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Tesla Semi receives warning from Daimler Trucks CEO on ‘difficult’ trucking market
The Tesla Semi is coming, and the trucking industry’s big players are starting to take notice. Among these is Daimler Trucks CEO Martin Daum, who recently stated that his firm is taking the all-electric long hauler from the Silicon Valley company very seriously. While this is the case, though, Daum also noted that it would be very difficult for Tesla to make a dent in the trucking market.
Daum’s latest statements were related in a recent interview during the 2019 Consumer Electronics Show (CES). The Daimler Trucks CEO acknowledged that the Tesla Semi is “fun,” and that the electric car maker has proven itself in the auto market. The veteran executive pointed out, though, that the playing field in the trucking market is something that would be alien to Tesla, at least for now.
“They’re fun; it’s an interesting market. We take every competitor seriously; Tesla has proved they really have the tenacity to really go through huge losses to capture the market. But trucking is a difficult business. They will learn the hard way; trucking is not like passenger cars where one size fits all. There’s a lot of variety in trucking… the United States is a highly competitive market, so as I said, they’re fun,” he said.
The Daimler Trucks CEO stated that the trucking industry spans a number of categories. In North America alone, a region where Daimler Trucks sold 176,000 vehicles in 2018, the company sold several types of vehicles, from school buses and delivery vans to large, specialized trucks that weigh several tons. Daum noted, though, that Daimler is only able to develop and manufacture these trucks because of the company’s global footprint.
This footprint, according to the CEO, is something that Tesla is yet to have.
“How do we survive? Because we run a global business. I don’t just look at the 176,000 North American trucks; I look at the more 500,000 trucks we sell worldwide… And that is a unit number you need to survive ultimately. Of all players in the North American market — Volvo, Navistar, in the association with the Volkswagen Group, and Paccar — we all have one big global footprint.”
“So for Tesla, it is a long way for it to get that. Not making fun of them, we take them seriously. In their niche, they could be successful, but to be ultimately the fifth player in the North American market, it’s a long way, and we won’t make it easy for them.”
While Daum’s recent statements about the Tesla Semi were still a bit dismissive, the CEO’s words are a notable improvement over his initial skepticism of the all-electric long-hauler. After Elon Musk unveiled the specs of the Semi, after all, Daum infamously suggested that the electric truck probably defies the rules of physics. In a statement to Bloomberg, Daum lightly noted that “If Tesla really delivers on this promise, we’ll obviously buy two trucks — one to take apart and one to test because if that happens, something has passed us by. But for now, the same laws of physics apply in Germany and in California.”
Since its unveiling, some members of the trucking industry have started warming up to the idea of an all-electric long-hauler. Sean Chenault, a 16-year veteran of the industry, noted that the vehicle is “a good thing” for the market “as a whole.” Roadmaster Group CEO John Wilbur further pointed out that Tesla’s technologies such as its driver-assist systems would likely push trucking forward.
The Tesla Semi is currently undergoing testing on America’s roads. The silver prototype has been spotted in several states over the past few months, and the matte black test mule (now wrapped in a stunning red), made appearances at a Supercharger as well. During the vehicle’s unveiling, Elon Musk announced that the Semi would start production sometime in 2019, though later statements from Tesla head of investor relations Martin Viecha noted during a Tour of Gigafactory 1 that production of the vehicle would “earnestly” start by 2020.
Tesla has launched a new color at Gigafactory Berlin in Germany, home of the company’s “world-class paint shop,” as Elon Musk once called it.
Bringing a new color to Tesla’s Model Y, there are now five available colors for those who will receive a vehicle from Gigafactory Berlin, with four of them being colors offered in other markets.
However, there is now one distinct color that is only available in Germany: Marine Blue.
🚨 Tesla has launched “Marine Blue” in select European countries
It is the third shade of blue Giga Berlin produces. It costs $1,500 pic.twitter.com/pVDWdNeBSJ
— TESLARATI (@Teslarati) October 10, 2025
Priced at €1,300, Marine Blue will cost the same as both Diamond Black and Stealth Grey, while Quicksilver and Ultra Red are available for double the price.
It is the third shade of blue Tesla offers across its lineup, as Deep Metallic Blue and Glacier Blue are also offered, but in other markets.
Tesla has routinely flexed Giga Berlin for having the most advanced paint shop throughout its factories, and it has produced some interesting colors over the past few years, some of which were truly awesome.
Tesla Giga Berlin is getting a world-class paint shop, new color ‘layers’ to come
In 2020, Musk said, “Giga Berlin will have the world’s most advanced paint shop, with more layers of stunning colors that subtly change with curvature.”
He also detailed the company’s plans to upgrade the Fremont and Shanghai paint shops. Gigafactory Texas was not yet unveiled. Tesla has worked to improve those facilities, especially in Fremont.
It was able to roll out the new Diamond Black color earlier this year.
However, Giga Berlin seems to remain the standard in terms of paint for Tesla. It routinely offers new colors.
For example, back in 2022, Tesla rolled out its familiar Quicksilver color for the Model Y, while also introducing Midnight Cherry Red, a color close to burgundy. However, the company chose to discontinue the color after determining internally that customers no longer wanted to buy it.
Midnight Cherry Red was removed as an option earlier this year, likely to make way for the development of the new Marine Blue.
News
Tesla Autopilot visualization gets big upgrade with tons of new additions
The AP visualization shows up on the center touchscreen and illustrates the surroundings of the cars. It has gotten better in recent years, as it is able to outline types of vehicles, pedestrians, animals, and more.
Tesla’s Autopilot visualization just got a big upgrade as the company added tons of new additions to what it will be able to render in terms of a vehicle’s surroundings.
The AP visualization shows up on the center touchscreen and illustrates the surroundings of the cars. It has gotten better in recent years, as it is able to outline types of vehicles, pedestrians, animals, and more.
Tesla just fixed a four-year-old bug with Full Self-Driving visualization
However, it still does not have every single application, and acquiring them will take some time. If an object or vehicle is visible to the vehicle but an accurate render is not available, the car will instead pick whatever is closest.
For example, I passed an Amish family yesterday in Lancaster, PA, and instead of illustrating the horse and carriage, it simply showed a small box truck.
In an effort to make the Autopilot and Full Self-Driving suites more robust and accurate, Tesla has added a substantial amount of vehicle renders, which will become available in the coming weeks.
The visualizations were found by Tesla hacker @greentheonly, who posted them on X.
The new visualization renders are:
- Ambulance
- Firetruck
- Garbage Truck
- Schoolbus
- European Semi Truck
- Golf Cart
- Person on a Scooter
- Person on a Skateboard
- Stroller
- Street Sweeper
- Three-Wheeler
- Trailer
- Train
- Tram
- Person in a Wheelchair
Here is an image with all of the Autopilot visualization renders:
Credit: Green
The visualization is a crucial part of manual operation and can be considered a distinct advantage that Tesla has over other companies.
It continues to be an effort that Tesla invests heavily in, as it keeps refining the suite and making it more robust with additional visualizations and animations.
Recently, it was revealed that Tesla is planning to utilize Unreal Engine for driver visualization to create a realistic depiction of the vehicle’s environment. Tesla has not yet confirmed this, but coding found with the Model S and Model X showed it could be coming in the near future.
Tesla dominated the sales figures for electric vehicles in the third quarter in the United States, but there was one disappointment: the Cybertruck.
As a whole, the EV industry benefitted from the loss of the $7,500 EV tax credit in Q3, which was something many expected. As the credit expired, consumers rushed to showrooms to take the credit and remove $7,500 from the purchase price of their new vehicle.
Will Tesla thrive without the EV tax credit? Five reasons why they might
It was a very interesting time for many companies as they scrambled to figure out how to push as many vehicles out the door as they could in preparation for the tax credit’s removal. In typical fashion, Tesla was able to top every manufacturer and secure a dominating portion of the overall market in Q3.
However, some other OEMs pulled out some surprises, including Chevrolet, Honda, and Ford, which managed to get two vehicles in the top 10, as many as Tesla.
Cox Automotive compiled the data in its Q3 Electric Vehicle Sales Report:
- Tesla Model Y – 114,897
- Tesla Model 3 – 53,857
- Chevrolet Equinox EV – 25,085
- Hyundai Ioniq 5 – 21,999
- Honda Prologue – 20,236
- Ford Mustang Mach-E – 20,177
- Volkswagen ID.4 – 12,470
- Audi Q6 e-tron – 10,299
- Ford F-150 Lightning – 10,005
- Rivian R1S – 8,184
10.5 percent of the automotive sales in the U.S. in Q3 were electric, a new record that surpasses that of Q3 2024, where the total share of sales for EVs was 8.6 percent.
Now, the disappointment that is evident from this list is the fact that there is no Tesla Cybertruck listed. That’s because it was the second-best-selling EV pickup on the market. The company sold 5,385 Cybertruck units in Q3.
The Cybertruck has been a vehicle that has confused many Tesla fans and owners, especially considering the company had such stratospheric expectations for the vehicle while it was in development. Reservation trackers had the truck sitting between one million and two million orders, but it has not lived up to that.
Pricing is the main issue with Cybertruck. Tesla introduced the pickup with Single, Dual, and Tri-motor configurations, priced at $39,990, $49,990, and $69,990. Those price points are simply a thing of the past.
🚨 Tesla Cybertruck was the second-best-selling EV pickup in Q3, Cox Automotive data shows.
It was only outsold by the Ford F-150 Lightning, which sold 10,005 units for the quarter.
Cybertruck had 5,385 sales. pic.twitter.com/Q2gnUbF6bk
— TESLARATI (@Teslarati) October 13, 2025
Tesla launches new color from Gigafactory Berlin
Tesla Autopilot visualization gets big upgrade with tons of new additions
Tesla dominates best-selling EVs in Q3, but there’s one disappointment
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