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Tesla Semi truck production would showcase lessons gained from Model 3

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Being the electric car maker’s first entry into the trucking industry, the stakes are high for the Tesla Semi. Just like the Model 3, Tesla could revolutionize the trucking industry if the Semi proves to be a success. The company is aiming to start production of the Semi sometime in 2019 — a target that exhibits Elon Musk’s tendency to adopt aggressive manufacturing timelines. That said, if Tesla’s progress in the Model 3 ramp is any indication, there is a good chance that the Semi could be Tesla’s first vehicle to not run into major problems when it starts production.

Tesla is no stranger to missed production deadlines. In 2007, Tesla announced that it has plans to build 10,000 of the then-mythical Model S sedan annually starting in 2009. Production was ultimately delayed, and the vehicle was introduced in June 2012. The Model X experienced an even more significant delay, with deliveries starting on September 2015 instead of its initially planned early 2014 release. Tesla’s latest vehicle, the Model 3, has experienced delays as well — an ordeal that CEO Elon Musk aptly dubbed as “production hell.” When the handover of the first 30 Model 3 was held last year, Musk announced that Tesla is aiming to produce 5,000 units of the electric sedan a week by the end of 2017. Tesla was only able to hit that target at the end of Q2 2018.

Considering Tesla’s history and reputation for delays, does this mean that the Semi would follow the same fate? Most likely not. On the contrary, the Semi might very well be the first Tesla vehicle that would not experience a delay as bad as its predecessors. Tesla might miss its 2019 target for the truck given that the timeline was announced by a very optimistic Elon Musk, but once manufacturing begins, there is a good possibility that the Semi would not take the company to “production hell” like the Model 3.

When Elon Musk unveiled the Semi last November, he pitched the vehicle as an electric truck that can disrupt the trucking industry. With stunning performance specs such as a 0-60 mph time in 5 seconds flat, a capability to haul 80,000 lbs of cargo, and a range of 500 miles per charge for the Long Range version, the Semi is a serious long-hauler. These impressive specs aside, one thing that made the Semi quite remarkable was the fact that it shared components with the Model 3, from its four electric motors to the two touchscreens on the driver’s console. A video of the Semi shared earlier this year on YouTube even showcased how the truck features an air vent similar to the Model 3.

Tesla is not done with the Semi either. As testing of the vehicle continues, Tesla is rolling out improvements to the truck’s design. Back in May, Elon Musk stated that the Semi’s range would be closer to 600 miles per charge. During the Q2 earnings call, Elon Musk also teased a new battery module “that’s actually lighter, better, (and) cheaper.” These new modules are expected to start production sometime in Q1 2019, which could result in vehicles being lighter and having more range — advantages that are pertinent for the electric long-hauler.

Tesla’s production ramp for the Model 3 proved to be a classic tale of trial and error, with a dash of automation-driven hubris thrown in. Over the past year, the company learned a lot of lessons as it evolved from an upstart automaker into a more mature car company. When Tesla starts the Semi’s production, there’s a good chance that it would no longer be a company that adopts unrealistic release timelines. Instead, it would be an automaker that has gained experience over years of missed deadlines. The fact that the Semi shares components with the electric sedan would be a given plus, but the real boost in the manufacturing of the electric truck would likely be caused the expertise that Tesla gained when it tackled the challenge of the Model 3 ramp.

The market for the Tesla Semi is vast, and so far, reactions from the market are encouraging. During the company’s Q1 2018 earnings call, Elon Musk and CTO JB Straubel noted that Tesla has around 2,000 reservations for the vehicle. Tesla has also acquired orders from companies such as PepsiCo, FedEx, and UPS in the United States and Bee’ah from the United Arab Emirates, to name a few.

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Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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Tesla CEO Elon Musk says flying cars are coming

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Credit: Grok Imagine

Tesla CEO Elon Musk said that flying cars will be coming to the market, something that his own company has hinted at previously.

Musk said on X, in response to a post that read, “We were promised flying cars and all we got is infinite superintelligence for everyone,” “You will get flying cars.”

The post rang back to when Musk teased flying and hovering capabilities for the Tesla Roadster, the company’s supercar that has been delayed more times than anyone cares to count. It was set for an unveiling earlier this year, but it was then pushed back to August. There is still no sign of it coming.

However, that does not mean it won’t. But one of the biggest features of the Roadster that was teased was a SpaceX package that featured cold gas thrusters on the rear end that would help with white-knuckle acceleration. Another set would face the ground and would help the Roadster gain small bits of altitude, potentially helpful to jump over obstacles.

Elon Musk hints at Tesla Roadster’s “hovering” abilities in SpaceX package

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But it is not a straightforward thing for Musk. As a serial entrepreneur, he tends to spend his time on major disruptors; currently, his largest projects are artificial intelligence and compute power, as well as SpaceX’s launches that will eventually make life multiplanetary.

In the past, he has been critical of flying cars and has been in favor of tunnels, one of the big reasons he started the Boring Company. In 2017 at a TED talk, he said:

“There is a challenge with flying cars in that they’ll be quite noisy. The wind force generated will be very high. Let’s just say that if something’s flying over your head, if there are a whole bunch of flying cars all over the place, that is not an anxiety-reducing situation…You’re thinking, ‘Did they service their hubcap? Or is it going to come off and guillotine me as they’re flying past?’”

However, he’s never been against them. He has also said he’s in favor of both tunnels and flying cars.

Most recently, Musk said that anyone who wants a flying car should be able to get one. This was stated last October on the Joe Rogan Experience:

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“My friend Peter Thiel once reflected that the future was supposed to have flying cars, but we don’t have flying cars… I think if Peter wants a flying car, we should be able to buy one.”

Whether the Roadster will be Tesla’s flying car or potentially another one remains in the mind of Musk. Of course, the Roadster will have to make its way to production lines before we find out.

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SpaceX’s next trillion dollar bet has nothing to do with rockets, Musk tells staff

Elon Musk told SpaceX staff AI revenue will soon dwarf rockets and Starlink combined entirely.

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Elon Musk told SpaceX employees this week that artificial intelligence, not rockets, will soon carry the company’s revenue. In a roughly 29 minute internal address posted on SpaceX’s X account on Tuesday, Musk said AI revenue will pass every other line of business at SpaceX “probably in September” and pull further ahead by the fourth quarter.

The numbers he gave are specific. SpaceX currently runs 1.4 gigawatts of AI compute capacity. Musk wants that at 10 gigawatts by the end of 2027, a jump he tied directly to revenue: “if we bring 10GW of AI online by the end of next year, it will be $300 billion to $500 billion a year in revenue.” He called those “big numbers,” which undersells a projection larger than what most countries produce in a year.

Musk went further on where AI fits into SpaceX’s future. “Probably in four or five years, AI will be 99% of the value of SpaceX,” he told staff, adding that digital intelligence would eventually run “a trillion times” ahead of biological intelligence as computing scales. He tied that growth to the company’s founding mission, telling employees “we must win on AI, because the future is overwhelmingly AI and robots,” with the payoff meant to help fund Starship and a Mars program that increasingly runs through Terafab, the joint Tesla, SpaceX and xAI chip plant.

Elon Musk launches TERAFAB: The $25B Tesla-SpaceXAI chip factory that will rewire the AI industry

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None of this is entirely new territory. SpaceX told investors much the same story during its first earnings call as a public company on August 4, where Musk moved the company’s $1 trillion revenue target up a year to 2030 and said Starlink could someday carry a majority of the world’s internet. What the all hands video adds is a hard deadline and a specific power figure Musk had not given publicly before, along with a franker pitch to his own workforce that AI, not launch cadence, is now the thing SpaceX is betting its future on.

The AI revenue itself is not coming from SpaceX training its own models. It is largely Starlink acting as the network layer for xAI’s workloads, plus SpaceX renting out compute capacity directly, the same approach behind the roughly $16 billion the company spent on AI infrastructure in a single quarter.

Musk closed the video with a pitch aimed at recruiting and retention rather than investors, telling employees that anyone who helps SpaceX win the AI race will eventually get the chance to go to the moon or Mars themselves. Whether SpaceX can turn 1.4 gigawatts into 10 in seventeen months is the more immediate question, and one that will show up in quarterly numbers well before anyone leaves Earth.

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Investor's Corner

Tesla has one big financial question to answer for investors: Morgan Stanley

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Credit: Tesla

In a new note to investors on Tuesday, Morgan Stanley analyst Andrew Percoco said that Tesla has one big financial question to answer for investors regarding its Robotaxi rollout, Full Self-Driving software, and Optimus.

Percoco said in the note that, for the most part, investors are still very positive about the direction the company is headed. However, there are some things the firm would like to see, and they have to do with financials.

Tesla (TSLA) Q2 2026 earnings results: miss on EPS, beat on revenue

Tesla bulls are more than convinced that the company’s Full Self-Driving software is proof it can develop physical AI. Financially, however, there are still some questions, especially on elevated spending, which CEO Elon Musk said would occur as the company works to roll out Robotaxi faster and continue developing its Optimus robot.

The latter two are where Tesla will have to prove progress to investors, as Percoco writes that both projects “will require clearer evidence that Robotaxi is scaling and more tangible Optimus proof points to support the ROI on elevated capex.”

Percoco said the second quarter earnings call did not change his long-term thesis of where Tesla is positioned in the AI race, which is out in front. However, there are concerns that weaker gross margins and higher R&D spend will stress financials, and that has “sharpened our (and investors’) focus on measurable progress across Robotaxi and Optimus.”

Additionally, Robotaxi still needs to be proven with more operation in existing cities while maintaining safety but improving how many rides it gives in any given time, he said. For Optimus, Percoco wrote that he is “still looking for evidence beyond commentary around SOP.”

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Morgan Stanley put Percoco in charge of covering Tesla after long-time analyst Adam Jonas transitioned to the automotive side.

Currently, Morgan Stanley has a $415 price target on Tesla and a ‘Hold’ rating on the stock. It is trading at around $330 at the time of publication, which was 2:30 P.M. on the East Coast.

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