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New Tesla Service Center in Pittsburgh given the green light for construction
Tesla’s mysterious plans for a Pittsburgh Service Center have been rumored for several years but nothing could be confirmed. Then about a two months ago, concrete information began appearing on the public record. In June, Marshall Township planners gave their approval for the plans to move forward and now that they have been approved by the township supervisors, it’s time to release all the known details.
If you look closely at the pictures, you may recognize a logo imprinted on the face of the main entrance: the logo of Ethan Allen Furniture.
The store was sold to a Florida-based LLC in February. That LLC retains ownership of the building and will lease it to Tesla. In accordance with legislation already passed by the state government, the company is allowed five “dealerships” statewide. The property is located north of the city between Wexford and Cranberry in Marshall Township. As early as April, Tesla was on the agenda for the Planning Commission, but then postponed their appearance.
The upper red Tesla mark is the Cranberry Township Supercharger (map). I’ve placed a red dot on the site of the former Ethan Allen. The red Tesla mark in the middle of the map is the Ross Park Mall store location where the company recently held an exclusive grand opening event. The light grey Tesla mark is likely used to denote the geographic center of our local Ranger’s service area. The two smaller dark grey marks are destination chargers in the city.
The former Ethan Allen is on Route 19 (also known as McKnight Road as it passes through the closer suburbs), a busy commercial corridor that stretches through the entirety of the northern Pittsburgh region and on up through Cranberry (where the Supercharger is). The section pictured above is the third major concentration of car dealerships along the road, between the Wexford and Warrendale exits of I-79. The former Ethan Allen is circled in red. The brighter two blue circles are existing Lexus, Volvo, Land Rover and Jaguar dealerships. The blue circle closest to the Ethan Allen is currently being developed into a Maserati dealership. Somewhere in that row there will also be a Bentley dealership.
The new service center shares a plaza with another building that houses some medical offices and a backyard playground equipment store. The terrain necessitates that customers choose between driving down a blank-walled alley or around the side of the store (which looks like it should be the front).
The lot is somewhat awkward, but it does have a commanding view over the nearby dealerships from the side-oriented main entrance. The shaded parking spaces indicate Tesla’s planned areas for inventory cars. One of the supervisors questioned if that was an adequate number, but given Teslas are built-to-order they rarely have a lot of on-hand inventory– unlike a traditional dealership.
There is a lot of additional parking along the backside of the store– but that’ll expanded even further for service loaners, deliveries and customer cars waiting to be serviced or picked up.
Having never shopped for a retail property, it’s hard to gauge how big some of the stats on the realty company’s brochure are– but the building certainly seems large enough and Tesla will have no problem filling it from wall-to-wall.
The interior of the store looked wide open for possibilities on paper, but that ignores some of the facts on the ground as you’ll see in a moment. The side-mounted lobby splits the building down the middle, with service on the backside edges and retail on the front sides where the windows are. Not much can be done along the alley-facing wall other than offices and storage, since all the restrooms and utilities are there.
Here’s the approach from Route 19 to the building. The dated beige and pink will be going away, replaced with a clean and modern palette of white and dark grey.
It’s only after you drive up to the building that realize the front door isn’t the front door. There’s no parking here and no room to add any. Tesla will also be putting some money into new exterior lighting and removing the awnings and their metal frames.
A large side-folding door will be added to the road-facing façade. It will accordion open to allow customers to drive their newly delivered cars out onto the street for the first time.
Sneaking a peek inside the glass doors, the building’s former life is still quite evident. Walls for all of the display “rooms” for the furniture litter the floor plan. They’re not substantive but it will still be a lot of debris to clear. The tiled “path” around the store will also be demolished. Floor treatments are expected to be a combination of tile and polished or painted/sealed concrete.
Rounding the corner, it becomes clear that I didn’t respect the handicapped parking lines during my scouting run last winter. There, I admit it—but I wasn’t exactly putting anyone out, so save your letters for the bro-trucks blocking Superchargers.
The main entrance shows the Ethan Allen logo engraved into the façade. All the other signage was simply painted over with what seem to be black rattle-spray cans. Tesla will be renewing the stucco and painting it in their own colors with back lit signs similar to their other locations. You’ll note in all these pictures that the current state of the parking surface is not particularly inspiring either. More expense but also more confirmation that Tesla is willing to make some major capital investments into the Pittsburgh market.
Looking inside the main doors, you can see how the lobby splits the building into two halves. Tesla’s current floor plans indicate a receptionist will guide you to the right for sales, straight ahead to a lounge area or to the left where service advisors have their desks.
Like the road-facing façade, the main façade will be gaining a large door. Located on the far left side, the door will be a large commercial sized rollup door. The door will open into a drive-through passage leading behind the service desks and customer lounge and into the work areas of the service department. According to the plans, it seems necessary that this will designated as either an entrance or exit.
The layout of the building means that the back of the store is actually the side next to the front of the store… instead of the side opposite. For Tesla this presents an interesting opportunity in their renovations in that everyone who visits will get a clear look at the work going on as cars are driven in for service. For most dealerships the service area is hidden away behind the store and often a bit grimy, but for Tesla it’s actually a selling point with typically clean and bright work areas with colorful machinery and tools. Hopefully they’ll include windows from the customer lounge area to the service area.
If you consider that the existing loading dock is level with the internal floor, you can see there is an elevation change issue for that main wall’s new vehicle access. Not sure how they’ll resolve that discrepancy but the floor plans suggest a ramp up into the service area will be necessary while the loading dock is retained for parts delivery.
The rear of the property will be getting an additional 24 parking places and extensive landscaping. The parking expansion is probably just for the ebb and flow of deliveries but could also indicate that Pittsburgh might host some of the regions CPO cars as they await reconditioning and resale. A number of other parking stalls are added here and there as the lines are revised, but there is no immediate evidence of customer HPWCs or charging slots. Chargers for service/store use are expected to be in the ten shaded spots marked in the middle of the back lot.
The presence of an easement for utilities would suggest power for part of the lot could be made readily available even though the building’s utilities are currently located on the farthest alley corner.
Completing our lap around the outside, the alley/driveway between the former Ethan Allen and the neighboring building shows an arrow straight driveway from Route 19. This will be great for trucks delivering new cars and for the Rangers (and their trailers) who will be based out of here. Tesla’s plans indicate another large rolling garage door will be added to the front half of this side. That door will access the service area directly and will probably be designated as either entrance or exit only. Exiting the parking lot on the other side provides easy access to another arrow straight road back to Route 19.
If all goes according to what appear to be Tesla’s plans, it’ll– quite literally– be an uphill battle for the some of the local dealers because Tesla will hold the high ground in Marshall Township. Construction is expected to begin almost immediately with a grand opening late this year, perhaps November.
One interesting prohibition that did come from this meeting. The supervisors are limiting the site to the sales of car and associated retail merchandise and accessories. The company is specifically forbidden from selling “other product lines” such as the Powerwall. If Tesla decides later they’d like to market those (or SolarCity panels), they’ll have to reappear in front of the board for approval.
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I subscribed to Tesla Full Self-Driving after four free months: here’s why
It has been incredibly valuable to me, and that is what my main factor was in considering whether to subscribe or not. It has made driving much less stressful and much more enjoyable.
I have been lucky enough to experience Tesla Full Self-Driving for the entire duration of my ownership experience for free — for four months, I have not had to pay for what I feel is the best semi-autonomous driving suite on the market.
Today, my free trial finally ran out, and I had two choices: I could go without it for a period until I felt like I absolutely needed it, or I could subscribe to it, pay $99 per month, and continue to experience the future of passenger transportation.
I chose the latter, here’s why.
Tesla Full Self-Driving Takes the Stress Out of Driving
There are a handful of driving situations that I don’t really enjoy, and I think we all have certain situations that we would just rather not encounter. This is not to say that I won’t ever experience them as someone who has driven a car for 15 years (it feels weird saying that).
I don’t love to drive in cities; I really don’t like driving on I-695 on my way to Baltimore, and I truly hate parallel parking. All three things I can do and have done, all three within the past few weeks, too.
It takes all the stress out of city driving pic.twitter.com/q0SPPrH4HU
— TESLARATI (@Teslarati) December 4, 2025
However, if I can avoid them, I will, and Tesla Full Self-Driving does that for me.
Tesla Full Self-Driving Eliminates the Monotony
I drive to my alma mater, Penn State University, frequently in the Winter as I am a season ticket holder to Wrestling and have been for 16 years now.
The drive to State College is over two hours and over 100 miles in total, and the vast majority of it is boring as I travel on Rt 322, which is straight, and there is a lot of nature to look at on the way.
I am willing to let the car drive me on that ride, especially considering it is usually very low traffic, and the vast majority of it is spent on the highway.
The drive, along with several others, is simply a boring ride, where I’d much rather be looking out the windshield and windows at the mountains. I still pay attention, but having the car perform the turns and speed control makes the drive more enjoyable.
Tesla Full Self-Driving Makes Navigating Easier
Other than the local routes that I routinely travel and know like the back of my hand, I’ve really enjoyed Full Self-Driving’s ability to get me to places — specifically new ones — without me having to constantly check back at the Navigation.
Admittedly, I’ve had some qualms with the Nav, especially with some routing and the lack of ability to choose a specific route after starting a drive. For example, it takes a very interesting route to my local Supercharger, one that nobody local to my area would consider.
But there are many times I will go to a new palce and I’m not exactly sure where to go or how to get there. The Navigation, of course, helps with that. However, it is really a luxury to have my car do it for me.
To Conclude
There was no doubt in my mind that when my Full Self-Driving trial was up, I’d be subscribing. It was really a no-brainer. I am more than aware that Full Self-Driving is far from perfect, but it is, without any doubt, the best thing about my Tesla, to me.
It has been incredibly valuable to me, and that is what my main factor was in considering whether to subscribe or not. It has made driving much less stressful and much more enjoyable.
🚨 How I’ve gotten Tesla Full Self-Driving for free…until now
Watch me subscribe to Tesla FSD! https://t.co/bjK7EEOptR pic.twitter.com/cs5CmN5PdJ
— TESLARATI (@Teslarati) January 7, 2026
The Tesla Diner has been subject to many points of criticism since its launch in mid-2025, and skeptics and disbelievers claim the company’s latest novel concept is on its way down, but there’s a lot of evidence to state that is not the case.
The piece cites anecdotal evidence like empty parking lots, more staff than customers during a December visit, removed novelty items, like Optimus robot popcorn service and certain menu items, the departure of celebrity chef Eric Greenspan in November 2025, slow service, high prices, and a shift in recent Google/Yelp reviews toward disappointment.
The piece frames this as part of broader Tesla struggles, including sales figures and Elon Musk’s polarizing image, calling it a failed branding exercise rather than a sustainable restaurant.
This narrative is overstated and sensationalized, and is a good representation of coverage on Tesla by today’s media.
Novelty Fade is Normal, Not Failure
Any hyped launch, especially a unique Tesla-branded destination blending dining, Supercharging, and a drive-in theater, naturally sees initial crowds taper off after the “Instagram effect” wears down.
Tesla makes major change at Supercharger Diner amid epic demand
This is common for experiential spots in Los Angeles, especially pop-up attractions or celebrity-backed venues. The article admits early success with massive lines and social media buzz, but treats the return to normal operations as “dying down.”
In reality, this stabilization is a healthy sign of transitioning from hype-driven traffic to steady patronage.
Actual Performance Metrics Contradict “Ghost Town” Claims
- In Q4 2025, the Diner generated over $1 million in revenue, exceeding the average McDonald’s location
- It sold over 30,000 burgers and 83,000 fries in that quarter alone. These figures indicate a strong ongoing business, especially for a single-location prototype focused on enhancing Supercharger experiences rather than competing as a mass-market chain
It’s not a ghost town lol. The @Tesla Diner still had over 30,000 burger orders and 83,000 fries orders in Q4. The diner generated over $1M in revenue in Q4, a $4M annual run rate, which is more than the average McDonald’s…. pic.twitter.com/XvAGLUqxej
— Sawyer Merritt (@SawyerMerritt) January 4, 2026
Conflicting On-the-Ground Reports
While the article, and other similar pieces, describe a half-full parking lot and sparse customers during specific off-peak visits, other recent accounts push back:
- A January 2026 X post noted 50 of 80 Supercharger stalls were busy at 11 a.m., calling it “the busiest diner in Hollywood by close to an order of magnitude
TESLA DINER 🍔
Frantic!!!
Crazy busy. pic.twitter.com/wMbmr8SFFn
— Rich & Sharon (@HullTeslaModel3) January 4, 2026
- Reddit discussions around the same time describe it as not empty when locals drive by regularly, with some calling the empty narrative “disingenuous anti-Tesla slop.”
When we visited it last week it was packed. We had to wait to enter, get a table and go to the restroom. We were lucky to find a spot to charge.
— Rani G (@ranig) January 4, 2026
Bottom Line
The Tesla Diner, admittedly, is not the nonstop circus it was at launch–that was never sustainable or intended. But, it’s far from “dying” or an “empty pit stop.”
It functions as a successful prototype: boosting Supercharger usage, generating solid revenue, and serving as a branded amenity in the high-traffic EV market of Los Angeles.
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Tesla stands to win big from potential adjustment to autonomous vehicle limitations
Enabling scale, innovation, and profitability in a sector that is growing quickly would benefit Tesla significantly, especially as it has established itself as a leader.
Tesla stands to be a big winner from a potential easing of limitations on autonomous vehicle development, as the United States government could back off from the restrictions placed on companies developing self-driving car programs.
The U.S. House Energy and Commerce subcommittee will hold a hearing later this month that will aim to accelerate the deployment of autonomous vehicles. There are several key proposals that could impact the development of self-driving cars and potentially accelerate the deployment of this technology across the country.
These key proposals include raising the NHTSA’s exemption cap from 2,500 to 90,000 vehicles per year per automaker, preempting state-level regulations on autonomous vehicle systems, and mandating NHTSA guidelines for calibrating advanced driver assistance systems (ADAS).
Congress, to this point, has been divided on AV rules, with past bills like the 2017 House-passed measure stalling in the Senate. Recent pushes come from automakers urging the Trump administration to act faster amid competition from Chinese companies.
Companies like Tesla, who launched a Robotaxi service in Austin and the Bay Area last year, and Alphabet’s Waymo are highlighted as potential beneficiaries from lighter sanctions on AV development.
The NHTSA recently pledged to adopt a quicker exemption review for autonomous vehicle companies, and supporters of self-driving tech argue this will boost U.S. innovation, while critics are concerned about safety and job risks.
How Tesla Could Benefit from the Proposed Legislation
Tesla, under CEO Elon Musk’s leadership, has positioned itself as a pioneer in autonomous driving technology with its Full Self-Driving software and ambitious Robotaxi plans, including the Cybercab, which was unveiled in late 2024.
The draft legislation under consideration by the U.S. House subcommittee could provide Tesla with significant advantages, potentially transforming its operational and financial landscape.
NHTSA Exemption Cap Increase
First, the proposed increase in the NHTSA exemption cap from 2,500 to 90,000 vehicles annually would allow Tesla to scale up development dramatically.
Currently, regulatory hurdles limit how many fully autonomous vehicles can hit the roads without exhaustive approvals. For Tesla, this means accelerating the rollout of its robotaxi fleet, which Musk envisions as a network of millions of vehicles generating recurring revenue through ride-hailing. With Tesla’s vast existing fleet of over 6 million vehicles equipped with FSD hardware, a higher cap could enable rapid conversion and deployment, turning parked cars into profit centers overnight.
Preempting State Regulations
A united Federal framework would be created if it could preempt State regulations, eliminating the patchwork of rules that currently complicate interstate operations. Tesla has faced scrutiny and restrictions in states like California, especially as it has faced harsh criticism through imposed testing limits.
A federal override of State-level rules would reduce legal battles, compliance costs, and delays, allowing Tesla to expand services nationwide more seamlessly.
This is crucial for Tesla’s growth strategy, as it operates in multiple markets and aims for a coast-to-coast Robotaxi network, competing directly with Waymo’s city-specific expansions.
Bringing Safety Standards to the Present Day
Innovation in the passenger transportation sector has continued to outpace both State and Federal-level legislation, which has caused a lag in the development of many things, most notably, self-driving technology.
Updating these outdated safety standards, especially waiving requirements for steering wheels or mirrors, directly benefits Tesla’s innovative designs. Tesla wanted to ship Cybertruck without side mirrors, but Federal regulations required the company to equip the pickup with them.
Cybercab is also planned to be released without a steering wheel or pedals, and is tailored for full autonomy, but current rules would mandate human-ready features.
Streamlined NHTSA reviews would further expedite approvals, addressing Tesla’s complaints about bureaucratic slowdowns. In a letter written in June to the Trump Administration, automakers, including Tesla, urged faster action, and this legislation could deliver it.
In Summary
This legislation represents a potential regulatory tailwind for Tesla, but it still relies on the government to put forth action to make things easier from a regulatory perspective. Enabling scale, innovation, and profitability in a sector that is growing quickly would benefit Tesla significantly, especially as it has established itself as a leader.
I subscribed to Tesla Full Self-Driving after four free months: here’s why
Tesla Diner becomes latest target of gloom and doom narrative
