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Tesla and Volkswagen: from fierce competitors to unlikely allies
Tesla and Volkswagen have established themselves as unlikely allies in the world of turning vehicles toward electrification. However, the two companies did not always see eye to eye, but the tides have certainly changed. Evidence of this comes just a day after Elon Musk took an unexpected stop in Western Germany to see Volkswagen Chairman Herbert Diess.
Years ago, Volkswagen and Tesla were sitting at opposite ends of the spectrum. One company was a well-established marvel of German automotive manufacturing, while the other was struggling to rally enough capital to keep its own production efforts moving forward.
However, 2020 has given the two companies and effective dose of the “Freaky Friday” treatment, where the former automaker is struggling to keep functioning EVs on the road. Meanwhile, the latter is surging forward the charge to electrification and maintains a healthy lead over other companies that are attempting to follow in their steps.
But from 2008 to 2015, Volkswagen was far from ever being considered a Tesla ally. The German automaker was violating the EPA’s Clean Air Act by knowingly placing cheat devices in their car’s emissions systems. The scandal, known as Dieselgate, set a semi-permanent mark in the minds of the environmentally-conscious.
Many swore never to consider repurchasing a Volkswagen vehicle, but the company has won some prominent figures in the EV community. Most notably, Elon Musk. But the relationship wasn’t always healthy.
-->Musk was critical of a conspiracy that a Volkswagen employee was criticizing Tesla through a fake name. According to numerous sources, Diess had the situation handled, but the drama between the two companies didn’t necessarily end there.
Dieselgate was still slightly in the head of Musk. The CEO mentioned that Tesla’s HEPA grade filter was needed while sitting in close traffic because toxic tailpipe emissions could affect the air quality of those who occupy vehicles that are around. “Good thing gas/diesel carmakers didn’t cheat on their emissions or we’d be in real trouble,” Musk joked, indirectly taking a jab at Volkswagen’s wrongdoing.
In close traffic, poisonous gas spewing from the car in front of you goes straight into your AC intake. Good thing gas/diesel carmakers didn’t cheat on their emissions or we’d be in real trouble 😅
— Elon Musk (@elonmusk) September 4, 2019
However, Musk has recognized that Diess is an ally and is driving Volkswagen toward electrification. The Tesla CEO even said that Diess is “doing more than any big carmaker to go electric. For what it’s worth, he has my support.”
-->Musk and Diess then appeared on stage together at the Golden Steering Wheel Awards in Berlin last November, trading compliments and smiling from ear to ear with encouragement. The two had shown their business ventures had resulted in a healthy friendship, and Musk even announced that Tesla would be bringing a new facility to Berlin on the same evening.
In early September 2020, Musk flew to Germany to conduct business. His final stop on his quick tour of the country was to pay his friend Diess a brief visit, where Musk drove the ID.3 from Volkswagen and took a peek at the Model Y’s competition in the ID.4. With Giga Berlin moving along swiftly and Tesla intending to start manufacturing vehicles in July 2021, it would seem that Diess would want to keep a competitor at bay and not reveal his plans for an electric car. But he was more than willing to show Musk around. Why?
While company collaborations are rare in the automotive sector, a Tesla and Volkswagen one wouldn’t be a far-fetched idea. The two companies have executives that are more than willing to show their products to each other, and the two could also help each other in improving their businesses. Volkswagen has been building cars in Germany since 1937. Eighty-five years of market data could help Tesla make an enormous impact on the German market, and Volkswagen could undoubtedly share some hints if Tesla required them.
Meanwhile, Volkswagen has had a very public problem with its MEB infrastructure within the ID family of cars. Tesla, on the other hand, has established itself as the most prominent figure in terms of software and EV tech, and it could always lend a helping hand to Volkswagen, especially considering Musk is more than willing to help electrified fleets come to life. “Tesla is open to licensing software and supplying powertrains & batteries,” Musk said to Teslarati In July. “We’re just trying to accelerate sustainable energy, not crush competitors!
Whether the two companies decide to help, each other remains to be seen. But, the partnership will help both Tesla and Volkswagen out, and in the big picture, enable the acceleration to sustainable energy to occur faster.
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Tesla is launching a crazy Full Self-Driving free trial, which will enable owners who have not purchased the suite outright to try it for 30 days.
There are a handful of stipulations that will be needed in order for you to qualify for the free trial, which was announced on Thursday night.
Tesla said the trial is for v14, the company’s latest version of the Full Self-Driving suite, and will be available to new and existing Model S, Model 3, Model X, Model Y, and Cybertruck owners, who will have the opportunity to try the latest features, including Speed Profiles, Arrival Options, and other new upgrades.
🚨 Tesla is launching a free 30-day trial of Full Self-Driving in North America for owners.
It includes every model, but you need v14.2 or later, and you cannot have already purchased the suite outright. https://t.co/8CNmxxOkVl
— TESLARATI (@Teslarati) November 27, 2025
You must own one of the five Tesla models, have Full Self-Driving v14.2 or later, and have an eligible vehicle in the United States, Puerto Rico, Mexico, or Canada.
The company said it is a non-transferable trial, which is not redeemable for cash. Tesla is reaching out to owners via email to give them the opportunity to enable the Full Self-Driving trial.
Those who are subscribed to the monthly Full Self-Driving program are eligible, so they will essentially get a free month of the suite.
Once it is installed, the trial will begin, and the 30-day countdown will begin.
-->Tesla is making a major push to increase its Full Self-Driving take rate, as it revealed that about 12 percent of owners are users of the program during its recent earnings call.
Tesla CFO Vaibhav Taneja said during the call:
“We feel that as people experience the supervised FSD at scale, demand for our vehicles, like Elon said, would increase significantly. On the FSD adoption front, we’ve continued to see decent progress. However, note that the total paid FSD customer base is still small, around 12% of our current fleet.”
Earlier today, we reported on Tesla also launching a small-scale advertising campaign on X for the Full Self-Driving suite, hoping to increase adoption.
Tesla Full Self-Driving warrants huge switch-up on essential company strategy
-->It appears most people are pretty content with the subscription program. It costs just $99 a month, in comparison to the $8,000 fee it is for the outright purchase.
Tesla Full Self-Driving has warranted a huge switch-up on an essential company strategy as the automaker is hoping to increase the take rate of the ADAS suite.
Unlike other automotive companies, Tesla has long been an outlier, as it has famously ditched a traditional advertising strategy in favor of organic buzz, natural word-of-mouth through its production innovation, and utilizing CEO Elon Musk’s huge social media presence to push its products.
Tesla has taken the money that it would normally spend on advertising and utilized it for R&D purposes. For a long time, it yielded great results, and ironically, Tesla saw benefits from other EV makers running ads.
Tesla counters jab at lack of advertising with perfect response
However, in recent years, Tesla has decided to adjust this strategy, showing a need to expand beyond its core enthusiast base, which is large, but does not span over millions and millions as it would need to fend off global EV competitors, which have become more well-rounded and a better threat to the company.
-->In 2024 and 2025, Tesla started utilizing ads to spread knowledge about its products. This is continuing, as Full Self-Driving ads are now being spotted on social media platforms, most notably, X, which is owned by Musk:
NEWS: Tesla is running paid advertisements on X about FSD (Supervised). Here’s an ad they started running yesterday: pic.twitter.com/IHVywLMyTd
— Sawyer Merritt (@SawyerMerritt) November 25, 2025
Interestingly, Tesla’s strategy on FSD advertising is present in Musk’s new compensation package, as the eleventh tranche describes a goal of achieving 10 million active paid FSD subscriptions.
Full Self-Driving is truly Tesla’s primary focus moving forward, although it could be argued that it also has a special type of dedication toward its Optimus robot project. However, FSD will ultimately become the basis for the Robotaxi, which will enable autonomous ride-sharing across the globe as it is permitted in more locations.
-->Tesla has been adjusting its advertising strategy over the past couple of years, and it seems it is focused on more ways to spread awareness about its products. It will be interesting to see if the company will expand its spending even further, as it has yet to put on a commercial during live television.
We wouldn’t put it out of the question, at least not yet.
Tesla was nice enough to hook us up with the new Model Y “Standard” trim for a few days, and while we’ll be sure to fill you in on the full experience in the coming days, there are a lot of differences we noticed right off the bat, which make the ownership experience different from the “Premium” configuration level.
I purchased a Model Y Long Range All-Wheel-Drive back in August and took delivery just two weeks later. Through the first three months of owning my car, I’ve come to love so many things about the Tesla experience.
I traded my ICE vehicle for a Tesla Model Y: here’s how it went
However, I was interested in experiencing the affordable trim and seeing whether I would miss any of the voided features of the “Premium” Model Y.
Through the first 24 hours, here are my first impressions of the Model Y Standard as a Premium trim level owner:
-->Overall Aesthetic
The lack of a light bar is not something that is a dealbreaker. In fact, I would argue that the Model Y Standard’s more traditional headlight design is just as pleasing from an aesthetic standpoint.
The car is great looking from top to bottom; there are not a substantial number of differences besides the lack of a lightbar on both the front and the back of the car.
Overall, it is a very sleek vehicle, but the major changes are obviously with the interior.
Interior Changes
This is where the big differences are, and some of the things I’ve gotten used to in the Premium are not included. If I didn’t have a Premium Model Y already, I’m not sure I’d miss some of the things that are not present in the Standard trim, but I believe I’d get annoyed with it.
First impressions:
✅ Interior is excellent. I definitely miss the additional storage already that is available in my Premium. I could definitely get over it though
✅ Noticeable step down in sound system. Long Time by Boston absolutely cranks in the Premium; it’s still very… https://t.co/JNWvxTd8p1
— TESLARATI (@Teslarati) November 25, 2025
Storage
The Premium has a large storage compartment between the cupholders and the wireless charger, which is not present in the Standard trim. Instead, it is more like the Cybertruck, as there is a pass-through and floor storage.
I think that the pass-through is nice, but the additional storage is something I take advantage of, especially as someone who films Full Self-Driving videos, which requires hauling mounts, GoPros, and other accessories.
-->The sleekness of the Premium trim is also something I prefer; I really enjoy having the ability to close those compartments and cover the cupholders.
Obviously, this is a really trivial issue and not something that is substantially impactful from an ownership experience. If I weren’t already an owner, I am not sure I’d even have something to complain about.
Material Differences
The Premium trim seats are completely Vegan Leather, which I really do like, even as someone who doesn’t really love leather seats due to their temperature dependency.
The Standard trim features a Textile and Vegan hybrid, which has half of the seat a different material than the other.
The material is very similar to what I had in my previous car, a Bronco Sport. It was very durable, easy to clean, dried quickly, and hid a lot of things that leather does not, like oils from your skin, which constantly require attention to keep your interior looking fresh.
-->The wireless charger is also a different material, as the Premium features an Alcantara material on that. The Standard has a rubberized and textured backing, which looks good, too. They’re both more than suitable.
Other Missing Features
The Standard lacks a few minor things, most noticeably is the ambient lighting. The biggest change, however, and something I really miss, is the glass roof.
A lot of people told me that when I got my Model Y, I wouldn’t even notice the glass roof after a few weeks. That could not be further from the truth. I look out of it all the time, and it’s one of my family’s favorite parts of the car.
My Fiancè and I really love parking and watching Netflix when we pick food up, especially when it’s raining, because the glass roof gives such a great view.
We also loved it as Fall arrived, because it was great to look at the foliage.
-->Buy the Tesla.
Enjoy the glass roof. pic.twitter.com/r2GDyOEEWu
— TESLARATI (@Teslarati) October 28, 2025
Bigger Differences
There are also a handful of very noticeable differences from the overall cabin experience, especially with the sound system.
Much Weaker Sound System
The Model Y Standard has just 7 speakers and 1 amp, with no subwoofer. This is a significant step down from the 13-15 speakers in the Premium Long Range AWD Model Y, the 2 amps it comes with, and 1 subwoofer in the trunk.
-->I usually like to listen to Long Time by Boston to test out a sound system, and it was noticeably weaker in the Standard. It was missing a big portion of the umph that is provided by the Premium’s sound system.
Cabin Noise
It feels like the Cabin Noise is definitely more noticeable in the Standard, which is something I really love about my Model Y. It is able to dampen so much road noise from louder cars, and I don’t feel as if it is very quiet in the Standard.
This is perhaps the biggest make-or-break for me with this car. I truly have been spoiled by how quiet the cabin is in the Premium, and it’s due to the lack of acoustic-lined glass in the Standard.
I will be doing a more in-depth review of the Model Y Standard, especially with ride quality, later this week.
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Tesla launches crazy Full Self-Driving free trial: here’s how you can get it
Tesla Full Self-Driving warrants huge switch-up on essential company strategy
