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Tesla Q4 sales success hinges on European deliveries

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As we approach the end of Q4 and the end of the year, analysts are correctly pointing out that a successful quarter for Tesla hinges on a successful delivery of vehicles to Europe.

Tesla has had an incredibly successful 2022, especially considering the circumstances that have rocked the auto industry; the supply shortages, the COVID lockdowns in China, and even the invasion of Ukraine. Nonetheless, Tesla rebounded from a difficult second quarter and posted a record Q3. Analysts have high expectations for the year’s final quarter, and Tesla’s ability to achieve them hinges on European success.

Despite challenges earlier in the year, many experts expect Tesla to achieve its 50% growth target compared to last year, equating to roughly 1.4 million deliveries cumulatively in 2022. To achieve this goal, Tesla will need to deliver approximately 500,000 units in Q4, and many experts think the company can do it.

Analyst Trip Chowdhry fromΒ Global Equities Research comes to a similar conclusion.

Experts have good reason to believe Tesla can hit the half million vehicles mark for Q4. Foremost, demand for Tesla vehicles worldwide remains very high. Tesla China recently announced the astonishing achievement of selling over 100,000 vehicles in November. In the U.S., Tesla remains the top EV seller despite rising competition from legacy brands. And in Europe, the Tesla Model Y has become an overnight sensation, becoming a contender for the top-selling vehicle overall in multiple countries during Q4.

On the flip side, Tesla has been able to vastly expand production during the same timeframe. Notably, Giga Texas and Giga Berlin have been physically expanding, while Giga Texas and Giga Shanghai each hit notable production goals within Q4.

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That leads us to the weakest link; Europe. Europe has the smallest source of domestic production as they rely solely on Tesla’s newest facility, Giga Berlin. At the same time, many of this year’s economic challenges have hit the old world particularly hard, including inflation, supply shortages, and the ongoing energy crisis.

So how is Tesla addressing this to meet its half-a-million vehicle goal? First, Tesla is employing its favorite trick of delivering as many vehicles as possible at the end of the quarter. One indicator of this push occurring is the large number of boats leaving from Shanghai and Texas towards Europe.

According to data cumulated by TTF-Forum.deΒ and initially posted byΒ MaratimeTraffic, 15 ships have already delivered Teslas to Europe in Q4, and seven more ships from China and two from the U.S. are on their way.

But does this number of ships indicate that Tesla is on track to have a record quarter? That remains a little unclear. Cumulating data from a series of sources (TTF-Forum.de, TeslaCarriers, Tesla Ship Tracker, and MaratimeTraffic), this number of boats this quarter is a new high for Tesla but not entirely outside of the norm. In total, Tesla will be sending 22 ships to Europe this quarter, but this is only two more boats than the previous high of 20 that delivered vehicles to Europe in Q4 2021.

Another indicator that Tesla is putting the pedal to the metal in this final quarter is hiring. In a previous message from CEO Elon Musk (ironically advising against these end-of-the-quarter pushes), he notes that Tesla is forced to hire a large number of new employees and temp workers to keep up with demand during these times. Sometimes even calling on Tesla enthusiasts to help new customers take delivery of their vehicles. This is precisely what is being seen on Tesla’s hiring site now, as the company has hit a record number of openings in recent weeks.

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Finally, Tesla is even employing discounts to entice buyers in the final month of the year. Tesla has issued discounts on inventory vehicles in the U.S. and China already and could give a similar deal in Europe in the coming weeks.

While these three factors individually don’t necessarily indicate that Tesla is headed for a record Q4, they both positively display the company is headed in the right direction.

With such positive indicators, it is clear why experts have high expectations for Tesla. Demand remains high, supply has continued to grow, and indicators of a robust end-of-the-quarter push (increased number of ship deliveries to Europe, significant hiring, inventory discounts) are clearly visible. But to say that the achievement is “in the bag” would be short-sighted. Tesla still has a mountain to climb to achieve the monumental half a million vehicles sold in a single quarter. Even so, many remain optimistic for the end of this year.

What do you think of the article? Do you have any comments, questions, or concerns? Shoot me an email atΒ william@teslarati.com. You can also reach me on Twitter @WilliamWritin. If you have news tips, email us atΒ tips@teslarati.com!

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Will is an auto enthusiast, a gear head, and an EV enthusiast above all. From racing, to industry data, to the most advanced EV tech on earth, he now covers it at Teslarati.

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Elon Musk

Tesla Full Self-Driving set to get an awesome new feature, Elon Musk says

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Credit: Teslarati

Tesla Full Self-Driving is set to get an awesome new feature in the near future, CEO Elon Musk confirmed on X.

Full Self-Driving is the company’s semi-autonomous driving program, which is among the best available to the general public. It still relies on the driver to ultimately remain in control and pay attention, but it truly does make traveling less stressful and easier.

However, Tesla still continuously refines the software through Over-the-Air updates, which are meant to resolve shortcomings in the performance of the FSD suite. Generally, Tesla does a great job of this, but some updates are definitely regressions, at least with some of the features.

Tesla Cybertruck owner credits FSD for saving life after freeway medical emergency

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Tesla and Musk are always trying to improve the suite’s performance by fixing features that are presently available, but they also try to add new things that would be beneficial to owners. One of those things, which is coming soon, is giving the driver the ability to prompt FSD with voice demands.

For example, asking the car to park close to the front door of your destination, or further away in an empty portion of the parking lot, would be an extremely beneficial feature. Adjusting navigation is possible through Grok integration, but it is not always effective.

Musk confirmed that voice prompts for FSD would be possible:

Tesla Full Self-Driving is a really great thing, but it definitely has its shortcomings. Navigation is among the biggest complaints that owners have, and it is easily my biggest frustration with using it. Some of the routes it chooses to take are truly mind-boggling.

Another thing it has had issues with is being situated in the correct lane at confusing intersections or even managing to properly navigate through local traffic signs. For example, in Pennsylvania, there are a lot of stop signs with “Except Right Turn” signs directly under.

This gives those turning right at a stop sign the opportunity to travel through it. FSD has had issues with this on several occasions.

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Parking preferences would be highly beneficial and something that could be resolved with this voice prompt program. Grocery stores are full of carts not taken back by customers, and many people choose to park far away. Advising FSD of this preference would be a great advantage to owners.

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Cybertruck

Elon Musk clarifies Tesla Cybertruck ’10 day’ comment, fans respond

Some are arguing that the decision to confirm a price hike in ten days is sort of counterproductive, especially considering it is based on demand. Giving consumers a timeline of just ten days to make a big purchase like a pickup truck for $60,000, and basically stating the price will go up, will only push people to make a reservation.

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Credit: Tesla

Elon Musk has clarified what he meant by his comment on X yesterday that seemed to indicate that Tesla would either do away with the new All-Wheel-Drive configuration of the Cybertruck or adjust the price.

The response was cryptic as nobody truly knew what Musk’s plans were for the newest Tesla Cybertruck trim level. We now have that answer, and fans of the company are responding in a polarizing fashion.

On Thursday night, Tesla launched the Cybertruck All-Wheel-Drive, priced competitively at $59,990. It was a vast improvement from the Rear-Wheel-Drive configuration Tesla launched last year at a similar price point, which was eventually cancelled just a few months later due to low demand.

Tesla launches new Cybertruck trim with more features than ever for a low price

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However, Musk said early on Friday, “just for 10 days,” the truck would either be available or priced at $59,990. We can now confirm Tesla will adjust the price based on more recent comments from the CEO.

Musk said the price will fluctuate, but it “depends on how much demand we see at this price level.”

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Some are defending the decision, stating that it is simply logical to see how the Cybertruck sells at this price and adjust accordingly.

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Others, not so much.

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Some are arguing that the decision to confirm a price hike in ten days is sort of counterproductive, especially considering it is based on demand. Giving consumers a timeline of just ten days to make a big purchase like a pickup truck for $60,000, and basically stating the price will go up, will only push people to make a reservation.

Demand will look strong because people want to lock in this price. The price will inevitably go up, and demand for the trim will likely fall a bit because of the increased cost.

Many are arguing Musk should have kept this detail internal, but transparency is a good policy to have. It is a polarizing move to confirm a price increase in just a week-and-a-half, but the community is obviously split on how to feel.

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Cybertruck

Tesla Cybertruck’s newest trim will undergo massive change in ten days, Musk says

It appears as if the new All-Wheel-Drive trim of Cybertruck won’t be around for too long, however. Elon Musk revealed this morning that it will be around “only for the next 10 days.”

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(Credit: Tesla)

Tesla’s new Cybertruck trim has already gotten the axe from CEO Elon Musk, who said the All-Wheel-Drive configuration of the all-electric pickup will only be available “for the next ten days.”

Musk could mean the price, which is $59,990, or the availability of the trim altogether.

Last night, Tesla launched the All-Wheel-Drive configuration of the Cybertruck, a pickup that comes in at less than $60,000 and features a competitive range and features that are not far off from the offerings of the premium trim.

Tesla launches new Cybertruck trim with more features than ever for a low price

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It was a nice surprise from Tesla, considering that last year, it offered a Rear-Wheel-Drive trim of the Cybertruck that only lasted a few months. It had extremely underwhelming demand because it was only $10,000 cheaper than the next trim level up, and it was missing a significant number of premium features.

Simply put, it was not worth the money. Tesla killed the RWD Cybertruck just a few months after offering it.

With the news that Tesla was offering this All-Wheel-Drive configuration of the Cybertruck, many fans and consumers were encouraged. The Cybertruck has been an underwhelming seller, and this seemed to be a lot of truck for the price when looking at its features:

  • Dual Motor AWD w/ est. 325 mi of range
  • Powered tonneau cover
  • Bed outlets (2x 120V + 1x 240V) & Powershare capability
  • Coil springs w/ adaptive damping
  • Heated first-row seats w/ textile material that is easy to clean
  • Steer-by-wire & Four Wheel Steering
  • 6’ x 4’ composite bed
  • Towing capacity of up to 7,500 lbs
  • Powered frunk

It appears as if this trim of Cybertruck won’t be around for too long, however. Musk revealed this morning that it will be around “only for the next 10 days.”

Musk could mean the price of the truck and not necessarily the ability to order it. However, most are taking it as a cancellation.

If it is, in fact, a short-term availability decision, it is baffling, especially as Tesla fans and analysts claim that metrics like quarterly deliveries are no longer important. This seems like a way to boost sales short-term, and if so many people are encouraged about this offering, why would it be kept around for such a short period of time?

Some are even considering the potential that Tesla axes the Cybertruck program as a whole. Although Musk said during the recent Q4 Earnings Call that Cybertruck would still be produced, the end of the Model S and Model X programs indicates Tesla might be prepared to do away with any low-volume vehicles that do not contribute to the company’s future visions of autonomy.

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The decision to axe the car just ten days after making it available seems like a true head-scratcher.

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