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OPINION: Tesla’s ‘Safety Score’ Beta needs broader terms for factoring your score
Tesla’s “Safety Score” Beta is one of the most impressive ideas to improve driving safety, in my opinion. An article from Model 3 owner and Tesla enthusiast Nick Howard explained that Tesla is essentially gamifying the act of driving, encouraging owners to drive in a manner that would allow their scores to be higher. If you know anything about the Tesla community, you know that it is filled with die-hard fans who are satirically battling it out for the elusive 100 scores. While Tesla has outlined the ways that driving behaviors could affect the score for better or for worse, I believe that other instances may need to be outlined so owners are perfectly clear on how their score could be affected based on their hobbies or driving style. While I disagree with Consumer Reports’ assumption that the Safety Score is a bad idea (which, in reality, makes no real sense to me), I do believe that some owners are confused on what makes their score higher or lower, especially as many owners are attempting to enter the elusive Full Self-Driving Beta program.
If you’ve taken a peek at Tesla’s Support page that outlines the numerous factors that can affect a driver’s Safety Score, it seems pretty straightforward. There are cut and dry behaviors that tend to be recognized universally as “aggressive,” including tailgating, hard braking, and aggressive turning. Additionally, Forward Collision Warnings per 1,000 miles and forced Autopilot disengagements are also included in the behaviors that could affect your score, but these are exclusive to Tesla, of course, due to their use of Forward Collision Warnings and Autopilot disengagements.
Tesla introduces Safety Score (Beta) system that incentivizes safe driving
It’s very self-explanatory: Drive safely and receive a higher score. But are there not instances where things could get a tad confusing for some drivers, especially those with scores just below the perfect 100 threshold?
One example that I saw over the weekend was from Richard Marrero, a Tesla owner who was curious about taking his vehicle to the local racetrack. While Tesla owners are occasionally hitting the accelerator when a stoplight turns green, it may be understandable for Safety Scores to be affected. However, what if the nature of the driving occurs on a closed circuit? Marrero may drive like a saint on the road but might want to push his vehicle to the limit at a local dragstrip or raceway. After all, why have a high-performance car with face-melting acceleration if you can’t test it from time to time?
Does anyone know if taking my Tesla to a racetrack will hurt my safety score? @elonmusk @SawyerMerritt @DirtyTesla @tesla_raj @Teslarati
— Richard Marrero (@The_Richard_M) October 2, 2021
There are other examples that could affect a Safety Score that are technically out of the driver’s control. In some instances, it may be an action taken by the driver that is technically safer than other options, yet it could reduce the Safety Score. Tesla Joy, a Model 3 owner, encountered this predicament on October 1, according to a Tweet. Her Safety Score was reduced due to hard braking at a “quick changing yellow light.” I believe nearly everyone who has a driver’s license can attest that some stoplights are slightly more accelerated than others. Quick changing yellow lights are one of the most polarizing events in a daily drive. Some will tell you just to run through it, others will argue that the safer thing to do is just slow down and stop. Whichever way you choose to handle this scenario, you are likely to encounter someone who shares a point of view on how to handle the premature yellow light in a different manner.
Today I hard braked for 2 quick changing yellow lights & got dinged. I also sped up at another yellow light and didn’t get dinged but I felt more dangerous that way. Since Tesla car can see?, can hard braking at yellow light be exempt from penalty cuz it’s safer? ? @elonmusk
— Tesla Joy (@TeslaJoy) October 2, 2021
However, I don’t necessarily believe that there is a “wrong” way to handle it. While the right way to do it, according to my knowledge as a driver of over 11 years, would require you to slow down and come to a stop, especially since the yellow light is a key indicator of “slow down.” Tesla Joy did it as most Learner’s Permit booklets would describe, yet she was still docked points.
There are undoubtedly more examples of how Tesla could do a better job of explaining what actions are not favorable for the Safety Score system, and I would love to hear your thoughts or examples on things that have occurred that affected your score. Tesla did a wonderful job of outlining the most face-value actions that Safety Scores will be affected by, but there are other questions that need to be confronted so drivers are clear on what other things could hurt their scores. After all, the wider the FSD Beta testing group is, the more data Tesla will obtain through its Neural Network.
Don’t hesitate to contact us with tips! Email us at tips@teslarati.com, or you can email me directly at joey@teslarati.com.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
