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Audi and BMW employees face job cuts, reduced bonuses amid scramble towards EVs
German automakers Audi and BMW are facing painful cutbacks as each company attempts to accelerate its efforts towards electromobility. Based on recent reports, Audi will be engaging in drastic job cuts that would reduce its manpower in Germany by the thousands while BMW will be engaging in cost-cutting measures that would affect the compensation of its employees.
In a recent report, German news agency tagesschau.de revealed that Audi will be cutting 9,500 of 61,000 jobs in the country. In place of the employees who would be facing job cuts, Audi is planning on hiring 2,000 electric mobility specialists instead. The job cuts, as well as the hiring of the 2,000 e-mobility specialists, are expected to be completed by 2025.
Part of the reason behind these drastic cuts is the sheer under-utilization of Audi’s facilities. According to the German news agency, the 61,000 employees at the two German plants in Ingolstadt and Neckarsulm are largely under-utilized. The Neckarsulm facility, for example, has a capacity of 300,000 cars annually, but its current output is far less, partly due to the region’s shift away from the internal combustion engine.
Outgoing CEO Bram Schot explained the job cuts in a statement to the German publication. “In times of upheaval, we are making Audi more agile and efficient, increasing productivity and strengthening the competitiveness of our German operations in the long term,” he said.
In a way, a notable part of Audi’s struggles lies in the auto industry’s shift towards electric mobility. This is something that is also being felt by fellow German automaker BMW, which recently announced that it will be adopting some painful cost-cutting measures as well.
According to a Bloomberg report, BMW will be reducing bonus payments for employees in Germany. The veteran carmaker noted that this was done to avoid drastic measures such as those being adopted by Audi. This was explained at a staff meeting in Munich on Wednesday by new BMW CEO Oliver Zipse. “Together with the works council, we have reached a common solution. This allows us to avoid drastic measures that others are taking to reduce their costs,” he said.
It should be noted that BMW’s cuts to its German employees are only part of the veteran automaker’s plan to save over 12 billion euros ($13 billion). These savings will then be used as additional funds to developing new vehicle technologies, one of which is the rollout of the company’s all-electric vehicles. BMW has some catching up to do on this front, as the company’s battery-electric cars are still headlined by a vehicle that is long in the tooth: the BMW i3, which was released back in 2013.
Between the two companies, Audi is ahead considering that it has already released the e-tron, a fully-electric SUV, to the market. That being said the e-tron suffers from poor range and efficiency, with the vehicle only receiving a 204-mile EPA rating despite its 95 kWh battery. BMW, on the other hand, has vehicles like the i4 and the iX3 on the way, though the vehicles are not yet in production.
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SpaceX reportedly mulling IPO, eyeing largest of all time: report
“I do want to try to figure out some way for Tesla shareholders to participate in SpaceX. I’ve been giving a lot of thought to how to give people access to SpaceX stock,” Musk said.
SpaceX is reportedly mulling an initial public offering, eyeing what would be the largest valuation at the time of availability of all time, a new report from Bloomberg said on Tuesday.
It is one of many reports involving one of Elon Musk’s companies and a massive market move, as this is not the first time we have seen reports of an IPO by SpaceX. Musk himself has also dispelled other reports in the past of a similar nature, including an xAI funding round.
SpaceX and Musk have yet to comment on the report. In the past, untrue reports were promptly replied to by the CEO; this has not yet gained any response, which is a good sign in terms of credibility.
Musk has discussed a potential IPO for SpaceX in recent months, as the November 6 shareholder meeting, as he commented on the “downsides” of having a public company, like litigation exposure, quarterly reporting pressures, and other inconveniences.
Nevertheless, Musk has also said he wants there to be a way for Tesla shareholders to get in on the action. At the meeting in early November, he said:
“I do want to try to figure out some way for Tesla shareholders to participate in SpaceX. I’ve been giving a lot of thought to how to give people access to SpaceX stock.”
Additionally, he added:
“Maybe at some point., SpaceX should become a public company despite all the downsides of being public.”
Musk has been historically reluctant to take SpaceX public, at times stating it could become a barrier to colonizing Mars. That does not mean it will not happen.
Bloomberg’s report cites multiple unidentified sources who are familiar with the matter. They indicate to the publication that SpaceX wants to go public in mid-to-late 2026, and it wants to raise $30 billion at a valuation of around $1.5 trillion.
This is not the first time SpaceX has discussed an IPO; we reported on it nine years ago. We hope it is true, as the community has spoken for a long time about having access to SpaceX stock. Legendary investor Ron Baron is one of the lucky few to be a SpaceX investor, and said it, along with Tesla, is a “lifetime investment.”
Tesla bull Ron Baron reveals $100M SpaceX investment, sees 3-5x return on TSLA
The primary driver of SpaceX’s value is Starlink, the company’s satellite internet service. Starlink contributes 60-70 percent of SpaceX’s revenue, meaning it is the primary value engine. Launch services, like Falcon 9 contracts, and the development of Starship, also play supporting roles.
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SpaceX reaches incredible milestone with Starlink program
SpaceX reached an incredible milestone with its Starlink program with a launch last night, as the 3,000th satellite of the year was launched into low Earth orbit.
On Monday, SpaceX also achieved its 32nd flight with a single Falcon 9 rocket from NASA’s Kennedy Space Center.
The mission was Starlink 6-92, and it utilized the Falcon 9 B1067 for the 32nd time this year, the most-used Falcon booster. The flight delivered SpaceX’s 3000th Starlink satellite of the year, a massive achievement.
There were 29 Starlink satellites launched and deployed into LEO during this particular mission:
Falcon 9 launches 29 @Starlink satellites from Florida pic.twitter.com/utKrXjHzPN
— SpaceX (@SpaceX) December 9, 2025
SpaceX has a current goal of certifying its Falcon boosters for 40 missions apiece, according to Spaceflight Now.
The flight was the 350th orbital launch from the nearby SLC-40, and the 3,000 satellites that have been successfully launched this year continue to contribute to the company’s goal of having 12,000 satellites contributing to global internet coverage.
There are over five million users of Starlink, the latest data shows.
Following the launch and stage separation, the Falcon 9 booster completed its mission with a perfect landing on the ‘Just Read the Instructions’ droneship.
The mission was the 575th overall Falcon 9 launch, highlighting SpaceX’s operational tempo, which continues to be accelerated. The company averages two missions per week, and underscores CEO Elon Musk’s vision of a multi-planetary future, where reliable connectivity is crucial for remote work, education, and emergency response.
As Starlink expands and works toward that elusive and crucial 12,000 satellite goal, missions like 6-92 pave the way for innovations in telecommunications and enable more internet access to people across the globe.
With regulatory approvals in over 100 countries and millions of current subscribers, SpaceX continues to democratize space, proving that reusability is not just feasible, but it’s also revolutionary.
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Tesla expands new Full Self-Driving program in Europe
Tesla expanded its new Full Self-Driving program, which gives people the opportunity to experience the company’s suite, in Europe.
Tesla recently launched an opportunity for Europeans to experience Full Self-Driving, not in their personal vehicles, but through a new ride-along program that initially launched in Italy, France, and Germany back in late November.
People could experience it by booking a reservation with a local Tesla showroom, but timeslots quickly filled up, making it difficult to keep up with demand. Tesla expanded the program and offered some additional times, but it also had its sights set on getting the program out to new markets.
It finally achieved that on December 9, as it launched rides in Denmark and Switzerland, adding the fourth and fifth countries to the program.
Tesla confirmed the arrival of the program to Denmark and Switzerland on X:
Now available in Denmark & Switzerland
🇩🇰 https://t.co/IpCSwHO566 https://t.co/V2N5EarLNX
— Tesla Europe & Middle East (@teslaeurope) December 9, 2025
The program, while a major contributor to Tesla’s butts in seats strategy, is truly another way for the company to leverage its fans in an effort to work through the regulatory hurdles it is facing in Europe.
Tesla has faced significant red tape in the region, and although it has tested the FSD suite and been able to launch this ride-along program, it is still having some tremendous issues convincing regulatory agencies to allow it to give it to customers.
CEO Elon Musk has worked with regulators, but admitted the process has been “insanely painful.”
The most recent development with FSD and its potential use in Europe dealt with the Dutch approval authority, known as the RDW.
Tesla says Europe could finally get FSD in 2026, and Dutch regulator RDW is key
Tesla said it believes some regulations are “outdated and rules-based,” which makes the suite ineligible for use in the European jurisdiction.
The RDW is working with Tesla to gain approval sometime early next year, but there are no guarantees. However, Tesla’s angle with the ride-along program seems to be that if it can push consumers to experience it and have a positive time, it should be easier for it to gain its footing across Europe with regulatory agencies.