News
Tesla Semi and Roadster could be relying on a “battery breakthrough”
Elon Musk and Tesla have made some bold claims for the new Tesla Semi and Roadster. Those who understand batteries have been scratching their heads trying to figure out how the company can deliver the specs it’s promising – and concluding that the only possible way is some as-yet-unannounced advancement in battery technology.
Musk says the Tesla Semi will be able to haul 80,000 pounds for 500 miles, and recharge to 400 miles in 30 minutes, which would revolutionize the trucking industry. As for the Roadster, its promised 0-60 acceleration of 1.9 seconds effectively shuts down every one of the world’s baddest supercars, and its touted 620-mile range would be double that of any EV produced to date.
However, industry experts are questioning Tesla CEO Elon Musk’s touted range and charging capabilities, saying the specifications defy current physics and battery economics.
According to Bloomberg, analysts at Bloomberg New Energy Finance point out that Tesla Semi’s announced specs would require a battery capacity of between 600 and 1,000 kilowatt hours (6-10 times the size of the largest Model S battery). Using current technology, an 800 kWh battery pack would weigh over 10,000 pounds and cost more than $100,000. That’s just for the battery – Tesla has said its entire truck will start at $150,000. It seems plain that Tesla is counting on falling battery prices to square the circle. “The first Tesla Semis won’t hit the road until late 2019,” Bloomberg points out. “Even then, production would probably start slowly. Most fleet operators will want to test the trucks before considering going all-in. By the time Tesla gets large orders, batteries should cost considerably less.”
It isn’t just the capacity of the battery that’s causing analysts to wear out their calculators – Musk’s claim that the Tesla Semi will be able to add 400 miles of charge in 30 minutes would require a charging system 10 times more powerful than Tesla’s current Supercharger – which is already by far the most powerful in the industry.
Tesla Semi Megacharger port could support 1 MW of power.
“I don’t understand how that works,” said Bloomberg New Energy Finance EV Analyst Salim Morsy. “I really don’t.” Tesla’s current generation of Superchargers have a power output of 120 kilowatts and can add about 180 miles of range to a Model S battery in 30 minutes. To meet Tesla’s charging claim for the Semi would require the promised Megacharger to deliver an output of at least 1,200 kW.
Perhaps Tesla’s biggest bombshell is the promise that it will guarantee truckers electricity rates of 7 cents per kilowatt hour, which Bloomberg estimates could translate to fuel savings of up to $30,000 a year. Musk says that adding solar panels and battery packs at the charging stations will account for at least part of the cost reduction. However, BNEF’s Salim Morsy insists that Tesla will have to heavily subsidize those electricity rates – he estimates that Tesla will pay a minimum of 40 cents per kWh. “There’s no way you can reconcile 7 cents a kilowatt hour with anything on the grid that puts a megawatt hour of energy into a battery,” Morsy said. “That simply does not exist.”
Of course, that’s no different from what Tesla does for its current Supercharger network, offering free electricity to many customers, while paying almost $1 per kWh to produce it, according to Morsy’s estimate.
And how about that Roadster? To deliver its promised range of 620 miles, it will need a 200 kWh battery pack, twice the size of Tesla’s largest currently available pack. Mr. Morsy predicts that Tesla will stack two battery packs, one on top of the other, beneath the Roadster’s floor.
Even with a double-decker pack however, it’s hard to escape the conclusion that Tesla is counting on improving battery tech to make the Roadster, like the Semi, feasible. Battery density has been improving at a rate of about 7.5 percent a year, and that’s without any major breakthrough in battery chemistry.
“The trend in battery density is, I think, central to any claim Tesla made about both the Roadster and the Semi,” Morsy said. “That’s totally fair. The assumptions on a pack in 2020 shouldn’t be the same ones you use today.”
A massive battery pack not only enables greater range – it’s also a key element in the Roadster’s world-beating 0-60 acceleration. Jalopnik’s David Tracy spoke with battery expert Venkat Viswanathan, a Mechanical Engineering Assistant Professor at Carnegie Mellon, who says that the 1.9-second figure actually seems reasonable.
Viswanathan explains that the power output of a motor is limited by the power draw from each battery cell. Because the Roadster’s pack is double the size, the power draw may not be that much more than that of a Ludicrous Model S.
Viswanathan told Jalopnik that the most modern battery cells offer specific energy of about 240 watt-hours per kilogram. Using that assumption, the Roadster’s 200 kWh battery pack should weigh roughly 1,800 pounds, a huge advance over the previous-generation Roadster. With clever use of lightweight materials, the Roadster could still come out under the nearly two-ton curb weight of the Nissan GT-R, an acceleration benchmark among sports cars.
Viswanathan concludes that a 0-60 time of 1.9 seconds and a range of 620 miles are quite feasible, although there are several other factors that will come into play – much depends on the vehicle’s tires and aerodynamics.
Meanwhile, at least one analyst thinks Tesla’s latest revelations (or claims, or fantasies, depending on your point of view) have implications that go far beyond the Semi and the Roadster. Michael Kramer, a Fund Manager with Mott Capital Management, told Marketwatch that he suspects improved battery capacities and charging times could make their way into all future Tesla vehicles.
“I’d have to imagine that Tesla has figured out how to put this technology on all of their cars, which means every car could get a full charge in under 30 minutes,” Kramer wrote. Once the Model S “is equipped with the 200 kWh battery pack in the new Roadster, which I can’t imagine is too far down the road, the range issue for the Tesla is officially dead.” (Elon Musk has said that Models S and X will not get physically larger packs, but improved energy density could increase capacity while keeping the size of the pack the same.) Someday soon, Kramer says, “The Model S would likely be able to drive further on one charge than a car on a full tank of gasoline.”
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Note: Article originally published on evannex.com, by Charles Morris
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
