside the soft trim. And that’s where it’s easy to understand the difference: soft trim doesn’t rattle,” Cooper shared.
The difference between Trèves’s eXciter design and other companies’ designs appears to start from their perspectives. Typically, new eXciter designs would come from companies specializing in audio. They usually focused on replacing the loudspeaker with new audio exciters and placing them in the same places in cars.
Cooper explained that exciters would be placed on surfaces fixed onto car bodies with screws and pop rivets. Over time, the exciters would shake the surface, and the screws and pop rivets would come loose, resulting in a buzzing noise and terrible audio.
Trèves’s mother company, Trev, does not specialize in audio—hardware or software. It specializes in NVH and interior trim, providing a unique perspective to audio exciters. The Trèves eXciter is decoupled from the hard surfaces of a car’s body, effectively eliminating the buzzing noises and rattling caused by regular exciters. But it doesn’t end there. The redesigned eXciter also changes how sound is released, creating a new audio experience since loudspeakers were first placed in cars.
“So whether it’s been the Dirac guys or some of the other audio specialists when they’ve heard our cars, they said it sounds different from an out speaker. And that’s got people excited because loudspeakers have been in cars for like 50, 60 years. So we all know what they sound like,” stated Cooper.
What’s so exciting about the Trèves eXciter?
Better sound quality is not what makes the Trèves eXciter different—even though it does deliver better audio. What’s so exciting about the Trèves eXciter is how the sound travels out of it, creating a distinct sound experience and many possibilities for cabin car designs. Cooper summed the new eXciter’s unique capability the best.
“If you can imagine the loudspeaker, it’s [a] cone, and it creates like a column of air. And as the air moves, it makes the pressure in your ears. And that’s how the sound is transmitted, right. So you’ve got a column or a piston of air coming off the loudspeaker,” he said, guiding us through a mental experience of Trèves Sonified technology.
“What [Trèves does] is we have a plate of composite material, which is about the size of a hand, for example, in a headrest or under the seat. And as we move that whole surface together, the sound doesn’t come up in a piston; it sort of spills over the edge.
“Okay, so the actual source of the sound is not easily identifiable. And that’s where the audio industry is saying, for emissivity, which is exactly what Hendrik was talking about at the beginning. This is great because it allows us to put the source of the sound closer to the ear without making it directional. And that’s what’s got everyone so excited right now,” explained Cooper.
Trèves Sonified technology allows designers to reimagine a vehicle’s cabin since traditional loudspeakers could only be placed in certain areas of a car. The Trèves eXciter can be placed in other cabin areas, creating numerous possibilities—especially for automakers seeking to create cabins with better entertainment features.
Trèves and Dirac plan to team up again on another Tesla vehicle for CES 2024 in Las Vegas.
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Tesla released what analysts believe the company will report in terms of deliveries and energy deployments for Q2, but the figures seem to confirm a long-standing theory on the company’s vehicle division.
For years, Tesla was just looked at as a car company. Now that it has established itself as a powerhouse in energy, AI, and tech as a whole, the company is now less hellbent on achieving quarterly growth, on a sequential basis, at least from a major standpoint.
Tesla topped out its annual deliveries in 2023 at 1.81 million, and in the two years since, the company has reported a decrease in deliveries for the entire 12-month term both times.
With Tesla delivering 358,023 cars in Q1, a 6.3 percent increase over Q1 2025, but falling short of Wall Street expectations at 365,000-370,000 units, the narrative around vehicle deliveries and their importance continued to change earlier this year. Some might say it is convenient, but others might say it is the typical evolution of a company that continues to change over time.
For Q2, Tesla’s delivery consensus estimates sit at 406,024 units, analysts believe. They were surveyed from Daiwa, DB, Wedbush, Cowen, Canaccord, Baird, Wolfe, BMP Paribas, Goldman Sachs, RBC, Evercore ISI, Barclays, Bank of America, Wells Fargo, Morgan Stanley, Truist, UBS, Jefferies, JPM, Needham & Co., HSBC, and William Blair.
Credit: Tesla
Tesla is also expected to report deployments of 13.8 GWh this quarter.
The change to Tesla’s overall narrative now leans less on vehicle deliveries and more on its other projects. Most notably, Tesla’s Robotaxi project has taken the priority over most of its other business ventures, and investors and the public are more concerned about the deployment of vehicles into the fleet, the operation of a driverless ride-hailing service, Cybercab production and operation, and expansion into new cities.
Tesla analyst realizes one big thing about the stock: deliveries are losing importance
This big narrative switch happened when Tesla indicated it was looking at making transportation a service by launching a ride-hailing service that will operate using Tesla’s Full Self-Driving suite. Once unsupervised operation begins, Robotaxi could be a new way for people to get around, all without a driver in their car.
Instead, they will rely on the billions of miles Tesla has accumulated from its real-world fleet.
It is important to note that Tesla remains significant in the automotive sector, and deliveries must continue as they have for years. Tesla still has a strong automotive business and needs to execute further on all facets to keep its investors happy.
Tesla launched the slightly larger Model Y L in China last year, and it became a hit in no time. The longer wheelbase, larger interior, and slightly more forgiving legroom area in the Model Y L became a sought-after possibility for U.S. buyers, who have been begging the company for a larger SUV.
Now, Tesla needs it more than ever, especially considering the Model X was discontinued alongside its Model S sibling earlier this year. It looks to be more likely than ever, and based on recent reports, it will fall in line with CEO Elon Musk’s prediction that it would arrive in the United States in late 2026.
Recent reports from Forbes and Not a Tesla App both have indicated Tesla plans to bring the Model Y L to the U.S. this year. The reports cite “credible sources,” and an analyst from AutoForecast Solutions named Sam Fiorani stated that the car would enter production later this year.
Fiorani said:
“China, Australia, and India are supplied by the factory in China, which will not supply vehicles to the U.S. Production of the Model Y L is expected to begin in the U.S. in September, which will lead to sales beginning before the end of 2026.”
Production would take place at Gigafactory Texas.
Additionally, a few Model Y L units have been spotted under wraps in the United States, giving more indication that Tesla plans to bring the vehicle to the U.S. When Tesla is close to launching a vehicle in the U.S., it is not uncommon to see these models with the exact car covers that you see below:
Looks like another Tesla Model Y L was spotted in the U.S.! pic.twitter.com/jhsdkcN5Go
— TESLARATI (@Teslarati) June 26, 2026
It makes sense, especially considering Musk hinted the Model Y L would make it to the U.S. in late 2026, but it was up in the air. The CEO said the advent of self-driving might not warrant a larger SUV coming to the U.S. market specifically.
The problem is, consumers do not want to hear that. They love Tesla’s tech, FSD, and other features, but they need more space for growing families. The Model X is gone, and the most anyone can fit in a Tesla right now is seven people in the seven-seat Model Y. That back row is truly only large enough to fit small children comfortably.
Tesla fans have requested a full-size SUV, and the company has made some hints that it could be in the plans.
The Model Y and Model Y L differ noticeably in size, with the Model Y L being a stretched, six-seat variant designed for great interior room. The Standard Model Y measures approximately 4,790mm in length, 1,982 mm in width with the mirrors folded, 1,624mm in height, and 2,890mm in wheel base.
In contrast, the Model Y L extends to be about 4,969–4,976mm long (roughly 179mm or 7 inches longer), stands 1,668mm tall (+44mm), and features a significantly longer 3,040 mm wheelbase (+150mm), while maintaining the same width.
This elongation primarily benefits rear passenger space and enables a 2+2+2 seating layout with captain’s chairs, though it slightly reduces maximum cargo capacity behind the rearmost seats and adds a bit of overall mass and turning radius. The result is a more spacious family hauler that still shares the core footprint and agile character of the original Model Y.
In a major development that will inevitably strengthen Tesla’s dominant position in the American EV market, Polestar has been effectively banned from selling new vehicles in the United States, starting with the 2027 model year.
The U.S. Department of Commerce denied Polestar authorization under the Connected Vehicle Rule, which prohibits vehicles containing certain connected technologies (Cellular, Wi-Fi, Bluetooth, etc.) linked to China or Russia due to national security risks, including potential data collection on American drivers.
🚨 A Tesla competitor goes down
Polestar will no longer sell new vehicles in the United States starting with the 2027 model year.
The U.S. Department of Commerce denied the brand authorization under the Connected Vehicle Rule, which restricts the sale of cars with software and… pic.twitter.com/TrwnQeoiES
— TESLARATI (@Teslarati) June 25, 2026
Polestar, which is majority-owned by China’s Geely Holding, could not obtain the required exemption despite producing some models domestically.
Polestar confirmed it will sell off any remaining inventory of the Polestar 3 and Polestar 4 models, while continuing service and warranty support for existing customers. No new models or major refreshes will reach U.S. buyers, and the company is pivoting its growth strategy to Europe, where it already generates the vast majority of its sales.
The outcome removes a direct premium EV competitor that had positioned itself as a stylish, performance-oriented alternative to Tesla’s lineup. The Polestar 2 challenged the Model 3, while the Polestar 3 and 4 targeted segments overlapping with the Model Y and upcoming Tesla offerings. Polestar’s U.S. sales had already been sluggish amid intense competition and slower demand, representing just 6 percent of its global volume in the first quarter of 2026.
While Polestar was not on Tesla’s level in the U.S., it still places a dent in the evergrowing field of Tesla competitors in the country, where it has long dominated EV sales.
Tesla faces none of these hurdles. As a U.S.-founded and U.S.-headquartered company with major manufacturing in Fremont, Austin, and Nevada, Tesla’s vehicles are built with compliant domestic and allied supply chains. Its Full Self-Driving technology, over-the-air software updates, and vertically integrated ecosystem were developed entirely in-house without foreign ownership entanglements that trigger national security reviews, at least in the U.S.
Of course, it did face a similar threat in China a few years back:
Elon Musk responds to reports of Tesla ban among China’s military over security concerns
The Connected Vehicle Rule, first advanced under the prior administration and upheld under the current one, is part of a broader U.S. effort to protect the domestic auto industry and critical technology from Chinese influence. High tariffs on Chinese-made EVs and related restrictions have already reshaped the market. Tesla benefits directly: it avoids these barriers while continuing to lead in U.S. EV sales volume, Supercharger network expansion, and energy storage integration.
By clearing Polestar from the new-vehicle playing field, the policy reduces competitive pressure in the premium and performance EV segments where Tesla has invested billions. American consumers seeking cutting-edge electric vehicles now have one fewer option tied to foreign adversaries — and one clearer path to the market leader that has driven the EV transition from the start.
For Tesla, this is more than regulatory relief. It is a strategic tailwind that reinforces its position as America’s premier EV innovator at a time when domestic manufacturing and technological independence matter most.
Tesla Q2 delivery consensus confirms this long-standing theory
Tesla looks keen to bring larger Model Y L to the U.S.
