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Tesla Roadster production car will exceed insane prototype ‘in every way:’ Chief of Design
Tesla Chief Designer Franz von Holzhausen recently made a rare appearance at owner-enthusiast Ryan McCaffrey’s Ride the Lightning podcast, where he provided several key insights into the electric car maker’s design process from the early days of the Model S to the upcoming next-generation Roadster.
While speaking about Tesla’s “halo” vehicle, von Holzhausen mentioned that the all-electric supercar has been in a process of evolution since it was unveiled. The designer added that these changes will make the production vehicle even more impressive than the already-insane prototype that came out of the Tesla Semi’s trailer nearly two years ago.
“It’s evolving deservedly so; it needs more time. It will be even better than what we’ve unveiled. In every way,” Franz said.
Considering the specs of the next-generation Tesla Roadster that were announced during its unveiling, Franz’s statements are very exciting. The initial specs of the next-gen Roadster, after all, are already bordering on insane, with its 0-60 mph time of 1.9 seconds, its top speed of over 250 mph, and its range of 620 miles per charge due to its 200 kWh battery.
These specs already place the next-gen Roadster head and shoulders above the competition, while putting the vehicle well into the performance of the auto industry’s most esteemed hypercars. Thus, it is quite difficult to wrap one’s head around the idea that the production version of the all-electric car will be a more extreme vehicle.
For Franz, the Roadster is ultimately a passion project. Describing the moment he drove out of the Tesla Semi’s trailer as a “One More Thing” surprise during the all-electric long-hauler’s unveiling event, Franz stated that the experience was memorable, partly due to how impressive the vehicle was.
“It’s an amazing machine. That car is like no other. I think it showcases the ability of what an electric vehicle can be… Being able to finally show people that — that was a cool moment,” he said.
Inasmuch as the idea of a more extreme next-generation Roadster might seem ludicrous (or is it Plaid?), Tesla actually has a reputation for doing the very same thing. The Model 3, for example, was initially announced to have a 0-60 mph time of “less than 6 seconds” during its unveiling event. Even the vehicle’s “slowest” trim, the Standard Range variant that’s available off-menu, has a 0-60 mph time of 5.6 seconds. That’s a hair faster than the BMW 730d M-Sport.
Franz’s recent comments echo those of CEO Elon Musk’s when he discussed the Roadster in his guest appearance at the Ride the Lightning podcast a few months ago. While speaking about the vehicle then, Musk stated that the next-gen Roadster will reach a level of performance that is almost unfair to gasoline or diesel-powered cars.
“We’re going to do things with the new Roadster that are kind of unfair to other cars. (It’s) crushingly good relative to the next best gasoline sports car,” Musk said.
Tesla CEO Elon Musk has stated that the next-generation Tesla Roadster will only see a production of about 10,000 units per year. That’s far above the output of niche all-electric hypercar makers such as Rimac, but it’s still very low compared to the annual production of the Model S, X, and Model 3. With this in mind, and with a $200,000 starting price that is on the same ballpark as a moderately-equipped Porsche Taycan Turbo S, there is a pretty good chance that Tesla’s “hardcore smackdown to gasoline-powered cars” will see great demand well into its release.
Ryan McCaffrey’s interview with Tesla Chief Designer Franz von Holzhausen at the Ride the Lightning podcast could be accessed here.
Tesla entered two new markets this week by advancing its presence in Latvia (Europe) and officially launching operations in Uruguay (South America), marking a rapid dual-continent expansion.
These moves underscore the company’s strategy to tap into emerging EV markets with supportive policies, renewable energy grids, and growing demand for sustainable transport.
Latvia: Strengthening the Baltic Footprint
In Latvia, Tesla has built on its earlier registration of Tesla Latvia SIA in late 2025 with recent steps toward full operations, including job postings for a service center and representation in Riga. This aligns with broader Baltic expansion following Lithuania’s model of pop-up stores and service centers.
Coming to Latvia https://t.co/XNkQQJ2O6a pic.twitter.com/yS9kpcNky1
— Tesla Europe, Middle East & Africa (@teslaeurope) July 17, 2026
EV penetration in Latvia stands at around 7 percent for BEVs in new passenger car registrations. 2025 data showed 1,602 BEVs out of about 22,500 total, or 7.1 percent, with combined plug-ins nearing 19 percent. Growth has been steady but below the European average, supported by government subsidies and infrastructure development. Tesla models like the Model 3 lead local EV registrations.
Vehicles for the Latvian market will likely be sourced from Gigafactory Berlin or Gigafactory Shanghai. Charging infrastructure is robust for the region as well, with over 400- 2,000 public points, with Tesla Superchargers in Riga, Jūrmala, and along Via Baltica routes offering up to 250 kW.
Uruguay: Third South American Country
Tesla teased its Uruguay arrival with “Estamos llegando,” or, “We are arriving,” on social media, followed by an official presentation scheduled for mid-July.
Hola Uruguay 🇺🇾
Nuestros Model 3 y Model Y están cada vez mas cerca! pic.twitter.com/FR41fsA7um
— Tesla Latinoamérica (@Tesla_LatAm) June 30, 2026
The company established Tesla Uruguay SAS, homologated Model 3 and Model Y (three versions each), and appointed local leadership. This makes Uruguay Tesla’s third official South American market after Chile and Colombia.
Uruguay boasts one of Latin America’s highest EV penetrations, with battery-electric vehicles exceeding 20 percent market share recently, driven by tax incentives, high fuel prices, and a nearly 95-100 percent renewable electricity grid. Hundreds of Teslas already operate via grey imports, but official sales bring warranties, service, and support.
Vehicles will be imported from Gigafactory Shanghai, enabling competitive pricing for Model 3 and Model Y. Charging plans include Supercharger development alongside existing infrastructure, leveraging the country’s green energy advantage for affordable operation.
Tesla Superchargers follow Model 3 and Model Y to South American country
Tesla’s Dual Continent Expansion
Tesla’s simultaneous push into Latvia and Uruguay demonstrates efficient scaling: prioritizing service and infrastructure first, then direct sales in high-potential niches. In Europe, it fills Baltic gaps; in Latin America, it counters Chinese dominance while leveraging renewables.
This dual move signals Tesla’s ambition to accelerate global EV adoption amid varying regional paces. By addressing local needs, like subsidies in Latvia or incentives and green grids in Uruguay, Tesla not only boosts volumes but advances its mission of sustainable energy.
For investors and consumers, it highlights resilience and opportunity in diverse markets, potentially paving the way for further growth in underserved regions. With strong fundamentals in both, these entries could yield long-term gains as EV transitions mature worldwide.
SpaceX has announced a new target date for the thirteenth test flight of Starship: Monday, July 20, with the launch window opening at 6:45 p.m ET/5:45 p.m. CT.
This is the first rescheduling attempt of Starship’s 13th test flight. It was set to launch last night, but SpaceX scrubbed the launch attempt.
🚨 SpaceX is now looking at Monday, July 20th at 6:45 p.m ET/5:45 p.m. CT for the 13th test flight of Starship pic.twitter.com/7s8aMJV5Ge
— TESLARATI (@Teslarati) July 17, 2026
CEO Elon Musk revealed that some of the engines on Starship did not start, which automatically triggers a launch abort. Two of the Raptor engines will be removed and replaced.
To be confident of a good flight, 2 Raptors will be removed & replaced. Most probable launch timing is early next week.
— Elon Musk (@elonmusk) July 17, 2026
SpaceX officially announced the new launch window this morning.
Starship’s 13th test launch comes with a few new objectives, but SpaceX does not plan to attempt a catch of the booster, which it has done several times in the past.
For Starship’s Upper Stage, there are some adjustments to ensure engine reusability that will be assessed during the ascent, and 20 operational Starlink V3 satellites are also set to make their way into space. SpaceX also plans to attempt an in-space relight of a single Raptor engine, which is a critical demonstration for future orbital deorbit, refueling, and deep space maneuvers.
Ultimately, it will splash down in the Indian Ocean.
The continuous tests help SpaceX advance the Starship program toward eventual full reusability, operational Starlink V3 deployment, and future missions, which include NASA’s Artemis program.
Elon Musk
SpaceX Starship Flight 13 aborted at Zero and Musk just told us what broke
Four Raptor engines failed to ignite at T-zero, forcing SpaceX to scrub Starship Flight 13 Thursday.
SpaceX scrubbed the Starship Flight 13 launch attempt Thursday evening at the last possible moment, after four of the Super Heavy booster’s 33 Raptor 3 engines failed to ignite during the startup sequence. The 90-minute window had opened at 6:45 p.m. EDT from Starbase in Boca Chica, Texas, and the countdown had proceeded without issue all day, with more than 11.5 million pounds of liquid methane and liquid oxygen being fully loaded into the rocket before the automated abort triggered. SpaceX’s launch directors posted on X, “Standing down from today’s flight test attempt,” and shut down the livestream shortly after.
Musk confirmed the root cause within hours. “Some of the engines didn’t start, triggering an automatic launch abort,” he wrote on X. “To be confident of a good flight, 2 Raptors will be removed and replaced. Most probable launch timing is early next week.” SpaceX engineers began draining propellant tanks immediately and Booster 20 was rolled back to its hangar for inspection.
The timing adds a layer of significance that did not exist during any of the previous 12 Starship flights. This is the first time SpaceX has attempted to launch Starship since the company made its stock market debut in June, listing under ticker SPCX at $135 per share. Public investors are now watching every Starship outcome in real time, and a last-second abort carries more visibility than it would have six months ago.
Flight 13 was designed to be one of the most consequential tests in the program’s history. It was set to carry 20 Starlink V3 satellites, the first operational payload Starship has ever attempted to deploy. Six of those satellites carried external cameras to photograph Starship’s heat shield from the outside during flight, which would act as a self-inspection approach SpaceX has never attempted before. The mission also needed to complete a Raptor engine relight in space, a step SpaceX skipped on Flight 12 in May after losing an engine during ascent. That Flight 12 booster also flipped 90 degrees off course during its boostback burn when five engines failed to reignite.
SpaceX has not announced an official next launch date. Musk’s “early next week” window points to July 21 or 22 at the earliest, pending the engine swap and a return to the pad.
Tesla enters two new markets on two different continents in one week
SpaceX announces new Starship 13 test flight target date
