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Tesla developing revamped Model 3 under “Project Highland:” report

Mariordo (Mario Roberto Durán Ortiz), CC BY-SA 4.0 , via Wikimedia Commons

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Recent reports have emerged suggesting that Tesla is developing a revamped version of its best-selling all-electric sedan, the Model 3. The revamp, which is reportedly codenamed “Project Highland,” is part of the EV maker’s efforts to cut production costs on the vehicle while boosting its appeal to consumers. 

The Tesla Model 3 has been in the market for several years now, and while the vehicle underwent a refresh back in October 2020, most of the changes that were implemented then were relatively minor. These included a new center console, new door panels, a power trunk, new wheels and headlights, and a number of other iterative changes. 

Citing several individuals reportedly familiar with the matter, Reuters noted that “Project Highland” would involve improvements to the Model 3 that would reduce the number of the car’s components and the complexity of its interior. The revamp will reportedly also focus on features that Tesla buyers value the most, such as the infotainment system. 

The publication’s sources noted that the Model 3 revamp would also include some updates to the Model 3’s exterior and powertrain performance. The updated all-electric sedan would reportedly go into production at the Fremont Factory and Gigafactory Shanghai, the Tesla plants where the Model 3 is currently being produced. As per Reuters‘ sources, the redesigned Model 3 should be put into production in Q3 2023. 

The improvements that were hinted at by the publication’s sources suggest that Tesla would likely implement some of the innovations that have been introduced on the Model Y to the Model 3. So far, the Model Y has been ramped in several factories with key innovations such as front and rear megacasts. Units made in Giga Texas are even equipped with the company’s structural battery packs. Considering that both the Model Y and Model 3 are Tesla’s mass-market cars, it would not be surprising if the all-electric sedan’s revamp involves innovations such as the use of megacasts and structural battery packs as well. 

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It should be noted, however, that the Model 3s today have already gone through numerous improvements over the years. Thus, even if the vehicle looks the same as before, its software and hardware have already been improved. However, Ed Kim, president of AutoPacific Group, noted that consumers would likely appreciate changes to the Model 3 that are visually evident.

“Consumers still tend to equate visual changes with newness. Tesla knows visually tangible changes are in order. The upcoming changes that potential customers can see and feel will be very important in ensuring that EV customers still have Tesla at the top of their minds as truly excellent alternatives to Tesla are starting to flood the market,” Kim said. 

Don’t hesitate to contact us with news tips. Just send a message to simon@teslarati.com to give us a heads up.

Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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Elon Musk

Tesla Cybercab steering wheel dilemma gets final answer from Elon Musk

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Credit: Tesla/YouTube

Tesla Cybercab is the company’s autonomy-geared automobile that will eventually begin the phase-out of human drivers. In recent days, however, there has been speculation regarding the vehicle’s equipment and whether it would be fitted with a typical steering wheel and pedals.

CEO Elon Musk put an end to this discussion, at least for now, as he maintains the vehicle will not have anything that would remotely resemble any possibility of any sort of manual operation.

The problem is, there is a flaw in his logic, and his justification for the reasoning is an opinion. But Musk has a special ability; he has the final say on what goes on at Tesla, and if he does or doesn’t want manual controls in the new vehicle, he’ll get his way.

On the All In Podcast on Friday, Musk gave his final answer to whether the Cybercab would have a steering wheel or pedals by stating it would not when the production units start rolling off lines in Q2 2026.

He provided a further explanation:

“The reality is, people may think they want to drive their car, but the reality is that they don’t. How many times have you been in an Uber or Lyft and said ‘I wish I could take over for the driver, get off my phone, and drive to my destination? 0.0 times.”

Although the units that have been spotted on public roads in recent days are equipped with a steering wheel and pedals, it is because Tesla is testing the vehicle in real-world situations, and manual controls are required for it.

Tesla Cybercab spotted testing on public roads for the first time

Some Tesla fans in the community have said that the car seems more geared toward being suitable for manual operation as opposed to a fully autonomous vehicle primed for driverless ride-hailing.

Earlier this week, Tesla Board Chair Robyn Denholm said that if the company had to put a steering wheel or pedals into the Cybercab, it would.

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SpaceX sets the record straight on Jim Bridenstine and Artemis 3

SpaceX argued that Bridenstine’s comments should be taken with a grain of salt as he is working as a paid lobbyist for companies that are competing for NASA contracts.

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Credit: SpaceX

SpaceX pushed back firmly against former NASA administrator Jim Bridenstine after he questioned the agency’s reliance on Starship for the Artemis 3 Moon mission. 

In a detailed thread on X, SpaceX argued that Bridenstine’s comments should be taken with a grain of salt as he is working as a paid lobbyist for companies that are competing for NASA contracts.

Bridenstine’s comments on Starship and Artemis 3

Bridenstine and fellow former NASA chief Charlie Bolden noted during a recent symposium that NASA’s current Artemis strategy is approaching zero chance of beating China to the Moon. Bridenstine expressed skepticism that NASA’s current architecture, which is expected to use Starship to transport astronauts to and from the lunar surface, could succeed in time. 

“Starship is a tremendously important vehicle for the future,” Bridenstine said, as per Space News. “It’s going to deliver large mass to low Earth orbit for a long time, and it’s going to drive down costs and increase access. But if you need a moon lander, it’s going to take time.” 

SpaceX responds to the former NASA administrator’s comments

In a series of posts on X, SpaceX noted that while the company is very thankful to the former NASA administrator for helping create the Artemis Program, his comments about Starship might not necessarily be coming from a place of objectivity. 

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SpaceX’s comments are as follows: “Like many Americans, we are thankful for Mr. Bridenstine’s service leading NASA at one point. He deserves credit for spearheading the creation of the Artemis Program. After departing NASA, he created a lobbying firm called the Artemis Group, representing a host of aerospace companies vying for NASA business. 

“Mr. Bridenstine’s current campaign against Starship is either misguided or intentionally misleading. SpaceX was selected to design and develop a Human Landing System for Artemis along with Blue Origin and Dynetics during Mr. Bridenstine’s tenure as NASA Administrator. 

“Starship was then selected by NASA for the Artemis III mission through fair and open competition after being identified as the best and lowest risk technical option – and the lowest price by a wide margin – by the civil servant team appointed to lead the agency’s exploration mission by Mr. Bridenstine himself. 

“The decision to select Starship was confirmed repeatedly following protest and litigation from the companies not selected which delayed the start of work on the contract for many months. Mr. Bridenstine’s recent musings promoting a new landing system – going so far as to invoke the Defense Production Act – are being misreported as though they were the unbiased thoughts of a former NASA Administrator. They are not.

“To be clear, he is a paid lobbyist. He is representing his clients’ interests, and his comments should be seen for what they are – a paid lobbyist’s effort to secure billions more in government funding for his clients who are already years late and billions of dollars overbudget,” SpaceX wrote. 

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Elon Musk

Elon Musk just dropped a huge detail on the Tesla Roadster

“Whether it’s good or bad, it will be unforgettable. My friend Peter Thiel once reflected that the future was supposed to have flying cars, but we don’t have flying cars. I think if Peter wants a flying car, he should be able to buy one.”

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tesla roadster
Credit: Tesla

Elon Musk dropped a huge detail on the Tesla Roadster on his latest appearance on the Joe Rogan Experience podcast.

Tesla has been teasing the Roadster for years. The company has constantly delayed the vehicle, hoping to push its limits past anything that is even imaginable by the human mind.

Earlier this year, the company said it would put on a “most epic demo” for the Roadster, displaying and unveiling all its capabilities, some new, some previously talked about. However, nobody really knows what to expect.

On the JRE Podcast, Musk joined Rogan for an over three-hour conversation about a variety of topics, but Tesla was something that was evidently on the agenda.

One of the parts of the Tesla conversation that is getting a lot of attention is Musk’s new teasing of the Roadster, saying it has “crazy technology” that might not even qualify as an automobile in the classic sense.

Musk confirmed that Tesla is “getting close to demonstrating the prototype,” and said he can guarantee the demo “will be unforgettable.”

He continued:

“Whether it’s good or bad, it will be unforgettable. My friend Peter Thiel once reflected that the future was supposed to have flying cars, but we don’t have flying cars. I think if Peter wants a flying car, he should be able to buy one.”

Musk went on to say, with a smile, that Joe would have to “wait and see” what Tesla had come up with.

He went on:

“I think it has a shot at being the most memorable product unveil ever. [It will be unveiled] hopefully before the end of the year. You know, we need to make sure that it works. This is some crazy technology in this car. Let’s just put it this way: if you took all the James Bond cars and combined them, it’s crazier than that.”

Tesla has said for years that the Roadster would be able to at least hover, thanks to a SpaceX package that would feature cold gas thrusters that would help the vehicle get in the air.

The new Tesla Roadster will be able to fly: Elon Musk

Musk seemed very confident in his answers and very excited to show off what the Tesla Roadster is capable of. The real question is: how long will it take Tesla to get the car to market after the launch and unveiling? How many units will it manufacture? How much will it cost?

All of those things are details we will have to wait for Tesla to reveal at the Roadster event.

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