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Audi and BMW employees face job cuts, reduced bonuses amid scramble towards EVs
German automakers Audi and BMW are facing painful cutbacks as each company attempts to accelerate its efforts towards electromobility. Based on recent reports, Audi will be engaging in drastic job cuts that would reduce its manpower in Germany by the thousands while BMW will be engaging in cost-cutting measures that would affect the compensation of its employees.
In a recent report, German news agency tagesschau.de revealed that Audi will be cutting 9,500 of 61,000 jobs in the country. In place of the employees who would be facing job cuts, Audi is planning on hiring 2,000 electric mobility specialists instead. The job cuts, as well as the hiring of the 2,000 e-mobility specialists, are expected to be completed by 2025.
Part of the reason behind these drastic cuts is the sheer under-utilization of Audi’s facilities. According to the German news agency, the 61,000 employees at the two German plants in Ingolstadt and Neckarsulm are largely under-utilized. The Neckarsulm facility, for example, has a capacity of 300,000 cars annually, but its current output is far less, partly due to the region’s shift away from the internal combustion engine.
Outgoing CEO Bram Schot explained the job cuts in a statement to the German publication. “In times of upheaval, we are making Audi more agile and efficient, increasing productivity and strengthening the competitiveness of our German operations in the long term,” he said.
In a way, a notable part of Audi’s struggles lies in the auto industry’s shift towards electric mobility. This is something that is also being felt by fellow German automaker BMW, which recently announced that it will be adopting some painful cost-cutting measures as well.
According to a Bloomberg report, BMW will be reducing bonus payments for employees in Germany. The veteran carmaker noted that this was done to avoid drastic measures such as those being adopted by Audi. This was explained at a staff meeting in Munich on Wednesday by new BMW CEO Oliver Zipse. “Together with the works council, we have reached a common solution. This allows us to avoid drastic measures that others are taking to reduce their costs,” he said.
It should be noted that BMW’s cuts to its German employees are only part of the veteran automaker’s plan to save over 12 billion euros ($13 billion). These savings will then be used as additional funds to developing new vehicle technologies, one of which is the rollout of the company’s all-electric vehicles. BMW has some catching up to do on this front, as the company’s battery-electric cars are still headlined by a vehicle that is long in the tooth: the BMW i3, which was released back in 2013.
Between the two companies, Audi is ahead considering that it has already released the e-tron, a fully-electric SUV, to the market. That being said the e-tron suffers from poor range and efficiency, with the vehicle only receiving a 204-mile EPA rating despite its 95 kWh battery. BMW, on the other hand, has vehicles like the i4 and the iX3 on the way, though the vehicles are not yet in production.
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The truth about Tesla ‘Mad Max’ mode from an actual user
Some people might see “Mad Max” as an extension of their daily driving.
For me, I did not see it that way. I saw it as a useful tool for certain situations, but it was certainly not something I could compare to my personal driving style.
But that does not mean that it’s wrong.
There have been many headlines about Tesla’s new “Mad Max” mode, but many of those writing about the “dangerous” and “controversial” mode have probably never used it.
As a writer, I write about topics I do not have firsthand experience with, but the job requires me to take a fair stance and report what is known. The problem is the nature of driving and driving modes, specifically, is subjective.
Some people might see “Mad Max” as an extension of their daily driving.
For me, I did not see it that way. I saw it as a useful tool for certain situations, but it was certainly not something I could compare to my personal driving style.
But that does not mean that it’s wrong.
NHTSA Probes Tesla Over “Mad Max”
Last week, the NHTSA launched a bit of a probe into Mad Max mode, requesting additional information on the Speed Profile and reiterating that the driver of the car is still required to be in ultimate control.
It’s important to keep the latter portion of that sentence in mind for the true thesis of this piece.
Now, it is no surprise to me that Mad Max garnered attention from regulatory agencies, as it is definitely a more spirited driving profile than the others.
Is Mad Max That Big of a Deal?
Regulatory agencies are responsible for keeping people safe, and it is important to note that their control is somewhat necessary. However, this type of drive mode is optional, requires the driver’s attention, and should be used responsibly for safe travel.
Playing Devil’s Advocate, how is Mad Max any different than the performance modes that some sports cars have? Because they require the driver to operate fully, and they are not semi-autonomous like Tesla can offer with Mad Max in Full Self-Driving (Supervised), are they safer?
The argument here really comes down to whether FSD is being used responsibly and correctly; any accelerated drive mode becomes more of a risk if the vehicle operator is not paying attention. This applies to any car company or drive mode they choose to use on their cars.
My Personal Experience with Mad Max
I have used Mad Max probably ten times since it rolled out to Early Access Program (EAP) members a few weeks ago.
I’ll admit: it did a lot of things I would never do driving a car manually. It passed people on the right. It was the fastest vehicle on the interstate, at least until I crossed into Maryland. Then, it seemed to be just another car on the road.
🚨 Tesla “Mad Max” testing on FSD v14.1.2
It drives like a human being! Consistent lane changes, keeps up with quicker traffic, very refined
Well done Tesla Team pic.twitter.com/wzTucDhczA
— TESLARATI (@Teslarati) October 19, 2025
It drove quickly, and not so fast that I felt concerned for my safety, which I never feared for, but fast enough that, at certain points, I was concerned that a cop would pull me over. I never encountered that scenario, but I wouldn’t be surprised if it resulted in some tickets.
With that being said, I don’t particularly think I’d use Mad Max in more than a handful of applications: driving the Baltimore Beltway would be one instance, navigating traffic in Baltimore, Philadelphia, or Pittsburgh during heavy traffic, or cruising on I-95, where cars routinely are going 100 MPH, much faster than Mad Max would ever travel.
Is it too quick for me in residential settings? For me, yes. Is it faster than every human driving on those roads? Absolutely not. In my experience, it is quicker than some, slower than others, just like any other Speed Mode Tesla offers, even Sloth, which refuses to go over the posted speed limit.
I think it’s wrong to sit here and act as if Mad Max is some incredibly dangerous and life-threatening hazard. If a driver is uncomfortable with the maneuvers or speed, they do not have to use it. However, it is no different from how many other cars travel on the road; it is far from an anomaly.
Tesla FSD’s new Mad Max mode is getting rave reviews from users
With that being said, it will be interesting to see if the NHTSA does anything about Mad Max, whether it will require Tesla to “nerf” the Speed Profile, or remove it altogether. It’s also important to note that this is my personal experience with Mad Max, and what I’ve experienced might differ from others’.
I would love to hear your thoughts on how Mad Max has driven for you, or your impressions of it.
News
Tesla prepares for full-throttle manufacturing of major product
Tesla has the second quarter of 2026 as its projected start date for Cybercab production. It also plans to launch Semi and Megapack 3 for “volume production” starting next year, which will also be two major contributors to the company.
Tesla is preparing for a full-throttle manufacturing effort of potentially its biggest product in company history, job postings on the company’s website show.
In preparation for its foray into fully autonomous travel, Tesla is gearing up for Cybercab manufacturing with 30 job postings, ranging from repair technicians to manufacturing specialists.
Elon Musk sets definitive Tesla Cybercab production date and puts a rumor to rest
The jobs are all located in Austin, Texas, where the company’s Gigafactory Texas facility is located. This is where Cybercab production is going to take place.
Tesla has made major strides in the Cybercab project over the past few months, including launching the vehicle on the Fremont Test Track in California and conducting crash testing at Gigafactory Texas.
All of these indicate the company is preparing for an imminent production effort of the vehicle, which, as Elon Musk said during last week’s Earnings Call, will be void of a steering wheel or pedals.
Tesla has the second quarter of 2026 as its projected start date for Cybercab production. It also plans to launch Semi and Megapack 3 for “volume production” starting next year, which will also be two major contributors to the company.
Musk spoke in great detail during the Earnings Call last week about Cybercab’s potential to change the grand picture of the automotive market, comparing other vehicles in the Tesla lineup to “a little bit of the horse-carriage thing.”
He said:
“That’s really a vehicle that’s optimized for full autonomy. It, in fact, does not have a steering wheel or pedals and is really an enduring optimization on minimizing cost per mile for fully considered cost per mile of operation. For our other vehicles, they still have a little bit of the horse carriage thing going on where, obviously, if you’ve got steering wheels and pedals and you’re designing a car that people might want to go very direct past acceleration and tight cornering, like high-performance cars, then you’re going to design a different car than one that is optimized for a comfortable ride and doesn’t expect to go past sort of 85 or 90 miles an hour.”
Cybercab production is imminent, given the job postings and the company’s proposed timeline for manufacturing to begin. Of course, there is always the potential that Tesla is late to the party, as it has been with other projects.
Elon Musk
xAI’s Grokipedia goes live, gets praise from Wikipedia co-founder
xAI’s latest creation, Grokipedia, has gone live, and even if it’s only at Version 0.1, it is already receiving positive reviews from some users.
xAI’s latest creation, Grokipedia, has gone live, and even if it’s only at Version 0.1, it is already receiving positive reviews from some users. These include Larry Sanger, the co-founder of Wikipedia, the world’s largest online encyclopedia, which has become quite controversial in recent years over accusations of bias.
Grokipedia launches
Immediately after Grokipedia went live, the AI-powered Wikipedia alternative was tested by numerous users. So far, a good number of testers have responded positively to the online encyclopedia, with many observing that Grokipedia does tend to be more neutral than Wikipedia. This was particularly evident in controversial topics, from alternative medicine to events like Gamergate.
Among these users was Larry Sanger, who noted that while Grokipedia still has a lot of areas of improvement, it is already very promising. “My initial impression, looking at my own article and poking around here and there, is that Grokipedia is very OK. The jury’s still out as to whether it’s actually better than Wikipedia. But at this point I would have to say “maybe!” He wrote in a post on X.
Musk responded to Sanger’s comments, stating that the Wikipedia co-founder’s observations are “accurate.” The xAI founder also noted in a separate X post that even in its V0.1 form, Grokipedia is already better than Wikipedia.
Why Grokipedia exists
During an interview on the Tucker Carlson Show, Sanger point out that Wikipedia has become a far cry from his initial vision for the online encyclopedia, and a lot of this was because of the its “Reliable sources/Perennial sources” page, which categories publications and sources into tiers of credibility. Sanger noted that the list leaned heavily left, with conservative publications getting effectively blacklisted in favor of their more liberal.
Musk responded to Sanger’s comments by stating that Grokipedia will be created as a step towards xAI’s broader goal of “understanding the Universe.” He added that Grokipedia, which will use xAI’s Grok, would provide broader sourcing and a freer exchange of information compared to Wikipedia’s current system.
One month after Elon Musk’s comments, Grokipedia has gone live in its V0.1 form.
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