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New Tesla Service Center in Pittsburgh given the green light for construction
Tesla’s mysterious plans for a Pittsburgh Service Center have been rumored for several years but nothing could be confirmed. Then about a two months ago, concrete information began appearing on the public record. In June, Marshall Township planners gave their approval for the plans to move forward and now that they have been approved by the township supervisors, it’s time to release all the known details.
If you look closely at the pictures, you may recognize a logo imprinted on the face of the main entrance: the logo of Ethan Allen Furniture.
The store was sold to a Florida-based LLC in February. That LLC retains ownership of the building and will lease it to Tesla. In accordance with legislation already passed by the state government, the company is allowed five “dealerships” statewide. The property is located north of the city between Wexford and Cranberry in Marshall Township. As early as April, Tesla was on the agenda for the Planning Commission, but then postponed their appearance.
The upper red Tesla mark is the Cranberry Township Supercharger (map). I’ve placed a red dot on the site of the former Ethan Allen. The red Tesla mark in the middle of the map is the Ross Park Mall store location where the company recently held an exclusive grand opening event. The light grey Tesla mark is likely used to denote the geographic center of our local Ranger’s service area. The two smaller dark grey marks are destination chargers in the city.
The former Ethan Allen is on Route 19 (also known as McKnight Road as it passes through the closer suburbs), a busy commercial corridor that stretches through the entirety of the northern Pittsburgh region and on up through Cranberry (where the Supercharger is). The section pictured above is the third major concentration of car dealerships along the road, between the Wexford and Warrendale exits of I-79. The former Ethan Allen is circled in red. The brighter two blue circles are existing Lexus, Volvo, Land Rover and Jaguar dealerships. The blue circle closest to the Ethan Allen is currently being developed into a Maserati dealership. Somewhere in that row there will also be a Bentley dealership.
The new service center shares a plaza with another building that houses some medical offices and a backyard playground equipment store. The terrain necessitates that customers choose between driving down a blank-walled alley or around the side of the store (which looks like it should be the front).
The lot is somewhat awkward, but it does have a commanding view over the nearby dealerships from the side-oriented main entrance. The shaded parking spaces indicate Tesla’s planned areas for inventory cars. One of the supervisors questioned if that was an adequate number, but given Teslas are built-to-order they rarely have a lot of on-hand inventory– unlike a traditional dealership.
There is a lot of additional parking along the backside of the store– but that’ll expanded even further for service loaners, deliveries and customer cars waiting to be serviced or picked up.
Having never shopped for a retail property, it’s hard to gauge how big some of the stats on the realty company’s brochure are– but the building certainly seems large enough and Tesla will have no problem filling it from wall-to-wall.
The interior of the store looked wide open for possibilities on paper, but that ignores some of the facts on the ground as you’ll see in a moment. The side-mounted lobby splits the building down the middle, with service on the backside edges and retail on the front sides where the windows are. Not much can be done along the alley-facing wall other than offices and storage, since all the restrooms and utilities are there.
Here’s the approach from Route 19 to the building. The dated beige and pink will be going away, replaced with a clean and modern palette of white and dark grey.
It’s only after you drive up to the building that realize the front door isn’t the front door. There’s no parking here and no room to add any. Tesla will also be putting some money into new exterior lighting and removing the awnings and their metal frames.
A large side-folding door will be added to the road-facing façade. It will accordion open to allow customers to drive their newly delivered cars out onto the street for the first time.
Sneaking a peek inside the glass doors, the building’s former life is still quite evident. Walls for all of the display “rooms” for the furniture litter the floor plan. They’re not substantive but it will still be a lot of debris to clear. The tiled “path” around the store will also be demolished. Floor treatments are expected to be a combination of tile and polished or painted/sealed concrete.
Rounding the corner, it becomes clear that I didn’t respect the handicapped parking lines during my scouting run last winter. There, I admit it—but I wasn’t exactly putting anyone out, so save your letters for the bro-trucks blocking Superchargers.
The main entrance shows the Ethan Allen logo engraved into the façade. All the other signage was simply painted over with what seem to be black rattle-spray cans. Tesla will be renewing the stucco and painting it in their own colors with back lit signs similar to their other locations. You’ll note in all these pictures that the current state of the parking surface is not particularly inspiring either. More expense but also more confirmation that Tesla is willing to make some major capital investments into the Pittsburgh market.
Looking inside the main doors, you can see how the lobby splits the building into two halves. Tesla’s current floor plans indicate a receptionist will guide you to the right for sales, straight ahead to a lounge area or to the left where service advisors have their desks.
Like the road-facing façade, the main façade will be gaining a large door. Located on the far left side, the door will be a large commercial sized rollup door. The door will open into a drive-through passage leading behind the service desks and customer lounge and into the work areas of the service department. According to the plans, it seems necessary that this will designated as either an entrance or exit.
The layout of the building means that the back of the store is actually the side next to the front of the store… instead of the side opposite. For Tesla this presents an interesting opportunity in their renovations in that everyone who visits will get a clear look at the work going on as cars are driven in for service. For most dealerships the service area is hidden away behind the store and often a bit grimy, but for Tesla it’s actually a selling point with typically clean and bright work areas with colorful machinery and tools. Hopefully they’ll include windows from the customer lounge area to the service area.
If you consider that the existing loading dock is level with the internal floor, you can see there is an elevation change issue for that main wall’s new vehicle access. Not sure how they’ll resolve that discrepancy but the floor plans suggest a ramp up into the service area will be necessary while the loading dock is retained for parts delivery.
The rear of the property will be getting an additional 24 parking places and extensive landscaping. The parking expansion is probably just for the ebb and flow of deliveries but could also indicate that Pittsburgh might host some of the regions CPO cars as they await reconditioning and resale. A number of other parking stalls are added here and there as the lines are revised, but there is no immediate evidence of customer HPWCs or charging slots. Chargers for service/store use are expected to be in the ten shaded spots marked in the middle of the back lot.
The presence of an easement for utilities would suggest power for part of the lot could be made readily available even though the building’s utilities are currently located on the farthest alley corner.
Completing our lap around the outside, the alley/driveway between the former Ethan Allen and the neighboring building shows an arrow straight driveway from Route 19. This will be great for trucks delivering new cars and for the Rangers (and their trailers) who will be based out of here. Tesla’s plans indicate another large rolling garage door will be added to the front half of this side. That door will access the service area directly and will probably be designated as either entrance or exit only. Exiting the parking lot on the other side provides easy access to another arrow straight road back to Route 19.
If all goes according to what appear to be Tesla’s plans, it’ll– quite literally– be an uphill battle for the some of the local dealers because Tesla will hold the high ground in Marshall Township. Construction is expected to begin almost immediately with a grand opening late this year, perhaps November.
One interesting prohibition that did come from this meeting. The supervisors are limiting the site to the sales of car and associated retail merchandise and accessories. The company is specifically forbidden from selling “other product lines” such as the Powerwall. If Tesla decides later they’d like to market those (or SolarCity panels), they’ll have to reappear in front of the board for approval.
Elon Musk
Elon Musk announces disappointing Tesla Optimus update
In a post on X on March 31, Musk stated that Optimus 3 is mobile but requires some finishing touches before it is ready to be shown to the world. This update comes on the final day of the first quarter, a period when Tesla had previously signaled expectations for a Gen 3 reveal.
Elon Musk announced a disappointing update to the unveiling of Tesla Optimus and its third-generation iteration, missing a timeline it aimed to hit in the first quarter of the year.
Musk has confirmed that the highly anticipated Optimus Gen 3 humanoid robot is already walking around and operational, yet the public unveiling will face a short delay as the company applies final refinements.
In a post on X on March 31, Musk stated that Optimus 3 is mobile but requires some finishing touches before it is ready to be shown to the world. This update comes on the final day of the first quarter, a period when Tesla had previously signaled expectations for a Gen 3 reveal.
Optimus 3 is walking around, but needs some finishing touches before it’s ready to be shown
— Elon Musk (@elonmusk) March 31, 2026
The announcement follows reports of Optimus Gen 3 appearing at the Tesla Diner in Los Angeles, where it was observed serving and moving about until sunset. Images and videos shared by observers captured the robot in action, highlighting its progress in real-world mobility.
Tesla had aimed to showcase the production intent version of Optimus Gen 3 during the first quarter of 2026, positioning it as a major step toward factory deployment and eventual commercial availability. Musk has described the robot as featuring advanced capabilities, including highly dexterous hands with significant degrees of freedom, powered by Tesla’s AI systems for complex tasks.
This minor postponement aligns with Tesla’s iterative approach to development. Earlier statements from Musk indicated that Gen 3 would represent the most advanced humanoid robot yet, designed primarily for internal factory use before scaling to external customers.
Elon Musk’s $10 Trillion robot: Inside Tesla’s push to mass produce Optimus
Production timelines point toward low-volume output starting in the summer of 2026, with volume ramp-up targeted for 2027. The delay underscores the company’s commitment to quality over speed, ensuring the robot meets rigorous standards for safety and performance in practical environments.
Optimus represents a cornerstone of Tesla’s long-term vision beyond electric vehicles. Musk has repeatedly emphasized that successful humanoid robotics could transform industries by addressing labor shortages and enabling new forms of productivity.
Competitors in the space continue to advance their own platforms, yet Tesla’s vertical integration, from custom actuators to end-to-end AI training, positions Optimus as a potential leader. Community reactions on social media range from excitement over visible progress to impatience with shifting timelines, a familiar pattern in Tesla’s innovation journey.
Investors and enthusiasts view Optimus as critical to Tesla’s valuation, potentially surpassing its automotive business in scale. With the robot already demonstrating walking and basic interactions, the finishing touches likely involve software polishing, hardware fine-tuning, and reliability enhancements.
Musk’s update suggests the reveal could arrive in the coming weeks or months, maintaining momentum toward broader deployment.
As Tesla pushes the boundaries of physical artificial intelligence, this latest development keeps Optimus in the spotlight. The company continues to prioritize rapid iteration while delivering on its promises to shareholders and customers. The robotics revolution at Tesla appears closer than ever, promising profound impacts on manufacturing, services, and daily life in the years ahead.
Elon Musk
Countdown: America is going back to the Moon and SpaceX holds the key to what comes after
NASA’s Artemis II launches Wednesday, sending humans near the Moon for the first time since 1972.
For the first time since Apollo 17 touched down on the lunar surface in December 1972, the United States is sending humans back toward the Moon. NASA’s Artemis II mission is set to launch as early as this week from Kennedy Space Center in Florida, carrying four astronauts on a 10-day journey around the Moon and back to Earth. It will not land anyone on the surface this time, but it is the first crewed flight in over half a century to travel beyond low Earth orbit, and it sets the stage for Elon Musk’s SpaceX missions to follow.
The mission uses NASA’s Space Launch System rocket and the Orion spacecraft, which will fly around the Moon before splashing down in the Pacific Ocean around April 10. For context, an uncrewed Artemis I flew the same path in 2022, proving the hardware worked. Artemis II now tests it with people aboard.
According to NASA’s official countdown blog, launch preparations are on track with an 80 percent chance of favorable weather. “Hey, let’s go to the moon!” Commander Wiseman told reporters upon arriving at Kennedy Space Center.
Source: NASA
Beyond Artemis II lies the lander question, and that is where SpaceX enters directly. In 2021, NASA awarded SpaceX a $2.89 billion contract to develop the Starship Human Landing System, a modified version of Starship designed to ferry astronauts from lunar orbit to the surface. The original plan called for SpaceX to deliver that lander for Artemis III, which was to be the first crewed lunar landing. Timing for Starship development, however, caused NASA to restructure the mission sequence entirely.
Before SpaceX’s Starship Human Landing System (HLS) can put anyone on the Moon, it has to solve a problem no rocket has demonstrated at scale, which is refueling in orbit. Because the Starship HLS requires approximately ten tanker launches worth of propellant loaded into a depot in low Earth orbit before it has enough fuel to reach the lunar surface, SpaceX plans to conduct this refueling process using its upgraded V3 Starship. And until that demonstration flies and succeeds, the Starship moon lander remains a question mark.
SpaceX’s Starship V3 is almost ready and it will change space travel forever
In February 2026, NASA Administrator Jared Isaacman confirmed that Artemis III, now planned for mid-2027, and will instead test lunar landers in low Earth orbit, with the actual landing pushed to Artemis IV that’s targeted for 2028.
Musk responded to earlier criticism of SpaceX’s schedule by posting on X that his company is “moving like lightning compared to the rest of the space industry,” and added that “Starship will end up doing the whole Moon mission.” The contract competition was also reopened in October 2025 by then NASA chief Sean Duffy, who cited Starship’s delays and said the agency needed speed given China’s own stated goal of landing astronauts on the Moon by 2030.
They won’t. SpaceX is moving like lightning compared to the rest of the space industry.
Moreover, Starship will end up doing the whole Moon mission. Mark my words.
— Elon Musk (@elonmusk) October 20, 2025
Artemis came from the first Trump administration’s 2017 Space Policy Directive 1, which directed NASA to return humans to the Moon. The program picked up pace through the 2020s, with the Orion spacecraft and SLS taking years to develop at enormous costs. SpaceX entered the picture in 2021 as the chosen lander contractor, tying the commercial space sector into what had historically been an all government undertaking.
Whether SpaceX’s Starship ultimately carries astronauts to the lunar surface or shares that role with Blue Origin’s competing lander, this week’s Artemis II launch is the necessary first step. Getting four humans to the Moon’s vicinity and back safely is the proof of concept everything else depends on.
Elon Musk
Elon Musk debunks latest rumors about SpaceX IPO
Musk has swiftly put to rest circulating reports suggesting that SpaceX would exclude popular retail brokerages Robinhood and SoFi from its highly anticipated initial public offering. In a direct response posted on X on March 31, Musk stated simply, “These reports are false,” addressing widespread speculation fueled by a Reuters article.
Tesla and SpaceX CEO Elon Musk debunked the latest rumors about the space exploration company’s initial public offering (IPO), which has been the subject of a wide array of speculation over the last few weeks.
With SpaceX likely heading to Wall Street to become a publicly-traded stock in the coming months, there is a lot of speculation surrounding how it will happen, whether the company will potentially combine with Tesla, and more.
Tesla and SpaceX to merge in 2027, Wall Street analyst predicts
But the latest rumors have to do with where SpaceX will list the stock.
Musk has swiftly put to rest circulating reports suggesting that SpaceX would exclude popular retail brokerages Robinhood and SoFi from its highly anticipated initial public offering.
In a direct response posted on X on March 31, Musk stated simply, “These reports are false,” addressing widespread speculation fueled by a Reuters article.
These reports are false
— Elon Musk (@elonmusk) March 31, 2026
The Reuters report, published March 30, claimed that Morgan Stanley’s E*Trade was in talks to lead the sale of SpaceX shares to small U.S. investors.
Sources indicated that Robinhood and SoFi, despite pitching for roles, faced potential exclusion from the retail allocation, with Fidelity also competing for a piece of the action. The story quickly spread across financial media, raising concerns among retail investors eager to participate in what could be one of the largest IPOs in history.
SpaceX has a reported valuation nearing $1.75 trillion, and Musk’s plan to allocate up to 30 percent of shares to individual investors — far above the typical 5-10% — had generated massive excitement.
Musk’s concise denial immediately calmed the narrative. The original X post quoting the rumor garnered significant engagement, with users expressing relief that everyday investors would not be sidelined.
This episode reflects Musk’s hands-on approach to SpaceX’s public debut.
Earlier reporting revealed plans for an unusually large retail slice to leverage Musk’s dedicated fan base and stabilize post-IPO trading. SpaceX aims to file potentially as early as this period, building on momentum from its Starship program and Starlink growth.
The IPO could mark a transformative moment, potentially elevating Musk’s status further while democratizing access to a company long reserved for accredited investors and institutions.
The rumor’s quick debunking also revives debates about retail access in high-profile listings. Robinhood gained popularity during the 2021 meme-stock surge but faced criticism for past trading restrictions.
SoFi has positioned itself as a modern financial platform for younger investors. Excluding them could have limited participation from tech-savvy retail traders who form a core part of Musk’s supporter base across Tesla and SpaceX.
While details remain fluid, Musk’s intervention reinforces commitment to broad accessibility. As preparations advance, investors await official filings. For now, the message is clear: rumors of restricted retail access were overstated, keeping the door open for widespread participation in SpaceX’s public chapter.
This development comes amid broader market enthusiasm for space and technology stocks. Musk’s transparency through X continues to shape public perception, distinguishing SpaceX’s path from traditional Wall Street norms. With retail allocation potentially reaching 30 percent, the IPO promises to be both commercially massive and culturally significant.
Elon Musk announces disappointing Tesla Optimus update
Countdown: America is going back to the Moon and SpaceX holds the key to what comes after
Elon Musk debunks latest rumors about SpaceX IPO
Elon Musk says Tesla is developing a new vehicle: ‘Way cooler than a minivan’
Elon Musk launches TERAFAB: The $25B Tesla-SpaceXAI chip factory that will rewire the AI industry
