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Tesla rival Audi hits the pause button on e-tron production
The Audi factory in Belgium paused the production of the e-tron SUV citing production issues such as a battery supply bottleneck. The production of Audi Brussels was shut down Thursday last week and is expected to last until Tuesday.
According to Audi insiders, aside from battery supply issues, there are also shortages of other parts such as rear lights for the e-tron and even sun visors, reported Belgian publication L’Echo.
The spokesperson for Audi’s plant in Brussels clarified that the production issues are not because of the coronavirus outbreak in China where global car manufacturers’ factories for car parts are located.
The factory in Brussels produces the Audi e-tron and the e-tron Sportback, the first two electric vehicles of the German carmaker under the umbrella of Volkswagen. Audi sold about 26,400 e-trons in 2019 but the company declined to give an estimate on deliveries this year, according to Bloomberg.
The current halt in production shows how traditional carmakers struggle to keep up with the pace of Tesla, the undoubted leader in the electric vehicle industry today. Unlike traditional car manufacturers, a recent teardown of the Model 3 by Nikkei Business Publications revealed that Tesla does not depend on multiple other suppliers for its parts, allowing it to push itself to the limits in terms of technologies it wants to use for its vehicles.
In January, Volkswagen CEO Herbert Deiss emphasized during a global board meeting with the company’s senior managers that they need to act fast to avoid having a similar fate as Finnish phone maker Nokia that wasn’t able to keep up with the technology. This announcement came just a couple months after Audi announced that it plans to cut 9,500 jobs through 2025, which will save it 6 billion euros and help fund its push to make electric cars.
Audi Brussels’ halt in e-tron production paints a picture of how labeled “Tesla Killers” simply don’t match the current technologies and capabilities of the electric car maker, despite having the resources for the production of petrol-powered cars. Putting car parts together to make a vehicle is one thing but they still need to catch up in other aspects such as connectivity and driver-assist systems, among other things.
Oh, of course, the killer blow can also be seen when you look at the details, too. The image of an Audi e-tron’s cockpit reminding its owner to change oil is just difficult to look at just like this one below shared by Twitter user Georg Konjovic.
Audi hat den Sprung ins elektrische Zeitalter noch nicht ganz verkraftet. Am Ölwechsel hängt man noch sehr. Im Bild: Auto e-tron Cockpit. pic.twitter.com/6ghNL2rFuW
— 𝗚𝗲𝗼𝗿𝗴 𝗞𝗼𝗻𝗷𝗼𝘃𝗶𝗰 (@GeorgKonjovic) January 18, 2020
News
Tesla Model 3 and Model Y earn Euro NCAP Best in Class safety awards
“The company’s best-selling Model Y proved the gold standard for small SUVs,” Euro NCAP noted.
Tesla won dual categories in the Euro NCAP Best in Class awards, with the Model 3 being named the safest Large Family Car and the Model Y being recognized as the safest Small SUV.
The feat was highlighted by Tesla Europe & Middle East in a post on its official account on social media platform X.
Model 3 and Model Y lead their respective segments
As per a press release from the Euro NCAP, the organization’s Best in Class designation is based on a weighted assessment of four key areas: Adult Occupant, Child Occupant, Vulnerable Road User, and Safety Assist. Only vehicles that achieved a 5-star Euro NCAP rating and were evaluated with standard safety equipment are eligible for the award.
Euro NCAP noted that the updated Tesla Model 3 performed particularly well in Child Occupant protection, while its Safety Assist score reflected Tesla’s ongoing improvements to driver-assistance systems. The Model Y similarly stood out in Child Occupant protection and Safety Assist, reinforcing Tesla’s dual-category win.
“The company’s best-selling Model Y proved the gold standard for small SUVs,” Euro NCAP noted.
Euro NCAP leadership shares insights
Euro NCAP Secretary General Dr. Michiel van Ratingen said the organization’s Best in Class awards are designed to help consumers identify the safest vehicles over the past year.
Van Ratingen noted that 2025 was Euro NCAP’s busiest year to date, with more vehicles tested than ever before, amid a growing variety of electric cars and increasingly sophisticated safety systems. While the Mercedes-Benz CLA ultimately earned the title of Best Performer of 2025, he emphasized that Tesla finished only fractionally behind in the overall rankings.
“It was a close-run competition,” van Ratingen said. “Tesla was only fractionally behind, and new entrants like firefly and Leapmotor show how global competition continues to grow, which can only be a good thing for consumers who value safety as much as style, practicality, driving performance, and running costs from their next car.”
News
Tesla is shifting FSD to a subscription-only model, confirms Elon Musk
Tesla CEO Elon Musk confirmed the upcoming update in a post on social media platform X.
Tesla will be ending one-time purchases of its Full Self-Driving (FSD) system after Valentine’s Day, transitioning the feature to a monthly subscription-only model.
Tesla CEO Elon Musk confirmed the upcoming update in a post on social media platform X.
No more FSD one-time purchases
As per Elon Musk in his post on X, “Tesla will stop selling FSD after Feb 14. FSD will only be available as a monthly subscription thereafter.” This marks a shift in how Tesla monetizes its FSD system, which can now be purchased for a one-time fee or accessed through a monthly subscription.
FSD’s subscription model has been $99 per month in the United States, while its one-time purchase option is currently priced at $8,000. FSD’s one-time purchase price has swung wildly in recent years, reaching $15,000 in September 2022. At the time, FSD was proficient, but its performance was not on par with v14. This made its $15,000 upfront price a hard sell for consumers.
Tesla’s move to a subscription-only model could then streamline how the company sells FSD. It also lowers the entry price for the system, as even price-conscious drivers would likely be able to justify FSD’s $99 monthly subscription cost during periods when long-distance travel is prevalent, like the holidays.
Musk’s compensation plan and FSD subscription targets
Tesla’s shift to a subscription-only FSD model comes amidst Musk’s 2025 CEO Performance Award, which was approved by Tesla shareholders at the 2025 Annual Shareholders Meeting with roughly 75% support. Under the long-term compensation plan, Musk must achieve a series of ambitious operational milestones, including 10 million active FSD subscriptions, over the next decade for his stock awards to vest.
The 2025 CEO Performance Award’s structure ties Musk’s potential compensation to Tesla’s aggressive targets that span market capitalization, vehicle deliveries, robotics, and software adoption. Apart from his 10-million active FSD subscription target, Musk’s compensation is also tied to Tesla producing 20 million vehicles cumulatively, delivering 1 million Tesla bots, and having 1 million Robotaxis in operation. He must also lead Tesla to a market cap of $8.5 trillion.
If successful, Elon Musk’s 2025 CEO Performance Award could make him the world’s first trillionaire. It could also help Tesla become the world’s most valuable company by market cap by a notable margin.
Tesla is planning for a new 300+ stall Supercharger station that will be an expansion of an existing facility, and the company is planning to add a surprise for the Semi.
The Firebaugh, California Supercharger is currently 72 Superchargers, but Tesla filed for an expansion that will add 232 additional plugs for passenger vehicles, and it also plans to add 16 Semichargers.
This will be the biggest Supercharger station Tesla will have to date, just months after it finished the Supercharger Oasis in Lost Hills, California, which has 168 stalls. This will have 304 total Supercharger stalls, and then the additional 16 Megachargers.
🚨 This Supercharger station will have 304 total stalls and 16 Semichargers following this expansion
Absolutely INSANE size 🔥
This is located on I-5, so many semis will be traveling along this route https://t.co/hM9hdLcWwg
— TESLARATI (@Teslarati) January 13, 2026
The Firebaugh Supercharger is located on I-5, which is a major reason for why Tesla has chosen the location for additional Megacharger plug-ins, as Tesla Semi Program Manager Dan Priestley said on X earlier today.
Lots of trucks to electrify on I-5
— Dan Priestley (@danWpriestley) January 13, 2026
The project was revealed by MarcoRP, a Supercharger tracker.
The expansion is a massive signal for charging demand, especially as Tesla’s Superchargers are opened to numerous automakers and are no longer exclusive to the company’s EVs. Additionally, the installation of Megachargers is a good sign to come for the Tesla Semi program, which aims to truly ramp up this year.
Tesla plans to launch production of the Semi later this year.
It could also mean Tesla is going to expand its footprint of large-scale Supercharger projects in the coming years, which would be a big boost as EV adoption continues to soar in the United States.
Tesla Model 3 and Model Y earn Euro NCAP Best in Class safety awards
Tesla is shifting FSD to a subscription-only model, confirms Elon Musk
