During times of crisis, some members of the auto industry adapt to help out. Such is the case with GM, Ford, and Tesla, all of which have received approval from the US President to help out the country’s medical infrastructure by producing ventilators and other key medical equipment. Other car companies, on the other hand, are opting for a slightly different approach to the crisis.
Unfortunately, some of these approaches do not seem to sit particularly well with the auto community as a whole. A perfect example of this is a recent ad from BMW i, the German automaker’s EV division. The ad featured the division’s i8 hybrid sports car, a vehicle expected to be put to pasture this coming April.
The ad was simple enough, but it included references to the ongoing coronavirus pandemic. The team behind the BMW i8 ad even opted to include the #FlattenTheCurve hashtag, which is currently partly being used to inform and address the online community about the C-19 outbreak. “Be a roadblock of the outbreak and make your own contribution to #FlattenTheCurve. The BMW i8 Coupe Ultimate Sophisto Edition,” the ad read.
Needless to say, BMW’s advertisement prompted a strong response from the online community, including veteran car authorities such as The Drive’s Alex Roy, who urged the German automaker to terminate the ad agency behind the post. In a way, such reactions are understandable, considering the current state of the coronavirus outbreak and how it has disrupted the lives of millions across the globe.
It did not take long before BMW i issued an apology, admitting that its recent ad caused the online car community to be “irritated.” The German automaker followed this up by a pledge to do better. “We are sorry. Our last Tweet caused some irritation, and you were right in your criticism. Our main intention these days is to share optimistic and helpful content to brighten up your days. We are all in this together. We can do better, and we will,” the automaker noted.
Despite the blunder from the BMW i marketing team, the German automaker has actually adopted some proactive measures for its European facilities. In an announcement last week, for example, BMW, together with Japanese carmakers Honda and Toyota, stated that it would be suspending its car production in the UK. BMW noted that the suspension of production would be in effect until April 17, at least for the meantime.
Marketing gaffes aside, some key players in the auto industry are showing remarkable initiative to help out amidst the coronavirus outbreak. In a recent announcement, for example, Ford revealed that it is partnering with GE and 3M to build ventilators, respirators, and face shields at some of its facilities. Tesla, on the other hand, has been hard at work, donating N95 masks and ventilators to cities that require medical supplies.
SpaceX’s Starlink has launched its latest residential hardware kit: the V5. Designed for reliable high-speed internet, the new terminal represents a significant leap forward in user equipment.
The next generation Starlink Kit is designed to deliver reliable, high-speed home internet. Starlink V5 has a smaller form factor and lightweight design with greater power efficiency than the Starlink V4.
With speeds up to 375+ Mbps, Starlink V5 delivers seamless connectivity… pic.twitter.com/0dorU6n0oD
— Starlink (@Starlink) July 14, 2026
The new V5 Starlink kit features a dramatically smaller and lighter form factor, measuring approximately 384 mm x 306 mm x 34 mm and weighing just 1.1 kg, which is less than half the weight of the previous V4 model, which was 2.9 kg.
This compact design makes installation easier and more versatile, whether mounted on a roof, pole, or even integrated with a pipe adapter. An integrated LED light aids setup in low-light conditions.
Power efficiency sees major gains too. The V5 draws only 35-50W, reducing energy consumption and making it ideal for off-grid or solar-powered setups. Despite its smaller size, performance remains robust. Starlink claims peak speeds of 375+ Mbps, supported by a new Wi-Fi 6 Router Mini that covers up to 2,200 square feet and connects up to 235 devices simultaneously.
The kit maintains strong signal reliability in diverse environments, from urban rooftops to remote rural areas, as demonstrated in the promo footage released by SpaceX, showing seamless operation under cloudy skies.
These improvements expand suitable applications considerably. Households can enjoy lag-free 4K streaming, smooth video conferencing, online gaming, and smart home device management without interruption. The V5’s efficiency and portability also benefit RVs, small businesses, and temporary installations in disaster-recovery zones where quick deployment is critical. Its lightweight build lowers shipping costs and simplifies user handling compared to bulkier predecessors.
Starlink’s Broader Impact on Global Internet Connectivity
Since SpaceX began launching Starlink satellites in 2019, the constellation has grown rapidly. By mid-2026, over 10,400 satellites orbit Earth, with thousands more deployed annually. This massive low-Earth-orbit network delivers broadband to approximately 160 countries and territories, reaching millions of users who previously lacked reliable internet access.
Starlink plays a vital role in bridging the digital divide. It provides essential connectivity to remote communities, maritime vessels, airlines, and regions affected by natural disasters or infrastructure gaps. By combining advanced satellite technology with iterative hardware upgrades like the V5 kit, SpaceX continues to push the boundaries of global internet access, fostering education, economic opportunity, and emergency response capabilities worldwide.
As production ramps up, the V5 promises to make high-performance internet even more accessible to users everywhere.
Electric vehicle maker Lucid Group has denied rumors of an imminent bankruptcy after a report from this morning sent the stock on a dramatic drop on Wall Street, seeing losses of more than 40 percent during trading hours.
Lucid’s Director of Communications, Nick Twork, responded to the report from Eletric-Vehicles.com, which stated the company’s restructuring advisor, AlixPartners, was asked to review two decisions: taking Lucid shares private or filing for Chapter 11 bankruptcy protection.
The report also claims AlixPartners told the Lucid board to “concentrate on Gravity production while improving its quality, and to temporarily hold back the Lucid Air, the sedan that has defined the company since its launch.”
Twork said:
$LCID The rumors are completely false. The company has sufficient liquidity to carry its operations well into next year, as recently published in its last quarterly filings, and it has not formed any special Board committee to explore the scenarios reported today. Our focus is…
— Nick Twork (@ntwork) July 14, 2026
Shares rebounded after the response to the report, halving its losses as the trading day neared 3 p.m. Eastern.
Lucid has struggled to get its sales off the ground and into more respectable numbers, but the company is in its early years, when things are hard to begin with. It is also backed by several notable investors, including the Saudi Public Investment Fund (PIF), which has nearly limitless money and likely would not ditch an investment of this size so soon.
Lucid shares were down just 14 percent at the time of publication, a far cry from the 55 percent its losses topped out at during the day.
A Tesla owner who purchased a Model S Signature Edition, one of the final 250 units of the all-electric flagship vehicle that the company discontinued earlier this year, is attempting to sell the car despite a no-resale clause that prohibits reselling for the first year.
The car is being sold by J&S Autohaus in Ewing, New Jersey, and is priced at $260,490, well above the $159,420 that Tesla sold it for earlier this year.
🚨 The first Tesla Model S Signature Edition is up for sale for $260,490
Tesla placed a no-resale clause on the Model S and X Signature, so it will be interesting to see if the company takes any action. https://t.co/N9rKGHnbD6 pic.twitter.com/6FZhDL1KNR
— TESLARATI (@Teslarati) July 14, 2026
To those who do not know, the Model S Signature was a highly exclusive, limited-run farewell variant of the Model S Plaid that was produced this year to mark the end of production of both the Model S and Model X, Tesla’s two flagship vehicles.
Limited to just 250 units with invite-only sales, it serves as a collector’s item celebrating the legacy of the Model S, which helped pioneer Tesla’s electric vehicle success since its 2012 launch.
It bundles top-tier performance with bespoke cosmetic and luxury upgrades, plus Tesla’s Luxe Package. Here’s what the Model S Signature has over the typical Model S Plaid:
- Exclusive Exterior – Unique Garnet Red Paint, matching door handles, gold Tesla “T” badges upfront, gold Plaid and Signature badging at the rear.
- Premium Interior – White Alcantara upholstery with gold piping/accents, gold Plaid seat badges, Signature-marked door sills, individually numbered dashboard plaque, gold puddle lights, special interior lighting sequence, and a custom Signature key fob.
- Performance Upgrades – Carbon-ceramic brakes with gold calipers
- Bundled Luxe Package – Full Self-Driving (Supervised), four years of Premium Connectivity, free lifetime Supercharging
- Performance Metrics – ~1,020 horsepower, sub-2-second 0-60 MPH, ~390-mile range
Tesla quickly introduced a No Resale Agreement for the Signature Editions of the Model S and Model X, which would penalize the seller for “the amount of $50,000 or the value received as consideration for the sale or transfer, whichever is greater.”
The company continues:
“If you sell or otherwise transfer the ownership of your Model S or Model X, the remainder of the Recommended Maintenance, Wheel and Tire Protection Plan, and Windshield Protection Plan will transfer automatically to the buyer. The Full Self-Driving (Supervised), Free Supercharging and Premium Connectivity will not transfer with the vehicle and will terminate once the ownership of the Model S or Model X is transferred.”
Tesla will likely come after the seller, especially as it has been about two months since Tesla launched deliveries.
SpaceX unveils Starlink next-gen V5 kit: here’s what’s new
Lucid denies rumors of bankruptcy after over 40% stock drop
