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Tesla Semi truck production would showcase lessons gained from Model 3

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Being the electric car maker’s first entry into the trucking industry, the stakes are high for the Tesla Semi. Just like the Model 3, Tesla could revolutionize the trucking industry if the Semi proves to be a success. The company is aiming to start production of the Semi sometime in 2019 — a target that exhibits Elon Musk’s tendency to adopt aggressive manufacturing timelines. That said, if Tesla’s progress in the Model 3 ramp is any indication, there is a good chance that the Semi could be Tesla’s first vehicle to not run into major problems when it starts production.

Tesla is no stranger to missed production deadlines. In 2007, Tesla announced that it has plans to build 10,000 of the then-mythical Model S sedan annually starting in 2009. Production was ultimately delayed, and the vehicle was introduced in June 2012. The Model X experienced an even more significant delay, with deliveries starting on September 2015 instead of its initially planned early 2014 release. Tesla’s latest vehicle, the Model 3, has experienced delays as well — an ordeal that CEO Elon Musk aptly dubbed as “production hell.” When the handover of the first 30 Model 3 was held last year, Musk announced that Tesla is aiming to produce 5,000 units of the electric sedan a week by the end of 2017. Tesla was only able to hit that target at the end of Q2 2018.

Considering Tesla’s history and reputation for delays, does this mean that the Semi would follow the same fate? Most likely not. On the contrary, the Semi might very well be the first Tesla vehicle that would not experience a delay as bad as its predecessors. Tesla might miss its 2019 target for the truck given that the timeline was announced by a very optimistic Elon Musk, but once manufacturing begins, there is a good possibility that the Semi would not take the company to “production hell” like the Model 3.

When Elon Musk unveiled the Semi last November, he pitched the vehicle as an electric truck that can disrupt the trucking industry. With stunning performance specs such as a 0-60 mph time in 5 seconds flat, a capability to haul 80,000 lbs of cargo, and a range of 500 miles per charge for the Long Range version, the Semi is a serious long-hauler. These impressive specs aside, one thing that made the Semi quite remarkable was the fact that it shared components with the Model 3, from its four electric motors to the two touchscreens on the driver’s console. A video of the Semi shared earlier this year on YouTube even showcased how the truck features an air vent similar to the Model 3.

Tesla is not done with the Semi either. As testing of the vehicle continues, Tesla is rolling out improvements to the truck’s design. Back in May, Elon Musk stated that the Semi’s range would be closer to 600 miles per charge. During the Q2 earnings call, Elon Musk also teased a new battery module “that’s actually lighter, better, (and) cheaper.” These new modules are expected to start production sometime in Q1 2019, which could result in vehicles being lighter and having more range — advantages that are pertinent for the electric long-hauler.

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Tesla’s production ramp for the Model 3 proved to be a classic tale of trial and error, with a dash of automation-driven hubris thrown in. Over the past year, the company learned a lot of lessons as it evolved from an upstart automaker into a more mature car company. When Tesla starts the Semi’s production, there’s a good chance that it would no longer be a company that adopts unrealistic release timelines. Instead, it would be an automaker that has gained experience over years of missed deadlines. The fact that the Semi shares components with the electric sedan would be a given plus, but the real boost in the manufacturing of the electric truck would likely be caused the expertise that Tesla gained when it tackled the challenge of the Model 3 ramp.

The market for the Tesla Semi is vast, and so far, reactions from the market are encouraging. During the company’s Q1 2018 earnings call, Elon Musk and CTO JB Straubel noted that Tesla has around 2,000 reservations for the vehicle. Tesla has also acquired orders from companies such as PepsiCo, FedEx, and UPS in the United States and Bee’ah from the United Arab Emirates, to name a few.

Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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Elon Musk just said some crazy stuff about the Tesla Roadster

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Credit: Teslarati via Riccardo Cestarelli

Elon Musk appeared on the Moonshots podcast with Peter Diamandis today to discuss AGI, U.S. vs. China, Tesla, and some other interesting topics, but there was some discussion about the upcoming unveiling of the Roadster, the company’s electric supercar that will arrive several years after it was initially slated for release.

Musk made some pretty amazing claims about the Roadster; we already know it is supposed to be lightning-fast and could even hover, if Tesla gets everything to happen the way it wants to. However, the car has some pretty crazy capabilities, some of which have not even been revealed.

On the podcast, Musk said:

“This is not a…safety is not the main goal. If you buy a Ferrari, safety is not the number one goal. I say, if safety is your number one goal, do not buy the Roadster…We’ll aspire not to kill anyone in this car. It’ll be the best of the last of the human-driven cars. The best of the last.”

Musk makes a good point: people who buy expensive sports cars with ridiculous top speeds and acceleration rates do not buy them to be safe. They hope they are safe in case of an emergency or crash, but safety is not at the forefront of their thoughts, because nobody buys a car thinking they’ll crash it.

The Roadster is truly going to push the limits and capabilities of passenger vehicles; there’s no doubt about that. Tesla plans to show off the new version car for the first time on April 1, and Musk has only hinted at what is possible with it.

Musk said back in November:

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“Whether it’s good or bad, it will be unforgettable. My friend Peter Thiel once reflected that the future was supposed to have flying cars, but we don’t have flying cars. I think if Peter wants a flying car, he should be able to buy one…I think it has a shot at being the most memorable product unveiling ever. [It will be unveiled] hopefully before the end of the year. You know, we need to make sure that it works. This is some crazy technology in this car. Let’s just put it this way: if you took all the James Bond cars and combined them, it’s crazier than that.”

Production is set to begin between 12 and 18 months after the unveiling, which would put the car out sometime in 2027. Hopefully, Tesla is able to stay on track with the scheduling of the Roadster; many people have been waiting a long time for it.

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Tesla launches hiring for Robotaxi program in its twentieth country

Overall, the hiring signals Tesla’s aggressive timeline for global dominance in autonomous mobility.

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Credit: @AdanGuajardo/X

Tesla has launched a hiring initiative for its Robotaxi program in its twentieth country, as the company posted two new jobs in Thailand this week.

Tesla is hiring in Bangkok and Kowloon for the Vehicle Operator position, which is related to data collection, and is the first in Thailand, but the twentieth country overall, as the company tries to expand into other markets.

Tesla has had active job postings for Vehicle Operator positions in the United States, India, Israel, Taiwan, Germany, the Czech Republic, Hungary, the UK, Finland, Switzerland, Sweden, the Netherlands, Austria, Spain, Norway, Italy, and Turkey in past listings.

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These postings are not all currently available, likely because the roles have been filled.

Thailand is the most recent, and broadens the company’s potential path to expanding its ride-hailing program, which is only active in the United States in Austin, Texas, and the California Bay Area, so far.

These roles typically involve data collection, which assists in improving Autopilot and Full Self-Driving operation. Tesla’s self-driving programs utilize real-world data that is accumulated and stored, observing vehicle and traffic behavior, as well as tendencies that are performed by human drivers to help increase safety and overall performance.

Overall, the hiring signals Tesla’s aggressive timeline for global dominance in autonomous mobility. Although the company has several high-profile rivals and competitors in the field, it has established itself as a main player and a leader in the development of autonomous technology, especially in the U.S., as its FSD suite is refined on almost a weekly basis.

The Full Self-Driving suite is available in seven countries and territories currently, including the U.S., Canada, China, Mexico, Puerto Rico, Australia, and New Zealand. Its biggest goal for expansion is currently the European market, where regulatory hurdles have been the main bottleneck prolonging its launch on the continent.

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Tesla has performed months of testing in various European countries, including France and Spain, and does have support in some areas from various regulatory agencies. However, the company is hoping to get through this red tape and offer its suite in Europe for the first time, hopefully this year.

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Tesla China rolls out Model Y upgrades, launches low-interest financing

These strategies are aimed at improving the ownership experience and keeping vehicle pricing competitive in the world’s largest electric vehicle market.

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Credit: Grok Imagine

Tesla has rolled out minor updates to the five-seat Model Y in China, upgrading the vehicle’s center display to a higher-resolution 16-inch 2K screen. The electric vehicle maker also introduced attractive financing options, including 7-year low-interest rates, to offset the new purchase tax on EVs. 

These strategies are aimed at improving the ownership experience and keeping vehicle pricing competitive in the world’s largest electric vehicle market.

Five-seat Model Y gets larger, better display

With its recent update, all three variants of the five-seat Model Y now feature an upgraded 16-inch 2K resolution center display, which replaces the vehicle’s previous 15.4-inch 1080p panel. This screen was already used in the six-seat Model Y L, and it offered improved visual clarity. Tesla China has also updated the Model Y’s headliner to black, giving the vehicle a sleeker appearance.

Prices of the five-seat Model Y remain unchanged at RMB 263,500, RMB 288,500, and RMB 313,500 for the respective trims. This update enhances the cabin experience as domestic rivals are already adopting high-resolution screens. As noted in a CNEV Post report, some domestic automakers have begun rolling out vehicles equipped with 3K-resolution displays. 

New financing offers

Tesla also launched ultra-long-term financing offers for its locally produced models in China, which include the Model 3 sedan, the five-seat Model Y, and the six-seat Model Y L, through January 31, 2026. The 7-year option features an annualized fee rate as low as 0.5%, which is equivalent to 0.98% interest. This is expected to save customers up to RMB 33,479 ($4,790) compared to standard rates.

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A 5-year zero-interest plan is also available, and it has been extended to the Tesla Model Y L for the first time. These incentives help offset China’s new 5% purchase tax on New Energy Vehicles (NEVs) in 2026-2027. Some of Tesla’s rivals in China have announced in recent months that they would be covering the purchase tax owed by buyers early this year. 

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