News
Volkswagen exec reaffirms commitment to diesel: ‘Now it is absolutely clean’
Recent comments from a Volkswagen executive suggests that the German automaker is not yet ready to fully let go of diesel-powered vehicles. The comments, which were related by Sebastian Willmann, Head of Diesel Engine Development at VW, were published by the veteran carmaker in a blog post promoting its 2.0 TDI EA288 Evo diesel engine, which is designed to meet the strict Euro 6d-Temp standard.
During his interview, Willmann highlighted the importance of diesel engines to Volkswagen’s lineup. The executive mentioned that diesels remain popular among car buyers due to their longevity, helping vehicles’ mileages reach between 400,000 to 500,000 kilometers (248,000 to 310,000 miles). Willmann also explained that Volkswagen’s new diesel engine is aimed at reducing CO2 emissions.
“We were able to reduce consumption by up to 10 g CO2/km or about 0.4 l/100 km compared to the already very efficient predecessor engine – and still increase its output. This is a significant step forward while reducing emissions,” he said.
Addressing what could be described as a stigma surrounding diesel engines following Volkswagen’s high-profile Dieselgate scandal, the executive affirmed that diesels will continue to be part of the automaker’s brand in the future. Willmann mentioned that diesel propulsion will remain particularly effective among heavy vehicles that require long range and lots of torque.
“Diesel has always been very economical and now it is absolutely clean. Vehicles with the latest emission technology, such as our current diesel engines, emit only very low nitrogen oxide emissions. Our models are at the level of the best competitors… Especially in heavier vehicles, where large ranges and a lot of torque are required and possibly even a trailer to be pulled, the diesel is still the most efficient drive today,” he said.
The comments of the Volkswagen executive stand in contrast to the current stance of Porsche, an automaker that belongs to the Volkswagen group. Last September, Porsche CEO Oliver Blume announced that the veteran sports car maker is abandoning its entire diesel lineup. While Blume argued that the move is in no way intended to demonize diesel, the CEO stated that it was time for Porsche’s future to be “diesel-free.” The automaker has since doubled down on its electrified and electric vehicle programs, with EVs such as the highly-anticipated Porsche Taycan set to be unveiled this coming September.
Volkswagen CEO Herbert Diess, for his part, has taken a positive stance on the electric car revolution. Last March, reports from Germany emerged stating that Diess, together with the CEOs of rivals Daimler and BMW, have agreed that the future of Das Auto is the electric car. Volkswagen has since unveiled its first all-electric car, the ID.3, which is expected to be priced below 40,000 euros ($45,000) in Germany. Seemingly as confirmation of market’s interest in electric vehicles, the ID.3 was met with much enthusiasm from the EV community. Over the first 24 hours of the ID.3’s unveiling, Volkswagen revealed that it received 10,000 pre-orders for the vehicle.
News
Starlink goes mainstream with first-ever SpaceX Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
SpaceX aired its first-ever Super Bowl commercial on Sunday, marking a rare move into mass-market advertising as it seeks to broaden adoption of its Starlink satellite internet service.
Starlink Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
The advertisement highlighted Starlink’s global coverage and emphasized simplified customer onboarding, stating that users can sign up for service in minutes through the company’s website or by phone in the United States.
The campaign comes as SpaceX accelerates Starlink’s commercial expansion. The satellite internet service grew its global user base in 2025 to over 9 million subscribers and entered several dozen additional markets, as per company statements.
Starlink growth and momentum
Starlink has seen notable success in numerous regions across the globe. Brazil, in particular, has become one of Starlink’s largest growth regions, recently surpassing one million users, as per Ookla data. The company has also expanded beyond residential broadband into aviation connectivity and its emerging direct-to-cellular service.
Starlink has recently offered aggressive promotions in select regions, including discounted or free hardware, waived installation fees, and reduced monthly pricing. Some regions even include free Starlink Mini for select subscribers. In parallel, SpaceX has introduced AI-driven tools to streamline customer sign-ups and service selection.
The Super Bowl appearance hints at a notable shift for Starlink, which previously relied largely on organic growth and enterprise contracts. The ad suggests SpaceX is positioning Starlink as a mainstream alternative to traditional broadband providers.
Tesla engineers deflected calls from Apple on a daily basis while the tech giant was developing its now-defunct electric vehicle program, which was known as “Project Titan.”
Back in 2022 and 2023, Apple was developing an EV in a top-secret internal fashion, hoping to launch it by 2028 with a fully autonomous driving suite.
However, Apple bailed on the project in early 2024, as Project Titan abandoned the project in an email to over 2,000 employees. The company had backtracked its expectations for the vehicle on several occasions, initially hoping to launch it with no human driving controls and only with an autonomous driving suite.
Apple canceling its EV has drawn a wide array of reactions across tech
It then planned for a 2028 launch with “limited autonomous driving.” But it seemed to be a bit of a concession at that point; Apple was not prepared to take on industry giants like Tesla.
Wedbush’s Dan Ives noted in a communication to investors that, “The writing was on the wall for Apple with a much different EV landscape forming that would have made this an uphill battle. Most of these Project Titan engineers are now all focused on AI at Apple, which is the right move.”
Apple did all it could to develop a competitive EV that would attract car buyers, including attempting to poach top talent from Tesla.
In a new podcast interview with Tesla CEO Elon Musk, it was revealed that Apple had been calling Tesla engineers nonstop during its development of the now-defunct project. Musk said the engineers “just unplugged their phones.”
Musk said in full:
“They were carpet bombing Tesla with recruiting calls. Engineers just unplugged their phones. Their opening offer without any interview would be double the compensation at Tesla.”
Interestingly, Apple had acquired some ex-Tesla employees for its project, like Senior Director of Engineering Dr. Michael Schwekutsch, who eventually left for Archer Aviation.
Tesla took no legal action against Apple for attempting to poach its employees, as it has with other companies. It came after EV rival Rivian in mid-2020, after stating an “alarming pattern” of poaching employees was noticed.
There are a lot of Tesla bulls out there who have astronomical expectations for the company, especially as its arm of reach has gone well past automotive and energy and entered artificial intelligence and robotics.
However, some of the most bullish Tesla investors believe the company could become worth $100 trillion, and CEO Elon Musk does not believe that number is completely out of the question, even if it sounds almost ridiculous.
To put that number into perspective, the top ten most valuable companies in the world — NVIDIA, Apple, Alphabet, Microsoft, Amazon, TSMC, Meta, Saudi Aramco, Broadcom, and Tesla — are worth roughly $26 trillion.
Will Tesla join the fold? Predicting a triple merger with SpaceX and xAI
Cathie Wood of ARK Invest believes the number is reasonable considering Tesla’s long-reaching industry ambitions:
“…in the world of AI, what do you have to have to win? You have to have proprietary data, and think about all the proprietary data he has, different kinds of proprietary data. Tesla, the language of the road; Neuralink, multiomics data; nobody else has that data. X, nobody else has that data either. I could see $100 trillion. I think it’s going to happen because of convergence. I think Tesla is the leading candidate [for $100 trillion] for the reason I just said.”
Musk said late last year that all of his companies seem to be “heading toward convergence,” and it’s started to come to fruition. Tesla invested in xAI, as revealed in its Q4 Earnings Shareholder Deck, and SpaceX recently acquired xAI, marking the first step in the potential for a massive umbrella of companies under Musk’s watch.
SpaceX officially acquires xAI, merging rockets with AI expertise
Now that it is happening, it seems Musk is even more enthusiastic about a massive valuation that would swell to nearly four-times the value of the top ten most valuable companies in the world currently, as he said on X, the idea of a $100 trillion valuation is “not impossible.”
It’s not impossible
— Elon Musk (@elonmusk) February 6, 2026
Tesla is not just a car company. With its many projects, including the launch of Robotaxi, the progress of the Optimus robot, and its AI ambitions, it has the potential to continue gaining value at an accelerating rate.
Musk’s comments show his confidence in Tesla’s numerous projects, especially as some begin to mature and some head toward their initial stages.
Starlink goes mainstream with first-ever SpaceX Super Bowl advertisement
Tesla engineers deflected calls from this tech giant’s now-defunct EV project
