Tesla owner Lily Fetterer shared her story of how she began racing her Model 3. It was a chilly September Sunday morning in San Francisco when I met with Lily to explore the city in her silver Tesla Model 3. Lily, a member of the Tesla Owners Club of East Bay, had kindly offered to give me a tour of the city, including a few places to look out over the bay.
The morning fog showed up to join us for most of the day, and as I climbed hills and mountains, well, they seemed like mountains to me, I got to know Lily. One of the first things I noticed about her Model 3 was that it had TeslaCorsa 24 emblazoned on both the driver’s and passenger’s side doors.
TeslaCorsa, sponsored by Unplugged Performance, was founded to encourage Tesla owners to experience the limits of their cars in a professionally managed race track environment. Lily is a race car driver who shared her story with me.
I asked her how she got into racing and how long she’d been racing. Lily and her family are fans of Tesla and already owned a Model X.
“The plan was to get the Model 3 as soon as it came out, and that’s exactly what we did. The 2018 model 3 RWD long range is the car that I race in.”
“I tried to find new hobbies to pursue that would be safe given Covid restrictions. I love driving fast in my Tesla, so I was ecstatic when I found TeslaCorsa while browsing the web.”
“I joined for the 10th TeslaCorsa event at Laguna Seca. They told me that if I could do that course in two minutes, I might have some talent that would be worth pursuing. I got two minutes and four seconds, which was close enough. I’ve been racing ever since.”
Lily told me it was a bit intimidating as a middle-aged woman who races in an EV.
“I am often the only female racing. At my first Tesla Corsa event, another female was also trying it out for the first time with her boyfriend. At other events, racers have had their parents participate too. I love how it’s an experience that people want to share with others. Racing is something that many can enjoy, not just hard-core racers.”
Lily pointed out that a big reason for her success is the great support she gets from other racers.
“Tom Mak, one of the best TeslaCorsa racers, has been my mentor throughout the process. He’s always showing me videos, giving me feedback, riding with me, and encouraging me to be better.” Steven Case has also driven with me and driven my car, so I can understand how to push my car to its limits”
Around the same time Lily began racing, she got involved with the Tesla Owners Club of East Bay.
“I absolutely love the club. I think they do so many wonderful activities,” she told me. Lily noted that there are a lot of great Tesla clubs in the area but what she likes most about the East Bay club is that they have a lot of family-friendly events.
“We did a cruise to the top of Mount Diablo recently. They have a lot of fundraisers as well. I think that’s the thing I love the most. They give back to the community. It’s not just about getting people together and having fun, but it’s about giving back. At almost every event, there’s a donation aspect.”
“The Tesla Owners Club of East Bay frunk or treat event is coming, and I hope to win that competition. Halloween is my favorite holiday, and I love The Nightmare Before Christmas. I’m a huge addict, so my house and my frunk will be decked out with that theme. The frunk or treat will be at Ehrenberg cellars in Livermore so the kids will have candy, and the parents will have wine. “
“There’s also an upcoming TOEB event on November 18th where club members will help us change our cabin air filters, and in exchange for the help, we bring a bag of groceries to donate for less fortunate people. “
I asked Lily to share her advice for any women and girls who may want to get into racing.
“Don’t be afraid to give it a try. It’s different than driving on a freeway because you have tight turns, corners, and walls. Not all tracks are the same, so you can work your way up to trying more difficult tracks later. Racing is exhilarating, and if you like skiing or any speed activity, you’ll probably enjoy it too. I think that when people give it a try, they’ll find themselves hooked.”
Disclosure: Johnna is a $TSLA shareholder and believes in Tesla’s mission.
Your feedback is essential. If you have any comments or concerns or see a typo, you can email me at johnna@teslarati.com. You can also reach me on Twitter at @JohnnaCrider1.
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Tesla recently received its largest order for the all-electric Semi from Einride, a Swedish transport service, for 500 units, a groundbreaking invoice to receive before the first deliveries begin.
Even more remarkable, Einride CEO Roozbeh Charli said in a recent interview that he expects his company to take delivery of all 500 — the entire order — before the end of 2027. He even expects to have 75 Tesla Semi units in the Einride fleet before the end of this year.
🚨 Einride CEO Roozbeh Charli on the Tesla Semi partnership:
“If we start with the Amazon announcement that we did earlier this year, that was on the back of having gone through a proving period together with them and proving out our technology. Then we took that next step in… pic.twitter.com/oazkXjwoig
— TESLARATI (@Teslarati) August 28, 2026
Charli said the Tesla partnership was part of a broader push, along with its earlier partnership with Amazon. Einride is assisting Amazon with the use of its Saga AI platform, which helps eliminate questions about budgeting and forecasting for logistics companies.
The Semi, as well as Tesla’s production and subsequent delivery of the units to Einride, will help the company “to have a good supply of vehicles that we can deploy on the [Saga AI] platform,” Charli said. “Tesla is also a relationship we’ve had for a while, and as the Tesla Semi deliveries are firming up, we decided to do a larger commitment to that and deploy that on our platform.”
In its initial announcement, Einride said it anticipated taking delivery of the trucks over the next two years, but now it appears the company is expecting all 500 units within the next 16 months.
Built at a dedicated factory in Sparks, Nevada, the Tesla Semi has been perhaps the biggest and most intensive testing process the company has ever had for a single vehicle model. For the past several years, Tesla has been working with many companies, most notably Frito-Lay and PepsiCo, to gain knowledge on the performance on regional routes.
Tesla plans to launch the Semi officially on September 24, five months after production started ramping.
Additionally, drivers have said they are happy about the Semi’s performance and that its numerous safety and productivity features have made their jobs and routes much easier.
Tesla Cybercab is using a unique strategy for picking up the correct rider, which is a crucial part of ride-hailing to ensure people end up in the right place and are charged the correct price.
Cybercab will utilize an RGB strip in its front light bar that will illuminate in a variety of different colors to mark itself.
This identifying mark will also appear in the Robotaxi app, giving riders in the same location a notable distinction in an effort to avoid any confusion regarding who should get in each vehicle.
🚨 Tesla is using different light bar colors to help riders understand which vehicle is theirs
Pretty cool strategy pic.twitter.com/eGMpEMeRpc
— TESLARATI (@Teslarati) August 27, 2026
Other ride-hailing services use similar strategies: Lyft and Uber rides are recognizable through driver identity, vehicle type and color, as well as license plate. Waymo will display the rider’s initials on top of the vehicle, letting them know that the specific vehicle for them has arrived.
Tesla’s strategy is unique and interesting, but there are some flaws. Cybercab’s main purpose is aimed toward being an autonomous ride for all, including those who have disabilities like being blind or even color blind.
Tesla will likely have something in the pipeline for those who cannot see colors or have limited vision. There will definitely be multiple ways to identify which vehicle is the one that “you” specifically ordered.
Cybercab is set to start giving public rides next Thursday, September 3, in Austin, as it announced a dedicated event last week and invited many members of the Tesla community.
Additionally, members of the public will be invited as well. Tesla has been offering employee rides in Cybercab for nearly two months.
Tesla has said goodbye to one customization option for its vehicles: the wrap service it launched several years ago.
After launching an in-house wrap service in August 2020 for the first time in China. In the U.S., it launched in October 2023. Tesla continued to expand the program and adjust it with better pricing and fewer options for the Cybertruck.
By December 2023, it was giving owners of the Model 3, Model Y, and the Cybertruck the opportunity to give their vehicle a fresh look with a vinyl wrap.
Tesla revamps in-house vinyl wrap service with better pricing
It was only available in five locations: Costa Mesa, Oceanside, Santa Clara, West Covina, all in California, and Seattle, Washington.
However, Tesla made some big adjustments to its shop, and the wrap service is officially gone:
Tesla has made a LOT of changes to its online shop recently — price increases, price cuts, new options, and several products being removed entirely.
Some of the biggest increases are wheel covers. 👀
📈 PRICE INCREASES
• 2017-2023 | Model 3 Aero Wheel Cover — Style: Refresh…— Phoenix Self-Driving 🐦🔥 (@PhoenixFSD) August 25, 2026
Wraps are very popular across the Tesla lineup, especially since the company offers relatively few colors. Many choose to wrap their Teslas with interesting colors, patterns, or even finishes, turning their cars from glossy to satin or matte.
However, Tesla’s wrap service was so limited geographically that it never really had a chance to get off the ground or compete with local shops. Every area in the United States is now overflowing with detailing shops, mobile detailers, and other automotive specialists, many of whom perform wrap services.
Tesla’s service was confined to the Pacific time zone and only spanned across two states. It was never going to be something Tesla was a major competitor in, nor was it going to disrupt the wrapping industry. Now that the program has ended, it seems pretty ideal to believe it was always going to be a short-term thing.
Along with the wrap service, Tesla removed several other products, but nothing too crazy. The Model 3 Door Pocket and Cupholder Liners, the Model S 19″ Magnetite Wheel and Winter Tire Package, Model X/Y Ski/Snowboard Carrier for Hitch Rack, Tesla’s Electric Summer Party Tee, and the Electric Summer Tee were the other items the company totally eliminated from its online shop.
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