

Investor's Corner
Tesla margins will tighten as price cuts wage EV war: Morgan Stanley
Tesla (NASDAQ: TSLA) investors should prepare for tightening margins as price cuts wage a war between electric vehicle makers, Morgan Stanley said in a note.
After reiterating an ‘Overweight’ rating and a $220 price target on the automaker’s stock, Morgan Stanley analysts said that the recent moves by EV makers across the industry to reduce prices are indicative of a trend and not a fad.
“We believe EV price cuts are not a fad, but a trend,” analysts wrote in a note. “While subject to volatility, investors should anticipate further cuts in EVs with cost-leader Tesla setting the tone.”
Price cuts are occurring across the industry and making competition more fierce within the EV sector. While Tesla has managed to set the tone with price cuts early in 2023, it has continued to refine prices in both directions. Many companies have directly responded to Tesla’s cuts with discounts of their own, some bigger than others. Others have avoided the strategy altogether.
The price cuts have been used to stimulate demand, and it has worked because who doesn’t love a lower price tag? While companies that haven’t been in the EV sector long enough to have a stable system of operation, evident through struggles with software, price cuts are basically the only thing they may have control over currently.
While Tesla may lead the sector in terms of overall EV performance, including range, reliability, and charging infrastructure, prices are being undercut by competitors. Additionally, companies are gaining more experience in the EV manufacturing front, and this is helping them become well-versed in a tough industry. However, they are still many years behind the leader.
We talked this weekend about how competitors will need more than a cheap car to dethrone the EV king, and Tesla will only go so far down in terms of pricing with its current models.
Why Tesla competitors will need more than affordability to take EV pioneer’s crown
Although a more affordable option is on the way, Tesla will work with what it has for now, and in order to make its already industry-leading vehicles reach even higher sales figures, it can just cut prices.
But this comes with a consequence for investors, Adam Jonas, the Morgan Stanley analyst responsible for covering Tesla, said in the note:
“As the supply/demand environment continues to change, we would prepare for potentially lower margins (at gross and OP) than consensus currently forecasts for Tesla. This could potentially drive more opportunistic entry points into the stock. At the same time, we believe Tesla’s EV competition (startup and legacy players) will continue to struggle to catch up, driving restructuring and consolidation across the EV landscape.”
Disclosure: Joey Klender is a TSLA Shareholder.
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Investor's Corner
Goldman Sachs reduces Tesla price target to $285
Despite Goldman Sach’s NASDAQ: TSLA price cut to $285, Tesla boasts $95.7B in revenue & nearly $1T market cap.

Goldman Sachs analysts cut Tesla’s price target to $285 from $295, maintaining a Neutral rating.
The adjustment reflects weaker sales performance across key markets, with Tesla shares trading at $284.70, down nearly 18% in the past week. The analysts pointed to declining sales data in the United States, Europe, and China as the primary driver for the revised outlook. In the U.S., Tesla’s quarter-to-date deliveries through May fell mid-teens year-over-year, according to Wards and Motor Intelligence.
In Europe, April registrations plummeted 50% year-over-year, with May showing a mid-20% decline, per industry data. Meanwhile, the China Passenger Car Association (CPCA) reported a 20% year-over-year drop in May, despite a 5.5% sequential increase from April. Consumer surveys from HundredX and Morning Consult also shaped Goldman Sachs’ lowered delivery and EPS forecasts.
Goldman Sachs now projects Tesla’s second-quarter deliveries to range between 335,000 and 395,000 vehicles, with a base case of 365,000, down from a prior estimate of 410,000 and below the Visible Alpha Consensus of 417,000. Despite these headwinds, Tesla’s financials remain strong, with $95.7 billion in trailing twelve-month revenue and a $917 billion market capitalization.
Regionally, Tesla’s challenges are stark. In Germany, the German road traffic agency KBA reported Tesla’s May sales dropped 36.2% year-over-year, despite a 44.9% surge in overall electric vehicle registrations. Tesla’s sales fell 29% last month in Spain, according to the ANFAC industry group. These declines highlight shifting consumer preferences amid growing competition.
On a positive note, Tesla is making strategic moves. The Model 3 and Model Y are part of a Chinese government campaign to boost rural sales, potentially mitigating losses. Piper Sandler analysts reiterated an Overweight rating, emphasizing Tesla’s supply chain strategy.
Alexander Potter stated, “Thanks to vertical integration, Tesla is the only car company that is trying to source batteries, at scale, without relying on China.”
As Tesla navigates these delivery challenges, its focus on innovation and supply chain resilience could help it maintain its edge in the electric vehicle market despite short-term hurdles.
Elon Musk
Elon Musk explains Tesla’s domestic battery strategy
Elon Musk responded to a new note from an analyst that highlighted Tesla’s battery strategy.

Tesla CEO Elon Musk explained the automaker’s strategy for building batteries from top to bottom in a domestic setting as the company continues to alleviate its reliance on Chinese materials, something other companies are too dependent on.
With the Trump Administration, it is no secret that the prioritization of U.S.-built products, including sourcing most of the materials from American companies, is at the forefront of its strategy.
The goal is to become less dependent on foreign products, which would, in theory, bolster the U.S. economy by creating more jobs and having less reliance on foreign markets, especially China, to manufacture the key parts of things like cars and tech.
In a note from Alexander Potter, an analyst for the firm Piper Sandler, Tesla’s strategy regarding batteries specifically is broken down.
Potter says Tesla is “the only car company that is trying to source batteries, at scale, without relying on China.”
He continues:
“Eventually, Tesla will be making its own cathode active materials, refining its own lithium, building its own anodes, coating its own electrodes, assembling its own cells, and selling its own cars; No other US company can make similar claims.”
Musk, who spent time within the Trump White House through his work with the Department of Government Efficiency (DOGE), said that Tesla is doing the “important” work of localizing supply chains as the risks that come with being too dependent on foreign entities could be detrimental to a company, especially one that utilizes many parts and supplies that are manufactured mostly in China.
It is important, albeit extremely hard work, to localize supply chains to mitigate geopolitical risk
— Elon Musk (@elonmusk) June 3, 2025
Tesla has done a lot of work to source and even manufacture its own batteries within the United States, a project that has been in progress for several years but will pay dividends in the end.
According to a 2023 Nikkei analysis, Tesla’s battery material suppliers were dominated by Chinese companies. At the time, a whopping 39 percent of the company’s cell materials came from Chinese companies.
This number is decreasing as it operates its own in-house cell and material production projects, like its lithium refinery in Texas.
It also wants to utilize battery manufacturers that have plans to build cells in the U.S.
Panasonic, for example, is building a facility in Kansas that will help Tesla utilize domestically-manufactured cells for its cars.
Elon Musk
Tesla stock: Morgan Stanley says eVTOL is calling Elon Musk for new chapter
Could Tesla dive into the eVTOL market? Morgan Stanley takes a look.

Tesla shares are up nearly 20 percent in the past month, but that is not stopping the only trillion-dollar automaker from attracting all types of new potential sectors to disrupt, at least from an investor and analyst perspective.
Morgan Stanley’s Adam Jonas is not one to shy away from some ideas that many investors would consider far-fetched. In a recent note, Jonas brought up some interesting discussion regarding Tesla’s potential in the eVTOL industry, and how he believes CEO Elon Musk’s answer was not convincing enough to put it off altogether.
Tesla’s Elon Musk says electric planes would be ‘fun problem to work on’
Musk said that Tesla was “stretched pretty thin” when a question regarding a plane being developed came up. Jonas said:
“In our opinion, that’s a decidedly different type of answer. Is Tesla an aviation/defense-tech company in auto/consumer clothing?”
Musk has been pretty clear about things that Tesla won’t do. Although he has not unequivocally denied aviation equipment, including planes and drones, as he has with things like motorcycles, it does not seem like something that is on Musk’s mind.
Instead, he has focused the vast majority of his time at Tesla on vehicle autonomy, AI, and robotics, things he sees as the future.
Tesla and China, Robotics, Pricing
Morgan Stanley’s note also discussed Tesla’s prowess in its various areas of expertise, how it will keep up with Chinese competitors, as there are several, and the race for affordable EVs in the country.
Tesla is the U.S.’s key to keeping up with China
“In our view, Tesla’s expertise in manufacturing, data collection, robotics/ physical AI, energy, supply chain, and infrastructure are more critical than ever before to put the US on an even footing with China in embodied AI,” Jonas writes.
It is no secret that Tesla is the leader in revolutionizing things. To generalize, the company has truly dipped its finger in all the various pies, but it is also looked at as a leader in tech, which is where Chinese companies truly have an advantage.
Robotics and the ‘Humanoid Olympics’
Jonas mentioned China’s recent showcasing of robots running half marathons and competing in combat sports as “gamification of robotic innovation.”
Tesla could be at the forefront of the effort to launch something similar, as the analyst predicts the U.S. version could be called “Humanoid Ninja Warrior.”
Pricing
Tesla is set to launch affordable models before the end of Q2, leaving this month for the company to release some details.
While the pricing of those models remains in limbo with the $7,500 tax credit likely disappearing at the end of 2024, companies in China have been able to tap incredibly aggressive pricing models. Jonas, for example, brings up the BYD Seagull, which is priced at just about $8,000.
Tesla can tap into an incredibly broader market if it can manage to bring pricing to even below $30,000, which is where many hope the affordable models end up.
During the Q3 2024 Earnings Call, Musk said that $30,000 is where it would be with the tax credit:
“Yeah. It will be like with incentive. So, 30K, which is kind of a key threshold.”
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