News
Russia woos Tesla as several regions compete for the right to build a Gigafactory
Tesla may still be facing possible delays in Germany due to the wait for Gigafactory Berlin’s final approval, but the EV maker is already receiving a far more welcome landscape in Russia. This was hinted at by several Russian governors following Elon Musk’s recent comments.
The Tesla CEO recently spoke at Russia’s New Knowledge Forum, where he discussed the company’s plans to enter the country. Musk noted that Tesla’s entry into Russia was imminent, and he reportedly remarked that the EV maker is also considering the country as the potential site of an upcoming facility. These comments promptly inspired a series of responses from numerous Russian officials, several of whom were intent on persuading Musk to set up a factory in their respective states.
Vladislav Shapsha, the head of the Kaluga region, immediately posted an invitation to Tesla on his Telegram channel. In his message, Shapsha remarked that Kaluga is completely ready for such a project. “Elon Musk announced the appearance of Tesla production in Russia at the New Knowledge marathon. I propose to open the first plant in the Kaluga region. The region is fully prepared for this,” he wrote.
Shapsha’s invitation soon found company, with Andrei Vorobyov, the governor of the Moscow region, also issuing an open invitation for Tesla and Elon Musk. Posting on Twitter–the Tesla CEO’s preferred platform for social media–the Moscow governor noted that his region would be the best place for a Tesla factory. Vorobyov noted that his region is already experienced with carmaking, especially since Mercedes-Benz already has a facility there.
@elonmusk Moscow region is definitely best for a #Tesla factory. Best talent, perfect logistics, Mercedes production already here! We’ll find you a perfect spot. pic.twitter.com/ayCGyBGy4y
— Андрей Воробьев (@VorobievAndrey) May 21, 2021
Not to be outdone, Alexander Brechalov, the head of the Udmurt Republic, posted an invitation on Twitter just minutes after the Moscow governor’s message. In his post, Brechalov noted that Tesla would be receiving tax breaks if the company decides to set up shop in Udmurt instead. He also stated that Tesla would be welcome in Udmurt, the “most entrepreneurial region in Russia.
@elonmusk Илон Маск заявил о планах размещения производства тесла в России. Welcome to Udmurtia! Площадка для вас готова!
— Александр Бречалов (@brechalov) May 21, 2021
Yevgeny Kuyvashev, the governor of the Sverdlovsk Region, called the Titanium Valley, a special economic zone in the area, a preferable location for an electric vehicle factory. In a post on Instagram, the governor hinted that Tesla could reduce the cost of establishing a plant in the region by 30%. He also issued an invitation to Elon Musk to attend the Innoprom industrial exhibition in July.
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Other Russian officials who opted to not use social media also joined the fray, such as the authorities of the Kaliningrad region, who remarked that they are ready to host the production of Tesla’s electric cars. Dmitry Lyskov, the head of the press service of the regional government, noted that authorities are optimistic about the idea of Tesla setting up a facility in Kaliningrad. Lyskov further remarked that Tesla’s arrival in the region would likely result in more jobs for residents in the area.
The governor of the Oryol (Eagle) Region Andrei Klychkov also issued a statement for the Tesla CEO. Using a bit of symbolism, the Oryol governor noted that the Eagle is a symbol of “fearlessness and a conquest of the peaks,” making it a perfect match for Tesla’s bold and ambitious philosophy. Klychkov also promised that Tesla would receive some “unique and exclusive officers” in logistics and infrastructure if it does establish a facility in the region.
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Elon Musk
Lufthansa Group to equip Starlink on its 850-aircraft fleet
Under the collaboration, Lufthansa Group will install Starlink technology on both its existing fleet and all newly delivered aircraft, as noted by the group in a press release.
Lufthansa Group has announced a partnership with Starlink that will bring high-speed internet connectivity to every aircraft across all its carriers.
This means that aircraft across the group’s brands, from Lufthansa, SWISS, and Austrian Airlines to Brussels Airlines, would be able to enjoy high-speed internet access using the industry-leading satellite internet solution.
Starlink in-flight internet
Under the collaboration, Lufthansa Group will install Starlink technology on both its existing fleet and all newly delivered aircraft, as noted by the group in a press release.
Starlink’s low-Earth orbit satellites are expected to provide significantly higher bandwidth and lower latency than traditional in-flight Wi-Fi, which should enable streaming, online work, and other data-intensive applications for passengers during flights.
Starlink-powered internet is expected to be available on the first commercial flights as early as the second half of 2026. The rollout will continue through the decade, with the entire Lufthansa Group fleet scheduled to be fully equipped with Starlink by 2029. Once complete, no other European airline group will operate more Starlink-connected aircraft.
Free high-speed access
As part of the initiative, Lufthansa Group will offer the new high-speed internet free of charge to all status customers and Travel ID users, regardless of cabin class. Chief Commercial Officer Dieter Vranckx shared his expectations for the program.
“In our anniversary year, in which we are celebrating Lufthansa’s 100th birthday, we have decided to introduce a new high-speed internet solution from Starlink for all our airlines. The Lufthansa Group is taking the next step and setting an essential milestone for the premium travel experience of our customers.
“Connectivity on board plays an important role today, and with Starlink, we are not only investing in the best product on the market, but also in the satisfaction of our passengers,” Vranckx said.
Elon Musk
Tesla locks in Elon Musk’s top problem solver as it enters its most ambitious era
The generous equity award was disclosed by the electric vehicle maker in a recent regulatory filing.
Tesla has granted Senior Vice President of Automotive Tom Zhu more than 520,000 stock options, tying a significant portion of his compensation to the company’s long-term performance.
The generous equity award was disclosed by the electric vehicle maker in a recent regulatory filing.
Tesla secures top talent
According to a Form 4 filing with the U.S. Securities and Exchange Commission, Tom Zhu received 520,021 stock options with an exercise price of $435.80 per share. Since the award will not fully vest until March 5, 2031, Zhu must remain at Tesla for more than five years to realize the award’s full benefit.
Considering that Tesla shares are currently trading at around the $445 to $450 per share level, Zhu will really only see gains in his equity award if Tesla’s stock price sees a notable rise over the years, as noted in a Sina Finance report.
Still, even at today’s prices, Zhu’s stock award is already worth over $230 million. If Tesla reaches the market cap targets set forth in Elon Musk’s 2025 CEO Performance Award, Zhu would become a billionaire from this equity award alone.
Tesla’s problem solver
Zhu joined Tesla in April 2014 and initially led the company’s Supercharger rollout in China. Later that year, he assumed the leadership of Tesla’s China business, where he played a central role in Tesla’s localization efforts, including expanding retail and service networks, and later, overseeing the development of Gigafactory Shanghai.
Zhu’s efforts helped transform China into one of Tesla’s most important markets and production hubs. In 2023, Tesla promoted Zhu to Senior Vice President of Automotive, placing him among the company’s core global executives and expanding his influence beyond China. He has since garnered a reputation as the company’s problem solver, being tapped by Elon Musk to help ramp Giga Texas’s vehicle production.
With this in mind, Tesla’s recent filing seems to suggest that the company is locking in its top talent as it enters its newest, most ambitious era to date. As could be seen in the targets of Elon Musk’s 2025 pay package, Tesla is now aiming to be the world’s largest company by market cap, and it is aiming to achieve production levels that are unheard of. Zhu’s talents would definitely be of use in this stage of the company’s growth.
News
Tesla counters Norway’s VAT hike with dedicated consumer bonus
The move follows Tesla Norway’s stunning finish in 2025, where the company saw substantial sales during the final weeks of the year.
Tesla has rolled out a price incentive in Norway, effectively offsetting a notable VAT increase that hit electric vehicle buyers at the start of 2026.
The move follows Tesla Norway’s stunning finish in 2025, where the company saw substantial sales during the final weeks of the year.
A “Tesla bonus”
Once the VAT increase kicked in at the start of 2026, Tesla Norway’s sales cooled almost immediately, as noted in a CarUp report. Tesla’s response was swift, with the electric vehicle maker rolling out what it calls a “Tesla bonus.”
This bonus effectively cuts prices by up to 50,000 kronor across eight model variants. All versions of the Tesla Model Y qualify for the incentive, along with most Tesla Model 3 trims, save for the base entry-level model.
This means that for Tesla Norway’s best-selling vehicles, the bonus effectively restores pricing to pre-VAT levels. This blunts the impact of the new tax and makes Tesla’s vehicle offerings competitive again in Europe’s most EV-saturated market.
Stabilizing demand
In addition to the “Tesla bonus,” the electric car maker is also offering a promotional interest rate for up to three years, with terms varying by model. The incentive applies to orders placed between January 9 and March 31, 2026, with delivery required by the end of the first quarter.
The stakes are high in Norway, where electric vehicles dominate new-car registrations. From the vehicles that were sold in 2025, 96% of new cars sold were fully electric. And from this number, Tesla and its Model Y made their dominance felt. This was highlighted by Geir Inge Stokke, director of OFV, who noted that Tesla was able to achieve its stellar results despite its small vehicle lineup.
“Taking almost 20% market share during a year with record-high new car sales is remarkable in itself. When a brand also achieves such volumes with so few models, it says a lot about both demand and Tesla’s impact on the Norwegian market,” Stokke stated.
Lufthansa Group to equip Starlink on its 850-aircraft fleet
Tesla locks in Elon Musk’s top problem solver as it enters its most ambitious era
