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Tesla Ships to Norway Using a Natural Gas Powered Ferry

Norwegian shipping company Nor Lines has struck a deal to deliver Teslas from Bremerhaven, Germany direct to the west coast of Norway using LNG powered ferries to reduce carbon emissions from diesel transporters.

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Teslas on LNG Ferry In Norway
Teslas on LNG Ferry In Norway

Tesla Model S transported to Norway in a natural gas powered ferry [Source: Anders Sandvik]

Norwegian shipping company Nor Lines has made an agreement with Tesla Motors to ship its cars using a natural gas powered ferry. Shipping the cars by sea will significantly reduce carbon dioxide emissions compared to using traditional diesel powered transporters. The first cargo of 79 Tesla Model S sedans arrived on the west coast of Norway on March 29.

Nor Lines has been negotiating with Tesla for some time. The fact that its ships use liquid natural gas instead of heavy bunker oil seems to have been the factor that won Tesla over.  “I don’t think we would have crossed the finish line as easily if the ships were run on heavy oil,” Nor Lines representative Anders Sandvik told Norway’s PursuitGreen.

This is a first for Nor Lines because the voyage will be followed up with a full complement of cargo headed south on the return voyage. “There was one time when the ship sailed home empty,” Sandvik says. “But we now have a delivery of 79 cars combined with regular line traffic. With all the other goods we have on board, that results in good utilization of vessels and line structure.”

Nor Lines Shipping Boat

Tesla Model S being unloaded from a shipping ferry in Norway [Source: Nor Lines]

The arrangement with Tesla happened almost by accident. When Sandvik bought a Tesla Model S last fall, it made him aware of how much unused capacity there was at the port of Drammen. “I didn’t think it made any sense for cars going to western and northern Norway through a port in the east of the country,” Sandvik says.

He got in touch with Tesla and negotiations began. “In January we took up the thread again and now we are ready for the first pilot project.” he says. Tesla was very interested in making sure its cars would arrive in a timely fashion, but once Sandvik assured them they would, the company accepted Nor Lines’ proposal and pricing structure.

The shipping company is hoping Tesla will ship 40 to 50 cars a week from Bremerhaven, Germany directly to Norway. That would eliminate hundreds of truck shipments every year. Sandvik praises Tesla for being willing to consider using Nor Lines to ship its cars. “I think it is wonderful that Tesla dares to be a little different than the traditional commodity owner. They really take the environment seriously and actively seek to minimize their carbon footprint. I miss such vigor in other industries today,” Sandvik says.

Photo credit: Anders Sandvik, Nor Lines

Special thanks to Leif Hansen of Norway for bringing this story to our attention, and to Anders Sandvik for the collaboration.

 

"I write about technology and the coming zero emissions revolution."

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Tesla Cybercab uses a unique strategy for picking up the right rider

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Credit: ARTSIMAGE | X

Tesla Cybercab is using a unique strategy for picking up the correct rider, which is a crucial part of ride-hailing to ensure people end up in the right place and are charged the correct price.

Cybercab will utilize an RGB strip in its front light bar that will illuminate in a variety of different colors to mark itself.

This identifying mark will also appear in the Robotaxi app, giving riders in the same location a notable distinction in an effort to avoid any confusion regarding who should get in each vehicle.

Other ride-hailing services use similar strategies: Lyft and Uber rides are recognizable through driver identity, vehicle type and color, as well as license plate. Waymo will display the rider’s initials on top of the vehicle, letting them know that the specific vehicle for them has arrived.

Tesla’s strategy is unique and interesting, but there are some flaws. Cybercab’s main purpose is aimed toward being an autonomous ride for all, including those who have disabilities like being blind or even color blind.

Tesla will likely have something in the pipeline for those who cannot see colors or have limited vision. There will definitely be multiple ways to identify which vehicle is the one that “you” specifically ordered.

Cybercab is set to start giving public rides next Thursday, September 3, in Austin, as it announced a dedicated event last week and invited many members of the Tesla community.

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Tesla will launch Cybercab on September 3

Additionally, members of the public will be invited as well. Tesla has been offering employee rides in Cybercab for nearly two months.

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Tesla ends in-house wrap service that always seemed like a short-term program

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Credit: Tesla

Tesla has said goodbye to one customization option for its vehicles: the wrap service it launched several years ago.

After launching an in-house wrap service in August 2020 for the first time in China. In the U.S., it launched in October 2023. Tesla continued to expand the program and adjust it with better pricing and fewer options for the Cybertruck.

By December 2023, it was giving owners of the Model 3, Model Y, and the Cybertruck the opportunity to give their vehicle a fresh look with a vinyl wrap.

Tesla revamps in-house vinyl wrap service with better pricing

It was only available in five locations: Costa Mesa, Oceanside, Santa Clara, West Covina, all in California, and Seattle, Washington.

However, Tesla made some big adjustments to its shop, and the wrap service is officially gone:

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Wraps are very popular across the Tesla lineup, especially since the company offers relatively few colors. Many choose to wrap their Teslas with interesting colors, patterns, or even finishes, turning their cars from glossy to satin or matte.

However, Tesla’s wrap service was so limited geographically that it never really had a chance to get off the ground or compete with local shops. Every area in the United States is now overflowing with detailing shops, mobile detailers, and other automotive specialists, many of whom perform wrap services.

Tesla’s service was confined to the Pacific time zone and only spanned across two states. It was never going to be something Tesla was a major competitor in, nor was it going to disrupt the wrapping industry. Now that the program has ended, it seems pretty ideal to believe it was always going to be a short-term thing.

Along with the wrap service, Tesla removed several other products, but nothing too crazy. The Model 3 Door Pocket and Cupholder Liners, the Model S 19″ Magnetite Wheel and Winter Tire Package, Model X/Y Ski/Snowboard Carrier for Hitch Rack, Tesla’s Electric Summer Party Tee, and the Electric Summer Tee were the other items the company totally eliminated from its online shop.

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Tesla Robotaxi fleet gets a brain upgrade ahead of Cybercab launch event

Tesla’s Robotaxi service now runs longer hours nationwide as its unsupervised fleet quietly grows larger.

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Tesla’s Robotaxi service just got easier to catch, with the company’s official Robotaxi account noting that rides are now available from 6 a.m. to 10 p.m., seven days a week, across its operating footprint. The account also said its unsupervised fleet is “a lot bigger” than before, though without specifics. The bigger change is what Tesla says upgraded intelligence in vehicle distribution and routing is what’s actually cutting wait times, not a new Full Self-Driving version.

While Tesla did not name the team behind the upgrade, the language points to its AI and fleet software group rather than the driving stack itself. Vehicle distribution and routing in Robotaxi has functioned mostly as a dispatch problem with the software deciding which idle car goes to which rider, and how far it has to travel to get there. “Upgraded intelligence” suggests a smarter version of that dispatch logic, likely using demand forecasting to position idle cars near where riders are about to request them rather than reacting once a request comes in. Tesla’s AI division has built similar prediction systems for other parts of the business, including the neural networks that power FSD itself, so applying that same approach to fleet logistics would be a natural extension rather than a new discipline for the team.

Tesla is also about a week away from a separate robotaxi milestone. The company plans to launch Cybercab, its purpose built two seat robotaxi with no steering wheel or pedals, in Austin on September 3. Cybercab has been giving employees rides on public and private roads for weeks, and the September event is expected to fold those vehicles into the existing Robotaxi fleet within days of the launch.


Austin previously ran Robotaxi from 6 a.m. to 2 a.m. as of last September, a schedule set before the service expanded into Dallas, Houston, Miami, Tampa, Orlando and the Bay Area. Wednesday’s post did not specify whether that extended overnight window still applies in Austin specifically or whether 6 a.m. to 10 p.m. is now the standard across every market. Tesla’s post, visible on its official Robotaxi account, framed the change simply as fewer riders waiting around for a car.

Whether the wider hours hold once Cybercab enters the fleet next week is the next thing worth watching. Tesla has tended to expand Robotaxi in increments, first geofence, then hours, then fleet size, and each step so far has arrived without much advance notice.

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