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Tesla Semi rival Daimler on electric trucks: ‘The best battery solution is going to win’
Amidst the emergence of all-electric long-haulers like the Tesla Semi, an established brand is adopting an optimistic stance about the trucking industry’s upcoming electrification. During a recent media roundtable at the American Trucking Associations’ annual Management Conference & Exhibition, CEO of Daimler Trucks North America Roger Nielsen stated that the industry’s transition towards electrification is happening at a “greater speed than expected.”
Daimler is no stranger to the idea of using electric trucks as a viable alternative to diesel-powered vehicles. Last June, Daimler took the wraps off the all-electric Freightliner eCascadia heavy-duty, which has a range of 250 miles per charge and the capability to be charged to 80% in 90 minutes. The company also unveiled the mid-duty Freightliner eM2, which offers a 230-mile range and the ability to recharge 80% of its battery in 60 minutes.
Tesla has not released the actual specs of its battery for the Semi, though Elon Musk noted that the company would be launching two versions of the vehicle — a 500-mile long range variant and a 300-mile short range version. Musk’s later statements teased improvements to the Semi’s range as well, with the CEO stating that the vehicle would likely have closer to 600 miles of range per charge. When asked by reporters about his stance on the Tesla Semi, Nielsen noted that battery quality and energy consumption would be the determining factor in the emerging electric truck market.
“The best battery solution is going to win. It’s all about energy consumption,” he said, according to Fleet Owner.
That said, the Daimler executive remains optimistic about the German legacy carmaker’s chances in the electric truck industry. Nielsen, for one, noted that he believes Daimler would have the highest number of electric trucks in the commercial trucking segment by 2020. Apart from this, Nielsen also stated that Daimler’s offerings could have an edge against the Tesla Semi, since customers would likely opt for electric vehicles that are similar to trucks they are already familiar with. With this in mind, Nielsen believes that the Freightliner eCascadia and the eM2 would probably perform very well.
“That helps create a smooth transition from a diesel-powered truck to an electric-powered truck,” Nielsen said.
While the Tesla Semi is yet to enter production, the all-electric long-hauler has the potential to be a serious disruptor in the trucking industry. The vehicle’s range and performance, coupled with the support of the upcoming Megacharger Network, would allow the vehicle to be competitive even against diesel-powered semi-trailers. Tesla is also in the process of improving the Semi, as noted by the company’s President of Automotive Jerome Guillen during the second quarter earnings call.
“Obviously, it’s going to be better than what we showed last year. There is a lot of improvements,” he said.
Tesla has so far been tight-lipped about the Semi’s improvements since its launch last year, though recently published patents have teased a number of compelling features that might make it to the vehicle. Last month, for example, a patent for an automatic tire inflation system for the Semi was published. While the ATIS would likely be used initially for the Semi, the feature could pave the way for the off-road capabilities of Tesla’s other vehicles, such as the Tesla pickup truck, the Model Y, and the Model X.
Tesla Cybercab is using a unique strategy for picking up the correct rider, which is a crucial part of ride-hailing to ensure people end up in the right place and are charged the correct price.
Cybercab will utilize an RGB strip in its front light bar that will illuminate in a variety of different colors to mark itself.
This identifying mark will also appear in the Robotaxi app, giving riders in the same location a notable distinction in an effort to avoid any confusion regarding who should get in each vehicle.
🚨 Tesla is using different light bar colors to help riders understand which vehicle is theirs
Pretty cool strategy pic.twitter.com/eGMpEMeRpc
— TESLARATI (@Teslarati) August 27, 2026
Other ride-hailing services use similar strategies: Lyft and Uber rides are recognizable through driver identity, vehicle type and color, as well as license plate. Waymo will display the rider’s initials on top of the vehicle, letting them know that the specific vehicle for them has arrived.
Tesla’s strategy is unique and interesting, but there are some flaws. Cybercab’s main purpose is aimed toward being an autonomous ride for all, including those who have disabilities like being blind or even color blind.
Tesla will likely have something in the pipeline for those who cannot see colors or have limited vision. There will definitely be multiple ways to identify which vehicle is the one that “you” specifically ordered.
Cybercab is set to start giving public rides next Thursday, September 3, in Austin, as it announced a dedicated event last week and invited many members of the Tesla community.
Additionally, members of the public will be invited as well. Tesla has been offering employee rides in Cybercab for nearly two months.
Tesla has said goodbye to one customization option for its vehicles: the wrap service it launched several years ago.
After launching an in-house wrap service in August 2020 for the first time in China. In the U.S., it launched in October 2023. Tesla continued to expand the program and adjust it with better pricing and fewer options for the Cybertruck.
By December 2023, it was giving owners of the Model 3, Model Y, and the Cybertruck the opportunity to give their vehicle a fresh look with a vinyl wrap.
Tesla revamps in-house vinyl wrap service with better pricing
It was only available in five locations: Costa Mesa, Oceanside, Santa Clara, West Covina, all in California, and Seattle, Washington.
However, Tesla made some big adjustments to its shop, and the wrap service is officially gone:
Tesla has made a LOT of changes to its online shop recently — price increases, price cuts, new options, and several products being removed entirely.
Some of the biggest increases are wheel covers. 👀
📈 PRICE INCREASES
• 2017-2023 | Model 3 Aero Wheel Cover — Style: Refresh…— Phoenix Self-Driving 🐦🔥 (@PhoenixFSD) August 25, 2026
Wraps are very popular across the Tesla lineup, especially since the company offers relatively few colors. Many choose to wrap their Teslas with interesting colors, patterns, or even finishes, turning their cars from glossy to satin or matte.
However, Tesla’s wrap service was so limited geographically that it never really had a chance to get off the ground or compete with local shops. Every area in the United States is now overflowing with detailing shops, mobile detailers, and other automotive specialists, many of whom perform wrap services.
Tesla’s service was confined to the Pacific time zone and only spanned across two states. It was never going to be something Tesla was a major competitor in, nor was it going to disrupt the wrapping industry. Now that the program has ended, it seems pretty ideal to believe it was always going to be a short-term thing.
Along with the wrap service, Tesla removed several other products, but nothing too crazy. The Model 3 Door Pocket and Cupholder Liners, the Model S 19″ Magnetite Wheel and Winter Tire Package, Model X/Y Ski/Snowboard Carrier for Hitch Rack, Tesla’s Electric Summer Party Tee, and the Electric Summer Tee were the other items the company totally eliminated from its online shop.
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Tesla Robotaxi fleet gets a brain upgrade ahead of Cybercab launch event
Tesla’s Robotaxi service now runs longer hours nationwide as its unsupervised fleet quietly grows larger.
Tesla’s Robotaxi service just got easier to catch, with the company’s official Robotaxi account noting that rides are now available from 6 a.m. to 10 p.m., seven days a week, across its operating footprint. The account also said its unsupervised fleet is “a lot bigger” than before, though without specifics. The bigger change is what Tesla says upgraded intelligence in vehicle distribution and routing is what’s actually cutting wait times, not a new Full Self-Driving version.
While Tesla did not name the team behind the upgrade, the language points to its AI and fleet software group rather than the driving stack itself. Vehicle distribution and routing in Robotaxi has functioned mostly as a dispatch problem with the software deciding which idle car goes to which rider, and how far it has to travel to get there. “Upgraded intelligence” suggests a smarter version of that dispatch logic, likely using demand forecasting to position idle cars near where riders are about to request them rather than reacting once a request comes in. Tesla’s AI division has built similar prediction systems for other parts of the business, including the neural networks that power FSD itself, so applying that same approach to fleet logistics would be a natural extension rather than a new discipline for the team.
Robotaxi now runs 6am to 10pm, 7 days/week
Unsupervised fleet is a lot bigger
Also, upgraded intelligence in vehicle distribution & routing means you wait less pic.twitter.com/UFZ4bqg2dZ
— Tesla Robotaxi (@robotaxi) August 26, 2026
Tesla is also about a week away from a separate robotaxi milestone. The company plans to launch Cybercab, its purpose built two seat robotaxi with no steering wheel or pedals, in Austin on September 3. Cybercab has been giving employees rides on public and private roads for weeks, and the September event is expected to fold those vehicles into the existing Robotaxi fleet within days of the launch.
Thank you so much @Tesla for inviting us to the Cybercab launch in Austin! 🤠 pic.twitter.com/F1rAR8zd5O
— TESLARATI (@Teslarati) August 22, 2026
Austin previously ran Robotaxi from 6 a.m. to 2 a.m. as of last September, a schedule set before the service expanded into Dallas, Houston, Miami, Tampa, Orlando and the Bay Area. Wednesday’s post did not specify whether that extended overnight window still applies in Austin specifically or whether 6 a.m. to 10 p.m. is now the standard across every market. Tesla’s post, visible on its official Robotaxi account, framed the change simply as fewer riders waiting around for a car.
Whether the wider hours hold once Cybercab enters the fleet next week is the next thing worth watching. Tesla has tended to expand Robotaxi in increments, first geofence, then hours, then fleet size, and each step so far has arrived without much advance notice.
Police sergeant recounts his Neuralink journey with Elon Musk’s brain chip
Tesla Cybercab uses a unique strategy for picking up the right rider
