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Tesla outsold this luxury brand globally for the first time in 2024

Credit: Tesla

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Tesla’s global vehicle sales overtook those of one luxury automaker for the first time last year, despite the company also seeing its deliveries drop slightly from the prior year.

Volkswagen-owned luxury automaker Audi released its global sales this week, and for the first time ever, Tesla has outsold the German company on the global leaderboards, according to a report from Bloomberg. While Tesla announced that it sold 1.79 million vehicles for a drop of about 1.1 percent, Audi said it sold just 1.67 million vehicles across the world, marking a drop of 12 percent year over year.

The news marks the first time that Tesla has outsold the automaker throughout global markets, and it comes as German automakers have struggled with demand for their vehicles amidst a transition to electric models. Particularly, Audi’s sales saw drops in Germany, China and North America, while battery-electric deliveries dropped by about 8 percent to roughly 164,000 for Audi.

Credit: Bloomberg (data from company statements)

READ MORE ON VW-OWNED AUDI: Audi initiates recall for e-tron Quatro over brake failure issue

As can be seen in the graphic, 2024 is also the first year Audi hasn’t seen a sales increase in the last several years, with the company in 2023 selling about 1.9 million units.

In the U.S. alone, Audi sold 23,152 units, falling behind Tesla, the dominant market leader with 633,000 in the market, and a number of other automakers including General Motors (GM) (114,432), Ford (97,865), Hyundai (61,797), BMW (50,981), and a few others still. Audi did outsell its parent company Volkswagen in the U.S., with the fellow German automaker posting 18,183 deliveries in Tesla’s home market.

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Audi has also announced plans to retire a factory in Brussels, Belgium, largely due to low demand for the company’s electric Q8 e-tron SUV, which the automaker currently builds there.

What are your thoughts? Let me know at zach@teslarati.com, find me on X at @zacharyvisconti, or send us tips at tips@teslarati.com.

Tesla vs. competition: How many BEVs did OEMs sell in the U.S. in 2024?

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Zach is a renewable energy reporter who has been covering electric vehicles since 2020. He grew up in Fremont, California, and he currently lives in Colorado. His work has appeared in the Chicago Tribune, KRON4 San Francisco, FOX31 Denver, InsideEVs, CleanTechnica, and many other publications. When he isn't covering Tesla or other EV companies, you can find him writing and performing music, drinking a good cup of coffee, or hanging out with his cats, Banks and Freddie. Reach out at zach@teslarati.com, find him on X at @zacharyvisconti, or send us tips at tips@teslarati.com.

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Tesla makes a change to its ‘American Heroes’ $500 discount

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(Credit: Tesla)

Tesla has made a change to its “American Heroes” discount, which takes $500 off the price of a vehicle purchase if you work in a certain field.

Tesla first launched the American Heroes discount earlier this year on May 22, 2025, and it initially started as a $1,000 deduction on the price of any of the company’s vehicles.

It formerly allowed military veterans, retirees, active-duty members, their spouses, first responders, teachers, and students. It utilized ID.me to verify their occupation.

However, Tesla has added a few groups of workers to this discount, according to language on its website:

“Tesla vehicles are perfect for everyday American heroes. Offer available to verified military veterans, retirees, active-duty members, their spouses, surviving spouses, first responders, medical providers, nurses, students and teachers verified through ID.me1. Adjustments applied when you place your order after verification. Eligibility criteria detailed at ID.me.”

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The discount applies to all five Tesla vehicles, so it is not restricted to just the S3XY lineup.

The American Heroes discount is one of the several offers and incentives that Tesla offers on its vehicles. Currently, it is one of four offers Tesla has on its vehicles, with the others being:

  • Full Self-Driving (Supervised) Trial: Three-month trial for those who use a referral code to buy a vehicle.
  • Premium Connectivity Trial: One-month free
  • Financing Offers: Tesla has various financing offers, including a 3.99% APR with $5,000 on Model S and Model X orders in the U.S.

These incentives help drive sales, but they also show Tesla’s appreciation for those who work in challenging fields. The discount has no expiration, as of now, but with this recent addition, Tesla likely has no plans to eliminate the program.

Tesla has occasionally launched discounts for military members near the 4th of July as well.

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Tesla might be doing away with a long-included feature with its vehicles

It appears Tesla is mulling the possibility of not including key cards with its vehicles any longer.

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Credit: Tesla

Tesla might be doing away with a long-included feature with its vehicles, as it could be looking to phase out something that very few owners utilize.

Tesla Key Cards are included when you purchase your vehicle, and they assist in the initial setup process. However, after that, they are not super useful or relevant to the owner, as many rely on their Phone Key through the Tesla App to access their cars.

As such, it appears Tesla is mulling the possibility of not including key cards with its vehicles any longer. According to some language that has been removed from vehicle Owner’s Manuals that talks about the inclusion of key cards with the car upon delivery:

“Tesla provides you with two Model 3/Y key cards, designed to fit in your wallet.”

That sentence was removed from Owner’s Manuals, according to Not a Tesla App, which first spotted the change.

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Interestingly, the timing of the phrase being removed from Owner’s Manuals comes just after Tesla launched its “affordable” Standard Models, and could be a small money-saving measure for the company.

Key Cards have been utilized by Tesla for its cars since 2017, as they became an included accessory with the vehicle. They still have their place and are useful for other applications, such as Valet service and even to be used by car owners if their phone is dead or if someone else needs to get into the car.

They can also be purchased in the Tesla Shop for $40.

It seems as if Tesla is planning to have owners be completely reliant on the Phone Key, which is more useful and convenient than carrying around the Key Cards.

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Although it is minor, it is yet another strategy Tesla is using to trim any sort of costs that can be eliminated and could save money in the long run.

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Elon Musk confirms Tesla FSD V14.2 will see widespread rollout

Musk shared the news in a post on social media platform X.

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Credit: Whole Mars Catalog/X

Elon Musk has confirmed that Tesla will be implementing a wide rollout of Full Self-Driving (FSD) V14 with the system’s V14.2 update. Musk shared the news in a post on social media platform X. 

FSD V14.1.2 earns strong praise from testers

Musk’s comment came as a response to Tesla owner and longtime FSD tester AI DRIVR, who noted that it might be time to release Full Self-Driving to the fleet because V14.1.2 has already become very refined.

“95% of the indecisive lane changes and braking have been fixed in FSD 14.1.2. I haven’t touched my steering wheel in two days. I think it’s time, Tesla AI,” the longtime FSD tester wrote

AI DRIVR’s comment received quite a bit of support from fellow Tesla drivers, some of whom noted that the improvements that were implemented in V14.1.2 are substantial. Others also agreed that it’s time for FSD to see a wide release.

In his reply to the FSD tester, CEO Elon Musk noted that FSD V14’s wide release would happen with V14.2. “14.2 for widespread use,” Musk wrote in his reply

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Mad Max mode makes headlines

One of the key features that was introduced with FSD’s current iteration is Mad Max mode, which allows for higher speeds and more frequent lane changes than the previous “Hurry” mode. Videos and social media posts from FSD testers have shown the system deftly handling complex traffic, merging seamlessly, and maintaining an assertive but safe driving behavior with Mad Max mode engaged.

Tesla AI head Ashok Elluswamy recently noted in a post on X that Mad Max mode was built to handle congested daytime traffic, making it extremely useful for drivers who tend to find themselves in heavy roads during their daily commutes. With Musk now hinting that FSD V14.2 will go on wide release, it might only be a matter of time before the larger Tesla fleet gets to experience the notable improvements of FSD’s V14 update.

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