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Tesla’s retail strategy set to change for the third time in three years

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Tesla is set to change its retail strategy for the third time in three years. The automaker has relied on retail showrooms in shopping malls in high-end locations, but this is set to change. Additionally, Tesla may be remotely managing test drives and deliveries, moving to a more virtual setup instead of spending money on expensive real estate inside shopping centers.

The plan is somewhat similar to the early 2019 plan that CEO Elon Musk talked about during a press call in February of that year. After concerns that some employees would be relieved of their duties due to store closures, Musk indicated that there would be a reduction in headcount. Tesla eventually backtracked on this strategy, and more retail locations were opened throughout 2020.

However, the 2021 plan is much different and extends a refined focus on keeping Tesla’s employee headcount the same while eliminating some expensive retail locations. In 2018, Tesla committed to opening more showroom locations inside high-end malls that provided more foot traffic.

Credit: @JustJay25122288 | Twitter

Now, for the third time in three years, Tesla is revising its plan for showrooms and retail locations alike, with plans to close the sales centers in the high-end mall locations, according to Electrek.

According to the report, Tesla is now planning to cut ties with the high-end locations due to rent obligations, which are likely high and unrewarding. Instead, delivery centers will take a bigger focus as an overwhelming number of Tesla owners placed their orders online. Because of this, test drives are also being handled remotely, a strategy that was loosely adopted during the COVID-19 pandemic to eliminate human contact. The test drive experience is one of the most pleasant available due to the lack of sales pressure from a salesperson.

Employees will no longer be assigned to a store. Instead, they will be assigned to a “central virtual store” and will assist online buyers in specific markets. This will eliminate the need for Tesla to let go of employees, keeping the workforce the same but eliminating the costs of leasing a retail space.

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The retail locations won’t go away altogether, however. Tesla is reportedly still planning to keep showroom locations open if they are affordable and reasonable. It seems that the expensive rent in high-end facilities is just not justified, even though the company is financially stable, unlike in 2019 when the Model 3 was still giving Tesla some financial bottlenecks as the company ramped deliveries in Europe.

These high-end showroom locations will likely dissipate slowly over the next few years as leases expire. It is unknown what the financial threshold is to consider a location to be a financial disadvantage. However, the money Tesla can reserve can be spent on product development or the expansion of Delivery and Service Centers through the next several years. As Tesla continues to expand its market and demand increases steadily, Delivery and Service Centers will take the forefront. Showroom locations will slowly become less important, especially due to the advantageous nature of ordering a vehicle online.

Don’t hesitate to contact us with tips! Email us at tips@teslarati.com, or you can email me directly at joey@teslarati.com.

Joey has been a journalist covering electric mobility at TESLARATI since August 2019. In his spare time, Joey is playing golf, watching MMA, or cheering on any of his favorite sports teams, including the Baltimore Ravens and Orioles, Miami Heat, Washington Capitals, and Penn State Nittany Lions. You can get in touch with joey at joey@teslarati.com. He is also on X @KlenderJoey. If you're looking for great Tesla accessories, check out shop.teslarati.com

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Tesla’s Elon Musk considers insane Cybertruck mod: ‘Maybe we should make this’

The Cybertruck won’t do what the video shows (at least not in our lifetime), but a very entry-level version of it could be developed.

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Credit: Cybertruck | X

Tesla CEO Elon Musk has teased what could potentially be the company’s next big project, and while it is likely many, many years away, it shows the company truly has its sights set on the craziest things the world has seen.

Musk shared a video created by Grok Imagine, the AI tool that is able to take images and turn them into videos, showing a Cybertruck flying above the clouds and buildings of what appears to be a very futuristic city.

There are also massive robots roaming around in the video, so it is obviously an illustration of what life could look like in several generations.

However, Musk, who does not shy away from some really optimistic projects and goals, shared the video on X and said, “Maybe Tesla should make this.”

What is depicted in the video is not what we’d see Tesla create anytime soon. However, the company could potentially engineer something to make the Cybertruck hover, as it plans to do with the Roadster.

Of course, this is likely a huge “if” considering the current state of the car industry. Vehicles are becoming more advanced with every passing day as companies like Tesla, Waymo, and others are working to sort out things like autonomous and driverless travel.

Tesla has been working on somewhat of a similar idea with the Roadster, a vehicle that has been delayed on several occasions because of Musk’s spectacular imagination. Earlier this year, Tesla’s Chief Designer, Franz von Holzhausen, revealed Musk wanted to push the limits of that vehicle even more.

The new Tesla Roadster will be able to fly: Elon Musk

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It seems it could be on the way soon, considering Tesla has teased an “epic” demo for the car, which could come before the end of the year.

Tesla has been working to make the Roadster hover, using SpaceX cold gas thrusters. It will also utilize these for what could be an incredibly fast 1.1-second 0-60 MPH acceleration rate that has been teased countless times.

This project that Musk is teasing with the Cybertruck is likely one that we will not see in our lifetimes. However, this is just one example of the outlandish ideas Musk continues to tease for Tesla in the future.

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Tesla Model Y L addresses one huge complaint from many owners

If you have ever used a wireless charger inside a Tesla or almost any vehicle, for that matter, you will notice that your phone will charge slowly, and it will get extremely hot. This is mostly due to the inherent inefficiency of electromagnetic induction, which is the process that wireless chargers use to transfer energy to the phone.

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The new Tesla Model Y L is officially launching in China at a great price and with all of the awesome features of the original model, but with more space. The vehicle is also addressing one huge complaint that many owners have discussed.

The new Model Y L features a more spacious interior, new front seats with adjustable headrests, captains chairs, and mechanical armrests in the second row, and B Pillar air vents for improved circulation.

Tesla Model Y L officially launched: price, features, and more

However, there are some other features that are flying under the radar, including one that addresses a common complaint of many Tesla owners: wireless charging.

If you have ever used a wireless charger inside a Tesla or almost any vehicle, for that matter, you will notice that your phone will charge slowly, and it will get extremely hot. This is mostly due to the inherent inefficiency of electromagnetic induction, which is the process that wireless chargers use to transfer energy to the phone.

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The inefficiency is evident in the heat, as that is the lost energy that should be going to the phone, but does not.

To combat this problem, Tesla has rolled out a new feature with the wireless charging mat in the Model Y L.

Tesla has used small slit air vents in the center of the wireless charger, which separates the two pads, to blow cool air on the phones to prevent overheating:

This will keep the temperature of your phone down and could prevent the dreaded “iPhone too hot” message that deems your device unusable until it reaches a more stable temperature.

Additionally, Tesla has upgraded the driver’s side wireless charger to support 50W charging speeds. The passenger charger remains at 30W.

This is a small but valuable improvement to the wireless charging apparatus could be a game changer, as there have been so many complaints about this feature in other Tesla vehicles.

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Tesla Model Y Performance zips around Nurburgring with new features

With the performance, there are some improvements to interior aesthetics, but the goal with this particular trim of Tesla vehicles is to improve performance and aerodynamics, bringing a truly first-class experience to one of the best and fastest vehicles on the road.

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Credit: Wilco Blok on Instagram

The long-awaited Tesla Model Y Performance has been spotted zipping around the famed Nurburgring in Germany, a popular location for new vehicles to test their limits ahead of public release.

Earlier this year, Tesla executives Franz von Holzhausen and Lars Moravy both indicated that the updated and upgraded Model Y Performance would be on its way by the end of 2025, and it appears that time is coming close.

New images captured by Wilco Blok and Teslaplaidtokde on X show the Model Y Performance wrapped in camouflage, sporting a handful of new features as the lightning-fast version of the world’s best-selling vehicle prepares for a launch in various markets across the world:

New Features

According to Blok and Teslaplaidtokde, the new Model Y Performance will feature a variety of new improvements compared to the past version.

This is something that was expected, as the launch of the new Model Y over the past year has shown various changes that made a great vehicle even better.

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With the performance, there are some improvements to interior aesthetics, but the goal with this particular trim of Tesla vehicles is to improve performance and aerodynamics, bringing a truly first-class experience to one of the best and fastest vehicles on the road.

 

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A post shared by ᴡɪʟᴄᴏ ʙʟᴏᴋ (@wilcoblok)

Here’s what was mentioned as changes so far that have been seen on this test mule at Nurburgring:

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  • New 21″ wheels
  • All black headliner, a big change that was included in the Model Y L, the first time a Model Y has had that option
  • Updated brakes
  • Bucket seats that appear to be similar to the new Model Y L in China
  • New Carbon Fiber Spoiler
  • Performance Badging
  • Changes to both the front and rear bumper
  • Suspension with Adaptive Dampers

 

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A post shared by ᴡɪʟᴄᴏ ʙʟᴏᴋ (@wilcoblok)

Expected Performance Metrics

These are not official figures, but this is what is expected based on what has been seen at the Nurburgring:

  • 510 horsepower
  • 0-60 MPH in 3.2-3.4 seconds
  • 280-290 miles of range
  • Anticipating the release of a new Track Mode

The previous iteration of the Model Y Performance featured 503 horsepower and a 0-60 MPH of 3.5 seconds. It also had a top speed of 155, which we believe will be improved with the next version of the Y Performance.

Here is some footage of the Model Y Performance running around the Nurburgring ahead of its release:

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Tesla has not yet listed any date or timeframe for the Performance variant to be released. However, it is anticipated to be released by the end of 2025.

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