Tesla’s (NASDAQ: TSLA) $1.5 billion purchase of Bitcoin, a move announced yesterday in a 10-K document filed with the SEC, was the most popular news surrounding the electric automaker on Monday. While some TSLA investors saw it as their time to get out of being shareholders, others look at it as an advantage in several ways. One person looking at the move from a bullish perspective is ARK Invest’s Tasha Keeney, who believes Tesla’s Bitcoin purchase has heavy advantages as the company moves toward a broader consumer base, especially in international markets.
Tesla’s BTC Purchase
In a 10-K filing with the Securities and Exchange Commission (SEC), Tesla announced it had purchased $1.5 billion in Bitcoin, a cryptocurrency that has massive value, trading at over $46,600 at the time of writing. Tesla added that it “may acquire and hold digital assets from time to time or long-term,” and that it anticipates the purchase of its cars and other products by using the cryptocurrency in the near future.
The move follows CEO Elon Musk’s vocal support of both Bitcoin and Dogecoin, two cryptocurrencies that have maintained huge upside potential over the past several months. Among the ever-growing list of digital currencies, Bitcoin and Dogecoin are among the most popular in 2021, mainly because of ongoing celebrity support.
In the past several years, Bitcoin has become widely popular, especially after a meteoric rise in value in 2017 and 2018 that made it a household name. Early investors used Bitcoin to purchase goods from the internet in an untraceable manner. Now, more retail companies are working on accepting the crypto as a form of payment for everything from a pizza to a Rolex watch.
“It is a very serious move from [Tesla] – Keeney
Tasha Keeney, an analyst for Ark Invest, stated that Tesla’s move to purchase Bitcoin is one that aligns with the company’s recent Big Ideas Report. One of the most significant advantages to purchasing Bitcoin for Tesla is the versatility of the cryptocurrency, especially when doing business internationally. “Using Bitcoin as corporate cash, especially if you’re doing business in many different countries with many different foreign currencies…instead of dealing with the complication and the treasury risk, you can instead do this with Bitcoin,” Keeney said. “We think it makes sense from a corporate cash standpoint, and actually, we’ve done some analysts to say that if 1% of all the cash from the companies in the S&P 500 were to be converted into Bitcoin for corporate treasury purposes, this could actually increase the price by a meaningful amount, by about $40,000.”
Additionally, when operational in other countries, Tesla’s planned ride-hailing Robotaxi service could avoid hurdles and complications in payment by using a universal currency instead of multiple different foreign currencies. Keeney says the payment function could be void of conversion issues if customers used a single form of payment instead of dealing with various currencies in each region.
Tesla bull ARK Invest estimates autonomous ride-hailing to generate over $1T in revenue by 2030
A Publicity Move? ARK doesn’t think so
Bitcoin is no longer a risky or unusual form of payment. Many large companies accept the crypto as a form of currency, and Tesla just plans to be the latest one to accept it. “[Their move] is validated by other firms doing the same thing,” Keeney added during an interview with CNBC.
With Tesla focused on a widespread and quickly accelerating rollout of its products in foreign countries, Bitcoin’s international usage seems to be an advantage that the automaker can use. From a treasury perspective, it doesn’t make sense to deal with so many different foreign currencies, and Bitcoin’s universal acceptance across the world gives Tesla versatility as it expands. With plans to enter the highly elusive Indian market shortly, and expansions in Singapore, Israel, among several other countries, Tesla is technically making a move that supports its goal: accelerate the world’s transition to sustainable energy.
Tesla’s somewhat early adoption of Bitcoin as a payment method and as an internal investment also holds other benefits, Keeney says. With Tesla joining the Bitcoin movement, it, along with other companies, could experience a tailwind in growth from its influence. Other companies are bound to either invest or accept Bitcoin as a currency later on. The entities that got in before it was widely-accepted could benefit from a surge in valuation after it continues to be looked at as a payment method.
“Being one of the first companies to invest in Bitcoin, to transact in Bitcoin, actually gives them sort of an advantage to really lay that infrastructure as it becomes increasingly important. And again, as other firms might do it, because we feel there will be the need for the infrastructure to be set up. So, [Tesla] will be one of the first players to figure this out,” Keeney stated.
Check out Keeney’s interview with CNBC below.
Disclosure: Joey Klender is a TSLA shareholder. He does not hold any BTC and has no intentions to open any positions within 72 hours.
Investor's Corner
Tesla could save $2.5B by replacing 10% of staff with Optimus: Morgan Stanley
Jonas assigned each robot a net present value (NPV) of $200,000.

Tesla’s (NASDAQ:TSLA) near-term outlook may be clouded by political controversies and regulatory headwinds, but Morgan Stanley analyst Adam Jonas sees a glimmer of opportunity for the electric vehicle maker.
In a new note, the Morgan Stanley analyst estimated that Tesla could save $2.5 billion by replacing just 10% of its workforce with its Optimus robots, assigning each robot a net present value (NPV) of $200,000.
Morgan Stanley highlights Optimus’ savings potential
Jonas highlighted the potential savings on Tesla’s workforce of 125,665 employees in his note, suggesting that the utilization of Optimus robots could significantly reduce labor costs. The analyst’s note arrived shortly after Tesla reported Q2 2025 deliveries of 384,122 vehicles, which came close to Morgan Stanley’s estimate and slightly under the consensus of 385,086.
“Tesla has 125,665 employees worldwide (year-end 2024). On our calculations, a 10% substitution to humanoid at approximately ($200k NPV/humanoid) could be worth approximately $2.5bn,” Jonas wrote, as noted by Street Insider.
Jonas also issued some caution on Tesla Energy, whose battery storage deployments were flat year over year at 9.6 GWh. Morgan Stanley had expected Tesla Energy to post battery storage deployments of 14 GWh in the second quarter.
Musk’s political ambitions
The backdrop to Jonas’ note included Elon Musk’s involvement in U.S. politics. The Tesla CEO recently floated the idea of launching a new political party, following a poll on X that showed support for the idea. Though a widely circulated FEC filing was labeled false by Musk, the CEO does seem intent on establishing a third political party in the United States.
Jonas cautioned that Musk’s political efforts could divert attention and resources from Tesla’s core operations, adding near-term pressure on TSLA stock. “We believe investors should be prepared for further devotion of resources (financial, time/attention) in the direction of Mr. Musk’s political priorities which may add further near-term pressure to TSLA shares,” Jonas stated.
Investor's Corner
Two Tesla bulls share differing insights on Elon Musk, the Board, and politics
Two noted Tesla bulls have shared differing views on the recent activities of CEO Elon Musk and the company’s leadership.

Two noted Tesla (NASDAQ:TSLA) bulls have shared differing views on the recent activities of CEO Elon Musk and the company’s leadership.
While Wedbush analyst Dan Ives called on Tesla’s board to take concrete steps to ensure Musk remains focused on the EV maker, longtime Tesla supporter Cathie Wood of Ark Invest reaffirmed her confidence in the CEO and the company’s leadership.
Ives warns of distraction risk amid crucial growth phase
In a recent note, Ives stated that Tesla is at a critical point in its history, as the company is transitioning from an EV maker towards an entity that is more focused on autonomous driving and robotics. He then noted that the Board of Directors should “act now” and establish formal boundaries around Musk’s political activities, which could be a headwind on TSLA stock.
Ives laid out a three-point plan that he believes could ensure that the electric vehicle maker is led with proper leadership until the end of the decade. First off, the analyst noted that a new “incentive-driven pay package for Musk as CEO that increases his ownership of Tesla up to ~25% voting power” is necessary. He also stated that the Board should establish clear guidelines for how much time Musk must devote to Tesla operations in order to receive his compensation, and a dedicated oversight committee must be formed to monitor the CEO’s political activities.
Ives, however, highlighted that Tesla should move forward with Musk at its helm. “We urge the Board to act now and move the Tesla story forward with Musk as CEO,” he wrote, reiterating its Outperform rating on Tesla stock and $500 per share price target.
Tesla CEO Elon Musk has responded to Ives’ suggestions with a brief comment on X. “Shut up, Dan,” Musk wrote.
Cathie Wood reiterates trust in Musk and Tesla board
Meanwhile, Ark Investment Management founder Cathie Wood expressed little concern over Musk’s latest controversies. In an interview with Bloomberg Television, Wood said, “We do trust the board and the board’s instincts here and we stay out of politics.” She also noted that Ark has navigated Musk-related headlines since it first invested in Tesla.
Wood also pointed to Musk’s recent move to oversee Tesla’s sales operations in the U.S. and Europe as evidence of his renewed focus in the electric vehicle maker. “When he puts his mind on something, he usually gets the job done,” she said. “So I think he’s much less distracted now than he was, let’s say, in the White House 24/7,” she said.
TSLA stock is down roughly 25% year-to-date but has gained about 19% over the past 12 months, as noted in a StocksTwits report.
Investor's Corner
Cantor Fitzgerald maintains Tesla (TSLA) ‘Overweight’ rating amid Q2 2025 deliveries
Cantor Fitzgerald is holding firm on its bullish stance for the electric vehicle maker.

Cantor Fitzgerald is holding firm on its bullish stance for Tesla (NASDAQ: TSLA), reiterating its “Overweight” rating and $355 price target amidst the company’s release of its Q2 2025 vehicle delivery and production report.
Tesla delivered 384,122 vehicles in Q2 2025, falling below last year’s Q2 figure of 443,956 units. Despite softer demand in some countries in Europe and ongoing controversies surrounding CEO Elon Musk, the firm maintained its view that Tesla is a long-term growth story in the EV sector.
Tesla’s Q2 results
Among the 384,122 vehicles that Tesla delivered in the second quarter, 373,728 were Model 3 and Model Y. The remaining 10,394 units were attributed to the Model S, Model X, and Cybertruck. Production was largely flat year-over-year at 410,244 units.
In the energy division, Tesla deployed 9.6 GWh of energy storage in Q2, which was above last year’s 9.4 GWh. Overall, Tesla continues to hold a strong position with $95.7 billion in trailing twelve-month revenue and a 17.7% gross margin, as noted in a report from Investing.com.
Tesla’s stock is still volatile
Tesla’s market cap fell to $941 billion on Monday amid volatility that was likely caused in no small part by CEO Elon Musk’s political posts on X over the weekend. Musk has announced that he is forming the America Party to serve as a third option for voters in the United States, a decision that has earned the ire of U.S. President Donald Trump.
Despite Musk’s controversial nature, some analysts remain bullish on TSLA stock. Apart from Cantor Fitzgerald, Canaccord Genuity also reiterated its “Buy” rating on Tesla shares, with the firm highlighting the company’s positive Q2 vehicle deliveries, which exceeded its expectations by 24,000 units. Cannacord also noted that Tesla remains strong in several markets despite its year-over-year decline in deliveries.
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