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Tesla's historic decade makes it the auto industry's best performer–and it's not even close
Tesla’s (NASDAQ:TSLA) performance in the stock market has surprised many people. Very few analysts expected a small electric car startup based out of Palo Alto, California to become the highest performing automaker in terms of growth, total return, and shareholder value over the past decade.
Investors who have stuck with Tesla since the electric car maker went public in 2010 have seen their investments rise over 1,100%. Data compiled by Bloomberg showed that the auto industry, in general, has appreciated 158% over the past 10 years.
While Musk is seen as one of the most ridiculed automotive CEOs in the business, his company’s performance speaks for itself. After he was forced by the Securities and Exchange Commission (SEC) to pay a $20 million fine (on top of another $20 million that Tesla had to pay) for a tweet that allegedly “misled stockholders,” he still inspired confidence among Tesla’s investors. This seemed to have paid off for the company’s supporters, as TSLA recently had its shares spike to over $420 apiece.
Tesla’s sharp and consistent growth has given the company a ranking as the third-most valuable car manufacturer in the world with a $78 billion valuation. This figure trails only Volkswagen ($98 billion) and Toyota ($230 billion) among 38 total manufacturers in the world. Tesla is over 30% more valuable than General Motors and over twice as valued as the Ford Motor Company.
The company has also successfully outperformed some of the biggest and most consistent car manufacturers in the world in terms of sales. The Model 3 sedan has become the most popular vehicle in the United States’ luxury segment, beating veterans from Japan and Germany. Since the Model S first went on sale in 2012, Tesla has also seen its sales grow 52x (5200%) while the rest of the automotive sector has only seen a 46% growth.
In the past six months, TSLA shares saw a rise of 85%. This is so drastic that the company would have been the best performer in the S&P 500 if it was included in the esteemed list. This also allowed Tesla to be the top company among 38 of its peers that are listed in the Bloomberg Intelligence Global Automobile Index.
Despite the undeniable growth from the company, there are still analysts on Wall Street who believe Tesla’s growth is unimpressive and not worth mentioning. Kynikos Associates’ Jim Chanos stated that the electric car maker is still “one of our biggest and our best short positions.” Notorious Tesla short David Einhorn has insisted that the “wheels are falling off” of Tesla.
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These shorts continue to believe this despite more than $2 billion worth of losses, particularly as the company has been in a rally since breaking the $400 mark in mid-December. That being said, some shorts have been leaving due to the damages they sustained, causing short-selling to drop around 9.2%, according to Bloomberg Opinion.
Tesla’s continuing growth is undeniable and forecasts suggest the company is not even close to finished. Bloomberg analysts suggest 14% more growth by the end of the year, 21% in 2020 and 18% in 2021. This is compared to an estimated 1%, 4%, and 3% growth for legacy automakers in the same time period.
The growth of the electric car market as a whole this decade is notable, to begin with, but Tesla seems to be responsible for the majority of this. With the carmaker now beginning to produce more than just fast and technologically advanced sedans, it seems another decade of growth is in the cards for the company.
SpaceX just picked up another $1.6 billion from the Pentagon, with the U.S. Space Force awarding two task orders worth $1.6 billion to fly 18 Falcon 9 missions from Vandenberg Space Force Base in California through the end of 2027. The launches will carry satellites for the Space Based Sensing and Targeting portfolio, a set of programs meant to help the military detect and track airborne threats and relay that information across forces in near real time.
The award falls under National Security Space Launch Phase 3 Lane 1, the Space Force’s faster, commercial style procurement track for missions that do not require the military’s most demanding certification process. It is also the largest single order publicly disclosed under that program so far, and the first task order issued since the Space Force nearly tripled Lane 1’s contract ceiling from $5.6 billion to $17 billion on July 17.
SpaceX to become America’s Military data backbone for missiles, drones, and warfighters
Eric Zarybnisky, the Space Force’s acting portfolio acquisition executive for space access, said the entire process, from identifying the requirement to signing the contract, took about two months, including a month set aside for companies to prepare proposals.
SpaceX is not just launching these satellites. It already holds the contracts to build two of the programs within the same portfolio, $4.16 billion for the Space Based Airborne Moving Target Indicator system and $2.29 billion for the Space Data Network Backbone, which Teslarati covered in May. That means SpaceX is now responsible for both building key pieces of the military’s next generation sensing network and getting them into orbit.
With this latest award, SpaceX’s Pentagon contract total for 2026 alone tops $8 billion, adding to a defense portfolio that already includes the Golden Dome missile defense software group SpaceX joined in April and a string of GPS launches it inherited after ULA’s Vulcan rocket ran into a booster anomaly, which we detailed in March.
Lane 1’s vendor pool technically includes seven companies: SpaceX, ULA, Blue Origin, Rocket Lab, Stoke Space, Impulse Space, and Relativity Space. In practice, SpaceX remains the only provider with the combination of launch cadence, flight proven Falcon 9 hardware, and West Coast infrastructure to support a campaign requiring roughly one Vandenberg launch a month for the next year and a half.
Some lawmakers have flagged the growing concentration of national security launches with one company as a risk worth watching. For now, the Space Force keeps backing SpaceX, with it being the company that shows up ready to launch.
Elon Musk shed two new bits of detail on Starship following its 13th test launch, which was an overwhelming success.
SpaceX launched Starship for the 13th time last Friday after two delays: one on Monday when several Raptor engines did not ignite, and another on Thursday due to unfavorable weather conditions in Starbase, Texas.
The launch was overwhelmingly successful. SpaceX was able to complete a necessary test of the heat shield tiles by increasing the acceleration of Starship from launch throughout the flight; 20 Starlink v3 satellites were released with no issue; the Super Heavy Booster landed safely in the Gulf of America, Ship successfully reignited engines while in space; and it also splashed down without incident in the Indian Ocean.
SpaceX Starship just nailed something it’s never done before
Nevertheless, more details are coming out about Starship, and Musk is doing the talking.
Starship Will Be Retrieved in the Ocean
Musk revealed on Tuesday night that Starship would be recovered by a ship in the Indian Ocean. SpaceX routinely tries to recover Starship after splashdown in an effort to find out more about the flight by examining the spacecraft afterward.
We’re sending a ship out to recover Starship https://t.co/fUqUZTITO9
— Elon Musk (@elonmusk) July 28, 2026
This helps engineers find out more about why things might have happened, allows them to examine any potential damage or anomalies that might have occurred, and increases the chances of an even more successful flight next time thanks to the additional information recovered.
Ship Could Have Been Caught by Tower Arms, Musk claims
Musk has already indicated that SpaceX will plan to attempt a catch of Starship with the 14th test flight. While this would be a major accomplishment, it would be an expected next step, considering the fact that the Super Heavy Booster has already been caught by the chopsticks on numerous occasions.
The ship landing was precise, meaning that it would have been caught by the tower arms https://t.co/6nbNrRfX9P
— Elon Musk (@elonmusk) July 29, 2026
A ship catch would be a great indication of where SpaceX stands in terms of reusability and launch cadence. A successful catch with relatively no incidents would be a good sign that SpaceX is nearing a more frequent launch of Starship, but also that the reusability of the massive rocket would be something many would expect in the near future.
It is a necessity to make life multiplanetary.
Elon Musk has updated his timeline for when humans will walk on Mars and for when ships will simply get there.
The objective of getting to Mars has been one of Musk’s biggest goals since becoming a serial entrepreneur and realizing that time on Earth is limited. Musk has said several times he hopes to die on Mars, and not by impact.
Musk now believes that people will be on Mars in “roughly 5 to 7 years.” He said that a Mars lander will get there “a few years sooner.”
People on Mars in roughly 5 to 7 years.
Mars lander a few years sooner.
— Elon Musk (@elonmusk) July 29, 2026
The response from Musk comes after NASA Administrator Jared Isaacman said that SpaceX’s biggest priority is the Moon and not Mars. Because of this, Isaacman conceded that he believes nuclear power and propulsion investments will provide “potentially the pathway with the fewest miracles required to put four people on Mars in the next 10 to 15 years.”
Of course, this is what NASA can do through taxpayer funding and nuclear investments, he added.
Musk’s grand ambitions are much more optimistic than most, and it is certainly a double-edged sword. This is not the first time timelines for Mars have been somewhat lofty, especially to those normal thinkers like you and me, not super geniuses like Musk.
In fact, the SpaceX and Tesla frontman has said on at least a dozen occasions that we could be on Mars in the coming years. Musk said 2020 would be the big year as early as 2009. In 2020, he was “highly confident” of a landing in 2026, and had even said 2024 in a best-case scenario.
The point is, the range has varied, and it’s anyone’s guess when we’ll get there. This latest adjustment to the timeline is typical of Musk, and while the Moon has seemingly taken priority over Mars, it is still worth mentioning that the ultimate goal is to make life multiplanetary, and it starts potentially with the Red Planet.
SpaceX scores another massive Pentagon deal to support military satellites
Elon Musk sheds two new bits of detail on Starship after 13th test launch
