Brandon Dalaly, a Tesla owner, has a unique way of unlocking his car: with his hand. Or rather, with the specially made chip that was implanted in his hand eleven days ago. I spoke with him about his new implant and he told me that this was actually his second one.
The first thing I wanted to know was how bad it hurt. If you watch this video, you’ll probably wince in imaginary pain as I did. Brandon explained that this was his second chip. When he received his first one, he did not use any anesthesia or anything to numb it.
“The first one was a little bit smaller so it wasn’t as intense as shoving that giant rod into my hand. The first one came preloaded into a larger syringe. They pushed the syringe in and they popped in the chip similar to how they would microchip a dog.”
The first chip implant burned and was sore for about a month. However, for the second one which is what is used to unlock his Tesla, his hand was anesthetized with lidocaine. Brandon said a four-gauge needle was used.
The chips, he explained, are coated in biocompatible substances such as biopolymer. His other one is a bioglass. Once implanted, the body encapsulates the chip with its own tissue.
Why Two Chips?
I was curious as to why Brandon had two chip implants. He explained that they do completely different things. The chips are used for a variety of purposes such as access control, storing data, lighting up under your skin, or storing cryptocurrencies. Brandon is actually beta testing the chip he uses to unlock his Tesla.
The chip that Brandon uses to unlock his Tesla is the VivoKey Apex which is a contactless NFC secure element chip.
“I’m in a beta group of around 100 people and this one can do secure transactions and java card applets. The company that put this together literally has its own app store where you can wirelessly install apps into your body with these chips. And one of the apps just happened to be a Tesla key card. So that was the first app I installed on it because I have a Tesla and now I use that as my key when my Bluetooth key fails or I don’t have my key card. You just use your hand.”
The first chip, Brandon explained, is the key to his home and stores his portfolio, his contact card, medical information, Covid vaccination card, and similar items. The chip can be scanned with any cell phone which then opens a portal you can access the information.
“The whole idea was that I would have my house key in my left hand and my car key in my right hand. And then what’s really cool is when it’s approved, they can wirelessly activate the new chip I just got to do credit card transactions. I can link a credit card to it and I can use it anywhere where there are tap-to-pay terminals.”
The Obvious Concern: accidently being close to something that would scan the chip and use it.
One concern I had was what if the chip was accidently used or accessed. Or, worst case scenario, hacked? For example, would a nearby credit card machine accidently scan your chip and access your money? Brandon explained that the chip had to be very close for the machine to read it.
“You have to be within a few millimeters of the thing and realistically, hopefully, you’re not just walking through credit card terminals and brushing your hands against them during mid transactions.”
“It’s a very short read range. It’s no different from your phone if you use Apple Pay. It’s like that but it’s built in your hand.”
Will Brandon get more chips?
Could this be the tech version of tattoo addictions? I asked Brandon if he had plans for getting any more chips in the future. Brandon works in tech and `is always trying to be on the cutting edge of everything.
“For me, it’s something that made sense at the time. It’s kind of like a fun party trick. When you can one of my chips with your phone, it glows green underneath your skin.”
There is another chip but it’s not yet available in the U.S. just yet. This one measures your body temperature. The capsule is installed in your chest and you can scan it with your phone and take your temperature.
“We’re at the dawn of this technology and it’s a very niche product. And there’s been a lot of pushback. People thought that Bill Gates was putting tracking chips in the Covid vaccine. It fuels a lot of conspiracy theories.”
“It’s funny because these chips can’t track anything. You would need an external power supply to be tracked anywhere. And their phones are tracking them everywhere they go anyway. If you go to your Google location history, it shows you step-by-step where you’ve been.”
“And there’s the religious people who have sent me a bunch of weird comments on Facebook about the mark of the beast on the video of my first chip installation. There’s something in the Book of Revelation that talks about this mark in your hand or forehead that shows your allegiance to Satan or something like that. I just don’t want to have to worry about forgetting my car keys. I’m not over here worshiping Satan.”
Cost of getting the Tesla key card chip implanted.
Credit: Brandon Dalaly
If you were to guess how much this would cost, you might be shocked at how wrong you may be. Unless you guessed $400.
“It’s not as bad as people think. Since I was a beta tester, I got the chip for $300 and then my installer charged me just $100 to put it in. To him, it was the same as a subdermal piercing. It’s the same method but he was sticking in something different.”
Brandon’s installer has been a professional piercer for over 15 years. What do you think? Would you consider having a chip installed in your hand to unlock your Tesla or smart car?
Disclaimer: Johnna is long Tesla.
Your feedback is important. If you have any comments, concerns, or see a typo, you can email me at johnna@teslarati.com. You can also reach me on Twitter @JohnnaCrider1
News
Tesla CEO Elon Musk outlines expectations for Cybercab production
“…initial production is always very slow and follows an S-curve. The speed of production ramp is inversely proportionate to how many new parts and steps there are. For Cybercab and Optimus, almost everything is new, so the early production rate will be agonizingly slow, but eventually end up being insanely fast.”
Tesla CEO Elon Musk outlined expectations for Cybercab production as the vehicle is officially set to start rolling off manufacturing lines at the company’s Giga Texas factory in less than 100 days.
Cybercab is specifically designed and catered to Tesla’s self-driving platform and Robotaxi ride-hailing service. The company has been pushing hard to meet its self-set expectations for rolling out an effective self-driving suite, and with the Cybercab coming in under 100 days, it now needs to push for Unsupervised Self-Driving in the same time frame.
Tesla CEO Elon Musk confirms Robotaxi is set to go unsupervised
This is especially pertinent because the Cybercab is expected to be built without a steering wheel or pedals, and although some executives have said they would build the car with those things if it were necessary.
However, Musk has maintained that the Cybercab will not have either of those things: it will have two seats and a screen, and that’s it.
With production scheduled for less than 100 days, Musk broke down what people should expect from the initial manufacturing phases, being cautiously optimistic about what the early stages will likely entail:
“…initial production is always very slow and follows an S-curve. The speed of production ramp is inversely proportionate to how many new parts and steps there are. For Cybercab and Optimus, almost everything is new, so the early production rate will be agonizingly slow, but eventually end up being insanely fast.”
Musk knows better than most about the challenges of ramping up production of vehicles. With the Model 3, Musk routinely refers to it as “production hell.” The Cybertruck, because of its polarizing design and stainless steel exterior, also presented challenges to Tesla.
With the important caveat that initial production is always very slow and follows an S-curve.
The speed of the production ramp is inversely proportionate to how many new parts and steps there are.
For Cybercab and Optimus, almost everything is new, so the early production…
— Elon Musk (@elonmusk) January 20, 2026
The Cybercab definitely presents an easier production process for Tesla, and the company plans to build millions of units per year.
Musk said back in October 2024:
“We’re aiming for at least 2 million units a year of Cybercab. That will be in more than one factory, but I think it’s at least 2 million units a year, maybe 4 million ultimately.”
When April comes, we will find out exactly how things will move forward with Cybercab production.
Tesla has revealed an awesome Model 3 and Model Y incentive to help consumers make the jump to one of its affordable mass-market vehicles, but it’s ending soon.
Tesla is offering one free upgrade on eligible inventory of the Model 3 and Model Y until February 2.
This would help buyers receive the most expensive paid option on the vehicle at no additional cost, meaning white interior or a more premium paint option will be free of charge if you take delivery on or before February 2.
Tesla states on its website for the offer:
“Only for limited inventory while supplies last. Price displayed on inventory listings already deducts the cost of the free option.”
Tesla says its one free upgrade offer on eligible U.S. inventory for the Model 3 and Model Y ends February 2.
With this incentive, buyers receive the most expensive paid option on the vehicle at no additional cost (up to $2k in savings). pic.twitter.com/IhoiURrsDI
— Sawyer Merritt (@SawyerMerritt) January 21, 2026
This latest incentive is just another advantage Tesla has by selling its vehicles directly and not using some sort of dealership model that relies on approvals from higher-ups. It is important to note that these programs are offered to help stimulate demand and push vehicles into customers’ hands.
It is not the only incentive Tesla is currently offering, either. In fact, there is a much larger incentive program that Tesla is working on, and it has to do with Full Self-Driving transfers, which could result in even more sales for the company through Q1.
Tesla is ending its FSD Transfer program on March 31, as it plans to transition to a Subscription-only basis with the self-driving suite for anyone who has not already purchased it outright.
This could help drive some on-the-fence buyers to new vehicles, but it remains to be seen. Given the timing of the program’s demise, it appears Tesla is hoping to use it to add additional sales and bolster a strong Q1 2026.
Interior and exterior paint colors can add up to $2,000 if you choose the most premium Ultra Red body color, or an additional $1,000 for the Black and White interior option. The discount, while small, could help get someone their preferred design configuration, instead of settling for something that is not quite what they want.
Tesla Full Self-Driving is getting an outrageous insurance offer with insanely cheap rates that will slash the cost of coverage by 50 percent.
Lemonade, a digital insurance company, has launched its first-of-a-kind product known as Lemonade Autonomous Car Insurance, and it is starting with an exclusive offer to FSD. The new offer will cut rates for FSD-engaged driving by “approximately 50 percent,” highlighting the data that shows a significantly safer driving environment when the suite is activated and engaged.
The company also said it plans to introduce even cheaper rates as Tesla continues to release more advanced FSD versions through software updates. Tesla has been releasing new FSD versions every few weeks, highlighting vast improvements for those who have the latest AI4 chip.
The announcement comes just a few months afterLemonade Co-Founder and President Shai Wininger said that he wanted to insure FSD vehicles for “almost free.” He said that Tesla’s API complemented Lemonade’s AI-based platform because it provides “richer and more accurate driving behavior data than traditional UBI devices.”
Tesla Full Self-Driving gets an offer to be insured for ‘almost free’
In mid-December, Lemonade then offered Tesla owners in California, Oregon, and Arizona the opportunity to connect their vehicles directly to the company’s app, which would provide a direct connection and would require a separate telematics device, which is required with other insurance providers who offer rates based on driving behaviors.
This latest development between Lemonade and Tesla is something that Wininger believes will be different because of the advanced nature of FSD:
“Traditional insurers treat a Tesla like any other car, and AI like any other driver. But a car that sees 360 degrees, never gets drowsy, and reacts in milliseconds can’t be compared to a human.”
He went on to say that the existing pay-per-mile product has given the company something that no traditional insurer has been able to offer. This comes through Lemonade’s “unique tech stack designed to collect massive amounts of real driving data for precise, dynamic pricing.”
The reputation FSD has gathered over the past few years is really impressive. Wininger backed this with some more compliments:
“Teslas driven with FSD are involved in far fewer accidents. By connecting to the Tesla onboard computer, our models are able to ingest incredibly nuanced sensor data that lets us price our insurance with higher precision than ever before.”
The product will begin its official rollout in Arizona on January 26. Oregon will get it a month later.
Tesla CEO Elon Musk outlines expectations for Cybercab production
Tesla reveals awesome Model 3 and Model Y incentive, but it’s ending soon
