Investor's Corner
Tesla Motors Secret Weapon: Thoughts and Lobbying Efforts

Elon Musk speaking to fans at the North American International Auto Show in Jan. of 2015. (Source: KmanAuto)
Release the hounds and engage the thrusters, Tesla’s 2015 dealer association battles are well underway this year in many states, such as New Jersey, Connecticut and Texas. According to the the Texas Tribune, Tesla Motors has spent between “$625,000 and 1.18 million on lobbyists in the state’s most recent legislative session.” In past legislative sessions, dating back to to 2013, Tesla has spent a much more conservative amount in the range of $170,000 to $370,000.
So how does an investor or an Tesla enthusiast view this current strategy by Tesla Motors? Maybe a more aggressive lobbying strategy should have been done earlier? Or is it good timing or has the Silicon Valley automaker decided it’s the right time to strike?
In 2014, Tesla Motors was an online monster, newsmaker, and discussion board darling. The news came fast and furious, with more superchargers, the new Model P85D, the gigafactory launch and a new machine component facility in Lathrop, CA. With this growth, Musk may have felt it was the right time for better PR and a fully-realized lobbying strategy with state legislators.
The waiting game’s timing seems to have allowed legislators and the dealers to over reach in 2015. A recent dealer association’s argument posits that Tesla might not be around (bankrupt) for the long-term and where will consumers go for service (they may have a point if all legislative bodies adopt anti-capitalism stances–Luddites).
Why lobby now? Maybe Musk saw the writing on the wall in late 2014 with Tesla’s lack of demand in China and knew increased demand for the Model S was probably needed for a big 2015 in the U.S.
>> Related News: Tesla Motors Reassigns Jerome Guillen to Customer Satisfaction position, restructures global sales departments.
In the most recent earnings call, Musk mentioned a “secret weapon against dealerships” as it related to global car demand and Tesla deliveries for 2015. One thing we know, this secret weapon isn’t a legal loophole, otherwise they would have used it by now, right?
With this in mind, I visited some Tesla Motors discussion boards to see what’s being suggested as this “secret weapon” against dealers? Some have suggested an updated battery technology, but Musk has pointed to the gigafactory’s supply chain for near-term innovation and dampened, in general, battery breakthrough ideas.
Others push the idea of more Tesla taxis or rental cars in play to get more “butts in seats.” However, I don’t see that as direct response to dealerships.
An interesting suggestion from “subhuman” (yep, that’s correct username) on the TMC discussion board mentioned “a lifetime warranty or extremely long warranty period” that could highlight the paradigm shift of electric car technology to the car-buying public. On the TMC board, ‘subhuman’ suggests, “Elon has always said that he wants to run the service center at a zero profit, what better then buying a car that you will never have to pay to have serviced.”
With a prolonged dealership lobbying strategy this year and this type of extended service proposal, car buyers will understand more of the electric car proposition. Even libertarians are seeing the raging hypocrisy (listen to Energy Gang, “Why More Tea Partyers Are Rallying Behind Solar”) over the issue of consumer liberties and the ability to buy a car or energy platform that suits their needs.
So does Tesla’s business model and dealer fight have legs beyond just car enthusiast sites, financial blogs and discussion boards? We’ll see.
Investor's Corner
Tesla gets price target upgrade on heels of crazy successful auto quarter
Tesla received a price target upgrade just on the heels of what was a crazy successful quarter for its automotive business, as the company reported a delivery beat of over 15 percent for Q2.
Jefferies analysts are upping Tesla’s price target (NASDAQ: TSLA) to $400 from $375, while maintaining their “Hold” rating on shares, and the strong automotive deliveries from Q2 is a big reason. However, there are some other catalysts that Jefferies believes position Tesla for a strong position in the second half of the year.
Strong Deliveries
Tesla reported 480,000 deliveries for Q2, while Wall Street was between 395,000 and 405,000, as an overall consensus. It was an incredibly strong quarter from a delivery perspective, and Tesla sold well more than it produced during the three months.
Tesla crushes Wall Street expectations, beats delivery estimates by over 15 percent
While vehicle deliveries are not necessarily looked at in the light that they used to be, Tesla still maintains a lot of advantages for keeping deliveries strong. With the loss of the $7,500 EV Tax Credit last year, Tesla still maintains a strong demand case for its EVs.
Robotaxi Performance
Tesla has been operating Robotaxi for over a year now, as it launched in Austin in mid-2025. That program has expanded to Houston and Dallas, the San Francisco Bay Area, and, most recently, Miami, Florida, the suite’s first appearance in the Sunshine State.
While the Robotaxi suite is still in its early phases and Tesla is working through things like fleet size and wait times, the company has been able to undercut the pricing of its competitors and has a great safety record.
Merger Speculation with Tesla and SpaceX
This is perhaps the biggest topic that many are speaking about with Tesla and SpaceX, and it is the one thing that seems to be on the mind of every investor.
Jefferies warns that growing talk of a Tesla-SpaceX merger could cause Tesla stock to trade more like a SpaceX proxy, which may disconnect it from underlying automotive fundamentals. SpaceX has a lot going for it, especially its compute deals that have been widely publicized as of late.
Profitability in New Projects Could Take Some Time
Tesla has a few long-term ventures in the pipeline, most notably the Optimus project and Robotaxi, which is launched but will take several years to expand to a meaningful level that resonates with everyday people.
This is something that investors need to be careful of. Tesla’s projects could take some time to round out, so Jefferies advises that these may carry initial losses, rather than immediate profit. Seasoned Tesla investors have echoed something like this for a long time; they knew going in it would not be an open-and-shut strategy. It was going to take time.
These new projects are no different.
Investor's Corner
NASA taps SpaceX to launch the telescope that could unlock new worlds
NASA’s Roman Space Telescope heads to orbit this August aboard SpaceX’s Falcon Heavy with massive scientific ambitions.
SpaceX is set to play a central role in one of NASA’s most anticipated science missions in years. The company’s Falcon Heavy rocket, currently the most powerful operational launch vehicle in the world, will carry the Nancy Grace Roman Space Telescope into orbit on August 30 from Kennedy Space Center in Florida. Roman is now in final preparations inside the Payload Hazardous Servicing Facility, where on June 26 technicians used a crane to lift the observatory into a specialized stand for fueling and pre-launch testing.
Roman is named after Nancy Grace Roman, NASA’s first chief of astronomy, whose career helped shape how the agency approaches space science.
NASA chose SpaceX Falcon Heavy because of Roman’s needs to reach a specific orbit far from Earth, well beyond where a standard Falcon 9 can deliver it. The Falcon Heavy, which first flew in 2018, has since become NASA’s go-to option for missions that need serious muscle without the cost and complexity of older launch systems.
Celebrating SpaceX’s Falcon Heavy Tesla Roadster launch, seven years later (Op-Ed)
Roman will carry a field of view at least 100 times wider than the Hubble Space Telescope, meaning it can photograph enormous swaths of the universe in a single shot rather than the narrow slices Hubble captures. That difference in scale is significant. While Hubble reshaped our understanding of the cosmos over 30 years, Roman is built to work faster and wider, surveying hundreds of millions of galaxies at once.
One of Roman’s most compelling capabilities is its potential to discover and photograph planets orbiting stars outside our solar system, and with enough precision to directly image planets that would otherwise be lost. That means scientists could study the atmosphere and surface characteristics of distant worlds rather than simply confirming they exist. Combined with Roman’s sweeping field of view, the telescope could detect thousands of exoplanets, and some of those planets may be in habitable zones where liquid water could exist. No telescope currently in operation has this level of power and capability. That capability alone could change what we know about other worlds, and perhaps finally answer the question: are we the only intelligent lifeforms in existence?
What Roman actually finds once it reaches orbit is an open question, and that is exactly what makes this launch worth watching.
Elon Musk
California snubs Tesla in its newly passed EV incentive that favors Rivian and Lucid
California passed a $135 million EV incentive that rewards Rivian and Lucid while sidelining Tesla
California just drew a line in the EV incentive sand to put Tesla on the wrong side of it. The state recently passed a $135 million program offering first-time electric vehicle buyers a direct incentive with no application required, but the rules were written in a way that leaves Tesla at a structural disadvantage compared to Rivian and Lucid.
The program caps eligible vehicles at $50,000 for new EVs and $25,000 for used ones. That pricing threshold rules out a significant portion of Tesla’s lineup, though some lower-priced Model 3 and Model Y configurations would still qualify. California-based automakers are exempt from the price cap entirely, regardless of what their vehicles cost. Rivian, headquartered in Irvine, and Lucid, based in the San Francisco Bay Area, both benefit from that exemption. Rivian’s R2 starts at roughly $45,000 but has versions above the cap. Lucid’s Air and Gravity start at $70,990 and $79,990 respectively, well above any threshold a non-California company would face.
California hits Tesla Cybercab and Robotaxi driverless cars with new law
Tesla built its reputation and a significant portion of its early market share in California, where EV adoption has consistently led the nation. The company operates its original factory in Fremont, California, and the state was home to Tesla’s headquarters for most of its existence. That changed in 2021 when Tesla moved its corporate headquarters to Austin, Texas. Since then, the relationship between the company and California Governor Gavin Newsom has been openly adversarial, with Musk and Newsom trading public criticism on multiple occasions.
California’s EV incentive landscape has shifted repeatedly in recent years, and Tesla has previously lost eligibility for state-level programs as its vehicles exceeded income-adjusted price thresholds. The federal $7,500 EV tax credit, which Tesla models have qualified for and lost depending on policy cycles, is no longer available after it expired without renewal, making state-level programs more meaningful to buyers than they have been in years.
The practical impact for buyers is more nuanced than the headline suggests. California residents purchasing a Tesla under $50,000 for the first time can still access the incentive. But the exemption written for California-based manufacturers is a structural advantage that rewards where a company plants its headquarters flag rather than where it builds its products, and Tesla moved that flag to Texas.
