News
Tesla owners convey worries over radar loss for inclement weather
This is a preview from our weekly newsletter. Each week I go ‘Beyond the News’ and handcraft a special edition that includes my thoughts on the biggest stories, why it matters, and how it could impact the future.
Tesla’s recent decision to scrap Radar in favor of a Camera-based approach for Autopilot and Full Self-Driving aligned with the company’s plans and statements over the past few Earnings Calls. For CEO Elon Musk, the goal has been to get away from radar and depend on camera systems for Tesla’s self-driving plan, but some owners are not convinced of the decision. Over the past few days, I have received several emails and Tweets about the decision, with some owners still not completely confident in the vision-based approach Tesla will take.
During the Q1 2021 Earnings Call just a few months back, Elon Musk made it clear Tesla would be switching to a Camera-based system for AP and FSD. Comparing the cameras to human eyes, Musk’s explanation made a lot of sense.
Musk said:
“When your vision works, it works better than the best human because it’s like having eight cameras, it’s like having eyes in the back of your head, beside your head, and has three eyes of different focal distances looking forward. This is — and processing it at a speed that is superhuman. There’s no question in my mind that with a pure vision solution, we can make a car that is dramatically safer than the average person.”
Tesla Model 3, Model Y builds in May 2021 will no longer equip radar
Now, the thing is, eyes, while great for seeing things that are in the clear, are highly effective, and it makes a lot of sense to try and use this sort of approach for self-driving because it is how humans have driven for years. But when humans are confronted with low visibility and severe weather on the road, the confidence goes down, and many drivers adjust by traveling at lower speeds. Some even pull over and wait for the weather to subside, a move that is rare for many but some simply do not like driving in bad weather.
This is where radar comes in handy because it can identify and locate objects and how far they are away from the vehicle in the event of low visibility on the road, which is something that the human eyes, or cameras, simply cannot do.
An email from an Australian reader seemed to narrow in this point even further. A man named Peter emailed me and stated that his Model 3 recently identified a truck that was ahead of him but concealed in an opaque, white mist several car links ahead of his vehicle. “I assumed that visualization was created as a result of radar. In those conditions, the message multiple cameras blocked or obstructed appeared and the autopilot screamed and handed over,” Peter said.
Unless I’m in fog on I-5 and can’t see the massive collision ahead…. I’d like to understand the workaround to this. pic.twitter.com/sQXB63yWlv
— Rome Strach (@romn8tr) May 28, 2021
He then added, “On multiple other occasions I’ve noted on the visualization screen an unsighted vehicle obstructed by an SUV ahead of me.”
Without radar, the recognition of these vehicles would not be possible, so it brings some concerns to drivers who have utilized the radar system in vehicles to gain confidence in their surroundings.
Now, in a somewhat comical response to concerns, Musk posted a Reddit response from u/YukonBurger, which stated that they worked with radar a lot and were “very, very happy” with Tesla’s decision. It basically explained that trying to jive radar and cameras together is extremely difficult, and there are instances where using your eyes is just a better option because you can see how far you are away from things. Interestingly, the post does admit that “radar is really only good for reduced visibility situations where lane-keeping will probably also be degraded enough to not be worth it.” It concluded by stating that vision is still quick enough to avoid accidents or vehicles in front of the car in a short period of time, the real issue comes from cars behind you.
Not sure who wrote this, but it’s accurate pic.twitter.com/gRvWxOJZ56
— Elon Musk (@elonmusk) May 26, 2021
It seems that the real key to vision being a better approach comes down to the fact that, in clear conditions, it won’t have an issue identifying and removing itself from danger. Even in rainy conditions, where visibility isn’t necessarily bad, the vision approach is more advantageous than using radar.
The goal, ultimately, is to make the cars act as a human would, and humans don’t have radar. Instead, they compensate for reduced visibility with less dangerous driving. Slower speeds, more cautious navigation, and less frequent lane changes. Autopilot and FSD are already pretty timid and “shy” to begin with, it’s not like they’re out there driving like pissed-off teenagers.
I think that, while this move is somewhat worrisome for some drivers, the benefits outweigh the disadvantages. This has been a part of the plan for some time, and I think that now it is becoming a reality, some are starting to put the pieces together that there won’t be any radar so visibility limitations could end up being problematic. I wouldn’t worry, because I believe the cars will adjust just as humans do, they will simply be more cautious and more courteous on the roads in these settings.
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I use this newsletter to share my thoughts on what is going on in the Tesla world. If you want to talk to me directly, you can email me or reach me on Twitter. I don’t bite, be sure to reach out!
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
