Kazuo Tadanobu, the CEO of Panasonic’s energy division, recently shared some insights about the company’s upcoming 4680 batteries, which would be sold to longtime partner Tesla. Tadanobu mentioned a number of key observations about the upcoming batteries, particularly on how the 4680 cells could effectively initiate change in the transportation sector.
Panasonic has been working on its 4680 battery for about a year and a half now, and it has not been easy. According to the executive, the development of the new batteries has “taken an immense amount of stamina.” This was because creating 4680 batteries is not as simple as enlarging existing cells. Tadanobu noted that changing the entire shape of the cell took “considerable nerve,” and that Panasonic “didn’t know how they would be received” by Tesla.
Fortunately for Panasonic, Tesla has reportedly acknowledged the Japanese company’s work on its 4680 batteries. Tesla has reportedly deemed Panasonic’s 4680 cells viable, as they meet the level of performance that the American electric vehicle maker is seeking. This is a good sign for Panasonic’s 4680 program, considering that Tesla itself is also ramping the production of its in-house 4680 cells.
Tesla’s home-grown 4680 cells will likely see their initial deployment in the Made-in-Texas Model Y, which will be produced at Gigafactory Texas. So far, Tesla’s 4680 production is limited to the company’s pilot line in Kato Road, close to the Fremont Factory. That’s a facility that has the potential to ramp to 10 GWh per year, but it’s still being improved today, with the company announcing last month that it had produced its 1 millionth 4680 battery cell in January. Tesla would likely need as many 4680 batteries as it could get, considering the launch of upcoming vehicles such as the Cybertruck, Semi, and new Roadster.
Panasonic, for its part, has been sharing its battery partnership with Tesla with rivals such as LG Energy Solution and Contemporary Amperex Technology Co. (CATL), both of which are extremely aggressive. Yet despite the rising competition, such as LG Energy Solution previously stating back in 2020 that it intends to be Tesla’s primary battery supplier in the future, Panasonic believes that the quality and safety of its batteries would speak for themselves.
According to Tadanobu, Panasonic’s advantage in the market lies in its capability to “use craftsmanship to maintain safety even while raising the performance of a battery.” And after leading the development of the next-generation cells, the executive noted that Panasonic would work very hard to retain its spot. “We don’t want to lose,” the Panasonic executive said.
Overall, the executive explained that Panasonic’s hard work in developing 4680 batteries for clients like Tesla is due to the company’s belief that the cells themselves have the potential to change the world of transport. If 4680 battery cells become successful, they would have a considerable impact in lowering the cost of electric vehicles. And if this happens, electric vehicle adoption would likely increase. “We see them as a new path forward,” Tadanobu said.
*Quotes courtesy of Bloomberg, which interviewed Tadanobu in Osaka.
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Starlink goes mainstream with first-ever SpaceX Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
SpaceX aired its first-ever Super Bowl commercial on Sunday, marking a rare move into mass-market advertising as it seeks to broaden adoption of its Starlink satellite internet service.
Starlink Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
The advertisement highlighted Starlink’s global coverage and emphasized simplified customer onboarding, stating that users can sign up for service in minutes through the company’s website or by phone in the United States.
The campaign comes as SpaceX accelerates Starlink’s commercial expansion. The satellite internet service grew its global user base in 2025 to over 9 million subscribers and entered several dozen additional markets, as per company statements.
Starlink growth and momentum
Starlink has seen notable success in numerous regions across the globe. Brazil, in particular, has become one of Starlink’s largest growth regions, recently surpassing one million users, as per Ookla data. The company has also expanded beyond residential broadband into aviation connectivity and its emerging direct-to-cellular service.
Starlink has recently offered aggressive promotions in select regions, including discounted or free hardware, waived installation fees, and reduced monthly pricing. Some regions even include free Starlink Mini for select subscribers. In parallel, SpaceX has introduced AI-driven tools to streamline customer sign-ups and service selection.
The Super Bowl appearance hints at a notable shift for Starlink, which previously relied largely on organic growth and enterprise contracts. The ad suggests SpaceX is positioning Starlink as a mainstream alternative to traditional broadband providers.
Tesla engineers deflected calls from Apple on a daily basis while the tech giant was developing its now-defunct electric vehicle program, which was known as “Project Titan.”
Back in 2022 and 2023, Apple was developing an EV in a top-secret internal fashion, hoping to launch it by 2028 with a fully autonomous driving suite.
However, Apple bailed on the project in early 2024, as Project Titan abandoned the project in an email to over 2,000 employees. The company had backtracked its expectations for the vehicle on several occasions, initially hoping to launch it with no human driving controls and only with an autonomous driving suite.
Apple canceling its EV has drawn a wide array of reactions across tech
It then planned for a 2028 launch with “limited autonomous driving.” But it seemed to be a bit of a concession at that point; Apple was not prepared to take on industry giants like Tesla.
Wedbush’s Dan Ives noted in a communication to investors that, “The writing was on the wall for Apple with a much different EV landscape forming that would have made this an uphill battle. Most of these Project Titan engineers are now all focused on AI at Apple, which is the right move.”
Apple did all it could to develop a competitive EV that would attract car buyers, including attempting to poach top talent from Tesla.
In a new podcast interview with Tesla CEO Elon Musk, it was revealed that Apple had been calling Tesla engineers nonstop during its development of the now-defunct project. Musk said the engineers “just unplugged their phones.”
Musk said in full:
“They were carpet bombing Tesla with recruiting calls. Engineers just unplugged their phones. Their opening offer without any interview would be double the compensation at Tesla.”
Interestingly, Apple had acquired some ex-Tesla employees for its project, like Senior Director of Engineering Dr. Michael Schwekutsch, who eventually left for Archer Aviation.
Tesla took no legal action against Apple for attempting to poach its employees, as it has with other companies. It came after EV rival Rivian in mid-2020, after stating an “alarming pattern” of poaching employees was noticed.
There are a lot of Tesla bulls out there who have astronomical expectations for the company, especially as its arm of reach has gone well past automotive and energy and entered artificial intelligence and robotics.
However, some of the most bullish Tesla investors believe the company could become worth $100 trillion, and CEO Elon Musk does not believe that number is completely out of the question, even if it sounds almost ridiculous.
To put that number into perspective, the top ten most valuable companies in the world — NVIDIA, Apple, Alphabet, Microsoft, Amazon, TSMC, Meta, Saudi Aramco, Broadcom, and Tesla — are worth roughly $26 trillion.
Will Tesla join the fold? Predicting a triple merger with SpaceX and xAI
Cathie Wood of ARK Invest believes the number is reasonable considering Tesla’s long-reaching industry ambitions:
“…in the world of AI, what do you have to have to win? You have to have proprietary data, and think about all the proprietary data he has, different kinds of proprietary data. Tesla, the language of the road; Neuralink, multiomics data; nobody else has that data. X, nobody else has that data either. I could see $100 trillion. I think it’s going to happen because of convergence. I think Tesla is the leading candidate [for $100 trillion] for the reason I just said.”
Musk said late last year that all of his companies seem to be “heading toward convergence,” and it’s started to come to fruition. Tesla invested in xAI, as revealed in its Q4 Earnings Shareholder Deck, and SpaceX recently acquired xAI, marking the first step in the potential for a massive umbrella of companies under Musk’s watch.
SpaceX officially acquires xAI, merging rockets with AI expertise
Now that it is happening, it seems Musk is even more enthusiastic about a massive valuation that would swell to nearly four-times the value of the top ten most valuable companies in the world currently, as he said on X, the idea of a $100 trillion valuation is “not impossible.”
It’s not impossible
— Elon Musk (@elonmusk) February 6, 2026
Tesla is not just a car company. With its many projects, including the launch of Robotaxi, the progress of the Optimus robot, and its AI ambitions, it has the potential to continue gaining value at an accelerating rate.
Musk’s comments show his confidence in Tesla’s numerous projects, especially as some begin to mature and some head toward their initial stages.
Starlink goes mainstream with first-ever SpaceX Super Bowl advertisement
Tesla engineers deflected calls from this tech giant’s now-defunct EV project
