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OPINION: Tesla’s ‘Safety Score’ Beta needs broader terms for factoring your score
Tesla’s “Safety Score” Beta is one of the most impressive ideas to improve driving safety, in my opinion. An article from Model 3 owner and Tesla enthusiast Nick Howard explained that Tesla is essentially gamifying the act of driving, encouraging owners to drive in a manner that would allow their scores to be higher. If you know anything about the Tesla community, you know that it is filled with die-hard fans who are satirically battling it out for the elusive 100 scores. While Tesla has outlined the ways that driving behaviors could affect the score for better or for worse, I believe that other instances may need to be outlined so owners are perfectly clear on how their score could be affected based on their hobbies or driving style. While I disagree with Consumer Reports’ assumption that the Safety Score is a bad idea (which, in reality, makes no real sense to me), I do believe that some owners are confused on what makes their score higher or lower, especially as many owners are attempting to enter the elusive Full Self-Driving Beta program.
If you’ve taken a peek at Tesla’s Support page that outlines the numerous factors that can affect a driver’s Safety Score, it seems pretty straightforward. There are cut and dry behaviors that tend to be recognized universally as “aggressive,” including tailgating, hard braking, and aggressive turning. Additionally, Forward Collision Warnings per 1,000 miles and forced Autopilot disengagements are also included in the behaviors that could affect your score, but these are exclusive to Tesla, of course, due to their use of Forward Collision Warnings and Autopilot disengagements.
Tesla introduces Safety Score (Beta) system that incentivizes safe driving
It’s very self-explanatory: Drive safely and receive a higher score. But are there not instances where things could get a tad confusing for some drivers, especially those with scores just below the perfect 100 threshold?
One example that I saw over the weekend was from Richard Marrero, a Tesla owner who was curious about taking his vehicle to the local racetrack. While Tesla owners are occasionally hitting the accelerator when a stoplight turns green, it may be understandable for Safety Scores to be affected. However, what if the nature of the driving occurs on a closed circuit? Marrero may drive like a saint on the road but might want to push his vehicle to the limit at a local dragstrip or raceway. After all, why have a high-performance car with face-melting acceleration if you can’t test it from time to time?
Does anyone know if taking my Tesla to a racetrack will hurt my safety score? @elonmusk @SawyerMerritt @DirtyTesla @tesla_raj @Teslarati
— Richard Marrero (@The_Richard_M) October 2, 2021
There are other examples that could affect a Safety Score that are technically out of the driver’s control. In some instances, it may be an action taken by the driver that is technically safer than other options, yet it could reduce the Safety Score. Tesla Joy, a Model 3 owner, encountered this predicament on October 1, according to a Tweet. Her Safety Score was reduced due to hard braking at a “quick changing yellow light.” I believe nearly everyone who has a driver’s license can attest that some stoplights are slightly more accelerated than others. Quick changing yellow lights are one of the most polarizing events in a daily drive. Some will tell you just to run through it, others will argue that the safer thing to do is just slow down and stop. Whichever way you choose to handle this scenario, you are likely to encounter someone who shares a point of view on how to handle the premature yellow light in a different manner.
Today I hard braked for 2 quick changing yellow lights & got dinged. I also sped up at another yellow light and didn’t get dinged but I felt more dangerous that way. Since Tesla car can see?, can hard braking at yellow light be exempt from penalty cuz it’s safer? ? @elonmusk
— Tesla Joy (@TeslaJoy) October 2, 2021
However, I don’t necessarily believe that there is a “wrong” way to handle it. While the right way to do it, according to my knowledge as a driver of over 11 years, would require you to slow down and come to a stop, especially since the yellow light is a key indicator of “slow down.” Tesla Joy did it as most Learner’s Permit booklets would describe, yet she was still docked points.
There are undoubtedly more examples of how Tesla could do a better job of explaining what actions are not favorable for the Safety Score system, and I would love to hear your thoughts or examples on things that have occurred that affected your score. Tesla did a wonderful job of outlining the most face-value actions that Safety Scores will be affected by, but there are other questions that need to be confronted so drivers are clear on what other things could hurt their scores. After all, the wider the FSD Beta testing group is, the more data Tesla will obtain through its Neural Network.
Don’t hesitate to contact us with tips! Email us at tips@teslarati.com, or you can email me directly at joey@teslarati.com.
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Tesla loses Director who designed one of the company’s best features
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave.
Tesla has lost the director who designed one of the company’s best features: Over-the-Air updates.
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave. In a lengthy statement on LinkedIn, Dmytryk said that he’s “closing the book.” He had nothing but good things to say:
“After 11 incredible years at Tesla, I’m closing the book. It’s been the ride of a lifetime: always on the news, innovating relentlessly, constantly pushing the limits. Tesla is THE place for talented, passionate people. I feel insanely lucky to have been part in that culture for so long.”
It appears the intense lifestyle of developing and creating intensively for so long might have caught up to Dmytryk, who did not give his definitive plans for the future, and it appears he may be taking some time off before jumping into a new venture:
“The future? Extremely bright. Ambitions intact, just getting started as a transformative company that could elevate billions of lives. So why leave now?! Human life’s always been my North Star, right now I need to be with mines. I’ve always admired Tesla’s top leadership and vision. But what I’ve always found incredible is the tenacity, brilliance and devotion of people on the front line. YOU make Tesla unstoppable. I wish you all the best and of course EPIC wins.”
The move was first reported by NotaTeslaApp.
Over-the-Air updates are among Tesla’s best features. They are used to improve the Full Self-Driving suite, add features, remedy recalls, and more. Many vehicles have the ability to receive OTA updates, as I did in a Ford Bronco previous to my Model Y. However, Tesla does them better than anyone else: they’re seamless, effective, and frequent. Your car always improves.
The move is a blow to Tesla, of course, considering Dmytryk’s massive contribution to the company and extremely long tenure spent, but not something that is overwhelmingly detrimental. Tesla deals with a lot of extremely intelligent people, some of whom are the best in their field, so they are sure to find a suitable replacement.
However, it’s no secret that the company has been losing some of its top talent, some of whom were in executive roles. Some have left to take on new projects, and others have not revealed their career plans.
It seems at least some of those employees are simply deciding to walk away and try new things after working so hard for so long. According to Dmytryk’s LinkedIn, he also played a large part in Musk’s acquisition of X, as he stated he “worked at Twitter/X ~45/week while working at the same pace for Tesla.”
That averages a 13-hour day, seven days a week, or 18 hours for the normal five-day work week.
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Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
Tesla’s most wanted Model Y configuration is heading to a new region, and although U.S. fans and owners have requested the vehicle since its release last year, it appears the company has no plans to bring it to the market.
According to fresh regulatory filings, the six-seat Model Y L is coming to South Korea with signs indicating an imminent launch. The extended-wheelbase configuration, already a hit in China, just cleared energy-efficiency certification from the Korea Energy Agency, paving the way for deliveries as early as the first half of 2026.
The vehicle is already built at Tesla’s Giga Shanghai facility in China, making it an ideal candidate for the Asian market, as well as the European one, as the factory has been known as a bit of an export hub in the past.
$TSLA
BREAKING: The official launch of Tesla Model Y L in S.Korea seems to be quite imminent.Additional credentials related to Model YL were released today.
✅ Battery Manufacturer: LG Energy Solutions
✅ Number of passengers: 6 people
✅ Total battery capacity: 97.25 kWh… pic.twitter.com/hmy64XYi80— Tsla Chan (@Tslachan) March 6, 2026
It seems like Tesla was prepping for this release anyway, as the timing was no accident. A camouflaged Model Y L prototype was spotted testing on Korean highways the same day the certification dropped. Tesla has already secured similar approvals for Australia and New Zealand, with both markets expecting the larger Model Y in 2026.
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
South Korean filings list it as an all-wheel-drive imported electric passenger vehicle with a 97.25 kWh total battery capacity supplied by LG Energy Solution. Local tests show an impressive 543 km (337 miles) combined range at room temperature and 454 km (282 miles) in colder conditions, easing one of the biggest concerns for Korean EV buyers.
Tesla Model Y lineup expansion signals an uncomfortable reality for consumers
But for U.S. fans, things are not looking good for a launch in the market.
CEO Elon Musk has been blunt. The six-seater “wouldn’t arrive in the U.S. until late 2026, if ever,” he said, pointing to the company’s heavy bet on unsupervised Full Self-Driving and robotaxi platforms like the Cybercab. With the Model X slated for discontinuation, many families hoped the stretched Model Y would slide into the lineup as an affordable three-row bridge. So far, that hope remains unfulfilled.
For now, South Korean drivers will be among the first buyers outside China to enjoy the spacious, efficient Model Y L. Tesla continues its global rollout strategy, tailoring vehicles to regional tastes while North American customers keep refreshing their apps and crossing their fingers.
The Model Y L proves the appetite for practical, family-sized electric SUVs is stronger than ever. Hopefully, Tesla will listen to its fans and bring the vehicle to the U.S. where it would likely sell well.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
Tesla loses Director who designed one of the company’s best features
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
