Brandon Dalaly, a Tesla owner, has a unique way of unlocking his car: with his hand. Or rather, with the specially made chip that was implanted in his hand eleven days ago. I spoke with him about his new implant and he told me that this was actually his second one.
The first thing I wanted to know was how bad it hurt. If you watch this video, you’ll probably wince in imaginary pain as I did. Brandon explained that this was his second chip. When he received his first one, he did not use any anesthesia or anything to numb it.
“The first one was a little bit smaller so it wasn’t as intense as shoving that giant rod into my hand. The first one came preloaded into a larger syringe. They pushed the syringe in and they popped in the chip similar to how they would microchip a dog.”
The first chip implant burned and was sore for about a month. However, for the second one which is what is used to unlock his Tesla, his hand was anesthetized with lidocaine. Brandon said a four-gauge needle was used.
The chips, he explained, are coated in biocompatible substances such as biopolymer. His other one is a bioglass. Once implanted, the body encapsulates the chip with its own tissue.
Why Two Chips?
I was curious as to why Brandon had two chip implants. He explained that they do completely different things. The chips are used for a variety of purposes such as access control, storing data, lighting up under your skin, or storing cryptocurrencies. Brandon is actually beta testing the chip he uses to unlock his Tesla.
The chip that Brandon uses to unlock his Tesla is the VivoKey Apex which is a contactless NFC secure element chip.
“I’m in a beta group of around 100 people and this one can do secure transactions and java card applets. The company that put this together literally has its own app store where you can wirelessly install apps into your body with these chips. And one of the apps just happened to be a Tesla key card. So that was the first app I installed on it because I have a Tesla and now I use that as my key when my Bluetooth key fails or I don’t have my key card. You just use your hand.”
The first chip, Brandon explained, is the key to his home and stores his portfolio, his contact card, medical information, Covid vaccination card, and similar items. The chip can be scanned with any cell phone which then opens a portal you can access the information.
“The whole idea was that I would have my house key in my left hand and my car key in my right hand. And then what’s really cool is when it’s approved, they can wirelessly activate the new chip I just got to do credit card transactions. I can link a credit card to it and I can use it anywhere where there are tap-to-pay terminals.”
The Obvious Concern: accidently being close to something that would scan the chip and use it.
One concern I had was what if the chip was accidently used or accessed. Or, worst case scenario, hacked? For example, would a nearby credit card machine accidently scan your chip and access your money? Brandon explained that the chip had to be very close for the machine to read it.
“You have to be within a few millimeters of the thing and realistically, hopefully, you’re not just walking through credit card terminals and brushing your hands against them during mid transactions.”
“It’s a very short read range. It’s no different from your phone if you use Apple Pay. It’s like that but it’s built in your hand.”
Will Brandon get more chips?
Could this be the tech version of tattoo addictions? I asked Brandon if he had plans for getting any more chips in the future. Brandon works in tech and `is always trying to be on the cutting edge of everything.
“For me, it’s something that made sense at the time. It’s kind of like a fun party trick. When you can one of my chips with your phone, it glows green underneath your skin.”
There is another chip but it’s not yet available in the U.S. just yet. This one measures your body temperature. The capsule is installed in your chest and you can scan it with your phone and take your temperature.
“We’re at the dawn of this technology and it’s a very niche product. And there’s been a lot of pushback. People thought that Bill Gates was putting tracking chips in the Covid vaccine. It fuels a lot of conspiracy theories.”
“It’s funny because these chips can’t track anything. You would need an external power supply to be tracked anywhere. And their phones are tracking them everywhere they go anyway. If you go to your Google location history, it shows you step-by-step where you’ve been.”
“And there’s the religious people who have sent me a bunch of weird comments on Facebook about the mark of the beast on the video of my first chip installation. There’s something in the Book of Revelation that talks about this mark in your hand or forehead that shows your allegiance to Satan or something like that. I just don’t want to have to worry about forgetting my car keys. I’m not over here worshiping Satan.”
Cost of getting the Tesla key card chip implanted.
Credit: Brandon Dalaly
If you were to guess how much this would cost, you might be shocked at how wrong you may be. Unless you guessed $400.
“It’s not as bad as people think. Since I was a beta tester, I got the chip for $300 and then my installer charged me just $100 to put it in. To him, it was the same as a subdermal piercing. It’s the same method but he was sticking in something different.”
Brandon’s installer has been a professional piercer for over 15 years. What do you think? Would you consider having a chip installed in your hand to unlock your Tesla or smart car?
Disclaimer: Johnna is long Tesla.
Your feedback is important. If you have any comments, concerns, or see a typo, you can email me at johnna@teslarati.com. You can also reach me on Twitter @JohnnaCrider1
Tesla analysts are expecting big things from the stock (NASDAQ: TSLA) after many firms made price target adjustments following the Q3 Earnings Call.
Last Wednesday, Tesla reported earnings with record revenue but missed EPS estimates.
It blew delivery expectations out of the water with its strongest quarter in company history, but Tesla’s future relies on the development of autonomous vehicles, robotics, and AI, which many bullish firms highlight as major strengths.
The earnings call reiterated those points, along with the belief that Tesla CEO Elon Musk should be rewarded with a newly proposed pay package that would enable him to gain $1 trillion in wealth if he comes through on a lengthy list of performance tranches.
Nine Wall Street firms made adjustments to their outlook on Tesla shares in the form of price target increases since last Wednesday’s call, all of which are indications of big expectations for the stock moving forward.
Here are the nine firms that made moves:
- Truist – $280 to $406, reiterated Hold rating
- Roth MKM – $395 to $404, reiterated Buy rating
- Cantor Fitzgerald – $355 to $510, reiterated Overweight rating
- Deutsche Bank – $435 to $440, reiterated Buy rating
- Mizhuo – $450 to $485, reiterated Outperform rating
- New Street Research – $465 to $520, reiterated Buy rating
- Evercore ISI – $235 to $300, reiterated In Line rating
- Freedom Capital Markets – $338 to $406, upgraded to Hold rating
- China Renaissance – $349 to $380, reiterated Hold rating
The boosts in price target are largely due to Tesla’s future projects, as Roth MKM, Cantor Fitzgerald, Mizuho, New Street Research, and Evercore ISI all explicitly mention Tesla’s autonomy, robotics, and AI potential as the main factors for its price target boosts.
Cantor Fitzgerald raises Tesla PT To $510, citing Cybercab, Semi, and AI momentum
It is no surprise that many firms are adjusting their outlook on Tesla shares considerably in an effort to prepare for the company’s transition to even more of a tech company than a car company.
The issue with many analysts is that they treat the company’s vehicle deliveries as the main indicator of value.
However, Tesla has a robust energy division, which was a major contributor to the company’s strong margins and gross profit in Q3, as well as its prowess in robotics and AI.
Additionally, the company is seen as a key player in the autonomy field, especially after launching driverless rides on a Robotaxi platform in Austin and expanding a similar program in the Bay Area.
Tesla shares were up over 5 percent at 12:18 p.m. on the East Coast.
News
Tesla exec provides key update on Optimus’ improving dexterity
As per the executive, the humanoid robot is now able to perform more deliberate tasks such as folding laundry.
Tesla Board Chair Robyn Denholm has provided a rather compelling update on Optimus’ improving dexterity. As per the executive, the humanoid robot, which is expected to enter initial production next year, is now able to perform more deliberate tasks, such as folding laundry.
Optimus’ dexterity
During an interview with CNBC, Denholm was asked how close Optimus was to true dexterity. Achieving human-like dexterity is a key goal for Optimus as the robot is designed to be able to perform tasks that are traditionally performed by humans. This means that Optimus should be able to move its hands in a very delicate manner. During the segment, one of CNBC’s hosts mentioned that humanoid robots today are not able to fold laundry just yet.
Denholm responded that Tesla’s robot is now able to perform the task. “Optimus can fold laundry. I’ve been in the lab with Optimus. He can fold laundry. He can wipe the table really well. He can hand things to you. You can actually shake hands with him. The tactile nature of his hand is actually really very good,” the Tesla Board Chair stated.
Redefining robotics
The executive reiterated that Optimus is already operating in Tesla’s Palo Alto offices today. “We’re redefining what transportation is, but we’re also redefining robotics and what AI brings to robotics and how versatile the robots will be in the future,” Denholm noted.
Elon Musk has reiterated the importance of Optima’s hands during the Q3 2025 earnings call. While discussing the humanoid robot’s capabilities, Musk stated that Optimus, in its production form in the future, should be able to perform incredibly delicate tasks such as surgery. This, the CEO noted, would be pivotal in Tesla’s efforts to push the world towards sustainable abundance.
“Going beyond sustainable energy to say, sustainable abundance is the mission, where we believe with Optimus and self-driving, we can actually create a world where there is no poverty, where everyone has access to the finest medical care. Optimus will be an incredible surgeon, for example. Imagine if everyone had access to an incredible surgeon,” Musk said.
News
Tesla comes through on huge promise for Bay Area ride-hailing service
Tesla’s ride-hailing service in the California Bay Area is somewhat similar to what the company is doing with Robotaxi in Austin, Texas.
Tesla has come through on a huge promise for its Bay Area ride-hailing service just two months after aiming to expand to a new territory.
Tesla’s ride-hailing service in the California Bay Area is somewhat similar to what the company is doing with Robotaxi in Austin, Texas.
However, regulatory rules and the fact that the company is operating with someone in the driver’s seat —a stark difference from the operation in Austin —have kept the business categorized as a ride-hailing application in California.
But Tesla is still breaking barriers down with its service, which operates entirely using the Full Self-Driving (Supervised) platform, as the “Safety Monitors” are only there to ensure safety and take over in the most necessary circumstances.
In September, Tesla filed to begin operating its ride-hailing service at various airports in the Bay Area, including San Francisco International Airport, San Jose Mineta International Airport, and Oakland International Airport.
Tesla targets Bay Area airports as next step for Robotaxi rollout
It officially came through on that promise last night, as it announced its Bay Area ride-hailing service would now go to San Jose Mineta International Airport:
Our Bay Area ride-hailing service now goes to SJC airport ✈️
— Tesla AI (@Tesla_AI) October 27, 2025
The expansion signals a key approval for Tesla to travel to one of the more popular places where people would need or simply want a drop-off. Airports are expensive to park in, so many people utilize ride-hailing services to enable a more economical experience from start to finish.
With this approval for SJC, Tesla will likely gain even more approvals for other airports in the Bay Area in the coming weeks or months.
While Tesla believes at least half of the U.S. population will have access to the company’s Robotaxi program or its ride-hailing service by the end of the year, the first step will be gaining approval in more metropolitan areas.
Tesla is looking to expand to other states, including Nevada, Florida, and Arizona, with its Robotaxi platform in the near future.
Tesla analysts are expecting big things from the stock
Tesla exec provides key update on Optimus’ improving dexterity
Tesla comes through on huge promise for Bay Area ride-hailing service
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