Earlier this year, Tesla attracted a lot of attention and a good number of raised eyebrows when it invested $1.5 billion of its cash on Bitcoin. The move was unprecedented among automakers, and due to the carbon footprint of Bitcoin mining, even some of Tesla’s more environmentally-conscious supporters voiced their opposition to the investment.
So far, however, Tesla’s Bitcoin investment seems to be paying off. In the recently-held first-quarter earnings call, the EV maker announced that it had trimmed its cryptocurrency investment by about 10%. This resulted in the company gaining a profit of $101 million from the sale of its digital assets.
Bitcoin’s price is volatile by nature, though it has seen a notable rise in the past months. This seems to have positively affected Tesla, with the company noting in its Form 10-Q that the fair market value of its investment at the end of the first quarter was $2.48 billion. That’s some impressive returns, though Tesla noted that it intends to hold the cryptocurrency long-term.
“In the first quarter of 2021, we invested an aggregate $1.50 billion in bitcoin and began accepting bitcoin as a form of payment for our products in certain regions, subject to applicable laws. In the first quarter of 2021, we also sold an aggregate $272 million in bitcoin.
“Net of such sales, the fair market value of our bitcoin holdings as of March 31, 2021, was $2.48 billion. Based on our trading activity to date, we believe bitcoin is highly liquid, although we generally intend to hold our bitcoin long-term regardless of the manner of acquisition. However, digital assets may be subject to volatile market prices, which may be unfavorable at the times when we may want or need to liquidate them,” the company noted.
Tesla CFO Zachary Kirkhorn described the company’s rationale behind its Bitcoin investment in the recently-held Q1 2021 earnings call. According to the CFO, Tesla wanted to find a place that would produce some returns while ensuring liquidity for some of the cash that was not being immediately used. Bitcoin turned out to be a viable option.
“Elon and I were looking for a place to store cash that wasn’t being immediately used, trying to get some level of return on this, but also preserve liquidity… And bitcoin seemed at the time and so far has proven to be a good decision… But thinking about it from a corporate treasury perspective, we’ve been quite pleased with how much liquidity there is in the bitcoin market…
“When we did the sale later in March, we also were able to execute on that very quickly. And so as we think about kind of global liquidity for the business in risk management, being able to get cash in and out of the market is something that I think is exceptionally important for us,” Kirkhorn said.
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News
Tesla launches new Supercharger program that business owners will love
“We treat your site like we treat our sites. By providing you with a full-service package that includes network operations, preventative maintenance and driver support, we’re able to guarantee 97% uptime–the highest in the industry.”

Tesla has officially launched a new Supercharger program in the United States, catering to business owners who are sure to love it.
Tesla’s Supercharger Network is the world’s most expansive electric vehicle charging network, with over 70,000 locations worldwide. EV owners can also access other networks, making the charging experience well-rounded and available at nearly every location imaginable.
The company is now taking things a step further by launching “Supercharger for Business,” a new way to enable fast-charging for Teslas and other EVs through stalls that are owned by you but managed by the company.
Tesla Superchargers get massive nod in new study showing reliability
“Purchase and install Superchargers at your business,” Tesla writes on a page on its website for the new program. “Superchargers are compatible with all electric vehicles, bringing EV drivers to your business by offering convenient, reliable charging.”
There are several advantages to this program that benefit owners, customers, and employees alike. It is truly a great opportunity for everyone involved.
For company owners, the presence of Superchargers is extremely beneficial for customers, as it can be a convenient way to attract people to your business. It will also provide your employees who drive EVs with a fast and convenient way to charge at work, making your business a more attractive place to work.
The stalls are also customizable, and can have your company’s logo placed on the charger:
For customers, they will be able to pull up to your business for a meeting or a visit and charge during their stop. EV owners know how convenient this would be.
For employees, they can now fast-charge at work. It is a huge benefit to have this available. It can also be more convenient than typical chargers at offices, which usually have a lower power output and take hours to gain range. In a pinch, the Superchargers will be more convenient.
Businesses also have the ability to control everything they want with the Superchargers, including pricing, while also benefiting from Tesla’s management and maintenance of the stalls:
“We treat your site like we treat our sites. By providing you with a full-service package that includes network operations, preventative maintenance and driver support, we’re able to guarantee 97% uptime–the highest in the industry.”
With EVs becoming more popular every year, this is something that many businesses will take advantage of to not only gain customers, but also potentially sway an employee to their company for employment.
Not to mention, this is a great advertising opportunity for businesses.
Elon Musk
Tesla board reveals reasoning for CEO Elon Musk’s new $1 trillion pay package
“Yes, you read that correctly: in 2018, Elon had to grow Tesla by billions; in 2025, he has to grow Tesla by trillions — to be exact, he must create nearly $7.5 trillion in value for shareholders for him to receive the full award.”

Tesla’s Board of Directors has proposed a new pay package for company CEO Elon Musk that would result in $1 trillion in stock offerings if he is able to meet several lofty performance targets.
Musk, who has not been meaningfully compensated since 2017, completed his last pay package by delivering billions in shareholder value through a variety of performance-based “tranches,” which were met and resulted in the award of billions in stock.
Elon Musk’s new pay plan ties trillionaire status to Tesla’s $8.5 trillion valuation
However, Musk was unable to claim this award due to a ruling by the Delaware Chancery Court, which deemed the payout an “unfathomable sum.”
Now, the company is taking steps to ensure Musk gets paid, as the Board feels that it is crucial to retain its CEO, who has been responsible for much of the company’s success.
This is not a statement to undermine the work of all of Tesla’s terrific employees, but a ship needs to be captained by someone, and Musk has proven he is the right person for the job.
The Board also believes that, based on a statement made by the company in its proxy, various issues will be discussed during the upcoming Shareholder Meeting.
Robyn Denholm and Kathleen Wilson-Thompson recognized Musk’s contributions in a statement, which encouraged shareholders to vote to approve the payout:
“We’re asking you to approve the 2025 CEO Performance Award. In designing the new performance award, we explored numerous alternatives. Ultimately, the new award aims to build upon the success of the 2018 CEO Performance Award framework, which ensure that Elon was only paid for the performance delivered and incentivized to guide Tesla through a period of meteoric growth. The 2025 CEO Performance Award similarly challegnes Elon to again meet a series of even more aspirational goals, including operational milestones focused on reaching Adjusted EBITDA targets (thresholds that are up to 28 times higher than the 2108 CEO Performance Award’s top Adjusted EBITDA milestone) and rolling out new or expanded product offerings (including 1 million Robotaxis in commercial operation and delivery of 1 million AI Bots), all while growing the company’s market capitalization by trillions of dollars.
Yes, you read that correctly: in 2018, Elon had to grow Tesla by billions; in 2025, he has to grow Tesla by trillions — to be exact, he must create nearly $7.5 trillion in value for shareholders for him to receive the full award.
In addition to these unprecedented performance milestones, the 2025 CEO Performance Award also includes innovative structural features, born out of the special committee’s considered analysis and extensive shareholder feedback. These features include supercharged retention (at least seven and a half years and up to 10 years to vest in the full award), structural protections to minimize stock price volatility due to administration of this award and, thereafter, incentives for Elon to participate in the Board’s continued development of a framework for long-term CEO Succession. If Elon achieves all the performance milestones under this principle-based 2025 CEO Performance Award, his leadership will propel Tesla to become the most valuable company in history.”
Musk will have a lot of things to accomplish to receive the 423,743,904 shares, which are divided into 12 tranches.
However, the Board feels he is the right person for the job, and they want him to remain the CEO. This package should ensure that he stays with Tesla, as long as shareholders feel the same way.
News
Tesla Robotaxi app download rate demolishes Uber, Waymo all-time highs
After two and a half months of testing with a group of hand-picked Tesla influencers and some media, the company has officially launched Robotaxi rides in both Austin, Texas, and the California Bay Area to the public.

Tesla launched its Robotaxi app to the general public yesterday, and the number of downloads is a testament to the platform’s high demand for testing.
After two and a half months of testing with a group of hand-picked Tesla influencers and some media, the company has officially launched Robotaxi rides in both Austin, Texas, and the California Bay Area to the public.
Tesla Robotaxi makes major expansion with official public app launch
Downloading the app is available to iOS users, so if you have an iPhone, you can get it and join the waitlist. Tesla has not yet launched the Robotaxi app for the Android platform, but did hint that it would be coming soon.
The testing phase with the group Tesla selected has gone well. In Austin, the City has only listed one “Safety Concern” with Robotaxi during the testing phase. For the most part, things have gone extremely well, and riders have had good things to say.
Tesla is still operating with some safeguards in place, such as Safety Monitors and Safety Drivers, but these are precautionary and temporary; CEO Elon Musk has said they should be removed by the end of the year.
Elon Musk says Tesla will take Safety Drivers out of Robotaxi: here’s when
Even still, Tesla Robotaxi is something that many people want to experience, and the app downloads prove it.
The Tesla Robotaxi app was downloaded at a rate that exceeded all rolling 30-day periods of both Uber and Waymo, according to Brett Winton of ARK Invest. Tesla’s Robotaxi’s first day on the App Store exceeded Uber’s by 40 percent and Waymo’s best download day ever by six times:
Today’s Tesla Robotaxi App downloads outpaced Uber across all rolling 30 day periods by 40% and bested Waymo’s best download day ever by >6x pic.twitter.com/s9s1XTsUu2
— Brett Winton (@wintonARK) September 5, 2025
The surge in downloads is a good indication of how in demand the Robotaxi suite was, as many people within the community had vocalized their requests to try the platform, but Tesla was not ready to expand it beyond its handpicked group.
The expansion of the program will result in more rides, provided Tesla continues to expand its fleet of vehicles. It has already admitted many of those who were initially placed on the waitlist.
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