Brandon Dalaly, a Tesla owner, has a unique way of unlocking his car: with his hand. Or rather, with the specially made chip that was implanted in his hand eleven days ago. I spoke with him about his new implant and he told me that this was actually his second one.
The first thing I wanted to know was how bad it hurt. If you watch this video, you’ll probably wince in imaginary pain as I did. Brandon explained that this was his second chip. When he received his first one, he did not use any anesthesia or anything to numb it.
“The first one was a little bit smaller so it wasn’t as intense as shoving that giant rod into my hand. The first one came preloaded into a larger syringe. They pushed the syringe in and they popped in the chip similar to how they would microchip a dog.”
The first chip implant burned and was sore for about a month. However, for the second one which is what is used to unlock his Tesla, his hand was anesthetized with lidocaine. Brandon said a four-gauge needle was used.
The chips, he explained, are coated in biocompatible substances such as biopolymer. His other one is a bioglass. Once implanted, the body encapsulates the chip with its own tissue.
Why Two Chips?
I was curious as to why Brandon had two chip implants. He explained that they do completely different things. The chips are used for a variety of purposes such as access control, storing data, lighting up under your skin, or storing cryptocurrencies. Brandon is actually beta testing the chip he uses to unlock his Tesla.
The chip that Brandon uses to unlock his Tesla is the VivoKey Apex which is a contactless NFC secure element chip.
“I’m in a beta group of around 100 people and this one can do secure transactions and java card applets. The company that put this together literally has its own app store where you can wirelessly install apps into your body with these chips. And one of the apps just happened to be a Tesla key card. So that was the first app I installed on it because I have a Tesla and now I use that as my key when my Bluetooth key fails or I don’t have my key card. You just use your hand.”
The first chip, Brandon explained, is the key to his home and stores his portfolio, his contact card, medical information, Covid vaccination card, and similar items. The chip can be scanned with any cell phone which then opens a portal you can access the information.
“The whole idea was that I would have my house key in my left hand and my car key in my right hand. And then what’s really cool is when it’s approved, they can wirelessly activate the new chip I just got to do credit card transactions. I can link a credit card to it and I can use it anywhere where there are tap-to-pay terminals.”
The Obvious Concern: accidently being close to something that would scan the chip and use it.
One concern I had was what if the chip was accidently used or accessed. Or, worst case scenario, hacked? For example, would a nearby credit card machine accidently scan your chip and access your money? Brandon explained that the chip had to be very close for the machine to read it.
“You have to be within a few millimeters of the thing and realistically, hopefully, you’re not just walking through credit card terminals and brushing your hands against them during mid transactions.”
“It’s a very short read range. It’s no different from your phone if you use Apple Pay. It’s like that but it’s built in your hand.”
Will Brandon get more chips?
Could this be the tech version of tattoo addictions? I asked Brandon if he had plans for getting any more chips in the future. Brandon works in tech and `is always trying to be on the cutting edge of everything.
“For me, it’s something that made sense at the time. It’s kind of like a fun party trick. When you can one of my chips with your phone, it glows green underneath your skin.”
There is another chip but it’s not yet available in the U.S. just yet. This one measures your body temperature. The capsule is installed in your chest and you can scan it with your phone and take your temperature.
“We’re at the dawn of this technology and it’s a very niche product. And there’s been a lot of pushback. People thought that Bill Gates was putting tracking chips in the Covid vaccine. It fuels a lot of conspiracy theories.”
“It’s funny because these chips can’t track anything. You would need an external power supply to be tracked anywhere. And their phones are tracking them everywhere they go anyway. If you go to your Google location history, it shows you step-by-step where you’ve been.”
“And there’s the religious people who have sent me a bunch of weird comments on Facebook about the mark of the beast on the video of my first chip installation. There’s something in the Book of Revelation that talks about this mark in your hand or forehead that shows your allegiance to Satan or something like that. I just don’t want to have to worry about forgetting my car keys. I’m not over here worshiping Satan.”
Cost of getting the Tesla key card chip implanted.
Credit: Brandon Dalaly
If you were to guess how much this would cost, you might be shocked at how wrong you may be. Unless you guessed $400.
“It’s not as bad as people think. Since I was a beta tester, I got the chip for $300 and then my installer charged me just $100 to put it in. To him, it was the same as a subdermal piercing. It’s the same method but he was sticking in something different.”
Brandon’s installer has been a professional piercer for over 15 years. What do you think? Would you consider having a chip installed in your hand to unlock your Tesla or smart car?
Disclaimer: Johnna is long Tesla.
Your feedback is important. If you have any comments, concerns, or see a typo, you can email me at johnna@teslarati.com. You can also reach me on Twitter @JohnnaCrider1
Elon Musk
Tesla uses Model S and X ‘sentimental’ value to enforce massive pricing move
By slashing production and creating immediate scarcity, the company has transformed these remaining vehicles into limited-edition relics. The price hike is not driven by rising material costs or new features.
Tesla is using the “sentimental” value that CEO Elon Musk talked about with the Model S and Model X to enforce one of the most massive pricing moves it has ever applied as it begins to phase out the flagship vehicles.
Tesla quietly executed one of its most calculated pricing plays yet. After officially ending production of the Model S and Model X, the company raised prices on every remaining new and demo unit by roughly $15,000.
The refreshed starting prices now sit at:
- $109,990 for the Model S AWD
- $124,900 for the Model S Plaid
- $114,900 for the Model X AWD
- $129,900 for the Model X Plaid
NEWS: Tesla has raised the price on all remaining new (and demo) Model S and Model X vehicles left in inventory by $15,000.
New starting prices:
• Model S AWD: $109,990
• Model S Plaid: $124,900
• Model X AWD: $114,900
• Model X Plaid: $129,900 pic.twitter.com/qBEhsYAfXr— Sawyer Merritt (@SawyerMerritt) April 5, 2026
Every vehicle comes fully loaded with the Luxe Package, Full Self-Driving Supervised, four years of premium connectivity and service, and lifetime free Supercharging. What looks like a simple inventory adjustment is, in reality, a masterclass in monetizing nostalgia.
These are not ordinary cars. For many owners, the Model S and Model X represent the purest expression of Tesla’s original promise—the sleek, over-engineered flagships that proved electric vehicles could be faster, quieter, and more desirable than their gasoline counterparts.
Tesla removes Model S and X custom orders as sunset officially begins
They are the vehicles that carried Elon Musk’s vision from Silicon Valley startup to global automaker.
The final units rolling off the line carry an emotional weight that numbers alone cannot capture. Buyers are not simply purchasing transportation; they are acquiring a piece of Tesla history, the last examples of the very models that defined the brand’s first decade.
Tesla, with this move, understands this sentiment deeply.
By slashing production and creating immediate scarcity, the company has transformed these remaining vehicles into limited-edition relics. The price hike is not driven by rising material costs or new features.
It is driven by the knowledge that a certain segment of buyers, loyalists, collectors, and enthusiasts, will pay a premium precisely because these cars are about to disappear. The strategy converts emotional attachment into margin.
Where other automakers might discount outgoing models to clear lots, Tesla is betting that sentiment is worth more than volume.
The move also quietly rewards existing owners. Scarcity instantly boosts resale values for the hundreds of thousands of Model S and X already on the road, reinforcing brand loyalty among the very people who helped build Tesla’s reputation.
In the end, Tesla’s pricing decision reveals a sophisticated understanding of its audience. As the company pivots toward next-generation platforms, it has found a way to extract one final, lucrative chapter from its heritage.
For buyers willing to pay the new prices, the premium is not just for the car; it is for the feeling of owning the last true originals. Tesla has turned sentiment into strategy, and in the process, reminded everyone that even in the EV era, emotion remains a powerful line on the balance sheet.
News
Tesla broadens most-wanted Model Y to eight new markets
This rollout targets Asia’s booming EV adoption, driven by family buyers seeking practicality without sacrificing performance or luxury. It positions Tesla against rising local competitors offering affordable three-row options.
Tesla has broadened the availability of the most-wanted Model Y trim to eight new Asian markets, expanding the footprint of what is one of the most highly requested vehicle configurations in the U.S.
Tesla has officially launched ordering for the Model Y L, its long-wheelbase six-seater electric SUV, across eight key Asian territories: Japan, South Korea, Hong Kong, Macau, Singapore, Thailand, Malaysia, and the Philippines.
The announcement signals a major expansion for the family-oriented variant first introduced in China in August 2025. In Thailand, Malaysia, and the Philippines, the vehicle had already been previewed at several motor shows, so fans in the area were familiar with the Model Y L and its distinct differences to the standard-sized trims.
🚨 Tesla has launched the Model Y L for order in eight new Asian territories:
– Japan
– South Korea
– Hong Kong
– Macau
– Singapore
– Thailand (previously unveiled at the Bangkok International Motor Show)
– Malaysia (previously unveiled)
– Philippines (previously unveiled) pic.twitter.com/PidNwRxuEU— TESLARATI (@Teslarati) April 3, 2026
Local pricing reflects taxes, incentives, and import duties. Malaysia estimates RM260,000 with Q2 2026 deliveries; Singapore lists S$248,999 (including COE); Macau prices at 398,750 patacas. Similar competitive positioning is expected in Japan, South Korea, Hong Kong, Thailand, and the Philippines, where the Model Y L undercuts many traditional three-row SUVs while offering full EV benefits.
This rollout targets Asia’s booming EV adoption, driven by family buyers seeking practicality without sacrificing performance or luxury. It positions Tesla against rising local competitors offering affordable three-row options.
Notably, the Model Y L remains unavailable in the U.S. market, where demand for a stretched Model Y has been high. Although CEO Elon Musk said that something “way cooler than a minivan” is on the way in the U.S., the dimensions of the Model Y L simply fit the needs of many American families.
Elon Musk says Tesla is developing a new vehicle: ‘Way cooler than a minivan’
The Model Y L stands out with its stretched dimensions: 4,976 mm long and a 3,040 mm wheelbase—179 mm and 150 mm longer, respectively, than the standard Model Y. Height increases slightly to 1,668 mm, creating a true three-row, 2+2+2 layout with individual captain’s chairs in the second row for easier third-row access.
Maximum cargo capacity reaches 2,539 liters with seats folded, making it ideal for growing families or those needing versatile space in dense urban environments. But it’s not just a grocery-getter or a kid-hauler: The performance matches Tesla’s reputation.
Dual-motor all-wheel drive delivers 0-100 km/h acceleration in about 5.0 seconds (or 4.5 seconds in some market specs), with a top speed of 201 km/h. The vehicle boasts a WLTP-rated range of up to 681 km, supported by an approximately 88-97 kWh battery pack (market-dependent) and 250 kW DC fast charging.
With deliveries slated for Q2 2026 and strong early interest mirroring China’s rapid pre-orders, the Model Y L could become a bestseller in these dynamic markets. Tesla’s targeted expansion essentially generalizes its commitment to tailoring vehicles to regional needs while advancing sustainable mobility across Asia.
Lifestyle
Tesla hit by Iranian missile debris in Israel
A Tesla in Israel absorbed a direct hit from missile debris, and the glassroof held.
On March 30, 2026, Lara Shusterman was in Netanya, Israel when Iranian ballistic missiles triggered air raid sirens across the city. While she remained in safety, her 2024 Tesla Model Y did not escape untouched. A heavy piece of missile debris struck the car’s massive glass roof, leaving a deep crater but without shattering. In a Facebook post to the Tesla Israel community the following morning, Shusterman described what happened: “The glass did not shatter into dangerous shards. She stopped the damage and pushed the metal part to the ground.” She closed by thanking Elon Musk and the Tesla team for building what she called “security and a sense of trust even in extreme situations.”
Netanya is a coastal city in central Israel, roughly 18 miles north of Tel Aviv and has been among the areas most frequently struck during Iran’s ongoing missile campaign, following coordinated U.S. and Israeli strikes on Iranian military infrastructure. Falling shrapnel from intercepted missiles is a common occurrence.
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- Tesla Model Y glass roof shattered from a piece of falling Iranian missile debris
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- A piece of Iranian missile debris that struck Lara Shusterman’s Tesla Model Y in Netanya, Israel on March 30, 2026, after being intercepted by Israeli air defenses.
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- Tesla Model Y glass roof shattered from a piece of falling Iranian missile debris
Source: Tesla Israel Facebook Group
The incident is a testament to Tesla’s structural engineering. Tesla’s glass roof is designed to support over four times the vehicle’s own weight. That strength has shown up in real-world accidents too. In 2021, a Model Y in California was struck by a falling tree during a storm, with the glass roof holding firm and the cabin remaining intact. In another widely reported incident, a Tesla Model Y plunged 250 feet off the cliff at Devil’s Slide in California in January 2023, with all four occupants, including two young children, surviving.
Disturbing details about Tesla’s 250-foot cliff drop emerge amid initial investigation
Tesla officially launched sales in Israel in early 2021 and captured over 60 percent of Israel’s EV market in the first year. The brand’s foothold in Israel remains significant. Tens of thousands of Teslas are now on Israeli roads, making incidents like Shusterman’s easy to corroborate. On the same week her Model Y took the hit, the U.S. Space Force awarded SpaceX a $178.5 million contract to launch missile tracking satellites, a separate but fitting reminder of how intertwined the Musk ecosystem has become with the realities of modern conflict.
Tesla uses Model S and X ‘sentimental’ value to enforce massive pricing move
Tesla broadens most-wanted Model Y to eight new markets
