News
Tesla Semi receives warning from Daimler Trucks CEO on ‘difficult’ trucking market
The Tesla Semi is coming, and the trucking industry’s big players are starting to take notice. Among these is Daimler Trucks CEO Martin Daum, who recently stated that his firm is taking the all-electric long hauler from the Silicon Valley company very seriously. While this is the case, though, Daum also noted that it would be very difficult for Tesla to make a dent in the trucking market.
Daum’s latest statements were related in a recent interview during the 2019 Consumer Electronics Show (CES). The Daimler Trucks CEO acknowledged that the Tesla Semi is “fun,” and that the electric car maker has proven itself in the auto market. The veteran executive pointed out, though, that the playing field in the trucking market is something that would be alien to Tesla, at least for now.
“They’re fun; it’s an interesting market. We take every competitor seriously; Tesla has proved they really have the tenacity to really go through huge losses to capture the market. But trucking is a difficult business. They will learn the hard way; trucking is not like passenger cars where one size fits all. There’s a lot of variety in trucking… the United States is a highly competitive market, so as I said, they’re fun,” he said.
The Daimler Trucks CEO stated that the trucking industry spans a number of categories. In North America alone, a region where Daimler Trucks sold 176,000 vehicles in 2018, the company sold several types of vehicles, from school buses and delivery vans to large, specialized trucks that weigh several tons. Daum noted, though, that Daimler is only able to develop and manufacture these trucks because of the company’s global footprint.
This footprint, according to the CEO, is something that Tesla is yet to have.
“How do we survive? Because we run a global business. I don’t just look at the 176,000 North American trucks; I look at the more 500,000 trucks we sell worldwide… And that is a unit number you need to survive ultimately. Of all players in the North American market — Volvo, Navistar, in the association with the Volkswagen Group, and Paccar — we all have one big global footprint.”
“So for Tesla, it is a long way for it to get that. Not making fun of them, we take them seriously. In their niche, they could be successful, but to be ultimately the fifth player in the North American market, it’s a long way, and we won’t make it easy for them.”
While Daum’s recent statements about the Tesla Semi were still a bit dismissive, the CEO’s words are a notable improvement over his initial skepticism of the all-electric long-hauler. After Elon Musk unveiled the specs of the Semi, after all, Daum infamously suggested that the electric truck probably defies the rules of physics. In a statement to Bloomberg, Daum lightly noted that “If Tesla really delivers on this promise, we’ll obviously buy two trucks — one to take apart and one to test because if that happens, something has passed us by. But for now, the same laws of physics apply in Germany and in California.”
Since its unveiling, some members of the trucking industry have started warming up to the idea of an all-electric long-hauler. Sean Chenault, a 16-year veteran of the industry, noted that the vehicle is “a good thing” for the market “as a whole.” Roadmaster Group CEO John Wilbur further pointed out that Tesla’s technologies such as its driver-assist systems would likely push trucking forward.
The Tesla Semi is currently undergoing testing on America’s roads. The silver prototype has been spotted in several states over the past few months, and the matte black test mule (now wrapped in a stunning red), made appearances at a Supercharger as well. During the vehicle’s unveiling, Elon Musk announced that the Semi would start production sometime in 2019, though later statements from Tesla head of investor relations Martin Viecha noted during a Tour of Gigafactory 1 that production of the vehicle would “earnestly” start by 2020.
Cybertruck
Tesla Cybertruck’s newest trim will undergo massive change in ten days, Musk says
It appears as if the new All-Wheel-Drive trim of Cybertruck won’t be around for too long, however. Elon Musk revealed this morning that it will be around “only for the next 10 days.”
Tesla’s new Cybertruck trim has already gotten the axe from CEO Elon Musk, who said the All-Wheel-Drive configuration of the all-electric pickup will only be available “for the next ten days.”
Musk could mean the price, which is $59,990, or the availability of the trim altogether.
Last night, Tesla launched the All-Wheel-Drive configuration of the Cybertruck, a pickup that comes in at less than $60,000 and features a competitive range and features that are not far off from the offerings of the premium trim.
Tesla launches new Cybertruck trim with more features than ever for a low price
It was a nice surprise from Tesla, considering that last year, it offered a Rear-Wheel-Drive trim of the Cybertruck that only lasted a few months. It had extremely underwhelming demand because it was only $10,000 cheaper than the next trim level up, and it was missing a significant number of premium features.
Simply put, it was not worth the money. Tesla killed the RWD Cybertruck just a few months after offering it.
With the news that Tesla was offering this All-Wheel-Drive configuration of the Cybertruck, many fans and consumers were encouraged. The Cybertruck has been an underwhelming seller, and this seemed to be a lot of truck for the price when looking at its features:
- Dual Motor AWD w/ est. 325 mi of range
- Powered tonneau cover
- Bed outlets (2x 120V + 1x 240V) & Powershare capability
- Coil springs w/ adaptive damping
- Heated first-row seats w/ textile material that is easy to clean
- Steer-by-wire & Four Wheel Steering
- 6’ x 4’ composite bed
- Towing capacity of up to 7,500 lbs
- Powered frunk
It appears as if this trim of Cybertruck won’t be around for too long, however. Musk revealed this morning that it will be around “only for the next 10 days.”
Only for the next 10 days https://t.co/82JnvZQGh2
— Elon Musk (@elonmusk) February 20, 2026
Musk could mean the price of the truck and not necessarily the ability to order it. However, most are taking it as a cancellation.
If it is, in fact, a short-term availability decision, it is baffling, especially as Tesla fans and analysts claim that metrics like quarterly deliveries are no longer important. This seems like a way to boost sales short-term, and if so many people are encouraged about this offering, why would it be kept around for such a short period of time?
Some are even considering the potential that Tesla axes the Cybertruck program as a whole. Although Musk said during the recent Q4 Earnings Call that Cybertruck would still be produced, the end of the Model S and Model X programs indicates Tesla might be prepared to do away with any low-volume vehicles that do not contribute to the company’s future visions of autonomy.
The decision to axe the car just ten days after making it available seems like a true head-scratcher.
Elon Musk
Elon Musk’s Neuralink sparks BCI race in China
One of the most prominent is NeuroXess, which launched in 2021 and is already testing implants in patients.
Neuralink, founded by Elon Musk, is helping spark a surge of brain-computer interface (BCI) development in China, where startups are moving quickly into human trials with strong state backing.
One of the most prominent is NeuroXess, which launched in 2021 and is already testing implants in patients.
Neuralink’s clinical work and public demonstrations have drawn worldwide attention to invasive brain implants that allow patients to control digital devices using their minds. The company is currently running a global clinical trial and is also busy preparing for its next product, Blindsight, which would restore vision to people with visual impairments.
Neuralink’s visibility has helped accelerate similar efforts in China. Beijing last year classified brain-computer interfaces as a strategic sector and issued a roadmap calling for two or three globally competitive companies by 2030, as per the Financial Times. Since February last year, at least 10 clinical trials for invasive brain chips have launched in the country.
NeuroXess recently reported that a paralyzed patient was able to control a computer cursor within five days of implantation. Founder Tiger Tao credited government support for helping shorten the path from research to trials.
Investment activity has followed the policy push. Industry data show dozens of financing rounds for Chinese BCI startups over the past year, reflecting rising capital interest in the field. Ultimately, while Neuralink remains one of the most closely watched players globally, its momentum has clearly energized competitors abroad.
News
Tesla Supercharger vandalized with frozen cables and anti-Musk imagery amid Sweden union dispute
The incident comes amid Tesla’s ongoing labor dispute with IF Metall.
Tesla’s Supercharger site in Vansbro, Sweden, was vandalized during peak winter travel weeks. Images shared to local media showed frozen charging cables and a banner reading “Go home Elon,” which was complete with a graphic of Musk’s controversial gesture.
The incident comes amid Tesla’s ongoing labor dispute with IF Metall, which has been striking against the company for more than two years over collective bargaining agreements, as noted in a report from Expressen.
Local resident Stefan Jakobsson said he arrived at the Vansbro charging station to find a board criticizing Elon Musk and accusing Tesla of strikebreaking. He also found the charging cables frozen after someone seemingly poured water over them.
“I laughed a little and it was pretty nicely drawn. But it was a bit unnecessary,” Jakobsson said. “They don’t have to do vandalism because they’re angry at Elon Musk.”
The site has seen heavy traffic during Sweden’s winter sports holidays, with travelers heading toward Sälen and other mountain destinations. Jakobsson said long lines formed last weekend, with roughly 50 Teslas and other EVs waiting to charge.
Tesla Superchargers in Sweden are typically open to other electric vehicle brands, making them a reliable option for all EV owners.
Tesla installed a generator at the location after sympathy strikes from other unions disrupted power supply to some stations. The generator itself was reportedly not working on the morning of the incident, though it is unclear whether that was connected to the protest.
The dispute between Tesla and IF Metall centers on the company’s refusal to sign a collective agreement covering Swedish workers. The strike has drawn support from other unions, including Seko, which has taken steps affecting electricity supply to certain Tesla facilities. Tesla Sweden, for its part, has insisted that its workers are already fairly compensated and it does not need a collective agreement,
Jesper Pettersson, press spokesperson for IF Metall, criticized Tesla’s use of generators to keep charging stations running. Still, IF Metall emphasized that it strongly distances itself from the vandalism incident at the Vansbro Supercharger.
“We think it is remarkable that instead of taking the easy route and signing a collective agreement for our members, they are choosing to use every possible means to get around the strike,” Pettersson said.
Tesla Cybertruck’s newest trim will undergo massive change in ten days, Musk says
Elon Musk’s Neuralink sparks BCI race in China
