News
Tesla’s newest lineup trims ‘highly volume additive’ on path to 2M annual build rate
Tesla’s newest lineup additions are two “highly volume additive” vehicles that will help the automaker reach its potential 2 million unit annual production rate.
Last night, Tesla reintroduced the Model 3 Long Range All-Wheel-Drive, which has been absent from the company’s lineup since August due to a way-too-long waitlist.
It was the second trim that Tesla introduced this year, as the Model Y All-Wheel-Drive also was rolled out by the automaker in April.
Analyst and Tesla permabull Gary Black believes the roll-out of the two new vehicle trims will help the automaker achieve an even higher production rate as it aims for at least 1.8 million cars built in 2023.
However, there is potential that the new trims will contribute even further, especially because of their powertrains and prices that could help Tesla achieve 2 million vehicles this year.
“We believe both new trims will be highly volume additive,” Black wrote. “M-3 because it’s an AWD priced $6k below the M-3 Performance (pre-EV credit); M-Y SR because it’s at a lower price point than the best-selling M-3 LR AWD.”
3/ We expect M-3 LR AWD to quickly become M-3’s best selling trim, since many buyers will not buy a $40K+ car with RWD and M-3 Perf was priced at $53,240. M-Y LR AWD is by far the best selling M-Y trim. M-3 AWD has range of 325 mi and does 0-60 in 4.2 sec, vs M-3 RWD of 272 mi… pic.twitter.com/pPWo8RVkcP
— Gary Black (@garyblack00) May 3, 2023
The Model 3 Long Range All-Wheel-Drive is an ideal option for many buyers because it offers the same AWD powertrain as the Performance configuration but with more range.
Many drivers do not desire the acceleration or top speed the Performance Model 3 offers, making the Long Range AWD vehicle a more ideal option. This would be backed up by the waitlist being too long, as more buyers opted for this vehicle than the Performance.
After all, more range for $6,000 less, before the EV tax credit, is an ideal situation financially.
Additionally, the Model Y All-Wheel-Drive is less expensive than the re-introduced Model 3 LR AWD while offering additional room due to its crossover SUV body style.
Nevertheless, the Model 3 Long Range All-Wheel-Drive is still expected to become Tesla’s best-selling configuration of the all-electric sedan in Black’s estimation “since many buyers will not buy a $40k+ car with RWD and M-3 Performance was priced at $53,240.”
Tesla’s 2022 Production Goals
While Tesla has listed 1.8 million vehicles as the bogey for the year, CEO Elon Musk stated the number the automaker could actually accomplish is slightly higher during the Q4 and Full Year 2022 Earnings Call:
“I mean, our internal production potential is actually closer to 2 million vehicles, but we were saying 1.8 million because, I don’t know, there just always seems to be some freaking force majeure thing that happens somewhere on Earth. And we don’t control if there’s like earthquakes, tsunamis, wars, pandemics, etc. So if it’s a smooth year, actually, without some big supply chain interruption or massive problem, we actually have the potential to do 2 million cars this year.”
Musk is convinced demand is already high enough to reach that figure and with the two new trims being rolled out in the past month, there is a lot of indication Tesla will reach its 1.8 million unit goal easily.
The addition of the Model 3 LR AWD could be Tesla’s key to 2 million cars this year.
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Elon Musk
Lufthansa Group to equip Starlink on its 850-aircraft fleet
Under the collaboration, Lufthansa Group will install Starlink technology on both its existing fleet and all newly delivered aircraft, as noted by the group in a press release.
Lufthansa Group has announced a partnership with Starlink that will bring high-speed internet connectivity to every aircraft across all its carriers.
This means that aircraft across the group’s brands, from Lufthansa, SWISS, and Austrian Airlines to Brussels Airlines, would be able to enjoy high-speed internet access using the industry-leading satellite internet solution.
Starlink in-flight internet
Under the collaboration, Lufthansa Group will install Starlink technology on both its existing fleet and all newly delivered aircraft, as noted by the group in a press release.
Starlink’s low-Earth orbit satellites are expected to provide significantly higher bandwidth and lower latency than traditional in-flight Wi-Fi, which should enable streaming, online work, and other data-intensive applications for passengers during flights.
Starlink-powered internet is expected to be available on the first commercial flights as early as the second half of 2026. The rollout will continue through the decade, with the entire Lufthansa Group fleet scheduled to be fully equipped with Starlink by 2029. Once complete, no other European airline group will operate more Starlink-connected aircraft.
Free high-speed access
As part of the initiative, Lufthansa Group will offer the new high-speed internet free of charge to all status customers and Travel ID users, regardless of cabin class. Chief Commercial Officer Dieter Vranckx shared his expectations for the program.
“In our anniversary year, in which we are celebrating Lufthansa’s 100th birthday, we have decided to introduce a new high-speed internet solution from Starlink for all our airlines. The Lufthansa Group is taking the next step and setting an essential milestone for the premium travel experience of our customers.
“Connectivity on board plays an important role today, and with Starlink, we are not only investing in the best product on the market, but also in the satisfaction of our passengers,” Vranckx said.
Elon Musk
Tesla locks in Elon Musk’s top problem solver as it enters its most ambitious era
The generous equity award was disclosed by the electric vehicle maker in a recent regulatory filing.
Tesla has granted Senior Vice President of Automotive Tom Zhu more than 520,000 stock options, tying a significant portion of his compensation to the company’s long-term performance.
The generous equity award was disclosed by the electric vehicle maker in a recent regulatory filing.
Tesla secures top talent
According to a Form 4 filing with the U.S. Securities and Exchange Commission, Tom Zhu received 520,021 stock options with an exercise price of $435.80 per share. Since the award will not fully vest until March 5, 2031, Zhu must remain at Tesla for more than five years to realize the award’s full benefit.
Considering that Tesla shares are currently trading at around the $445 to $450 per share level, Zhu will really only see gains in his equity award if Tesla’s stock price sees a notable rise over the years, as noted in a Sina Finance report.
Still, even at today’s prices, Zhu’s stock award is already worth over $230 million. If Tesla reaches the market cap targets set forth in Elon Musk’s 2025 CEO Performance Award, Zhu would become a billionaire from this equity award alone.
Tesla’s problem solver
Zhu joined Tesla in April 2014 and initially led the company’s Supercharger rollout in China. Later that year, he assumed the leadership of Tesla’s China business, where he played a central role in Tesla’s localization efforts, including expanding retail and service networks, and later, overseeing the development of Gigafactory Shanghai.
Zhu’s efforts helped transform China into one of Tesla’s most important markets and production hubs. In 2023, Tesla promoted Zhu to Senior Vice President of Automotive, placing him among the company’s core global executives and expanding his influence beyond China. He has since garnered a reputation as the company’s problem solver, being tapped by Elon Musk to help ramp Giga Texas’s vehicle production.
With this in mind, Tesla’s recent filing seems to suggest that the company is locking in its top talent as it enters its newest, most ambitious era to date. As could be seen in the targets of Elon Musk’s 2025 pay package, Tesla is now aiming to be the world’s largest company by market cap, and it is aiming to achieve production levels that are unheard of. Zhu’s talents would definitely be of use in this stage of the company’s growth.
News
Tesla counters Norway’s VAT hike with dedicated consumer bonus
The move follows Tesla Norway’s stunning finish in 2025, where the company saw substantial sales during the final weeks of the year.
Tesla has rolled out a price incentive in Norway, effectively offsetting a notable VAT increase that hit electric vehicle buyers at the start of 2026.
The move follows Tesla Norway’s stunning finish in 2025, where the company saw substantial sales during the final weeks of the year.
A “Tesla bonus”
Once the VAT increase kicked in at the start of 2026, Tesla Norway’s sales cooled almost immediately, as noted in a CarUp report. Tesla’s response was swift, with the electric vehicle maker rolling out what it calls a “Tesla bonus.”
This bonus effectively cuts prices by up to 50,000 kronor across eight model variants. All versions of the Tesla Model Y qualify for the incentive, along with most Tesla Model 3 trims, save for the base entry-level model.
This means that for Tesla Norway’s best-selling vehicles, the bonus effectively restores pricing to pre-VAT levels. This blunts the impact of the new tax and makes Tesla’s vehicle offerings competitive again in Europe’s most EV-saturated market.
Stabilizing demand
In addition to the “Tesla bonus,” the electric car maker is also offering a promotional interest rate for up to three years, with terms varying by model. The incentive applies to orders placed between January 9 and March 31, 2026, with delivery required by the end of the first quarter.
The stakes are high in Norway, where electric vehicles dominate new-car registrations. From the vehicles that were sold in 2025, 96% of new cars sold were fully electric. And from this number, Tesla and its Model Y made their dominance felt. This was highlighted by Geir Inge Stokke, director of OFV, who noted that Tesla was able to achieve its stellar results despite its small vehicle lineup.
“Taking almost 20% market share during a year with record-high new car sales is remarkable in itself. When a brand also achieves such volumes with so few models, it says a lot about both demand and Tesla’s impact on the Norwegian market,” Stokke stated.
Lufthansa Group to equip Starlink on its 850-aircraft fleet
Tesla locks in Elon Musk’s top problem solver as it enters its most ambitious era
