News
Which style of Tesla’s Solar Roof tile is right for you?
With the explicit goal of making solar panels as appealing as electric cars have become, Tesla CEO Elon Musk has unveiled the company’s newest product: solar roof tiles manufactured with durable, long lasting tempered-glass. The slogan, “Power from above, beauty from the street” captured the product and theme of the unveiling, which took place at Universal Studios in Los Angeles with the sun ready to set in the background.
The new roofs will be a collaboration between SolarCity and Tesla and can be combined with Tesla’s Powerwall 2 home battery. The tiles are hydrographically printed. Musk explained that this process that makes each one a “special snowflake.”
Throughout the product unveiling, Musk emphasized that these solar tiles, which will be integrated into the roof and invisible when viewed from the street, offer a much more attractive option as compared with currently-used solar technology. The tiles will be soon available to the public in four distinct styles. Each is architecturally significant to a home’s core design. Four distinct tile styles reinforce the importance of connecting an architectural past to the Tesla vision of a sustainable future. The “beautiful, affordable, and seamlessly integrated” glass tiles have significant historic origins and contemporary appeal.
Tuscan Glass Tile
This roof, sometimes called Italian Renaissance style, is an element of a home integrated with its setting. Consistent with Musk’s vision of sustainable solutions to a “mine-and-burn” hydrocarbon economy, landscape architecture and gardens balance Tuscan house design. The roof structure is a combination of side gable, cross gable, combined hip and gable, or hipped configuration, often with projecting wings and deep roof overhangs and eaves. The style borrows details from the entire history of Spanish architecture, with architectural elements of paired French doors, classic arches, and some use of wrought iron.
Slate Glass Tile
The most desirable roofing material for more than 1,000 years, slate has been acclaimed for its elegance and unique character. It required a craft person’s expertise and skill in hand shaping and laying it on the roof. The Tesla version likely will resemble thin tiles split into uniform thicknesses. Slate’s aesthetic appearance is due to a wide variety of rich colors and textures that are combined in nearly endless combinations. Found on virtually every class of structure, slate roofs are perhaps most often associated with institutional, ecclesiastical, and government buildings, yet slate was often used on farm and agricultural buildings as well.
-
- Credit: Tesla
Textured Glass Tile
Textured roofing tiles were used in Neolithic China as early as 10.000 B.C. and 5000 years ago in Babylon. By the end of the nineteenth century, as the use of glazed roofing tiles grew, textured tiles became among the most ornamental and distinctive roofing materials. Now featured on many historic buildings, their aesthetic qualities include many shapes, colors, patterns, and textures. Architecturally, a field of textured tiles often covers the majority of a roof’s flat surface, with decorative tiles used along the peak of the roof. In more ornamental installations, the field of tiles may have areas of patterning created by tiles of different shapes, dimensions, or color variations ranging from deep browns to pale pinks to buff or beige. Their interesting appearance has often made textured tile roofs prominent stylistic features of historic structures.
-
- Credit: Tesla
Smooth Glass Tile
Flat smooth tile offers clean lines that compliment a contemporary design with unassuming, no-frills elegance. It contains a straightforward, stripped-down geometry and a means of securing an organic bond between old, existing architecture and new buildings. This is particularly important in optically sensitive areas where contemporary architecture accentuates an important visual impression. All parts of the resultant ensemble stem from a single smooth tile source, which appears as if it grew up over the centuries. Smooth glass tiles can contribute to an eclectic conglomeration of heritage-listed façades and modern stylistic elements. Optically robust, these tiles now provide an interplay of nuances that was once typical of hand-crafted products.
Tying Architecture and Aesthetics to Energy Power Solutions
The Tesla solar roof tiles offer high efficiency solar power which will produce energy even during high temperature days. Color louver film allows cells to blend into the roof while exposing them to the sun above. With tempered glass, the material is extremely impact resistant. The solar integrates with Tesla home batteries to collect energy during the day for use in the evening once the sun goes down. Musk tweeted that “solar glass tiles can also incorporate heating elements, like rear defroster on a car, to clear roof of snow and keep generating energy.”
Tesla expects to start installing the solar roofs next summer. More durable than normal roofing tiles, the solar roofs can be tied to the updated Powerwall 2 home battery (14 kWh, $5500) which the company also showcased at the unveiling event.
The announcement of this solar innovation implies that the Tesla/ SolarCity merger will receive upcoming shareholder votes and approval.
If you’re considering solar for your home or business, we encourage you to get a solar cost estimate first, based on your monthly utility bill and location. The service is being provided by an affiliate partner and fan to Teslarati.
News
Tesla loses Director who designed one of the company’s best features
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave.
Tesla has lost the director who designed one of the company’s best features: Over-the-Air updates.
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave. In a lengthy statement on LinkedIn, Dmytryk said that he’s “closing the book.” He had nothing but good things to say:
“After 11 incredible years at Tesla, I’m closing the book. It’s been the ride of a lifetime: always on the news, innovating relentlessly, constantly pushing the limits. Tesla is THE place for talented, passionate people. I feel insanely lucky to have been part in that culture for so long.”
It appears the intense lifestyle of developing and creating intensively for so long might have caught up to Dmytryk, who did not give his definitive plans for the future, and it appears he may be taking some time off before jumping into a new venture:
“The future? Extremely bright. Ambitions intact, just getting started as a transformative company that could elevate billions of lives. So why leave now?! Human life’s always been my North Star, right now I need to be with mines. I’ve always admired Tesla’s top leadership and vision. But what I’ve always found incredible is the tenacity, brilliance and devotion of people on the front line. YOU make Tesla unstoppable. I wish you all the best and of course EPIC wins.”
The move was first reported by NotaTeslaApp.
Over-the-Air updates are among Tesla’s best features. They are used to improve the Full Self-Driving suite, add features, remedy recalls, and more. Many vehicles have the ability to receive OTA updates, as I did in a Ford Bronco previous to my Model Y. However, Tesla does them better than anyone else: they’re seamless, effective, and frequent. Your car always improves.
The move is a blow to Tesla, of course, considering Dmytryk’s massive contribution to the company and extremely long tenure spent, but not something that is overwhelmingly detrimental. Tesla deals with a lot of extremely intelligent people, some of whom are the best in their field, so they are sure to find a suitable replacement.
However, it’s no secret that the company has been losing some of its top talent, some of whom were in executive roles. Some have left to take on new projects, and others have not revealed their career plans.
It seems at least some of those employees are simply deciding to walk away and try new things after working so hard for so long. According to Dmytryk’s LinkedIn, he also played a large part in Musk’s acquisition of X, as he stated he “worked at Twitter/X ~45/week while working at the same pace for Tesla.”
That averages a 13-hour day, seven days a week, or 18 hours for the normal five-day work week.
News
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
Tesla’s most wanted Model Y configuration is heading to a new region, and although U.S. fans and owners have requested the vehicle since its release last year, it appears the company has no plans to bring it to the market.
According to fresh regulatory filings, the six-seat Model Y L is coming to South Korea with signs indicating an imminent launch. The extended-wheelbase configuration, already a hit in China, just cleared energy-efficiency certification from the Korea Energy Agency, paving the way for deliveries as early as the first half of 2026.
The vehicle is already built at Tesla’s Giga Shanghai facility in China, making it an ideal candidate for the Asian market, as well as the European one, as the factory has been known as a bit of an export hub in the past.
$TSLA
BREAKING: The official launch of Tesla Model Y L in S.Korea seems to be quite imminent.Additional credentials related to Model YL were released today.
✅ Battery Manufacturer: LG Energy Solutions
✅ Number of passengers: 6 people
✅ Total battery capacity: 97.25 kWh… pic.twitter.com/hmy64XYi80— Tsla Chan (@Tslachan) March 6, 2026
It seems like Tesla was prepping for this release anyway, as the timing was no accident. A camouflaged Model Y L prototype was spotted testing on Korean highways the same day the certification dropped. Tesla has already secured similar approvals for Australia and New Zealand, with both markets expecting the larger Model Y in 2026.
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
South Korean filings list it as an all-wheel-drive imported electric passenger vehicle with a 97.25 kWh total battery capacity supplied by LG Energy Solution. Local tests show an impressive 543 km (337 miles) combined range at room temperature and 454 km (282 miles) in colder conditions, easing one of the biggest concerns for Korean EV buyers.
Tesla Model Y lineup expansion signals an uncomfortable reality for consumers
But for U.S. fans, things are not looking good for a launch in the market.
CEO Elon Musk has been blunt. The six-seater “wouldn’t arrive in the U.S. until late 2026, if ever,” he said, pointing to the company’s heavy bet on unsupervised Full Self-Driving and robotaxi platforms like the Cybercab. With the Model X slated for discontinuation, many families hoped the stretched Model Y would slide into the lineup as an affordable three-row bridge. So far, that hope remains unfulfilled.
For now, South Korean drivers will be among the first buyers outside China to enjoy the spacious, efficient Model Y L. Tesla continues its global rollout strategy, tailoring vehicles to regional tastes while North American customers keep refreshing their apps and crossing their fingers.
The Model Y L proves the appetite for practical, family-sized electric SUVs is stronger than ever. Hopefully, Tesla will listen to its fans and bring the vehicle to the U.S. where it would likely sell well.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
Tesla loses Director who designed one of the company’s best features
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
