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Tesla supplier Talon Metals on Manchin EV Bill, Tesla & more

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Tesla supplier, Talon Metals (TLO.TO) gave Teslarati an exclusive interview and we talked about the Manchin EV Bill, Tesla and more.

I received some great feedback on one of my recent articles from Todd Malan, Chief External
Affairs Officer & Head of Climate Strategy at Talon Metals, one of Tesla’s key suppliers of nickel
and other battery minerals in the USA.

The two companies signed an offtake partnership in January of this year to supply nickel from Talon’s project in central Minnesota.  Todd is based in Washington DC for Talon and therefore has a front-row seat to the wrangling among various parties regarding Senator Manchin’s new EV tax incentives in the Infrastructure Reduction Act of 2022.

As of this morning, voting was slated to begin today and the bill is expected to pass on a partisan line vote in the early morning of Monday. If the House passes it next week, it should be on President Biden’s desk by the end of the week.

Manchin’s EV tax credit proposal

Credit: Talon Metals

Todd shared his thoughts on Manchin’s EV tax credit proposal. On one hand, it’s breathtakingly generous in that it lifts all numerical limits on EVs that are eligible for the $7500 tax credit.

Previously, 200,000 cars per year for each nameplate. On the other hand, Manchin’s proposal sets some new eligibility parameters around the cost of the EV, the income level of the buyer, and the source of the battery raw materials (sourced from the US or countries that have a Free Trade
Agreement with the US).

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As I reported last week, some automakers are unhappy with Manchin’s strings on the EV credit, others like Tesla seem to be taking more of a “can do” approach when it comes to the mineral content provisions.

Todd also walked me through the comprehensive approach that Senator Manchin took to
supporting domestic mining and mineral processing across the full bill.

So, Manchin isn’t just telling automakers to buy from domestic sources of minerals and metals from domestic sources and leaving it to them. He also added significant new government support to help the supply chain get up and running on an urgent basis.

The fact that he got commitments from Democratic leaders in Congress and President Biden to reform the permitting process in the US in separate legislation (not just for mines but for solar, wind and hydrogen too) is another signal of Manchin’s holistic approach to ramping up the full battery supply chain in the US and also rely on allies that happen to be mineral powerhouses like Australia and Canada.

Todd had a very optimistic view that all of these provisions, including the EV credit, will help the U.S. address its dependency on China for batteries and scale up its capability in battery mineral production.

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The core of his view is that it will take partnerships between miners, automakers,
regulators, recyclers, and other parts of the supply chain to meet the Manchin content
requirements.

Todd thinks Tesla and Ford stand out as companies leading the way in this new
approach to supply chain security.

Some automakers are not happy with Senator Manchin’s EV tax credit proposal

Credit: Talon Metals

Todd read my article, Automakers are not too happy with Senator Manchin’s EV tax credit
proposal and pointed out that there was not a universal view among the automakers or the rest of the battery supply chain.

“Mazda and Rivian have been out-front in the media complaining about aspects of Senator
Manchin’s EV incentive proposal. I understand the concern that the timeline is very ambitious but on the other hand, Senator Manchin’s draft includes some of the world’s largest producers of battery materials: Canada, Chile, Australia, South Korea, etc.”

“Those countries that don’t have free trade agreements with the US, there is plenty of time (and now incentive) for them to negotiate agreements. Senator Manchin didn’t just confine the provision to the U.S., or even USMCA countries, but all countries that now or in the future have free trade agreements.”

“This is a balanced measure that will encourage domestic mining investment and development while also ensuring we can draw on our allies for secure supplies. It may not be the cheapest option for the automakers, but supply from this broad base of countries can be ramped up to meet the requirements.”

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Todd pointed out that other parts of the auto lobby had a more nuanced approach to
Manchin’s proposal to support EV adoption. The Zero Emissions Transportation Association (ZETA), in which Tesla is a lead member, was quick to offer support for Manchin’s EV incentives.

Joe Britton, ZETA Executive Director was quoted in a number of media articles admitting that the domestic and ally content provisions would be hard to meet but that they could be met.

“If you look at the landscape as it exists today, it’s a challenge, but it’s doable,” said Joe Britton, the head of the Zero Emission Transportation Association, which advocates for EV adoption, told Bloomberg.“We can meet these metrics.”

Britton also has been praising the Manchin bill for what it will do for EV adoption. He told
News12 Westchester that he hopes the rebate can entice more people to purchase EVs. Britton said:

“In most areas of the country, especially the Northeast, it is five to six times more expensive to drive your vehicle on gasoline than it is by electricity. So, by making these vehicles more affordable on the front end, you’re really driving down that total cost of ownership”

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As with most people that are involved with Tesla as suppliers, Malan was extremely careful to not speak for Tesla or speculate on their positions. But I realized that someone glancing at the headlines without reading through the article might assume that Tesla was of the same view as the legacy auto industry.

We all know Tesla prefers to speak for itself and Elon Musk shared a thought about Senator Manchin on Twitter yesterday. Although many were wondering what his tweet meant, I think it’s pretty clear he thinks Manchin is doing something right.

Partnerships across the value chain will be key

Todd pointed out to the Detroit News yesterday that it will take a range of
partnerships to meet the Manchin goals. He pointed out that Tesla and Talon have explicitly described their supply relationship as a partnership. Tesla is working with its suppliers.

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Todd told me that everyone will need to work together to meet these goals.

“We need everyone working together to meet these ambitious goals in the Manchin bill.
Mining is the front end of the supply chain and it takes enormous knowhow, capital, and risk tolerance to discover, delineate, permit, construct and then safely operate a mine to supply battery minerals.”

“Processing has been the Achilles heel of the supply chain in the U.S. Luckily. Congress just provided new resources to address this issue in the bipartisan infrastructure bill. Everybody’s going to have to work together. The auto manufacturers, the miners, the people that do processing, and government at state and federal level.”

“Senator Manchin and others in Congress realize that governments are going to have to focus on improving the permitting process – not to cut corners in environmental protections but to make the process more certain, efficient, and reliable.”

“Not just for mines, processing or even EV battery factories – but also solar, wind, hydro and hydrogen projects. We can not afford a disorganized, uncoordinated, and inefficient regulatory process that causes unnecessary delays in progress. We need all these projects to come online to address the climate crisis while also ensuring we protect the environment through science-based permitting.”

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Talon Metals on Senator Manchin’s proposal.

I’ve seen a lot of mixed feedback on Senator Manchin’s proposal. As noted in my earlier article, many automakers like Mazda and Rivian are lobbying hard to water it down. Not as much has been heard from the companies that source raw materials like nickel and lithium in the United States. So, I asked Todd to share his take–and that of Talon Metals.

“From the standpoint of a company that’s trying to build a responsible nickel mine in
Minnesota, we think that Senator Manchin has struck a good balance in this bill. First, it provides the most generous set of incentives for EV adoption ever enacted in law.

“It also encourages auto companies to work with domestic mines and mines in allied countries like Australia, Canada, and Chile and it provides some time for projects to ramp up. It also provides time for countries that don’t have FTAs to engage with the US and negotiate. Yes, it is a stretch goal but that seems appropriate given the climate crisis and our dependency on countries like China and Russia for battery supplies.”

“This is a carefully balanced bill that does push everyone to rise to the occasion. But that is appropriate because we want to create high-quality jobs in America as part of the energy transition and we don’t want to rely on Russia and China for the supply chain of battery minerals. It’s a matter of national security.”

How can automakers better work with their suppliers?

Credit: Talon metals

I asked this question because if automakers truly want to “get aggressive”; as Senator Manchin challenged them to do, then perhaps they need to take a page from Tesla and other leaders’practices.

“Having a Tesla off-take agreement in place has changed the perception of our project in the community. It’s very credentializing and our employees are proud of the partnership. People clearly understand that our proposed mine has a purpose: to supply nickel for the EV battery supply chain and contribute to the energy transition. This has helped shape how people perceive the project. It has a purpose and an important one.”

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“Many of the large automakers are helping supply partners apply for some of the significant new funding opportunities being made available through the Bipartisan Infrastructure Bill. The Department of Energy is expected to give out over $1.8 billion in funding from that legislation this fall. This is another example of how the end-users can help the front end of the supply chain for battery materials.”

Todd commented that many auto companies are having a tough time adjusting to the new
reality of scarce commodities.

“They used to only focus on price and quality with a yearly focus on driving down the price. It’s a whole new game now, as they learned in the chip crisis. Some are still adjusting their mindset to scarcity and competition for supply.”

“It requires a change in mindset. No longer can the big auto company demand ever-lower price year over year. Smart end users have changed their mindset to partnership. That means understanding their partners’ issues, helping them to maximize productivity, access newtechnology, ramp up production, improve quality, and provide support during the permittingprocess or help obtain government funding.”

“This is the future, true partnership in the supply chain, from mine to cathode to recycling. That is how we meet Senator Manchin’s challenge and strengthen the supply chain for battery production.”

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Credit: Talon Metals

Todd didn’t come out and say it directly, but it came through in the way he talked about the Tesla. Yet again, Tesla is leading the industry in terms of securing supply from the right countries to feed its factories but also leading practices in working in partnership with key suppliers.

Knowing that I love cool rocks, Todd invited me up to Minnesota to check out what Talon is doing at Tamarack and show me some beautiful nickel samples. Todd also told me about Minnesota’s famous burger concoction, The Juicy Lucy.

Disclaimer: Johnna is long Tesla. 

I’d love to hear from you! If you have any comments, concerns, or see a typo, you can email me at johnna@teslarati.com. You can also reach me on Twitter @JohnnaCrider1

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Johnna Crider is a Baton Rouge writer covering Tesla, Elon Musk, EVs, and clean energy & supports Tesla's mission. Johnna also interviewed Elon Musk and you can listen here

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Tesla launches crazy Full Self-Driving free trial: here’s how you can get it

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tesla full self driving
Credit: Tesla

Tesla is launching a crazy Full Self-Driving free trial, which will enable owners who have not purchased the suite outright to try it for 30 days.

There are a handful of stipulations that will be needed in order for you to qualify for the free trial, which was announced on Thursday night.

Tesla said the trial is for v14, the company’s latest version of the Full Self-Driving suite, and will be available to new and existing Model S, Model 3, Model X, Model Y, and Cybertruck owners, who will have the opportunity to try the latest features, including Speed Profiles, Arrival Options, and other new upgrades.

You must own one of the five Tesla models, have Full Self-Driving v14.2 or later, and have an eligible vehicle in the United States, Puerto Rico, Mexico, or Canada.

The company said it is a non-transferable trial, which is not redeemable for cash. Tesla is reaching out to owners via email to give them the opportunity to enable the Full Self-Driving trial.

Those who are subscribed to the monthly Full Self-Driving program are eligible, so they will essentially get a free month of the suite.

Once it is installed, the trial will begin, and the 30-day countdown will begin.

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Tesla is making a major push to increase its Full Self-Driving take rate, as it revealed that about 12 percent of owners are users of the program during its recent earnings call.

Tesla CFO Vaibhav Taneja said during the call:

“We feel that as people experience the supervised FSD at scale, demand for our vehicles, like Elon said, would increase significantly. On the FSD adoption front, we’ve continued to see decent progress. However, note that the total paid FSD customer base is still small, around 12% of our current fleet.”

Earlier today, we reported on Tesla also launching a small-scale advertising campaign on X for the Full Self-Driving suite, hoping to increase adoption.

Tesla Full Self-Driving warrants huge switch-up on essential company strategy

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It appears most people are pretty content with the subscription program. It costs just $99 a month, in comparison to the $8,000 fee it is for the outright purchase.

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Tesla Full Self-Driving warrants huge switch-up on essential company strategy

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tesla side repeater camera
(Credit: Tesla)

Tesla Full Self-Driving has warranted a huge switch-up on an essential company strategy as the automaker is hoping to increase the take rate of the ADAS suite.

Unlike other automotive companies, Tesla has long been an outlier, as it has famously ditched a traditional advertising strategy in favor of organic buzz, natural word-of-mouth through its production innovation, and utilizing CEO Elon Musk’s huge social media presence to push its products.

Tesla has taken the money that it would normally spend on advertising and utilized it for R&D purposes. For a long time, it yielded great results, and ironically, Tesla saw benefits from other EV makers running ads.

Tesla counters jab at lack of advertising with perfect response

However, in recent years, Tesla has decided to adjust this strategy, showing a need to expand beyond its core enthusiast base, which is large, but does not span over millions and millions as it would need to fend off global EV competitors, which have become more well-rounded and a better threat to the company.

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In 2024 and 2025, Tesla started utilizing ads to spread knowledge about its products. This is continuing, as Full Self-Driving ads are now being spotted on social media platforms, most notably, X, which is owned by Musk:

Interestingly, Tesla’s strategy on FSD advertising is present in Musk’s new compensation package, as the eleventh tranche describes a goal of achieving 10 million active paid FSD subscriptions.

Full Self-Driving is truly Tesla’s primary focus moving forward, although it could be argued that it also has a special type of dedication toward its Optimus robot project. However, FSD will ultimately become the basis for the Robotaxi, which will enable autonomous ride-sharing across the globe as it is permitted in more locations.

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Tesla has been adjusting its advertising strategy over the past couple of years, and it seems it is focused on more ways to spread awareness about its products. It will be interesting to see if the company will expand its spending even further, as it has yet to put on a commercial during live television.

We wouldn’t put it out of the question, at least not yet.

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Tesla Model Y Standard: first impressions from a Premium owner

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Credit: TESLARATI

Tesla was nice enough to hook us up with the new Model Y “Standard” trim for a few days, and while we’ll be sure to fill you in on the full experience in the coming days, there are a lot of differences we noticed right off the bat, which make the ownership experience different from the “Premium” configuration level.

I purchased a Model Y Long Range All-Wheel-Drive back in August and took delivery just two weeks later. Through the first three months of owning my car, I’ve come to love so many things about the Tesla experience.

I traded my ICE vehicle for a Tesla Model Y: here’s how it went

However, I was interested in experiencing the affordable trim and seeing whether I would miss any of the voided features of the “Premium” Model Y.

Through the first 24 hours, here are my first impressions of the Model Y Standard as a Premium trim level owner:

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Overall Aesthetic

The lack of a light bar is not something that is a dealbreaker. In fact, I would argue that the Model Y Standard’s more traditional headlight design is just as pleasing from an aesthetic standpoint.

The car is great looking from top to bottom; there are not a substantial number of differences besides the lack of a lightbar on both the front and the back of the car.

Overall, it is a very sleek vehicle, but the major changes are obviously with the interior.

Interior Changes

This is where the big differences are, and some of the things I’ve gotten used to in the Premium are not included. If I didn’t have a Premium Model Y already, I’m not sure I’d miss some of the things that are not present in the Standard trim, but I believe I’d get annoyed with it.

Storage

The Premium has a large storage compartment between the cupholders and the wireless charger, which is not present in the Standard trim. Instead, it is more like the Cybertruck, as there is a pass-through and floor storage.

I think that the pass-through is nice, but the additional storage is something I take advantage of, especially as someone who films Full Self-Driving videos, which requires hauling mounts, GoPros, and other accessories.

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The sleekness of the Premium trim is also something I prefer; I really enjoy having the ability to close those compartments and cover the cupholders.

Obviously, this is a really trivial issue and not something that is substantially impactful from an ownership experience. If I weren’t already an owner, I am not sure I’d even have something to complain about.

Material Differences

The Premium trim seats are completely Vegan Leather, which I really do like, even as someone who doesn’t really love leather seats due to their temperature dependency.

The Standard trim features a Textile and Vegan hybrid, which has half of the seat a different material than the other.

The material is very similar to what I had in my previous car, a Bronco Sport. It was very durable, easy to clean, dried quickly, and hid a lot of things that leather does not, like oils from your skin, which constantly require attention to keep your interior looking fresh.

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The wireless charger is also a different material, as the Premium features an Alcantara material on that. The Standard has a rubberized and textured backing, which looks good, too. They’re both more than suitable.

Other Missing Features

The Standard lacks a few minor things, most noticeably is the ambient lighting. The biggest change, however, and something I really miss, is the glass roof.

A lot of people told me that when I got my Model Y, I wouldn’t even notice the glass roof after a few weeks. That could not be further from the truth. I look out of it all the time, and it’s one of my family’s favorite parts of the car.

My Fiancè and I really love parking and watching Netflix when we pick food up, especially when it’s raining, because the glass roof gives such a great view.

We also loved it as Fall arrived, because it was great to look at the foliage.

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Bigger Differences

There are also a handful of very noticeable differences from the overall cabin experience, especially with the sound system.

Much Weaker Sound System

The Model Y Standard has just 7 speakers and 1 amp, with no subwoofer. This is a significant step down from the 13-15 speakers in the Premium Long Range AWD Model Y, the 2 amps it comes with, and 1 subwoofer in the trunk.

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I usually like to listen to Long Time by Boston to test out a sound system, and it was noticeably weaker in the Standard. It was missing a big portion of the umph that is provided by the Premium’s sound system.

Cabin Noise

It feels like the Cabin Noise is definitely more noticeable in the Standard, which is something I really love about my Model Y. It is able to dampen so much road noise from louder cars, and I don’t feel as if it is very quiet in the Standard.

This is perhaps the biggest make-or-break for me with this car. I truly have been spoiled by how quiet the cabin is in the Premium, and it’s due to the lack of acoustic-lined glass in the Standard.

I will be doing a more in-depth review of the Model Y Standard, especially with ride quality, later this week.

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