Tesla chose to build its next Gigafactory production facility in Austin, Texas, and not in Tulsa, Oklahoma. Even though the Oklahoman city that has housed several automotive manufacturing plants in the past didn’t land the electric automaker’s next facility, it is still looking to develop its car industry by bringing in suppliers.
Oklahoma Secretary of Commerce Sean Kouplen said last week that his department had launched a new plan that was geared toward enticing existing automakers to expand their businesses to Tulsa. The “accelerator program,” as The Oklahoman called it, would also aim toward luring the automotive industry to Tulsa.
In the past, the state has been home to several large car companies as a base for vehicle manufacturing. Not only did Ford have an assembly plant in Oklahoma from 1915 through the 1960s, but General Motors also had a manufacturing facility in the state from 1979 to 2005.
The automotive industry accounted for 28,000 jobs in Oklahoma in the past, according to the State’s Historical Society. With demand for cars at an all-time high based on population increases, the possibility for manufacturing jobs in the automotive sector is exponentially higher than what it was several years ago. And although Texas will house Tesla’s new facility, Kouplen maintains the fact that other car companies are more than welcome to come to Oklahoma.
“We’ll take anybody. We believe there is a revolution occurring within the automotive world,” Kouplen said on August 6. “Frankly, we think the tier one and tier two suppliers would be very smart to move to Oklahoma.”
If car companies decide to take a chance on Tulsa, it could help the city with an injection of jobs that have been lost due to the COVID-19 pandemic. TuslaWorld indicates that almost 275,000 jobs have been affected by the presence of the virus.
Tulsa was in the running for Tesla’s new Gigafactory with Austin since news broke in May that the company was planning to open a new production plant. Although it was relatively obvious that CEO Elon Musk wanted Texas based on a poll he posted on Twitter in early 2020, Tulsa had plenty of advantages.
It had a solid economic foundation, it had plenty of engineers willing to work for the company, and it had a lot of enthusiasm from politicians and citizens. The city also went as far as painting a notorious statue of an oil driller with Elon Musk’s face and the Tesla logo on its chest.
TESLA TO TULSA: The Golden Driller is all for Tesla coming to Tulsa. pic.twitter.com/7C6NtPh6Wp
— NewsChannel 8 | KTUL (@KTULNews) May 19, 2020
However, Tesla ultimately chose Austin based on the fact that many of the company’s key executives were more interested in the Texas city.
“When talking to key members of the team that would need to move to Austin from California in order to get the factory going, Austin was their top pick to be totally frank,” Musk said in an interview with Automotive News in August. “That was a big factor in choosing Texas and Austin. Specifically Austin. I guess a lot of people from California if you ask them what’s the one place you’d move outside of California, it’s Austin.”
H/t: The Oklahoman
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Tesla’s Sweden standoff draws UAW support as unions widen pressure campaign
In a post shared on social media, the United Auto Workers stated that it stands with IF Metall workers who are striking against Tesla Sweden.
The United Auto Workers (UAW) has publicly expressed solidarity with Swedish union IF Metall as its strike against Tesla continues, adding international attention to the extended labor dispute in the European country.
UAW supports IF Metall’s strike
In a post shared on social media, the United Auto Workers stated that it stands with IF Metall workers who are striking against Tesla Sweden. UAW Region 8 Director Tim Smith stated that the union fully supports IF Metall’s efforts to secure a collective bargaining agreement with the automaker.
“UAW stands with IF Metall workers on strike against Tesla, fighting for a collective bargaining agreement. UAW Region 8 Director Tim Smith pledged the UAW’s full support and solidarity,” the UAW International Union stated in its post.
IF Metall launched its strike against Tesla Sweden in late 2023 over the electric car maker’s refusal to sign a collective agreement. The action has since been supported by other unions through sympathy strikes affecting ports, logistics, and service operations.
Tesla Sweden has maintained that it complies with Swedish labor laws and offers competitive pay and benefits, though the company has not publicly commented on the UAW’s latest show of support.
Tesla owners get union attention
Pro-union groups in Sweden have recently expanded their outreach beyond Tesla’s facilities and workforce. Activists have begun distributing informational leaflets against the EV maker directly on Tesla vehicles parked across Stockholm, as per a report from Swedish outlet Dagens Arbete.
The yellow slips, designed to resemble parking notices, urge regular Tesla owners to pressure the company into signing a collective agreement. Organizers involved in the effort have argued that the leaflets are intended to simply inform consumers rather than single out individual owners. When owners are present, however, activists stated that they explain the dispute verbally.
Tesla has not issued a public response regarding the leaflet distribution campaign as of writing.
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Starlink goes mainstream with first-ever SpaceX Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
SpaceX aired its first-ever Super Bowl commercial on Sunday, marking a rare move into mass-market advertising as it seeks to broaden adoption of its Starlink satellite internet service.
Starlink Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
The advertisement highlighted Starlink’s global coverage and emphasized simplified customer onboarding, stating that users can sign up for service in minutes through the company’s website or by phone in the United States.
The campaign comes as SpaceX accelerates Starlink’s commercial expansion. The satellite internet service grew its global user base in 2025 to over 9 million subscribers and entered several dozen additional markets, as per company statements.
Starlink growth and momentum
Starlink has seen notable success in numerous regions across the globe. Brazil, in particular, has become one of Starlink’s largest growth regions, recently surpassing one million users, as per Ookla data. The company has also expanded beyond residential broadband into aviation connectivity and its emerging direct-to-cellular service.
Starlink has recently offered aggressive promotions in select regions, including discounted or free hardware, waived installation fees, and reduced monthly pricing. Some regions even include free Starlink Mini for select subscribers. In parallel, SpaceX has introduced AI-driven tools to streamline customer sign-ups and service selection.
The Super Bowl appearance hints at a notable shift for Starlink, which previously relied largely on organic growth and enterprise contracts. The ad suggests SpaceX is positioning Starlink as a mainstream alternative to traditional broadband providers.
Tesla engineers deflected calls from Apple on a daily basis while the tech giant was developing its now-defunct electric vehicle program, which was known as “Project Titan.”
Back in 2022 and 2023, Apple was developing an EV in a top-secret internal fashion, hoping to launch it by 2028 with a fully autonomous driving suite.
However, Apple bailed on the project in early 2024, as Project Titan abandoned the project in an email to over 2,000 employees. The company had backtracked its expectations for the vehicle on several occasions, initially hoping to launch it with no human driving controls and only with an autonomous driving suite.
Apple canceling its EV has drawn a wide array of reactions across tech
It then planned for a 2028 launch with “limited autonomous driving.” But it seemed to be a bit of a concession at that point; Apple was not prepared to take on industry giants like Tesla.
Wedbush’s Dan Ives noted in a communication to investors that, “The writing was on the wall for Apple with a much different EV landscape forming that would have made this an uphill battle. Most of these Project Titan engineers are now all focused on AI at Apple, which is the right move.”
Apple did all it could to develop a competitive EV that would attract car buyers, including attempting to poach top talent from Tesla.
In a new podcast interview with Tesla CEO Elon Musk, it was revealed that Apple had been calling Tesla engineers nonstop during its development of the now-defunct project. Musk said the engineers “just unplugged their phones.”
Musk said in full:
“They were carpet bombing Tesla with recruiting calls. Engineers just unplugged their phones. Their opening offer without any interview would be double the compensation at Tesla.”
Interestingly, Apple had acquired some ex-Tesla employees for its project, like Senior Director of Engineering Dr. Michael Schwekutsch, who eventually left for Archer Aviation.
Tesla took no legal action against Apple for attempting to poach its employees, as it has with other companies. It came after EV rival Rivian in mid-2020, after stating an “alarming pattern” of poaching employees was noticed.
SpaceX strengthens manufacturing base with Hexagon Purus aerospace deal
Tesla’s Sweden standoff draws UAW support as unions widen pressure campaign
