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Tesla Roadster production car will exceed insane prototype ‘in every way:’ Chief of Design
Tesla Chief Designer Franz von Holzhausen recently made a rare appearance at owner-enthusiast Ryan McCaffrey’s Ride the Lightning podcast, where he provided several key insights into the electric car maker’s design process from the early days of the Model S to the upcoming next-generation Roadster.
While speaking about Tesla’s “halo” vehicle, von Holzhausen mentioned that the all-electric supercar has been in a process of evolution since it was unveiled. The designer added that these changes will make the production vehicle even more impressive than the already-insane prototype that came out of the Tesla Semi’s trailer nearly two years ago.
“It’s evolving deservedly so; it needs more time. It will be even better than what we’ve unveiled. In every way,” Franz said.
Considering the specs of the next-generation Tesla Roadster that were announced during its unveiling, Franz’s statements are very exciting. The initial specs of the next-gen Roadster, after all, are already bordering on insane, with its 0-60 mph time of 1.9 seconds, its top speed of over 250 mph, and its range of 620 miles per charge due to its 200 kWh battery.
These specs already place the next-gen Roadster head and shoulders above the competition, while putting the vehicle well into the performance of the auto industry’s most esteemed hypercars. Thus, it is quite difficult to wrap one’s head around the idea that the production version of the all-electric car will be a more extreme vehicle.
For Franz, the Roadster is ultimately a passion project. Describing the moment he drove out of the Tesla Semi’s trailer as a “One More Thing” surprise during the all-electric long-hauler’s unveiling event, Franz stated that the experience was memorable, partly due to how impressive the vehicle was.
“It’s an amazing machine. That car is like no other. I think it showcases the ability of what an electric vehicle can be… Being able to finally show people that — that was a cool moment,” he said.
Inasmuch as the idea of a more extreme next-generation Roadster might seem ludicrous (or is it Plaid?), Tesla actually has a reputation for doing the very same thing. The Model 3, for example, was initially announced to have a 0-60 mph time of “less than 6 seconds” during its unveiling event. Even the vehicle’s “slowest” trim, the Standard Range variant that’s available off-menu, has a 0-60 mph time of 5.6 seconds. That’s a hair faster than the BMW 730d M-Sport.
Franz’s recent comments echo those of CEO Elon Musk’s when he discussed the Roadster in his guest appearance at the Ride the Lightning podcast a few months ago. While speaking about the vehicle then, Musk stated that the next-gen Roadster will reach a level of performance that is almost unfair to gasoline or diesel-powered cars.
“We’re going to do things with the new Roadster that are kind of unfair to other cars. (It’s) crushingly good relative to the next best gasoline sports car,” Musk said.
Tesla CEO Elon Musk has stated that the next-generation Tesla Roadster will only see a production of about 10,000 units per year. That’s far above the output of niche all-electric hypercar makers such as Rimac, but it’s still very low compared to the annual production of the Model S, X, and Model 3. With this in mind, and with a $200,000 starting price that is on the same ballpark as a moderately-equipped Porsche Taycan Turbo S, there is a pretty good chance that Tesla’s “hardcore smackdown to gasoline-powered cars” will see great demand well into its release.
Ryan McCaffrey’s interview with Tesla Chief Designer Franz von Holzhausen at the Ride the Lightning podcast could be accessed here.
Tesla Cybercab is using a unique strategy for picking up the correct rider, which is a crucial part of ride-hailing to ensure people end up in the right place and are charged the correct price.
Cybercab will utilize an RGB strip in its front light bar that will illuminate in a variety of different colors to mark itself.
This identifying mark will also appear in the Robotaxi app, giving riders in the same location a notable distinction in an effort to avoid any confusion regarding who should get in each vehicle.
🚨 Tesla is using different light bar colors to help riders understand which vehicle is theirs
Pretty cool strategy pic.twitter.com/eGMpEMeRpc
— TESLARATI (@Teslarati) August 27, 2026
Other ride-hailing services use similar strategies: Lyft and Uber rides are recognizable through driver identity, vehicle type and color, as well as license plate. Waymo will display the rider’s initials on top of the vehicle, letting them know that the specific vehicle for them has arrived.
Tesla’s strategy is unique and interesting, but there are some flaws. Cybercab’s main purpose is aimed toward being an autonomous ride for all, including those who have disabilities like being blind or even color blind.
Tesla will likely have something in the pipeline for those who cannot see colors or have limited vision. There will definitely be multiple ways to identify which vehicle is the one that “you” specifically ordered.
Cybercab is set to start giving public rides next Thursday, September 3, in Austin, as it announced a dedicated event last week and invited many members of the Tesla community.
Additionally, members of the public will be invited as well. Tesla has been offering employee rides in Cybercab for nearly two months.
Tesla has said goodbye to one customization option for its vehicles: the wrap service it launched several years ago.
After launching an in-house wrap service in August 2020 for the first time in China. In the U.S., it launched in October 2023. Tesla continued to expand the program and adjust it with better pricing and fewer options for the Cybertruck.
By December 2023, it was giving owners of the Model 3, Model Y, and the Cybertruck the opportunity to give their vehicle a fresh look with a vinyl wrap.
Tesla revamps in-house vinyl wrap service with better pricing
It was only available in five locations: Costa Mesa, Oceanside, Santa Clara, West Covina, all in California, and Seattle, Washington.
However, Tesla made some big adjustments to its shop, and the wrap service is officially gone:
Tesla has made a LOT of changes to its online shop recently — price increases, price cuts, new options, and several products being removed entirely.
Some of the biggest increases are wheel covers. 👀
📈 PRICE INCREASES
• 2017-2023 | Model 3 Aero Wheel Cover — Style: Refresh…— Phoenix Self-Driving 🐦🔥 (@PhoenixFSD) August 25, 2026
Wraps are very popular across the Tesla lineup, especially since the company offers relatively few colors. Many choose to wrap their Teslas with interesting colors, patterns, or even finishes, turning their cars from glossy to satin or matte.
However, Tesla’s wrap service was so limited geographically that it never really had a chance to get off the ground or compete with local shops. Every area in the United States is now overflowing with detailing shops, mobile detailers, and other automotive specialists, many of whom perform wrap services.
Tesla’s service was confined to the Pacific time zone and only spanned across two states. It was never going to be something Tesla was a major competitor in, nor was it going to disrupt the wrapping industry. Now that the program has ended, it seems pretty ideal to believe it was always going to be a short-term thing.
Along with the wrap service, Tesla removed several other products, but nothing too crazy. The Model 3 Door Pocket and Cupholder Liners, the Model S 19″ Magnetite Wheel and Winter Tire Package, Model X/Y Ski/Snowboard Carrier for Hitch Rack, Tesla’s Electric Summer Party Tee, and the Electric Summer Tee were the other items the company totally eliminated from its online shop.
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Tesla Robotaxi fleet gets a brain upgrade ahead of Cybercab launch event
Tesla’s Robotaxi service now runs longer hours nationwide as its unsupervised fleet quietly grows larger.
Tesla’s Robotaxi service just got easier to catch, with the company’s official Robotaxi account noting that rides are now available from 6 a.m. to 10 p.m., seven days a week, across its operating footprint. The account also said its unsupervised fleet is “a lot bigger” than before, though without specifics. The bigger change is what Tesla says upgraded intelligence in vehicle distribution and routing is what’s actually cutting wait times, not a new Full Self-Driving version.
While Tesla did not name the team behind the upgrade, the language points to its AI and fleet software group rather than the driving stack itself. Vehicle distribution and routing in Robotaxi has functioned mostly as a dispatch problem with the software deciding which idle car goes to which rider, and how far it has to travel to get there. “Upgraded intelligence” suggests a smarter version of that dispatch logic, likely using demand forecasting to position idle cars near where riders are about to request them rather than reacting once a request comes in. Tesla’s AI division has built similar prediction systems for other parts of the business, including the neural networks that power FSD itself, so applying that same approach to fleet logistics would be a natural extension rather than a new discipline for the team.
Robotaxi now runs 6am to 10pm, 7 days/week
TESLARATI Premium Membership
$19.99 USDUnsupervised fleet is a lot bigger
Also, upgraded intelligence in vehicle distribution & routing means you wait less pic.twitter.com/UFZ4bqg2dZ
— Tesla Robotaxi (@robotaxi) August 26, 2026
Tesla is also about a week away from a separate robotaxi milestone. The company plans to launch Cybercab, its purpose built two seat robotaxi with no steering wheel or pedals, in Austin on September 3. Cybercab has been giving employees rides on public and private roads for weeks, and the September event is expected to fold those vehicles into the existing Robotaxi fleet within days of the launch.
Thank you so much @Tesla for inviting us to the Cybercab launch in Austin! 🤠 pic.twitter.com/F1rAR8zd5O
— TESLARATI (@Teslarati) August 22, 2026
Austin previously ran Robotaxi from 6 a.m. to 2 a.m. as of last September, a schedule set before the service expanded into Dallas, Houston, Miami, Tampa, Orlando and the Bay Area. Wednesday’s post did not specify whether that extended overnight window still applies in Austin specifically or whether 6 a.m. to 10 p.m. is now the standard across every market. Tesla’s post, visible on its official Robotaxi account, framed the change simply as fewer riders waiting around for a car.
Whether the wider hours hold once Cybercab enters the fleet next week is the next thing worth watching. Tesla has tended to expand Robotaxi in increments, first geofence, then hours, then fleet size, and each step so far has arrived without much advance notice.
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Tesla Cybercab uses a unique strategy for picking up the right rider
