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BMW attracts car community’s ire after ad campaign goes awry

(Credit: BMW Media Group)

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During times of crisis, some members of the auto industry adapt to help out. Such is the case with GM, Ford, and Tesla, all of which have received approval from the US President to help out the country’s medical infrastructure by producing ventilators and other key medical equipment. Other car companies, on the other hand, are opting for a slightly different approach to the crisis. 

Unfortunately, some of these approaches do not seem to sit particularly well with the auto community as a whole. A perfect example of this is a recent ad from BMW i, the German automaker’s EV division. The ad featured the division’s i8 hybrid sports car, a vehicle expected to be put to pasture this coming April. 

The ad was simple enough, but it included references to the ongoing coronavirus pandemic. The team behind the BMW i8 ad even opted to include the #FlattenTheCurve hashtag, which is currently partly being used to inform and address the online community about the C-19 outbreak. “Be a roadblock of the outbreak and make your own contribution to #FlattenTheCurve. The BMW i8 Coupe Ultimate Sophisto Edition,” the ad read. 

Needless to say, BMW’s advertisement prompted a strong response from the online community, including veteran car authorities such as The Drive’s Alex Roy, who urged the German automaker to terminate the ad agency behind the post. In a way, such reactions are understandable, considering the current state of the coronavirus outbreak and how it has disrupted the lives of millions across the globe. 

It did not take long before BMW i issued an apology, admitting that its recent ad caused the online car community to be “irritated.” The German automaker followed this up by a pledge to do better. “We are sorry. Our last Tweet caused some irritation, and you were right in your criticism. Our main intention these days is to share optimistic and helpful content to brighten up your days. We are all in this together. We can do better, and we will,” the automaker noted. 

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https://twitter.com/BMWi/status/1242599679197622275?s=20

Despite the blunder from the BMW i marketing team, the German automaker has actually adopted some proactive measures for its European facilities. In an announcement last week, for example, BMW, together with Japanese carmakers Honda and Toyota, stated that it would be suspending its car production in the UK. BMW noted that the suspension of production would be in effect until April 17, at least for the meantime. 

Marketing gaffes aside, some key players in the auto industry are showing remarkable initiative to help out amidst the coronavirus outbreak. In a recent announcement, for example, Ford revealed that it is partnering with GE and 3M to build ventilators, respirators, and face shields at some of its facilities. Tesla, on the other hand, has been hard at work, donating N95 masks and ventilators to cities that require medical supplies. 

Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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Tesla’s six-seat extended wheelbase Model Y L sold out for January 2026

Estimated delivery dates for new Tesla Model Y L orders now extend all the way into February 2026.

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Credit: Tesla China

The Tesla Model Y L seems to be in high demand in China, with estimated delivery dates for new orders now extending all the way into February 2026. 

This suggests that the Model Y L has been officially sold out from the rest of 2025 to January 2026. 

Model Y L estimated delivery dates

The Model Y L’s updated delivery dates mark an extension from the vehicle’s previous 4-8 week estimated wait time. A detailed chart shared by Tesla data tracker @Tslachan on X shows the progressions of the Model Y L’s estimated delivery dates since its launch earlier this year. 

Following its launch in September, the vehicle was given an initial October 2025 estimated delivery date. The wait times for the vehicle were continually updated over the years, until the middle of November, when the Model Y L had an estimated delivery date of 4-8 weeks. This remained until now, when Tesla China simply listed February 2026 as the estimated delivery date for new Model Y L orders.

Model Y demand in China

Tesla Model Y demand in China seems to be very healthy, even beyond the Model Y L. New delivery dates show the company has already sold out its allocation of the all-electric crossover for 2025. The Model Y has been the most popular vehicle in the world in both of the last two years, outpacing incredibly popular vehicles like the Toyota RAV4. In China, the EV market is substantially more saturated, with more competitors than in any other market.

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Tesla has been particularly kind to the Chinese market, as it has launched trim levels for the Model Y in the country that are not available anywhere else, such as the Model Y L. Demand has been strong for the Model Y in China, with the vehicle ranking among the country’s top 5 New Energy Vehicles. Interestingly enough, vehicles that beat the Model Y in volume like the BYD Seagull are notably more affordable. Compared to vehicles that are comparably priced, the Model Y remains a strong seller in China. 

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NVIDIA CEO Jensen Huang commends Tesla’s Elon Musk for early belief

“And when I announced DGX-1, nobody in the world wanted it. I had no purchase orders, not one. Nobody wanted to buy it. Nobody wanted to be part of it, except for Elon.”

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Credit: NVIDIA

NVIDIA CEO Jensen Huang appeared on the Joe Rogan Experience podcast on Wednesday and commended Tesla CEO Elon Musk for his early belief in what is now the most valuable company in the world.

Huang and Musk are widely regarded as two of the greatest tech entrepreneurs of the modern era, with the two working in conjunction as NVIDIA’s chips are present in Tesla vehicles, particularly utilized for self-driving technology and data collection.

Nvidia CEO Jensen Huang regrets not investing more in Elon Musk’s xAI

Both CEOs defied all odds and created companies from virtually nothing. Musk joined Tesla in the early 2000s before the company had even established any plans to build a vehicle. Jensen created NVIDIA in the booth of a Denny’s restaurant, which has been memorialized with a plaque.

On the JRE episode, Rogan asked about Jensen’s relationship with Elon, to which the NVIDIA CEO said that Musk was there when nobody else was:

“I was lucky because I had known Elon Musk, and I helped him build the first computer for Model 3, the Model S, and when he wanted to start working on an autonomous vehicle. I helped him build the computer that went into the Model S AV system, his full self-driving system. We were basically the FSD computer version 1, and so we were already working together.

And when I announced DGX-1, nobody in the world wanted it. I had no purchase orders, not one. Nobody wanted to buy it. Nobody wanted to be part of it, except for Elon.

He goes ‘You know what, I have a company that could really use this.’ I said, Wow, my first customer. And he goes, it’s an AI company, and it’s a nonprofit and and we could really use one of these supercomputers. I boxed one up, I drove it up to San Francisco, and I delivered it to the Elon in 2016.”

The first DGX-1 AI supercomputer was delivered personally to Musk when he was with OpenAI, which provided crucial early compute power for AI research, accelerating breakthroughs in machine learning that underpin modern tools like ChatGPT.

Tesla’s Nvidia purchases could reach $4 billion this year: Musk

The long-term alliance between NVIDIA and Tesla has driven over $2 trillion in the company’s market value since 2016.

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GM CEO Mary Barra says she told Biden to give Tesla and Musk EV credit

“He was crediting me, and I said, ‘Actually, I think a lot of that credit goes to Elon and Tesla…You know me, Andrew. I don’t want to take credit for things.”

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General Motors CEO Mary Barra said in a new interview on Wednesday that she told President Joe Biden to credit Tesla and its CEO, Elon Musk, for the widespread electric vehicle transition.

She said she told Biden this after the former President credited her and GM for leading EV efforts in the United States.

During an interview at the New York Times Dealbook Summit with Andrew Ross Sorkin, Barra said she told Biden that crediting her was essentially a mistake, and that Musk and Tesla should have been explicitly mentioned (via Business Insider):

“He was crediting me, and I said, ‘Actually, I think a lot of that credit goes to Elon and Tesla…You know me, Andrew. I don’t want to take credit for things.”

Back in 2021, President Biden visited GM’s “Factory Zero” plant in Detroit, which was the centerpiece of the company’s massive transition to EVs. The former President went on to discuss the EV industry, and claimed that GM and Barra were the true leaders who caused the change:

“In the auto industry, Detroit is leading the world in electric vehicles. You know how critical it is? Mary, I remember talking to you way back in January about the need for America to lead in electric vehicles. I can remember your dramatic announcement that by 2035, GM would be 100% electric. You changed the whole story, Mary. You did, Mary. You electrified the entire automotive industry. I’m serious. You led, and it matters.”

People were baffled by the President’s decision to highlight GM and Barra, and not Tesla and Musk, who truly started the transition to EVs. GM, Ford, and many other companies only followed in the footsteps of Tesla after it started to take market share from them.

Elon Musk and Tesla try to save legacy automakers from Déjà vu

Musk would eventually go on to talk about Biden’s words later on:

They have so much power over the White House that they can exclude Tesla from an EV Summit. And, in case the first thing, in case that wasn’t enough, then you have President Biden with Mary Barra at a subsequent event, congratulating Mary for having led the EV revolution.”

In Q4 2021, which was shortly after Biden’s comments, Tesla delivered 300,000 EVs. GM delivered just 26.

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