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Tesla partners with grocery chain on Midwest Supercharger expansion

Supercharger locations in the Midwestern United States are about to increase, thanks to a partnership between Tesla and the Hy-Vee grocery store chain. “The time it takes for an average shopper to get through a grocery store to get groceries is about the same time it takes to get a full charge on a decent fast charger like this,” said John Brehm, Hy-Vee director of site planning on November 15 who on hand for the introduction of three Superchargers at the West Lakes Hy-Vee in West Des Moines. “So it’s a marriage made in heaven.”
The partnership will add critically needed Supercharger locations along the heavily traveled Interstate 80 transportation corridor. Since July, eight Tesla supercharger stations have been installed at Hy-Vee stores in Coralville, West Lakes, and Davenport as well as in Peru, Illinois and Oakdale, Minnesota. Work on Superchargers at the Hy-Vee store in Lincoln, Nebraska will begin next year. Six more Midwestern installations at Hy-Vee stores are under discussion.
“[A Supercharger] is robust enough and powerful enough that people can confidently and conveniently travel hundreds and thousands of miles without any sort of compromise in terms of staying overnight or staying over the course of several hours,” said Will Nicholas, Tesla communications manager. He adds that the communities chosen are the perfect locations for new Supercharger locations. “We’re happy to be working with Hy-Vee to kind of connect the Midwest, from Chicago to Denver,” he said according to The Gazette.
Tesla has partnered with several other chains and businesses in the U.S. to make its Superchargers more accessible to the public. Ruby Tuesday restaurant chain is adding Superchargers at many of its locations, beginning with its restaurant in Miner, Missouri. The chargers there are an important link in the Supercharger network for people driving between St. Louis and Nashville.
In the mid-Atlantic area of the country, Tesla is in talks with Sheetz, a chain of several hundred gas stations, about adding Supercharger equipment at many of its stores. Merchants recognize that Tesla has rapidly created a highly desirable brand. In short, Tesla drivers are good for business.
The federal government estimates that U.S. drivers will consume 20% less gasoline than today by 2035 as the proportion of electric cars on the road increases. John Eichberger, executive director of the Fuels Institute, founded by the National Association of Convenience Stores, says, “Those kiosks that just sell gallons and smokes are going to have to change. They’re going to lose gallons. Plain and simple, no way around it.”
Gas stations of the future will be completely different from the fast paced “get ’em in, get ’em out” stores of today, Eichenberger believes. They will be more like restaurants or highway rest stops than convenience stores.
Tesla works hard at positioning its Supercharger stations in places where drivers have access to food and rest rooms. It is also sensitive to providing clean, well-lit locations where people traveling alone will feel safe, even at night. Touring by Tesla is more like the European “slow food” experience than the fast paced gas-n-go experience most drivers of conventional cars put up with.
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Tesla set to be impacted greatly in one of its strongest markets

Tesla could be greatly impacted in one of its strongest markets as the government is ready to eliminate a main subsidy for electric vehicles over the next two years.
In Norway, EV concentrations are among the strongest in the world, with over 98 percent of all new cars sold in September being electric powertrains. This has been a long-standing trend in the Nordic region, as countries like Iceland and Sweden are also highly inclined to buy EVs.
However, the Norwegian government is ready to abandon a subsidy program it has in place, as it has effectively achieved what it set out to do: turn consumers to sustainability.
This week, Norway’s Finance Minister, Jens Stoltenberg, said it is time to consider phasing out the benefits that are given to those consumers who choose to buy an EV.
Stoltenberg said this week (via Reuters):
“We have had a goal that all new passenger cars should be electric by 2025, and … we can say that the goal has been achieved. Therefore, the time is ripe to phase out the benefits.”
EV subsidies in Norway include reduced value-added tax (VAT) on cheaper models, lower road and toll fees, and even free parking in some areas.
The government also launched programs that would reduce taxes for companies and fleets. Individuals are also exempt from the annual circulation tax and fuel-related taxes.
In 2026, changes will already be made. Norway will lower its EV tax exemption to any vehicle priced at over 300,000 crowns ($29,789.40), down from the current 500,000, which equates to about $49,500.
This would eliminate each of the Tesla Model Y’s trim levels from tax exemption status. In 2027, the VAT exemptions will be completely removed. Not a single EV on the market will be able to help owners escape from tax-exempt status.
There is some pushback on the potential loss of subsidies and benefits, and some groups believe that the loss of the programs will regress the progress EVs have made.
Christina Bu, head of the Norwegian EV Association, said:
“I worry that sudden and major changes will make more people choose fossil-fuel cars again, and I think everyone agrees that we don’t want to go back there.”
Elon Musk
Elon Musk was right all along about Tesla’s rivals and EV subsidies

With the loss of the $7,500 Electric Vehicle Tax Credit, it looks as if Tesla CEO Elon Musk was right all along.
As the tax credit’s loss starts to take effect, car companies that have long relied on the $7,500 credit to create sales for themselves are starting to adjust their strategies for sales and their overall transition to electrification.
On Tuesday, General Motors announced it would include a $1.6 billion charge in its upcoming quarterly earnings results from its EV investments.
Ford said in late September that it expects demand for its EVs to be cut in half. Stellantis is abandoning its plan to have only EVs being produced in Europe by 2030, and Chrysler, a brand under the Stellantis umbrella, is bailing on lofty EV sales targets here in the U.S.
How Tesla could benefit from the ‘Big Beautiful Bill’ that axes EV subsidies
The tax credit and EV subsidies have achieved what many of us believed they were doing: masking car companies from the truth about their EV demand. Simply put, their products are not priced attractively enough for what they offer, and there is no true advantage to buying EVs developed by legacy companies.
These tax credits have helped companies simply compete with Tesla, nothing more and nothing less. Without them, their products likely would not have done as well as they have. That’s why these companies are now suddenly backtracking.
It’s something Elon Musk has said all along.
Back in January, during the Q4 and Full Year 2024 Earnings Call, Musk said:
“I think it would be devastating for our competitors and for Tesla slightly. But, long term, it probably actually helps Tesla, that would be my guess.”
In July of last year, Musk said on X:
“Take away all the subsidies. It will only help Tesla.”
Take away the subsidies. It will only help Tesla.
Also, remove subsidies from all industries!
— Elon Musk (@elonmusk) July 16, 2024
Over the past few years, Tesla has started to lose its market share in the U.S., mostly because more companies have entered the EV manufacturing market and more models are being offered.
Nobody has been able to make a sizeable dent in what Tesla has done, and although its market share has gotten smaller, it still holds nearly half of all EV sales in the U.S.
Tesla’s EV Market Share in the U.S. By Year
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- 2020 – 79%
- 2021 – 72%
- 2022 – 62%
- 2023 – 55%
- 2024 – 49%
As others are adjusting to what they believe will be tempered demand for their EVs, Tesla has just reported its strongest quarter in company history, with just shy of half a million deliveries.
Will Tesla thrive without the EV tax credit? Five reasons why they might
Although Tesla benefited from the EV tax credit, particularly last quarter, some believe it will have a small impact since it has been lost. The company has many other focuses, with its main priority appearing to be autonomy and AI.
One thing is for sure: Musk was right.
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Tesla ownership without home charging: Here’s how it’s done

I bought a Tesla without having perhaps the biggest advantage of owning an electric vehicle: home charging.
People told me it could be done, others said it eliminated the purpose of owning an EV. I knew I wanted a Tesla, and I knew I could probably get away with not having access to charging at home.
I traded my ICE vehicle for a Tesla Model Y: here’s how it went
The strategy I planned to use without having home charging was pretty simple: there’s a Supercharger a few miles away, and there’s also low-level charging at my local grocery store. The Model Y also came with a Mobile Connector, so there was another way I could charge in a pinch.
There are also some distinct advantages I have over others, including the fact that I do not commute to and from work, and I’m also situated only a handful of miles from things like the store and shopping, and most of my errands can be completed without driving more than 15 miles back and forth.
A common misconception about being reliant on Supercharging is the cost. Many believe that Supercharging is so expensive that it costs about the same as buying gas.
However, there are many workarounds for that, some of which I have used weekly to save money and increase convenience.
Here’s how I’ve made it work, and how I suggest you can too:
Charge During Off-Peak Hours as Much as Possible
The biggest tip I have for those who choose to buy an EV but do not have access to at-home charging is the advantage that is off-peak rates.
At my local Supercharger, it costs $0.47 from 8 a.m. to 10 p.m., and just $0.18 from 10 p.m. to 8 a.m.
That means if you can wake up a little earlier or go to bed a little bit later, you’ll save nearly three times the money. This is not to say that I never charge during peak hours, but I try to save the longer charges for off-peak hours, and it’s been a huge advantage for me.
One morning recently, I was at 9 percent and I charged to 90 percent. It only cost me about $11. Charging during peak hours, that same charge would have been roughly $26.
Tesla Supercharger access has proven to be a challenge for one company
In my Bronco Sport, going from 40 miles to a full tank, roughly 400 miles, would have cost me well over $40.
It’s not so bad either. The Supercharger I use is located at a Sheetz, so I’m able to go in, grab a coffee and a breakfast sandwich, charge, watch YouTube in the car, and sometimes, I even get to enjoy a nice sunrise on the way home.
Friday mornings are sacred:
✅BEC on a bagel from Sheetz
✅early AM supercharging rates
✅Bob does sports @sheetz @tesla @RobbyBerger pic.twitter.com/hu5iemAgEd— Joey Klender (@KlenderJoey) September 26, 2025
If I have to go at night, my Fiancè and I usually use the opportunity to spend time together. We’ll run over to the Supercharger, grab snacks, and watch whatever we’re binging on Netflix (right now, it’s Narcos).
Many people said that Supercharging would cost me more than filling up my gas car. According to my Tesla app, that simply isn’t the case.
While I have been forced to charge during peak hours at times for about a month and a half, in about fifteen charging sessions, I’ve saved about $70. Over the course of a year, that would equate to over $800.
Utilize Other Charging Solutions
Although my Charging Stats above show that I’ve only used it 1 percent of the time, I have the advantage of free charging at my grocery store.
It is a Shell Recharge EV charging station, and there are two of them at the store. I used my J1772 adapter to charge, and it charges slowly at 11.5 kW.
However, it is great if you’re doing your shopping for the week and you’re stuck at the store for an hour or two. If you have one or two of these at your grocery store, just remember to be courteous and charge until you have a reasonable amount of range.
What I’ll Do Moving Forward
One ongoing effort has been pushing my leasing office to install a few EV chargers in our neighborhood. Because we rent, we are truly at the mercy of what the leasing office will allow and what they’ll do to make the lives of EV owners easier.
I’m hoping to continue pushing the management company to a point that will eventually get EV chargers in the neighborhood, especially while I live here and for those who will live here after we leave.
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