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Tesla’s ‘Roadrunner’ facility gets a neighbor working on tech beyond the million-mile battery
As the wait for Tesla’s Battery Day continues, more and more speculations are abounding about what the electric car maker might reveal during the highly-anticipated event. Elon Musk has stated that Battery Day’s announcements will be mind-blowing, and based on apparent clues recently observed by the Tesla community, it appears that the CEO may be right on the money.
Recent reports have indicated that Amprius, a battery company currently working on silicon nanowire tech, recently relocated its headquarters to a site that’s just a few hundred feet away from Tesla’s Roadrunner battery facility in Kato Road, Fremont. Considering the firm’s focus, its new headquarters’ rather convenient location, and Elon Musk’s previous references to the use of silicon in batteries, there seems to be a fair chance that Amprius’ move to Fremont may be more than a coincidence.
Amprius notes that it is working on creating silicon nanowires for battery anodes that dramatically improve battery weight and density. The company’s website notes that silicon generally has about 10x the capacity of graphite (carbon), but it has a big drawback in the way that it swells when it’s charged, causing the silicon to fracture. To address this, Amprius utilizes silicon nanowires, which keeps the silicon from fracturing and breaking apart even when it swells.
As noted by EV enthusiast and YouTube host Driving Delta, Elon Musk himself appears to be teasing the use of advanced silicon tech on Twitter last month. In one of his posts, Musk shared some lyrics of the song “Lithium” by Nirvana, whose refrain includes sections that state “I’m not gonna crack.” Granted, Musk may simply be trolling the Tesla community with his posts, but it should be noted that he also talked about the increasing use of silicon anodes five years ago.
“We’re shifting the cell chemistry for the upgrade battery pack to partially use silicon in the anode. This is just a sort of baby step in the direction of using silicon in the anode. We’re still primarily using synthetic graphite, but over time, we’ll be using increasing amounts of silicon in the anode,” Musk noted during a 2015 conference call.
As noted by Amprius’ on its website, the use of 100% silicon paves the way for batteries with the highest energy density, perhaps even at the 500 Wh/kg level. That’s enough to start exploring electric VTOL projects, a topic that Elon Musk has admitted is something that truly interests him. That being said, Professor in Energy Materials and Technologies Ying Shirley Meng, who has made significant contributions to Maxwell Technologies’ battery tech herself, believes that challenges still remain in the use of silicon nanowires.
“We should pay attention to the cost per kg. Even (if) those nanowires work (which I doubt), to produce consistent quality in metric ton scale at 10$ per kg it will be sci-fi for now,” she noted.
Elon Musk, for his part, recently stated that the technology that could allow 400 Wh/kg with a high life cycle and volume production is not too far away. Musk gave a rough timeframe for the technology, stating that such milestones could be achieved in about three to four years.
Tesla’s Battery Day event is expected to introduce the company’s next-generation lithium-ion cells, though speculations suggest that these batteries — which are expected to last a million miles — are based largely on Maxwell Technologies’ dry electrode tech. Maxwell itself has previously noted that it could offer batteries with 300 Wh/kg while stating that it had also identified a path to 500 Wh/kg. With this in mind, it appears that Tesla may already be setting the stage for cells that will likely go even beyond the million-mile battery.
Granted, Amprius’ move to Fremont may be unconnected to Tesla. That being said, the two companies’ goals to align with each other, and Elon Musk’s own references to the use of silicon suggests that Tesla will likely get a lot of value from Amprius’ tech. If speculations prove true, the path to batteries that go even further than the million-mile mark may be feasible in the near future. Such innovations are key to Tesla’s goal of accelerating the transition to sustainable energy, after all.
Watch these recent takes on the Amprius rumors in the videos below.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
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Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
