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Tesla to Debut Battery Swapping Stations
Tesla will set up automated stations later this year that the electric-car company says can remove a spent battery pack and install a fresh one in less than two minutes.
On a stage Thursday night surrounded by Tesla investors and enthusiasts, CEO Elon Musk showed the robotic system in action on two Model S cars while a camera crew simultaneously filmed a driver filling up an Audi A8 at a gas station. The Audi, which required about 23 gallons of fuel, took roughly four minutes to refuel, or a minute more than the time required to swap the batteries on the two Model S sedans.
While it was hardly a scientific experiment, Musk said it would take 90 seconds from start to finish, and the process – which uses equipment similar to that used at the company’s Fremont, Calif., factory – was barely noticeable aside from watching the car’s suspension rise and fall from the battery’s weight.
Once the driver parked the car over a trap door, automated controls unbolted the battery from the undercarriage, slipped it below the stage floor and bolted in a new battery, all without the driver having to exit the vehicle.
The idea behind the swaps, Tesla said, was to “give people a second choice” to recharge.
“Now they can charge for free or do a battery swap for a cost,” Tesla spokeswoman Alexis Georgeson told MSN Autos.
Drivers will pay between $60 and $80 for a battery swap, or whatever the local equivalent is for 15 gallons of premium gasoline, the company said. Tesla will let Model S owners swap as many times as they want, although it will require them to pay the difference in warranty and age should they swap into a newer battery.
Tesla did not reveal details, but told MSN Autos it would charge drivers a set amount per kilowatt-hour if they decide to keep the battery indefinitely, depending on how much capacity their original battery has lost. Eventually, when the system is filled with used batteries, owners may be able to receive credits if they use an older pack.
Tesla already has eight Supercharger fast-charging stations that allow Model S owners to recharge their battery pack by up to 80 percent in about 30 minutes, at no cost. The new battery-swap stations will be added to existing fast-charge stations, starting in California later this year along Interstate 5 from San Francisco to Los Angeles, and later along the Boston to Washington, D.C., corridor, Tesla said. No attendants will be required, and the entire system – save for some storage for the 50 new battery packs the company plans to have at each station – will be done underground. No reservations will be needed.
Battery swapping has long been a hot idea in the electric-car industry, although no company has been successful with it. The Israeli company Better Place was one of the first to install large-scale battery-swapping stations, but it went bankrupt last month. Fisker Automotive, another failed company that used to sell the Karma plug-in hybrid, had designed its battery packs to be “hot swappable” in less than 30 minutes, but it is in bankruptcy court searching for a potential buyer.
Europeans have adopted a simpler alternative whereby an electric car’s batteries are leased from the automaker and replaced for a reduced cost at the owner’s discretion. Smart, Renault and Nissan have offered such programs, which lowers the car’s sticker price dramatically but requires the owner to enter a multiyear contract.
Earlier Friday, Nissan said it would offer a battery leasing program for all U.S. Leaf owners by mid-2014 for $100 per month and would, per its warranty, replace the battery if the capacity drops below 70 percent over five years or 60,000 miles.
[Source: MSN Autos]
News
Starlink goes mainstream with first-ever SpaceX Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
SpaceX aired its first-ever Super Bowl commercial on Sunday, marking a rare move into mass-market advertising as it seeks to broaden adoption of its Starlink satellite internet service.
Starlink Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
The advertisement highlighted Starlink’s global coverage and emphasized simplified customer onboarding, stating that users can sign up for service in minutes through the company’s website or by phone in the United States.
The campaign comes as SpaceX accelerates Starlink’s commercial expansion. The satellite internet service grew its global user base in 2025 to over 9 million subscribers and entered several dozen additional markets, as per company statements.
Starlink growth and momentum
Starlink has seen notable success in numerous regions across the globe. Brazil, in particular, has become one of Starlink’s largest growth regions, recently surpassing one million users, as per Ookla data. The company has also expanded beyond residential broadband into aviation connectivity and its emerging direct-to-cellular service.
Starlink has recently offered aggressive promotions in select regions, including discounted or free hardware, waived installation fees, and reduced monthly pricing. Some regions even include free Starlink Mini for select subscribers. In parallel, SpaceX has introduced AI-driven tools to streamline customer sign-ups and service selection.
The Super Bowl appearance hints at a notable shift for Starlink, which previously relied largely on organic growth and enterprise contracts. The ad suggests SpaceX is positioning Starlink as a mainstream alternative to traditional broadband providers.
Tesla engineers deflected calls from Apple on a daily basis while the tech giant was developing its now-defunct electric vehicle program, which was known as “Project Titan.”
Back in 2022 and 2023, Apple was developing an EV in a top-secret internal fashion, hoping to launch it by 2028 with a fully autonomous driving suite.
However, Apple bailed on the project in early 2024, as Project Titan abandoned the project in an email to over 2,000 employees. The company had backtracked its expectations for the vehicle on several occasions, initially hoping to launch it with no human driving controls and only with an autonomous driving suite.
Apple canceling its EV has drawn a wide array of reactions across tech
It then planned for a 2028 launch with “limited autonomous driving.” But it seemed to be a bit of a concession at that point; Apple was not prepared to take on industry giants like Tesla.
Wedbush’s Dan Ives noted in a communication to investors that, “The writing was on the wall for Apple with a much different EV landscape forming that would have made this an uphill battle. Most of these Project Titan engineers are now all focused on AI at Apple, which is the right move.”
Apple did all it could to develop a competitive EV that would attract car buyers, including attempting to poach top talent from Tesla.
In a new podcast interview with Tesla CEO Elon Musk, it was revealed that Apple had been calling Tesla engineers nonstop during its development of the now-defunct project. Musk said the engineers “just unplugged their phones.”
Musk said in full:
“They were carpet bombing Tesla with recruiting calls. Engineers just unplugged their phones. Their opening offer without any interview would be double the compensation at Tesla.”
Interestingly, Apple had acquired some ex-Tesla employees for its project, like Senior Director of Engineering Dr. Michael Schwekutsch, who eventually left for Archer Aviation.
Tesla took no legal action against Apple for attempting to poach its employees, as it has with other companies. It came after EV rival Rivian in mid-2020, after stating an “alarming pattern” of poaching employees was noticed.
There are a lot of Tesla bulls out there who have astronomical expectations for the company, especially as its arm of reach has gone well past automotive and energy and entered artificial intelligence and robotics.
However, some of the most bullish Tesla investors believe the company could become worth $100 trillion, and CEO Elon Musk does not believe that number is completely out of the question, even if it sounds almost ridiculous.
To put that number into perspective, the top ten most valuable companies in the world — NVIDIA, Apple, Alphabet, Microsoft, Amazon, TSMC, Meta, Saudi Aramco, Broadcom, and Tesla — are worth roughly $26 trillion.
Will Tesla join the fold? Predicting a triple merger with SpaceX and xAI
Cathie Wood of ARK Invest believes the number is reasonable considering Tesla’s long-reaching industry ambitions:
“…in the world of AI, what do you have to have to win? You have to have proprietary data, and think about all the proprietary data he has, different kinds of proprietary data. Tesla, the language of the road; Neuralink, multiomics data; nobody else has that data. X, nobody else has that data either. I could see $100 trillion. I think it’s going to happen because of convergence. I think Tesla is the leading candidate [for $100 trillion] for the reason I just said.”
Musk said late last year that all of his companies seem to be “heading toward convergence,” and it’s started to come to fruition. Tesla invested in xAI, as revealed in its Q4 Earnings Shareholder Deck, and SpaceX recently acquired xAI, marking the first step in the potential for a massive umbrella of companies under Musk’s watch.
SpaceX officially acquires xAI, merging rockets with AI expertise
Now that it is happening, it seems Musk is even more enthusiastic about a massive valuation that would swell to nearly four-times the value of the top ten most valuable companies in the world currently, as he said on X, the idea of a $100 trillion valuation is “not impossible.”
It’s not impossible
— Elon Musk (@elonmusk) February 6, 2026
Tesla is not just a car company. With its many projects, including the launch of Robotaxi, the progress of the Optimus robot, and its AI ambitions, it has the potential to continue gaining value at an accelerating rate.
Musk’s comments show his confidence in Tesla’s numerous projects, especially as some begin to mature and some head toward their initial stages.
Starlink goes mainstream with first-ever SpaceX Super Bowl advertisement
Tesla engineers deflected calls from this tech giant’s now-defunct EV project
