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Tesla showroom opens in Romania, but Tesla isn’t running it

Credit: Gabriel Bobon

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A new Tesla showroom in Romania is opened today, giving citizens the opportunity to see any of the company’s four all-electric vehicles in real life. However, Tesla isn’t running the operation; a company called Teslounge Bucharest is.

Showrooms have been opened by Tesla worldwide in an attempt to spread the message of the automaker. For years, electric vehicles were not considered a feasible option for everyday transportation. Tesla really nailed in the idea that a car company could be successful by selling electric vehicles exclusively, changing the narrative that gas-powered cars were the only options for daily commutes. Showrooms allow people to talk with Tesla advisors who can give information regarding charging, driving an EV, owning a Tesla, and even some specifics on some of the company’s energy storage options.

Owned and operated by the carmaker itself, Tesla Showrooms are similar to the traditional car dealership because you can buy cars directly from a company at the locations, but without the hassle of negotiating price and handling pushy salespeople.

Credit: @JustJay25122288 | Twitter

However, this Tesla showroom isn’t related to Tesla, the company, at all. Teslounge Bucharest is selling, leasing, and renting out any of Tesla’s vehicles, even the Model Y, which the company says will be available in March for the first time in the country. While holding no contractual relationship with Tesla directly, Teslounge Bucharest essentially acts as a middleman from Tesla to the consumer. The company brings the option to purchase vehicles with financing and leasing options. Also, it can offer buyers reduced prices with the Romanian Government’s Scrap Plus program, which decreases the vehicle’s cost by 45,000 Romanian Lei ($11,207).

Teslounge Bucharest’s main goal was to increase the availability of Tesla’s vehicles in Romania. The company is succeeding, and the experience of driving a Tesla for the first time is available through the company’s showroom.

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“I’m glad that we managed, through Teslounge, to bring Tesla cars to the Romanian market and to make it possible to purchase these models directly from the showroom,” Vlad Macelaru, Marketing and Sales Director of Teslounge Bucharest, said to Economica. “Our goal is to offer these cars, which are so coveted internationally, to the Romanian public, but also to support the acquisition process. Now, those interested in a Tesla model can come to the showroom and test the cars.”

Tesla, which opened its first office in Bucharest earlier this month, will still be required to handle Service issues for customers. Teslounge Bucharest only deals with helping buyers finance or lease their cars and accessories to make their ownership experience more pleasurable.

You can check out Teslounge Bucharest’s website here, which has a pretty cool design studio that is similar to the one found on Tesla.com.

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Joey has been a journalist covering electric mobility at TESLARATI since August 2019. In his spare time, Joey is playing golf, watching MMA, or cheering on any of his favorite sports teams, including the Baltimore Ravens and Orioles, Miami Heat, Washington Capitals, and Penn State Nittany Lions. You can get in touch with joey at joey@teslarati.com. He is also on X @KlenderJoey. If you're looking for great Tesla accessories, check out shop.teslarati.com

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Elon Musk

Elon Musk tops Forbes’ list of America’s 250 greatest innovators

The ranking places Musk at the top of modern American innovation.

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Gage Skidmore, CC BY-SA 4.0 , via Wikimedia Commons

Elon Musk has been ranked No. 1 on Forbes’ inaugural list of America’s 250 Greatest Innovators. The ranking places Musk at the top of modern American innovation as the publication kicks off a series celebrating the nation’s 250th anniversary.

Forbes described innovation as “the grease in the economic engine” and the force that transforms industries and creates new ones. The publication highlighted that its honorees are not just inventors, but business leaders who successfully bring breakthroughs to market.

Musk, 54, was ranked No. 1 in this year’s list. Forbes noted that he is “the only person in history to have founded (or grown from nearly nothing) five companies, each with multibillion-dollar valuations, each in a different industry.” Those companies include Tesla, SpaceX, Neuralink, xAI, and The Boring Company.

Forbes’ methodology began with nearly 1,000 nominees submitted by its reporters. A panel of judges, including venture capitalist Jim Breyer, journalist Kara Swisher, and strategy expert Rita McGrath, ranked candidates based on creativity, breadth, engagement, disruption, and commercial impact. Artificial intelligence tools, including ChatGPT and Gemini, were also used to assess candidates before editors finalized the rankings.

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The publication noted that more than one-third of the list consists of women and people of color, reflecting shifts in innovation and entrepreneurship over time. All individuals listed are also American citizens, though many were born abroad, including Musk himself. Musk was born in Pretoria, South Africa.

Ranked No. 2 is Jeff Bezos, 61, who Forbes credited with upending America’s $7.4 trillion retail industry through Amazon before pioneering cloud computing with Amazon Web Services. The publication highlighted that Bezos now focuses on space exploration through Blue Origin and artificial intelligence manufacturing systems at Prometheus.

At No. 3 is Bill Gates, 70, who helped launch the personal computing revolution and built Microsoft into the dominant force in workplace software. Forbes also highlighted Gates’ reinvention at age 50 as a data-driven philanthropist, including his role in helping eradicate polio from India.

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Elon Musk

Tesla Model Y tops California vehicle sales despite Elon Musk backlash

Data from the California New Car Dealers Association (CNCDA) showed the Model Y outsold its nearest competitor by more than 50,000 units.

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Credit: Tesla

The Tesla Model Y was California’s best-selling new vehicle in 2025 for the fourth straight year, despite protests against CEO Elon Musk and a changeover to the Model Y’s updated variant that caused a pause in production and deliveries early in the year.

Data from the California New Car Dealers Association (CNCDA) showed the Model Y outsold its nearest competitor by more than 50,000 units, according to KRON4.

The Model Y recorded 110,120 registrations in California in 2025. The second-best-selling vehicle, the Toyota RAV4, posted 65,604 units, followed by the Toyota Camry at 62,324. The Tesla Model 3 ranked fourth with 53,989 sales, ahead of the Honda Civic at 53,085 units.

Despite leading the state, Model Y sales have trended downward year-over-year. Registrations fell from 132,636 in 2023 to 128,923 in 2024, and then to 110,120 in 2025. Overall Tesla sales in California also declined, dropping from 238,589 in 2023 to 202,865 in 2024 and 179,656 in 2025.

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The slowdown comes as the federal $7,500 EV tax credit ended, removing a key incentive that had supported electric vehicle demand for years.

“Tesla has a few advantages. Tesla, as a brand, has a status, cache, so I think folks in certain parts of the Bay. Owning a Tesla is a thing. I think that’s breaking down over time, especially given the political controversies surrounding Mr. Musk,” CNCDA President Brian Maas said.

California saw multiple anti-Musk protests in 2025, along with notable reports of consumer-owned Teslas being vandalized and attacked by protesters and activists. The fact that the Model Y and Model 3 remained strong performers in California is then a testament to the quality and value of the two vehicles. 

Tesla’s sales of the Model Y and Model 3 might see an increase this year, as the company has announced that it is sunsetting its two more expensive cars, the Model S and Model X. With the Model S and Model X retired, more consumers will likely go for the Model Y and Model 3. 

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“Maybe the Model S has outlived its usefulness in terms of attracting customers. It’s no surprise the ones they kept are the Model Y and Model 3,” Maas noted.

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Tesla Supercharger left offline as Swedish court backs union strike

The completed Supercharger has been stalled for nearly two years amid Tesla’s conflict with the IF Metall union in Sweden.

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Credit: NicklasNilsso14/X

Tesla’s Supercharger station in Ljungby, Sweden will remain without power after a Swedish administrative court rejected the company’s appeal to force a grid connection to the site. The completed Supercharger has been stalled for nearly two years amid Tesla’s conflict with the IF Metall union in Sweden.

The court ruled that the ongoing union strike against Tesla Sweden is valid grounds for the Supercharger’s connection delay, as noted in an Allt Om Elbil report. 

The Ljungby Supercharger was one of the first charging stations that were denied grid access after IF Metall launched its strike against Tesla Sweden in late 2023. Electricians at local grid operator Ljungby Energinät were pulled into a sympathy strike by the Seko union, preventing the site’s connection.

Tesla reported both Ljungby Energinät and Gävle Energi Elnät AB to the Swedish Energy Market Inspectorate, arguing that grid operators failed to meet their legal obligation to provide connection to the location within a reasonable time frame.

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The regulator ruled that the strike represented a valid exception under Swedish law, however, citing constitutional protections for industrial actions.

Tesla responded by appealing to the Administrative Court in Linköping, claiming it had the right to connection within a reasonable period, generally no more than two years. Tesla Sweden also argued that the country’s Electricity Act conflicts with EU law. The court rejected those arguments.

“The Administrative Court today finds that granting the company’s request in practice applies to the same thing as the blockade and that it would mean that the blockade would be ineffective. 

“Such a decision would contradict the principle that labor market conflicts should be resolved to the greatest extent possible by the labor market parties, not by the state. The industrial action is also constitutionally protected,” Chief Councilor Ronny Idstrand stated.

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The court also concluded that the Electricity Act does not conflict with EU regulations and that special reasons justified the extended delay.

While the ruling was unanimous, Tesla Sweden may appeal the decision to a higher administrative court.

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