Tesla owner Lily Fetterer shared her story of how she began racing her Model 3. It was a chilly September Sunday morning in San Francisco when I met with Lily to explore the city in her silver Tesla Model 3. Lily, a member of the Tesla Owners Club of East Bay, had kindly offered to give me a tour of the city, including a few places to look out over the bay.
The morning fog showed up to join us for most of the day, and as I climbed hills and mountains, well, they seemed like mountains to me, I got to know Lily. One of the first things I noticed about her Model 3 was that it had TeslaCorsa 24 emblazoned on both the driver’s and passenger’s side doors.
TeslaCorsa, sponsored by Unplugged Performance, was founded to encourage Tesla owners to experience the limits of their cars in a professionally managed race track environment. Lily is a race car driver who shared her story with me.
I asked her how she got into racing and how long she’d been racing. Lily and her family are fans of Tesla and already owned a Model X.
“The plan was to get the Model 3 as soon as it came out, and that’s exactly what we did. The 2018 model 3 RWD long range is the car that I race in.”
“I tried to find new hobbies to pursue that would be safe given Covid restrictions. I love driving fast in my Tesla, so I was ecstatic when I found TeslaCorsa while browsing the web.”
“I joined for the 10th TeslaCorsa event at Laguna Seca. They told me that if I could do that course in two minutes, I might have some talent that would be worth pursuing. I got two minutes and four seconds, which was close enough. I’ve been racing ever since.”
Lily told me it was a bit intimidating as a middle-aged woman who races in an EV.
“I am often the only female racing. At my first Tesla Corsa event, another female was also trying it out for the first time with her boyfriend. At other events, racers have had their parents participate too. I love how it’s an experience that people want to share with others. Racing is something that many can enjoy, not just hard-core racers.”
Lily pointed out that a big reason for her success is the great support she gets from other racers.
“Tom Mak, one of the best TeslaCorsa racers, has been my mentor throughout the process. He’s always showing me videos, giving me feedback, riding with me, and encouraging me to be better.” Steven Case has also driven with me and driven my car, so I can understand how to push my car to its limits”
Around the same time Lily began racing, she got involved with the Tesla Owners Club of East Bay.
“I absolutely love the club. I think they do so many wonderful activities,” she told me. Lily noted that there are a lot of great Tesla clubs in the area but what she likes most about the East Bay club is that they have a lot of family-friendly events.
“We did a cruise to the top of Mount Diablo recently. They have a lot of fundraisers as well. I think that’s the thing I love the most. They give back to the community. It’s not just about getting people together and having fun, but it’s about giving back. At almost every event, there’s a donation aspect.”
“The Tesla Owners Club of East Bay frunk or treat event is coming, and I hope to win that competition. Halloween is my favorite holiday, and I love The Nightmare Before Christmas. I’m a huge addict, so my house and my frunk will be decked out with that theme. The frunk or treat will be at Ehrenberg cellars in Livermore so the kids will have candy, and the parents will have wine. “
“There’s also an upcoming TOEB event on November 18th where club members will help us change our cabin air filters, and in exchange for the help, we bring a bag of groceries to donate for less fortunate people. “
I asked Lily to share her advice for any women and girls who may want to get into racing.
“Don’t be afraid to give it a try. It’s different than driving on a freeway because you have tight turns, corners, and walls. Not all tracks are the same, so you can work your way up to trying more difficult tracks later. Racing is exhilarating, and if you like skiing or any speed activity, you’ll probably enjoy it too. I think that when people give it a try, they’ll find themselves hooked.”
Disclosure: Johnna is a $TSLA shareholder and believes in Tesla’s mission.
Your feedback is essential. If you have any comments or concerns or see a typo, you can email me at johnna@teslarati.com. You can also reach me on Twitter at @JohnnaCrider1.
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Tesla Cybercab is using a unique strategy for picking up the correct rider, which is a crucial part of ride-hailing to ensure people end up in the right place and are charged the correct price.
Cybercab will utilize an RGB strip in its front light bar that will illuminate in a variety of different colors to mark itself.
This identifying mark will also appear in the Robotaxi app, giving riders in the same location a notable distinction in an effort to avoid any confusion regarding who should get in each vehicle.
🚨 Tesla is using different light bar colors to help riders understand which vehicle is theirs
Pretty cool strategy pic.twitter.com/eGMpEMeRpc
— TESLARATI (@Teslarati) August 27, 2026
Other ride-hailing services use similar strategies: Lyft and Uber rides are recognizable through driver identity, vehicle type and color, as well as license plate. Waymo will display the rider’s initials on top of the vehicle, letting them know that the specific vehicle for them has arrived.
Tesla’s strategy is unique and interesting, but there are some flaws. Cybercab’s main purpose is aimed toward being an autonomous ride for all, including those who have disabilities like being blind or even color blind.
Tesla will likely have something in the pipeline for those who cannot see colors or have limited vision. There will definitely be multiple ways to identify which vehicle is the one that “you” specifically ordered.
Cybercab is set to start giving public rides next Thursday, September 3, in Austin, as it announced a dedicated event last week and invited many members of the Tesla community.
Additionally, members of the public will be invited as well. Tesla has been offering employee rides in Cybercab for nearly two months.
Tesla has said goodbye to one customization option for its vehicles: the wrap service it launched several years ago.
After launching an in-house wrap service in August 2020 for the first time in China. In the U.S., it launched in October 2023. Tesla continued to expand the program and adjust it with better pricing and fewer options for the Cybertruck.
By December 2023, it was giving owners of the Model 3, Model Y, and the Cybertruck the opportunity to give their vehicle a fresh look with a vinyl wrap.
Tesla revamps in-house vinyl wrap service with better pricing
It was only available in five locations: Costa Mesa, Oceanside, Santa Clara, West Covina, all in California, and Seattle, Washington.
However, Tesla made some big adjustments to its shop, and the wrap service is officially gone:
Tesla has made a LOT of changes to its online shop recently — price increases, price cuts, new options, and several products being removed entirely.
Some of the biggest increases are wheel covers. 👀
📈 PRICE INCREASES
• 2017-2023 | Model 3 Aero Wheel Cover — Style: Refresh…— Phoenix Self-Driving 🐦🔥 (@PhoenixFSD) August 25, 2026
Wraps are very popular across the Tesla lineup, especially since the company offers relatively few colors. Many choose to wrap their Teslas with interesting colors, patterns, or even finishes, turning their cars from glossy to satin or matte.
However, Tesla’s wrap service was so limited geographically that it never really had a chance to get off the ground or compete with local shops. Every area in the United States is now overflowing with detailing shops, mobile detailers, and other automotive specialists, many of whom perform wrap services.
Tesla’s service was confined to the Pacific time zone and only spanned across two states. It was never going to be something Tesla was a major competitor in, nor was it going to disrupt the wrapping industry. Now that the program has ended, it seems pretty ideal to believe it was always going to be a short-term thing.
Along with the wrap service, Tesla removed several other products, but nothing too crazy. The Model 3 Door Pocket and Cupholder Liners, the Model S 19″ Magnetite Wheel and Winter Tire Package, Model X/Y Ski/Snowboard Carrier for Hitch Rack, Tesla’s Electric Summer Party Tee, and the Electric Summer Tee were the other items the company totally eliminated from its online shop.
News
Tesla Robotaxi fleet gets a brain upgrade ahead of Cybercab launch event
Tesla’s Robotaxi service now runs longer hours nationwide as its unsupervised fleet quietly grows larger.
Tesla’s Robotaxi service just got easier to catch, with the company’s official Robotaxi account noting that rides are now available from 6 a.m. to 10 p.m., seven days a week, across its operating footprint. The account also said its unsupervised fleet is “a lot bigger” than before, though without specifics. The bigger change is what Tesla says upgraded intelligence in vehicle distribution and routing is what’s actually cutting wait times, not a new Full Self-Driving version.
While Tesla did not name the team behind the upgrade, the language points to its AI and fleet software group rather than the driving stack itself. Vehicle distribution and routing in Robotaxi has functioned mostly as a dispatch problem with the software deciding which idle car goes to which rider, and how far it has to travel to get there. “Upgraded intelligence” suggests a smarter version of that dispatch logic, likely using demand forecasting to position idle cars near where riders are about to request them rather than reacting once a request comes in. Tesla’s AI division has built similar prediction systems for other parts of the business, including the neural networks that power FSD itself, so applying that same approach to fleet logistics would be a natural extension rather than a new discipline for the team.
Robotaxi now runs 6am to 10pm, 7 days/week
Unsupervised fleet is a lot bigger
Also, upgraded intelligence in vehicle distribution & routing means you wait less pic.twitter.com/UFZ4bqg2dZ
— Tesla Robotaxi (@robotaxi) August 26, 2026
Tesla is also about a week away from a separate robotaxi milestone. The company plans to launch Cybercab, its purpose built two seat robotaxi with no steering wheel or pedals, in Austin on September 3. Cybercab has been giving employees rides on public and private roads for weeks, and the September event is expected to fold those vehicles into the existing Robotaxi fleet within days of the launch.
Thank you so much @Tesla for inviting us to the Cybercab launch in Austin! 🤠 pic.twitter.com/F1rAR8zd5O
— TESLARATI (@Teslarati) August 22, 2026
Austin previously ran Robotaxi from 6 a.m. to 2 a.m. as of last September, a schedule set before the service expanded into Dallas, Houston, Miami, Tampa, Orlando and the Bay Area. Wednesday’s post did not specify whether that extended overnight window still applies in Austin specifically or whether 6 a.m. to 10 p.m. is now the standard across every market. Tesla’s post, visible on its official Robotaxi account, framed the change simply as fewer riders waiting around for a car.
Whether the wider hours hold once Cybercab enters the fleet next week is the next thing worth watching. Tesla has tended to expand Robotaxi in increments, first geofence, then hours, then fleet size, and each step so far has arrived without much advance notice.
Tesla Cybercab uses a unique strategy for picking up the right rider
Tesla ends in-house wrap service that always seemed like a short-term program
