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Tesla Semi rival Daimler on electric trucks: ‘The best battery solution is going to win’

[Credit: mirks_idk/Instagram]

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Amidst the emergence of all-electric long-haulers like the Tesla Semi, an established brand is adopting an optimistic stance about the trucking industry’s upcoming electrification. During a recent media roundtable at the American Trucking Associations’ annual Management Conference & Exhibition, CEO of Daimler Trucks North America Roger Nielsen stated that the industry’s transition towards electrification is happening at a “greater speed than expected.”

Daimler is no stranger to the idea of using electric trucks as a viable alternative to diesel-powered vehicles. Last June, Daimler took the wraps off the all-electric Freightliner eCascadia heavy-duty, which has a range of 250 miles per charge and the capability to be charged to 80% in 90 minutes. The company also unveiled the mid-duty Freightliner eM2, which offers a 230-mile range and the ability to recharge 80% of its battery in 60 minutes.

Daimler Trucks’ line-up of commercial electric vehicles (from left to right): Freightliner eM2, Freightliner eCascadia, Thomas Built Buses Saf-T-Liner C2 Jouley, FUSO eCanter [Credit: Daimler North America]

Tesla has not released the actual specs of its battery for the Semi, though Elon Musk noted that the company would be launching two versions of the vehicle — a 500-mile long range variant and a 300-mile short range version. Musk’s later statements teased improvements to the Semi’s range as well, with the CEO stating that the vehicle would likely have closer to 600 miles of range per charge. When asked by reporters about his stance on the Tesla Semi, Nielsen noted that battery quality and energy consumption would be the determining factor in the emerging electric truck market.

“The best battery solution is going to win. It’s all about energy consumption,” he said, according to Fleet Owner.

That said, the Daimler executive remains optimistic about the German legacy carmaker’s chances in the electric truck industry. Nielsen, for one, noted that he believes Daimler would have the highest number of electric trucks in the commercial trucking segment by 2020. Apart from this, Nielsen also stated that Daimler’s offerings could have an edge against the Tesla Semi, since customers would likely opt for electric vehicles that are similar to trucks they are already familiar with. With this in mind, Nielsen believes that the Freightliner eCascadia and the eM2 would probably perform very well.

“That helps create a smooth transition from a diesel-powered truck to an electric-powered truck,” Nielsen said.

While the Tesla Semi is yet to enter production, the all-electric long-hauler has the potential to be a serious disruptor in the trucking industry. The vehicle’s range and performance, coupled with the support of the upcoming Megacharger Network, would allow the vehicle to be competitive even against diesel-powered semi-trailers. Tesla is also in the process of improving the Semi, as noted by the company’s President of Automotive Jerome Guillen during the second quarter earnings call.

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“Obviously, it’s going to be better than what we showed last year. There is a lot of improvements,” he said.

Tesla has so far been tight-lipped about the Semi’s improvements since its launch last year, though recently published patents have teased a number of compelling features that might make it to the vehicle. Last month, for example, a patent for an automatic tire inflation system for the Semi was published. While the ATIS would likely be used initially for the Semi, the feature could pave the way for the off-road capabilities of Tesla’s other vehicles, such as the Tesla pickup truck, the Model Y, and the Model X.

Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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Tesla Giga Texas reportedly moves to 24/7 production

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Credit: @JoeTegtmeyer/X

Tesla’s Austin Gigafactory is reportedly shifting to round-the-clock vehicle production through the end of 2026, according to longtime drone observer Joe Tegtmeyer.

In his November 2 update, Tegtmeyer, widely regarded as one of the most reliable independent sources on Giga Texas activity (we call him the Drone GOAT), stated that the plant has added a night shift, creating two 12-hour production shifts.

Tegtmeyer said in his video:

“Now, I do have some interesting news about that when it comes to the production schedule here at Giga Texas, and things are actually looking pretty good, especially when you think about what the demand is and the delivery numbers that they’re looking for and what they’re expecting. So, normally they have shifts Monday through Friday. It’s a day shift and it’s about 10 hours long or so, give or take. But now they’re on day and night shifts and they’re going to 12-hour days. So they’re going to be adding or they have another shift. They have 12 hours for both of them. In addition to that, the typical downtime that we’re going to be seeing around the holidays, specifically Thanksgiving and Christmas to the New Year time frame is actually changed. And we’re not going to see those big several day events where there is no production. At least that’s what the plan is right now. So, it’s really a great sign, I think, when we consider what they’ve done in the past and what production and the deliveries have been so far. So, maybe it’s shaping up to be a really strong quarter.”

Previously, General Assembly typically operated on a single roughly 10-hour day shift, Monday through Thursday or Friday. The new arrangement keeps General Assembly on its Monday-to-Thursday schedule while adding overnight capacity, and most other areas of the factory continue working the full week with some weekend activity.

Notably, the plant is also forgoing the multi-day shutdowns around Thanksgiving and the Christmas–New Year period that have occurred in prior years

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Giga Texas currently builds the Model Y, the larger Model Y L, the Cybertruck, and the Cybercab robotaxi. Tesla has not confirmed the shift change or specified which lines will receive the extra output. Recent comments suggest Cybercab production has been constrained by the pace at which the Robotaxi fleet can absorb new vehicles, making the Model Y and Model Y L the more likely beneficiaries as the company works through order backlogs.

Tegtmeyer’s November 2 footage and commentary also highlighted broader site progress. Cortex 2 continues to expand, with additional compute coming online, a roughly 25 percent lengthening of the structure on the north end, and work on a third cooling plant.

The Boring Company tunnel site showed increased activity in the large launch pit, while the Advanced Technology Chip Fab (a SpaceX–Tesla joint R&D facility) continued steel superstructure and heavy truss installation, along with concrete pours.

The reported capacity increase arrives as Tesla aims for a strong fourth quarter following solid third-quarter results. While unconfirmed by the company, the information aligns with Tegtmeyer’s consistent track record of accurate on-site observations.

If Tesla makes the decision to sustain the all-day production plans, the dual 12-hour shifts would meaningfully raise weekly output potential at one of Tesla’s most important manufacturing hubs.

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Tesla opens new “Cybaer” Engineering Center in Berlin

Tesla opened its Berlin Engineering Center, uniting four sites and 30 labs near Giga Berlin.

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Tesla has opened a new engineering hub in Berlin, putting the teams that design and test its European parts about 30 minutes from the factory that builds them.

The Berlin Tesla Engineering Center, or BTEC, opened Wednesday in the Köpenick district. Tesla Europe said on X that the project went from permit to operational in under a year and consolidates four engineering sites and 30 labs onto a single campus. It is the company’s third hub of this kind, after Fremont and Shanghai.

“We’re combining materials, powertrain, vehicle engineering & validation under one roof, enabling a short feedback loop between development & ramp,” Tesla Europe wrote.

 

Tesla converted the former production halls of a cable factory for the site. About 250 engineers and technicians are starting there, most of them relocated from existing Tesla facilities such as Tilburg in the Netherlands. Tesla has already applied for approval of a second phase that would take the headcount to roughly 500, and it put the total investment at €100 million.

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The labs cover battery cells, motors, materials and complete vehicles, and a large hall is set aside for safety testing of components, including airbags. During the opening, staff demonstrated a pedestrian leg impact test on the front of a Tesla using a catapult rig, Tagesspiegel reported. The center’s logo is a cubist Berlin bear that employees call the “Cybaer.”

Tesla said its Berlin design and engineering teams already contributed to the Model Y, Semi and Roadster, and that the work continues at BTEC. The center will handle technical problem solving for Giga Berlin in Grünheide while also developing and validating parts for vehicles built in China and the United States.

“We came here to stay,” BTEC head Brückner told dpa. “We serve all of Europe via Gigafactory Berlin-Brandenburg.” He said a site close to the plant was a priority, and that the old industrial building allowed Tesla to move quickly.

That proximity matters more now that Giga Berlin is growing again. In June, Tesla said it would raise Model Y output at the plant to 7,500 vehicles per week and hire 1,000 more workers after a record first quarter of more than 61,000 units. The factory recently built 7,000 Model Ys in a single week for the first time. Tesla also more than doubled the planned 4680 cell capacity at the site to 18 GWh per year in May, and has talked about eventually taking Grünheide to one million vehicles annually.

Sales are giving Tesla reason to invest. KBA data released the same day showed Tesla’s German registrations nearly quadrupled year over year in October to 2,932 units, bringing the total for the first ten months of 2026 to 47,742.

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Ferrari Luce sold out for 2027 after design controversy

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Credit: Ferrari

Ferrari’s first electric vehicle, the Luce, is fully sold out for 2027, according to CEO Benedetto Vigna.

Presenting third-quarter results, he stated: “Everything we plan to sell next year is already fully allocated. Client test drives, scheduled for next year, will help further boost demand. We have no critical issues, neither on manufacturing nor on the demand side. Obviously, the car is more complex because it has many new parts and many new technologies.”

First customer deliveries are expected before the end of 2026, with the model already commanding waitlists despite a turbulent debut.

The Luce is a five-seat, four-door liftback saloon—the longest Ferrari ever produced—powered by four electric motors producing approximately 1,035 horsepower.

It features an 800-volt architecture, a 122-kWh battery, a claimed WLTP range of around 329 miles, 0-62 mph acceleration in 2.5 seconds, and a starting price near €550,000 in Europe (roughly $560,800–$615,000 in the U.S. depending on configuration).

Developed in collaboration with Jony Ive and Marc Newson’s LoveFrom studio alongside Ferrari’s own Centro Stile, it represents a deliberate departure from the brand’s traditional mid-engine sports cars toward a more spacious, grand-touring format.

Its exterior has proven deeply polarizing. Unveiled in Rome in May 2026, the design features smooth, sweeping surfaces, a large glass roof, and restrained detailing that critics described as bland, generic, or more reminiscent of an Apple product or mass-market EV than a Ferrari.

Ferrari unveils its Luce EV, and its reception has been a disaster

Online reactions included memes comparing it to a Nissan Leaf or Polestar, while former Ferrari chairman Luca di Montezemolo publicly warned of “the destruction of a myth” and suggested the prancing horse logo be removed. Italian politicians and longtime owners joined the chorus of disappointment, and Ferrari’s shares dropped roughly 8% in a single day, erasing billions in market value.

Design experts noted the absence of the brand’s signature tension, aggression, and emotional drama.

Yet the controversy has not translated into weak demand among the ultra-wealthy clientele who actually buy Ferraris. Production volumes remain tightly limited, as reports suggest fewer than 500 units in the current year and a longer-term pace of roughly 600 annually through 2030, preserving exclusivity.

One early chassis sold for $40 million at auction. Vigna has indicated that seeing the car in person, along with upcoming client test drives, is expected to strengthen rather than weaken interest. Ferrari aims for fully electric models to comprise 20 percent of its lineup by 2030, with a second EV now delayed to 2028.

For a brand defined by scarcity and desirability, the Luce’s sell-out status suggests that among those who can afford it, the polarizing design has not proven to be a commercial liability.

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