The Tesla Semi is heading to the North American Council for Freight Efficiency’s (NACFE) three-week-long assessment for electric vehicle fleets. While there will be twenty-one commercial EVs at the event, the Semi seems to be the highlight of the entire event.
The NACFE’s event is called the Run on Less – Electric DEPOT, and it will track the performance and activity of the 21 electric trucks, including an in-depth understanding of the benefits and challenges of battery electric trucks. The event will also be looking at things like total electric energy and fuel for all trucks on each day, and what that will mean in total energy usage once all Class 8 trucks are converted to EVs.
Credit: NACFE
The list of participating trucks includes:
- At Frito-Lay’s Queens, New York depot, two Ford E-Transit vans will be tracked operating in urban delivery.
- At OK Produce in Fresno, California, a Freightliner eCascadia and an Orange EV will be tracked in local fruit and vegetable deliveries and terminal tractor applications, respectively.
- At Penske’s Ontario, California location, a GM BrightDrop, a Navistar eMV and a Freightliner eCascadia, a light-, medium- and heavy-duty truck, will be followed.
- At PepsiCo’s Sacramento, California depot, two Tesla Semis will be tracked in heavy-load long-haul transport operations.
- At Performance Team’s Commerce, California location, two electric Volvo VNRs will be tracked conducting short-haul routes.
- At Purolator’s Richmond, British Columbia hub, a Class 6 Motiv step van and a Ford E-Transit will be tracked in business and residential package delivery.
- At Schneider’s South El Monte, California location, two Freightliner eCascadias operating in slip-seated drayage will be tracked.
- At UPS in Compton, California, a Freightliner Custom Chassis MT50e last mile step van and a Freightliner eCascadia in a middle mile duty cycle will both be tracked.
- At US Foods in La Mirada, California, two Freightliner eCascadias will be tracked in food delivery applications.
- At WattEV’s Long Beach, California location, a BYD 8TT tractor and a Nikola Tre BEV tractor operating at the Port of Long Beach will be tracked.
The NACFE’s Executive Director, Mike Roeth, said:
“As trucking works on decarbonizing, fleets are investing in more electric vehicles at their depots which brings with it many benefits but also some challenges, especially around infrastructure and charging. Yet leading fleets are tackling those challenges and are giving us access to their operations so we can share what they are learning with the rest of the industry.”
The event was initially reported by Automotive News.
The Tesla Semi Takes Center Stage
Of all twenty-one EVs that will be assessed, the Tesla Semi seems to be the vehicle that is at the forefront of the event.
The NACFE’s press release explicitly mentions the Semi, which there will be two units of in the assessment.
The Semi was highlighted in a recent Run on Less video that showed the advantages of transitioning to an electric fleet at Pepsi’s Sacramento, California plant.
Pepsi details how its Tesla Semi fleet is helping it reach sustainability goals
Please email me with questions and comments at joey@teslarati.com. I’d love to chat! You can also reach me on Twitter @KlenderJoey, or if you have news tips, you can email us at tips@teslarati.com.
News
Tesla is breaking even its own rules to cap off an intense Q3
Tesla is pulling out all the stops to have a strong Q3 as the EV tax credit will phase out.
Tesla is breaking its own rules by advertising on various platforms in an effort to sell as many cars as possible before the end of the $7,500 electric vehicle tax credit.
Tesla has had a very polarizing perspective on advertising. Over the years, it has taken on different attitudes toward spending any money on marketing. It has instead put those dollars into research and development to make its vehicles more advanced.
Back in 2019, Tesla CEO Elon Musk talked about the company advertising its vehicles and energy products:
Tesla does not advertise or pay for endorsements. Instead, we use that money to make the product great. https://t.co/SsrfOq1Xyc
— Elon Musk (@elonmusk) May 19, 2019
In 2021, in response to analyst Gary Black, who has pushed for Tesla to have a PR or marketing department, Musk said:
Other companies spend money on advertising & manipulating public opinion, Tesla focuses on the product.
I trust the people.
— Elon Musk (@elonmusk) April 27, 2021
However, this did not hold as Tesla’s strategy for the long haul. While Musk did resist advertising for a long time, Tesla started placing ads on platforms like X, Google, and YouTube several years back. It’s pretty rare that Tesla pushes these ads, however.
Tesla launches advertising on X in the U.S., expanding ‘small scale’ strategy outlined by Musk
The company’s stance on setting aside capital for advertising seems to be circumstantial. Right now, it is working to sell as many vehicles as it can before the tax credit comes to a close.
As a result, it is pushing some ads on YouTube:
$TSLA is starting to advertise on YouTube. pic.twitter.com/1cwO2KNzJm
— Cole Grinde (@GrindeOptions) August 15, 2025
It’s a move that makes sense considering the timing. With just six weeks roughly left in the quarter, Tesla is going to work tirelessly to push as many cars into customer hands as possible. It will use every ounce of effort to get its products on people’s screens.
Tesla counters jab at lack of advertising with perfect response
Throw in one of the many incentives it is offering currently, and there will surely be some takers.
News
Tesla rival’s CEO makes shock suggestion to customers about Model Y
“The Model Y is a great car, and Tesla also announced a number of promotions yesterday, so you might want to consider it.”
Tesla rival Xiaomi is experiencing demand that is off-the-charts with its new YU7 crossover, which competes with the Model Y. The company’s CEO has stated that demand is truly outpacing what it can build, and that customers in limbo should consider the Model Y because “it’s a great car.”
The Xiaomi YU7 has already gained an incredible number of orders so far. Its launch a few months ago had consumers busting down doors to place an order before others, and demand has been so high that customers will wait, on average, between 56 and 59 weeks for delivery.
Within 18 hours, Xiaomi received about 240,000 orders, CarScoops reported. Some customers are truly interested in the vehicle, but cannot wait the extended period to take delivery as they might need a car now.
Xiaomi CEO Lei Jun said on social meida that there are other cars out there that would be suitable as a replacement to the YU7:
“If you need to buy a car quickly, other China-produced new energy vehicles are pretty good.”
He explicitly mentioned the Model Y, Xpeng G7, and Li Auto i8.
Regarding the Model Y, he said:
“The Model Y is a great car, and Tesla also announced a number of promotions yesterday, so you might want to consider it.”
The Model Y has been the best-selling car in the world over the past two years, and it still leads in many markets as the most sought-after EV. However, in China, there are so many formidable competitors that customers are seemingly going for whatever they can get to first.
Of course, a car is a car, but Tesla has gained a more notable reputation for its industry-leading tech and driver assistance systems, including City Autopilot, which has been used in China for a few months now.
Tesla China owners share first impressions of FSD-style “City Autopilot”
Tesla is offering a tasty Supercharging incentive on inventory Model 3 units in Canada as it continues to push sales in the third quarter.
In the United States, Tesla is preparing for the end of the $7,500 electric vehicle tax credit. While it is offering a multitude of incentives in the U.S. to help push sales of its vehicles before the credit goes away, it is not saving the deals for Americans exclusively.
Yesterday, the company announced it is now offering Free Supercharging for life on all Model 3 inventory in Canada, a massive incentive for those who would use the vehicle as a daily driver:
Unlimited road trips through Canada
Free Supercharging now on all Model 3 inventory 🇨🇦
— Tesla North America (@tesla_na) August 15, 2025
The deal would normally only apply to Superchargers located in Canada, meaning if a Canadian drove over the border into the United States and Supercharged, they would have to pay for it.
However, Tesla also confirmed that the charging deal would extend to the U.S. Canadians will be able to drive across the U.S. and Supercharge for free for the life of the vehicle.
Free Supercharging is such a great perk because the money an owner saves on charging factors directly into what they are saving if they were to own a gas car. While Supercharging and home charging are, on average, cheaper than filling up with gas, the savings are not massive.
When Supercharging is free, it can save consumers hundreds of dollars per month, especially if they plan to use the Tesla for their daily commute. Some people could fill their gas cars up two times a week to get to work, spending $80-$100 every five days on gas.
Tesla has been using incentives like this to push vehicles into customers’ hands. Q3 could be one of the best three-month spans in recent memory with the push it is making.
Tesla is breaking even its own rules to cap off an intense Q3
Tesla rival’s CEO makes shock suggestion to customers about Model Y
Tesla offers tasty Supercharging incentive as Q3 push continues
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