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Russia woos Tesla as several regions compete for the right to build a Gigafactory
Tesla may still be facing possible delays in Germany due to the wait for Gigafactory Berlin’s final approval, but the EV maker is already receiving a far more welcome landscape in Russia. This was hinted at by several Russian governors following Elon Musk’s recent comments.
The Tesla CEO recently spoke at Russia’s New Knowledge Forum, where he discussed the company’s plans to enter the country. Musk noted that Tesla’s entry into Russia was imminent, and he reportedly remarked that the EV maker is also considering the country as the potential site of an upcoming facility. These comments promptly inspired a series of responses from numerous Russian officials, several of whom were intent on persuading Musk to set up a factory in their respective states.
Vladislav Shapsha, the head of the Kaluga region, immediately posted an invitation to Tesla on his Telegram channel. In his message, Shapsha remarked that Kaluga is completely ready for such a project. “Elon Musk announced the appearance of Tesla production in Russia at the New Knowledge marathon. I propose to open the first plant in the Kaluga region. The region is fully prepared for this,” he wrote.
Shapsha’s invitation soon found company, with Andrei Vorobyov, the governor of the Moscow region, also issuing an open invitation for Tesla and Elon Musk. Posting on Twitter–the Tesla CEO’s preferred platform for social media–the Moscow governor noted that his region would be the best place for a Tesla factory. Vorobyov noted that his region is already experienced with carmaking, especially since Mercedes-Benz already has a facility there.
@elonmusk Moscow region is definitely best for a #Tesla factory. Best talent, perfect logistics, Mercedes production already here! We’ll find you a perfect spot. pic.twitter.com/ayCGyBGy4y
— Андрей Воробьев (@VorobievAndrey) May 21, 2021
Not to be outdone, Alexander Brechalov, the head of the Udmurt Republic, posted an invitation on Twitter just minutes after the Moscow governor’s message. In his post, Brechalov noted that Tesla would be receiving tax breaks if the company decides to set up shop in Udmurt instead. He also stated that Tesla would be welcome in Udmurt, the “most entrepreneurial region in Russia.
@elonmusk Илон Маск заявил о планах размещения производства тесла в России. Welcome to Udmurtia! Площадка для вас готова!
— Александр Бречалов (@brechalov) May 21, 2021
Yevgeny Kuyvashev, the governor of the Sverdlovsk Region, called the Titanium Valley, a special economic zone in the area, a preferable location for an electric vehicle factory. In a post on Instagram, the governor hinted that Tesla could reduce the cost of establishing a plant in the region by 30%. He also issued an invitation to Elon Musk to attend the Innoprom industrial exhibition in July.
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Other Russian officials who opted to not use social media also joined the fray, such as the authorities of the Kaliningrad region, who remarked that they are ready to host the production of Tesla’s electric cars. Dmitry Lyskov, the head of the press service of the regional government, noted that authorities are optimistic about the idea of Tesla setting up a facility in Kaliningrad. Lyskov further remarked that Tesla’s arrival in the region would likely result in more jobs for residents in the area.
The governor of the Oryol (Eagle) Region Andrei Klychkov also issued a statement for the Tesla CEO. Using a bit of symbolism, the Oryol governor noted that the Eagle is a symbol of “fearlessness and a conquest of the peaks,” making it a perfect match for Tesla’s bold and ambitious philosophy. Klychkov also promised that Tesla would receive some “unique and exclusive officers” in logistics and infrastructure if it does establish a facility in the region.
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Tesla puts Giga Berlin in Plaid Mode with new massive investment
The facility, Tesla’s first in Europe, opened in 2022 and has become a cornerstone for Model Y production and, increasingly, in-house battery manufacturing. Recent announcements highlight a dual focus on scaling vehicle output and advancing vertical integration through 4680 battery cells.
Tesla is pushing forward with significant upgrades at its Gigafactory Berlin-Brandenburg in Grünheide, Germany, signaling renewed confidence in its European operations despite past market challenges.
The facility, Tesla’s first in Europe, opened in 2022 and has become a cornerstone for Model Y production and, increasingly, in-house battery manufacturing. Recent announcements highlight a dual focus on scaling vehicle output and advancing vertical integration through 4680 battery cells.
In April, plant manager André Thierig announced a 20 percent increase in Model Y production starting in July, following a record Q1 output of more than 61,000 vehicles. To support the ramp-up, Tesla plans to hire approximately 1,000 new employees beginning in May and convert 500 temporary workers to permanent positions.
The move is expected to lift weekly production significantly, addressing rebounding demand in Europe after a challenging 2025.
Today, we announced a $ 250m investment for our Giga Berlin Cell factory. This will enable 18GWh of annual 4680 cell production and create more than 1500 new jobs. Good news during challenging times for the German industry. pic.twitter.com/ou4SWMfWh9
— André Thierig (@AndrThie) May 12, 2026
The expansion builds on earlier progress. In 2025, Tesla secured partial approvals to add roughly 2 million square feet of factory space, raising potential annual vehicle capacity from around 500,000 toward 800,000 units, with longer-term ambitions approaching one million vehicles per year. Logistical improvements, new infrastructure, and battery-related facilities are already underway on company-owned land.
Battery production is the latest major focus. On May 12, Thierig revealed an additional $250 million investment in the on-site cell factory. This more than doubles the planned 4680 battery cell capacity to 18 gigawatt-hours annually—up from the 8 GWh target set in December 2025—while creating over 1,500 new battery-related jobs.
Total cell investments at the site now exceed previous figures, bringing the factory closer to full vertical integration: cells, packs, and vehicles produced under one roof. Tesla describes this as unique in Europe and a step toward stronger supply chain resilience.
The plans come amid regulatory and community hurdles. Earlier expansion proposals faced protests over environmental concerns and water usage, leading to phased approvals beginning in 2024. Tesla has navigated these by emphasizing sustainable practices and economic benefits, including thousands of local jobs in Brandenburg.
With nearly 12,000 employees already on site and production steadily climbing, Gigafactory Berlin is poised for growth. The combined vehicle and battery expansions position the plant as a key hub for Tesla’s European ambitions, potentially making it one of the continent’s largest manufacturing complexes if local support continues.
As EV demand recovers, these investments underscore Tesla’s commitment to scaling efficiently in Germany while addressing regional supply chain needs.
News
Honda gives up on all-EV future: ‘Not realistic’
Mibe believes the demand for its gas vehicles is certainly strong enough and has changed “beyond expectations.” As many drivers went for EVs a few years back, hybrids are becoming more popular for consumers as they offer the best of both worlds.
Honda has given up on a previous plan to completely changeover to EVs by 2040, a new report states. The company’s CEO, Toshihiro Mibe, said that the idea is “not realistic.”
Mibe believes the demand for its gas vehicles is certainly strong enough and has changed “beyond expectations.” As many drivers went for EVs a few years back, hybrids are becoming more popular for consumers as they offer the best of both worlds.
Mibe said (via Motor1):
“Because of the uncertainty in the business environment and also the customer demand, is changing beyond our expectation and, therefore, we have judged that it’ll be difficult to achieve. That ratio [100-percent electric in 2040] is not realistic as of now. We have withdrawn this target.”
Instead of going all-electric, Honda still wants to oblige by its hopes to be net carbon neutral by 2050. It will do this by focusing on those popular hybrid powertrains, planning to launch 15 of them by March 2030.
Honda will invest 4.4 trillion yen, or almost $28 billion, to build hybrid powertrains built around four and six-cylinder gas engines.
There are so many companies abandoning their all-electric ambitions or even slowing their roll on building them so quickly. Ford, General Motors, Mercedes, and Nissan have all retreated from aggressive EV targets by either cancelling, delaying, or pausing the development of electric models.
Hyundai’s 2030 targets rely on mixed offerings of electric, hybrid & hydrogen vehicles
Early-decade pledges from multiple brands proved overly ambitious as infrastructure lags, battery costs remain high in some markets, and many buyers prefer hybrids for their convenience and range. Toyota has long championed hybrids, while others have quietly extended internal-combustion timelines.
For Honda—historically known for reliable gasoline engines—this shift leverages its core strengths while buying time to refine electric technology. Whether the hybrid-heavy strategy will protect market share in an increasingly competitive landscape remains to be seen, but one thing is clear: the gas engine is far from dead at Honda, unfortunately.
Elon Musk
Delta Airlines rejects Starlink, and the reason will probably shock you
In a pointed exchange on X, Elon Musk defended SpaceX’s uncompromising approach to Starlink’s in-flight internet service, explaining why Delta Air Lines walked away from a deal.
SpaceX frontman Elon Musk explained on Wednesday why commercial airline Delta got cold feet over offering Starlink for stable internet on its flights — and the reason will probably shock you.
In a pointed exchange on X, Elon Musk defended SpaceX’s uncompromising approach to Starlink’s in-flight internet service, explaining why Delta Air Lines walked away from a deal.
Delta rejected Starlink because it insisted on routing all connectivity through its branded “Delta Sync” portal rather than allowing a simple Starlink experience.
Instead, the airline partnered with Amazon’s Project Kuiper—rebranded as Amazon Leo—for high-speed Wi-Fi on up to 500 aircraft, with rollout targeted for 2028. At the time of the announcement, Kuiper had roughly 300 satellites in orbit, while Starlink operated more than 10,400.
The use of the “Delta Sync” portal would not work for SpaceX, as Musk went on to say that:
“SpaceX requires that there be no annoying ‘portal’ to use Starlink. Starlink WiFi must just work effortlessly every time, as though you were at home. Delta wanted to make it painful, difficult and expensive for their customers. Hard to see how that is a winning strategy.”
Musk doubled down in a follow-up post:
“Yes, SpaceX deliberately accepted lower revenue deals with airlines in exchange for making Starlink super easy to use and available to all passengers.”
Not exactly. SpaceX requires that there be no annoying “portal” to use Starlink.
Starlink WiFi must just work effortlessly every time, as though you were at home.
Delta wanted to make it painful, difficult and expensive for their customers. Hard to see how that is a winning…
— Elon Musk (@elonmusk) May 13, 2026
SpaceX has structured its airline agreements to prioritize zero-friction access—no captive portals, no SkyMiles logins, no paywalls or ads blocking basic connectivity.
While this means forgoing higher-margin deals that would let carriers monetize the service more aggressively, it ensures Starlink feels like home broadband at 35,000 feet. Passengers on partner airlines such as United, Qatar Airways, and Air France have already praised the service for enabling seamless video calls, streaming, and work mid-flight without interruptions.
Delta’s choice reflects a different philosophy. By keeping Wi-Fi behind its Delta Sync ecosystem, the airline aims to drive loyalty program engagement and control the digital passenger journey. Yet, critics argue this short-term control comes at the expense of immediate competitiveness.
Airlines already installing Starlink are pulling ahead in customer satisfaction surveys, while Delta passengers face years of reliance on slower, legacy systems until Leo launches.
SpaceX’s decision to trade revenue for simplicity will pay off in the longer term, as Starlink is already positioning itself as the default high-speed option for carriers that value passenger satisfaction over incremental fees.
Musk’s focus on creating not only a great service but also a reasonable user experience highlights SpaceX’s prowess with Starlink as it continues to expand across new partners and regions.