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Tesla Semi truck production would showcase lessons gained from Model 3

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Being the electric car maker’s first entry into the trucking industry, the stakes are high for the Tesla Semi. Just like the Model 3, Tesla could revolutionize the trucking industry if the Semi proves to be a success. The company is aiming to start production of the Semi sometime in 2019 — a target that exhibits Elon Musk’s tendency to adopt aggressive manufacturing timelines. That said, if Tesla’s progress in the Model 3 ramp is any indication, there is a good chance that the Semi could be Tesla’s first vehicle to not run into major problems when it starts production.

Tesla is no stranger to missed production deadlines. In 2007, Tesla announced that it has plans to build 10,000 of the then-mythical Model S sedan annually starting in 2009. Production was ultimately delayed, and the vehicle was introduced in June 2012. The Model X experienced an even more significant delay, with deliveries starting on September 2015 instead of its initially planned early 2014 release. Tesla’s latest vehicle, the Model 3, has experienced delays as well — an ordeal that CEO Elon Musk aptly dubbed as “production hell.” When the handover of the first 30 Model 3 was held last year, Musk announced that Tesla is aiming to produce 5,000 units of the electric sedan a week by the end of 2017. Tesla was only able to hit that target at the end of Q2 2018.

Considering Tesla’s history and reputation for delays, does this mean that the Semi would follow the same fate? Most likely not. On the contrary, the Semi might very well be the first Tesla vehicle that would not experience a delay as bad as its predecessors. Tesla might miss its 2019 target for the truck given that the timeline was announced by a very optimistic Elon Musk, but once manufacturing begins, there is a good possibility that the Semi would not take the company to “production hell” like the Model 3.

When Elon Musk unveiled the Semi last November, he pitched the vehicle as an electric truck that can disrupt the trucking industry. With stunning performance specs such as a 0-60 mph time in 5 seconds flat, a capability to haul 80,000 lbs of cargo, and a range of 500 miles per charge for the Long Range version, the Semi is a serious long-hauler. These impressive specs aside, one thing that made the Semi quite remarkable was the fact that it shared components with the Model 3, from its four electric motors to the two touchscreens on the driver’s console. A video of the Semi shared earlier this year on YouTube even showcased how the truck features an air vent similar to the Model 3.

Tesla is not done with the Semi either. As testing of the vehicle continues, Tesla is rolling out improvements to the truck’s design. Back in May, Elon Musk stated that the Semi’s range would be closer to 600 miles per charge. During the Q2 earnings call, Elon Musk also teased a new battery module “that’s actually lighter, better, (and) cheaper.” These new modules are expected to start production sometime in Q1 2019, which could result in vehicles being lighter and having more range — advantages that are pertinent for the electric long-hauler.

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Tesla’s production ramp for the Model 3 proved to be a classic tale of trial and error, with a dash of automation-driven hubris thrown in. Over the past year, the company learned a lot of lessons as it evolved from an upstart automaker into a more mature car company. When Tesla starts the Semi’s production, there’s a good chance that it would no longer be a company that adopts unrealistic release timelines. Instead, it would be an automaker that has gained experience over years of missed deadlines. The fact that the Semi shares components with the electric sedan would be a given plus, but the real boost in the manufacturing of the electric truck would likely be caused the expertise that Tesla gained when it tackled the challenge of the Model 3 ramp.

The market for the Tesla Semi is vast, and so far, reactions from the market are encouraging. During the company’s Q1 2018 earnings call, Elon Musk and CTO JB Straubel noted that Tesla has around 2,000 reservations for the vehicle. Tesla has also acquired orders from companies such as PepsiCo, FedEx, and UPS in the United States and Bee’ah from the United Arab Emirates, to name a few.

Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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Elon Musk gets brash response from Ryanair CEO, who thanks him for booking increase

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ARLINGTON, Va., May 9, 2023 – Boeing [NYSE: BA] and Ryanair announced Europe’s leading low-cost airline has selected the largest 737 MAX model to power its future growth with an order for up to 300 airplanes. The purchase agreement is the biggest in Ryanair’s history and includes a firm order for 150 737-10 jets and options for 150 more. Image credit: Boeing

Elon Musk got a brash response from Ryanair CEO Michael O’Leary, who said in a press conference on Wednesday afternoon that the Tesla frontman’s criticism of the airline not equipping Starlink has increased bookings for the next few months.

The two have had a continuing feud over the past several weeks after Musk criticized the airline for not using Starlink for its flights, which would enable fast, free, and reliable Wi-Fi on its aircraft.

Tesla CEO Elon Musk trolls budget airline after it refuses Starlink on its planes

Musk said earlier this week that he was entertaining the idea of purchasing Ryanair and putting someone named Ryan in charge, which would oust O’Leary from his position.

However, the barbs continued today, as O’Leary held a press conference, aiming to dispel any beliefs about Starlink and its use case for Ryanair flights, which are typically short in length.

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O’Leary said in the press conference today:

“The Starlink people believe that 90% of our passengers would happily pay for wifi access. Our experience tells us less than 10% would pay; He (Elon) called me a retar*ed twat. He would have to join the back of a very, very long queue of people that already think I’m a retar*ed twat, including my four teenage children.”

He then went on to say that, due to Musk’s publicity, bookings for Ryanair flights have increased over the past few days, up 2 to 3 percent:

“But we do want to thank him for the wonderful boost in publicity. Our bookings are up 2-3% in the last few days. So thank you to Mr. Musk, but he’s wrong on the fuel drag. Non-European citizens cannot own a majority of European airlines, but if he wants to invest in Ryanair, we think it would be a very good investment.”

O’Leary didn’t end there, as he called Musk’s social media platform X a “cesspit,” and said he has no concern over becoming a member of it. However, Ryanair has been very active on X for several years, gaining notoriety for being comical and lighthearted.

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The public spat between the two has definitely benefited Ryanair, and many are calling for it to end, especially those who support Musk, as they see it as a distraction.

Nevertheless, it is likely going to end with no real movement either way, and is more than likely just a bit of hilarity between the two parties that will end in the coming days.

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Tesla CEO Elon Musk outlines expectations for Cybercab production

“…initial production is always very slow and follows an S-curve. The speed of production ramp is inversely proportionate to how many new parts and steps there are. For Cybercab and Optimus, almost everything is new, so the early production rate will be agonizingly slow, but eventually end up being insanely fast.”

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Credit: Tesla

Tesla CEO Elon Musk outlined expectations for Cybercab production as the vehicle is officially set to start rolling off manufacturing lines at the company’s Giga Texas factory in less than 100 days.

Cybercab is specifically designed and catered to Tesla’s self-driving platform and Robotaxi ride-hailing service. The company has been pushing hard to meet its self-set expectations for rolling out an effective self-driving suite, and with the Cybercab coming in under 100 days, it now needs to push for Unsupervised Self-Driving in the same time frame.

Tesla CEO Elon Musk confirms Robotaxi is set to go unsupervised

This is especially pertinent because the Cybercab is expected to be built without a steering wheel or pedals, and although some executives have said they would build the car with those things if it were necessary.

However, Musk has maintained that the Cybercab will not have either of those things: it will have two seats and a screen, and that’s it.

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With production scheduled for less than 100 days, Musk broke down what people should expect from the initial manufacturing phases, being cautiously optimistic about what the early stages will likely entail:

“…initial production is always very slow and follows an S-curve. The speed of production ramp is inversely proportionate to how many new parts and steps there are. For Cybercab and Optimus, almost everything is new, so the early production rate will be agonizingly slow, but eventually end up being insanely fast.”

Musk knows better than most about the challenges of ramping up production of vehicles. With the Model 3, Musk routinely refers to it as “production hell.” The Cybertruck, because of its polarizing design and stainless steel exterior, also presented challenges to Tesla.

The Cybercab definitely presents an easier production process for Tesla, and the company plans to build millions of units per year.

Musk said back in October 2024:

“We’re aiming for at least 2 million units a year of Cybercab. That will be in more than one factory, but I think it’s at least 2 million units a year, maybe 4 million ultimately.”

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When April comes, we will find out exactly how things will move forward with Cybercab production.

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Tesla reveals awesome Model 3 and Model Y incentive, but it’s ending soon

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Credit: Tesla Europe & Middle East/X

Tesla has revealed an awesome Model 3 and Model Y incentive to help consumers make the jump to one of its affordable mass-market vehicles, but it’s ending soon.

Tesla is offering one free upgrade on eligible inventory of the Model 3 and Model Y until February 2.

This would help buyers receive the most expensive paid option on the vehicle at no additional cost, meaning white interior or a more premium paint option will be free of charge if you take delivery on or before February 2.

Tesla states on its website for the offer:

“Only for limited inventory while supplies last. Price displayed on inventory listings already deducts the cost of the free option.”

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This latest incentive is just another advantage Tesla has by selling its vehicles directly and not using some sort of dealership model that relies on approvals from higher-ups. It is important to note that these programs are offered to help stimulate demand and push vehicles into customers’ hands.

It is not the only incentive Tesla is currently offering, either. In fact, there is a much larger incentive program that Tesla is working on, and it has to do with Full Self-Driving transfers, which could result in even more sales for the company through Q1.

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Tesla is ending its FSD Transfer program on March 31, as it plans to transition to a Subscription-only basis with the self-driving suite for anyone who has not already purchased it outright.

This could help drive some on-the-fence buyers to new vehicles, but it remains to be seen. Given the timing of the program’s demise, it appears Tesla is hoping to use it to add additional sales and bolster a strong Q1 2026.

Interior and exterior paint colors can add up to $2,000 if you choose the most premium Ultra Red body color, or an additional $1,000 for the Black and White interior option. The discount, while small, could help get someone their preferred design configuration, instead of settling for something that is not quite what they want.

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