

Lifestyle
Tesla Semi competitor Nikola set to unveil battery-only semi-trucks at launch event
Tesla Semi Truck competitor Nikola Motor Company will unveil battery-only versions of the Nikola Two and Nikola Tre semi-trucks at its two-day Nikola World 2019 event in Scottsdale, Arizona this week. Previously, hydrogen-electric versions were announced, including the Nikola One, unveiled in 2016. A track demonstration of the Nikola Two will be part of the Nikola World activities, and a functioning version of the company’s coming solar powered hydrogen fueling stations will be on display.
In the lead up to the Nikola World production, the zero-emissions trucking startup has made significant development headway, teased further product announcements, and built excitement around its brand. At the end of March, Nikola finalized a deal with Saint Holdings IPA acquiring 400 acres of prime development property of an up-and-coming vehicle manufacturing hub in Pinal County, Arizona. The manufacturing mega site will host the factory where Nikola’s Class 8 vehicles will be built once complete. For now, Fitzgerald Glider Kits is handling the initial truck manufacturing.
Nikola announced a $16 million-dollar equipment purchase (out of hundreds of millions planned) for its hydrogen fuel cell laboratory shortly after the Arizona land deal was made public. The technology already developed and utilized in the company’s demo trucks will continue to be improved upon at this lab, enabling Nikola to “set a new efficiency benchmark for heavy-duty fuel cell systems”, as described by CEO Trevor Milton in a press release about the investment.
#NikolaWorld2019 is tomorrow and we're so excited to share with the world what we've been tirelessly working on over the past couple of years. Tomorrow will be a huge step in showing off the most advanced technology the transportation industry has ever seen. See you all tomorrow. pic.twitter.com/gMxrafOxi3
— Nikola Corporation (@nikolamotor) April 15, 2019
Nikola has made a number of bold claims about the products it’s developing since the Nikola One’s unveiling in 2016. Nikola’s truck lineup itself is said to meet or exceed the performance provided by diesel-powered vehicles with 1,000 hp, up to 2,000 ft-lbs of torque, and around 1,000 miles of range. In response to claims that hydrogen production requires fossil fuels, the company stated that its fueling stations will primarily use renewable energy sources as will its manufacturing facilities. Along with committing to a clean energy, diesel-free future for transportation, Nikola is also working on making its products ready for full autonomous driving, all of which draw direct comparisons to its main rival, the Tesla Semi.
The hydrogen-electric truck company unveiled the Nikola One full-cab semi-truck prior to Tesla’s launch of its own commercial hauler, which should have given Nikola a time and development advantage; however, over the last year, the Arizona-based truck manufacturer has acquired the appearance of having fallen technologically behind.
The electric vehicle community has grown accustomed to seeing all-electric vehicle manufacturer Tesla’s continued success while also witnessing several electric startups disappear almost as quickly as they appeared. The lack of a near-production vehicle feeds the perception that Nikola’s “talk” won’t be translated into its “walk”, to borrow a common phrase. There are also doubts about the hydrogen fuel cell component of Nikola’s technology, something the company has addressed numerous time, doubling down on the viability of fuel cells as a better solution over batteries-only for long range trucking.
In contrast, the Tesla Semi test mule has been seen on public roads on several occasions, and Tesla has even released production-quality video of the semi-truck hauling its all-electric sedan and SUV brethren. Photos of the long-hauler making deliveries of those same vehicles to customers were also published by Tesla, furthering the narrative that significant progress is being made by the California-based car maker with its Semi.
Tesla itself is very familiar with the public relations climb. Every slip in production estimates, price change, or even odd tweet or two (etc.) from CEO Elon Musk draws the ire of critics and skepticism of fans alike. Musk’s tenacity, however, has given way to the phrase “Tesla Effect”. Due to Musk’s drive that helped lead to success at Tesla, any newcomers to the electric auto manufacturing industry are going to have to answer the question, “What are you doing that’s better?” Nikola Motors is no exception despite the primary business differences between the companies.
Nikola World 2019’s product announcements and battery-electric unveilings will serve to bring the company’s tangibility into view. Nikola also frequently communicates its gratitude for its supporters, and this week’s event is no different. An announcement was made via the company’s social media accounts that guests of Nikola World would be treated to a country music superstar performance during the first night of the event.
“SURPRISE ANNOUNCEMENT! We will be having a special country music superstar performing the night of the unveiling, you don’t want to miss it,” the company tweeted. Nikola World 2018 was the company’s first annual event, officially putting Nikola on the map of next generation, Class 8 truck manufacturers.
SURPRISE ANNOUNCEMENT! We will be having a special country music superstar performing the night of the unveiling, you don't want to miss it! #NikolaWorld2019 pic.twitter.com/FidOf1FwLA
— Nikola Corporation (@nikolamotor) April 10, 2019
Follow us @Teslarati for behind-the-scenes coverage from Nikola World, taking place on April 16-17 in Scottsdale. We’ll bring you a first look at Nikola’s upcoming all-electric semi trucks and new products.
Lifestyle
Tesla brings perhaps the coolest interior feature to cars in latest update
Tesla adds on to the “fun” aspect of its vehicles.

Tesla has brought perhaps the coolest interior feature to its cars in a new update that is rolling out to vehicles now.
The feature will require a newer vehicle that has interior ambient lighting, which is present on the new Model S, Model X, Model 3 “Highland,” and Model Y “Juniper.” The Cybertruck also has ambient lighting strips throughout.
Tesla Model Y’s ambient lighting design changes revealed in leaked video
With the Version 2025.26+ Software Update, Tesla is rolling out a new “Sync Accent Lights w/ Music” feature, which is available on the Tesla Toybox:
Turn your Tesla into a rave cave with the new Light Sync feature 🎶
Rolling out now in software update 2025.26+ pic.twitter.com/IIsQxZ9jDP
— Tesla (@Tesla) July 29, 2025
To enable the feature, you’ll access the Toybox, choose “Light Sync,” and then choose “Sync Accent Lights w/ Music.”
Although it does not improve the performance of the vehicle, it is yet another example of Tesla making one of the coolest cars out there. This is truly a cool add-on that can be used to impress your friends and family.
Elon Musk
xAI, Musk Foundation helps schools near Memphis supercomputer site
Reports of xAI and the Musk Foundation’s work were recently posted by local news media.

Elon Musk’s artificial intelligence startup xAI and the Musk Foundation have been supporting Memphis-Shelby County Schools with HVAC repairs and facility upgrades, while also funding youth programs for students in the area.
Reports of xAI and the Musk Foundation’s work were recently posted by local news media.
xAI’s school visits lead to facility repairs
Representatives from xAI visited John P. Freeman Optional School, Fairley High School, and Westwood High School, all of which are located near its Colossus supercomputer site, to assess HVAC systems, plumbing, gym facilities, and athletic fields. The visits resulted in a list of priority repairs, some of which were completed in April and May.
In addition to the repairs, xAI also shared a number of initiatives that are planned for students in the area, as stated in a Commercial Appeal report.
“xAI is working on providing STEM workshops for local students, donating equipment to technical training programs, and supporting job fairs to boost employment opportunities. These initiatives reflect xAl’s commitment to fostering education and economic growth in Memphis,” xAI noted in a statement.
Musk Foundation donation
Apart from xAI, the Musk Foundation also donated $350,000 to the Boys & Girls Clubs of Greater Memphis, enabling the reopening of two club sites located at Booker T. Washington High School and Westwood High School. Both locations had closed earlier this year due to lapses in funding. As per xAI, the Musk Foundation’s donation allows clubs to reopen for almost 1,000 students.
The donation will fund staffing, supplies, and transportation, among others. “Kids are the future of humanity,” Elon Musk said in a statement, adding that students need “every chance to shoot for the stars.”
“We’re honored to support the Boys & Girls Clubs of Greater Memphis in reopening these sites, giving kids in underserved communities the tools to build brighter futures,” Musk said.
The gift was praised by local officials, including Boys & Girls Clubs board chair Michael Garriga, who stated that the “commitment will ensure the youth of our community have the opportunities they need to develop their skills and talents to become successful students and future citizens.”
Lifestyle
EV fans urge Tesla to acquire Unplugged Performance for edge in fleet and security industry
Unplugged Performance has built a name for itself by producing performance upgrades for Tesla vehicles.

A growing number of Tesla enthusiasts and longtime community voices are calling on the electric vehicle maker to acquire Unplugged Performance, a California-based aftermarket company best known for tuning Tesla vehicles and developing specialized government fleet solutions under its UP.FIT division.
The idea was once considered a niche proposal among EV fans, but it is now gaining serious attention not just as a performance play but as a strategic move to deepen Tesla’s roots in the fleet and security industry.
A strategic fit
Unplugged Performance has built a name for itself by producing performance upgrades for Tesla vehicles, from track-optimized components to visual and aerodynamic upgrades. But in recent years, its UP.FIT division has pivoted toward a more functional future by outfitting Tesla vehicles like Model Ys for police, military, and government use.
That work has sparked growing calls for closer collaboration with Tesla, especially as the EV maker increasingly leans into autonomy, AI, and fleet services as core components of its next chapter.
“I posted this four years ago, but I think it’s more true now than ever,” wrote Whole Mars Catalog, a well-known Tesla investor and FSD Beta tester, on X. “Tesla should buy Unplugged. But not just as a Performance division. What they are doing with UP.FIT unlocks large government and commercial fleet purchases that can improve utilization.”
Tesla fans such as shareholder Sawyer Merritt echoed the sentiment, calling Unplugged a “great fit within Tesla.” adding, “They are literally located directly next to Tesla’s design studio in Hawthorne.”
Enabling the next wave
Supporters of the idea noted that integrating Unplugged into Tesla’s corporate structure could help accelerate the adoption of autonomous technologies in government sectors. With UP.FIT patrol cars already in use across some U.S. police departments, Tesla fans envisioned a future where self-driving Teslas could potentially revolutionize law enforcement, search-and-rescue, and public service logistics.
“Just imagine how autonomous patrol cars could transform policing and bring us into a safer future,” the veteran FSD tester wrote.
The benefits could also extend to Tesla’s existing consumer base. “They also have some incredible products in the works that I think will appeal to many ordinary Tesla drivers — not just those looking for performance or mods. Stuff that’s so good it should have come straight from the design studio next door,” Whole Mars Catalog noted.
Unplugged Performance, founded in 2013, shares not just a product vision with Tesla, but also geography. Its Hawthorne headquarters sits directly adjacent to Tesla’s design studio, and the two companies have maintained a close working relationship over the years. The aftermarket firm has long positioned itself as a “mission-aligned” partner to Tesla.
In response to the recent calls for acquisition, Unplugged Performance acknowledged the support from the community. “Our very existence is to support the Tesla mission with @UpfitTesla and @UnpluggedTesla,” Unplugged CEO Ben Schaffer posted on X. “We love working with Tesla and are grateful for the community’s support since 2013!”
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