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Tesla and Volkswagen: from fierce competitors to unlikely allies
Tesla and Volkswagen have established themselves as unlikely allies in the world of turning vehicles toward electrification. However, the two companies did not always see eye to eye, but the tides have certainly changed. Evidence of this comes just a day after Elon Musk took an unexpected stop in Western Germany to see Volkswagen Chairman Herbert Diess.
Years ago, Volkswagen and Tesla were sitting at opposite ends of the spectrum. One company was a well-established marvel of German automotive manufacturing, while the other was struggling to rally enough capital to keep its own production efforts moving forward.
However, 2020 has given the two companies and effective dose of the “Freaky Friday” treatment, where the former automaker is struggling to keep functioning EVs on the road. Meanwhile, the latter is surging forward the charge to electrification and maintains a healthy lead over other companies that are attempting to follow in their steps.
But from 2008 to 2015, Volkswagen was far from ever being considered a Tesla ally. The German automaker was violating the EPA’s Clean Air Act by knowingly placing cheat devices in their car’s emissions systems. The scandal, known as Dieselgate, set a semi-permanent mark in the minds of the environmentally-conscious.
Many swore never to consider repurchasing a Volkswagen vehicle, but the company has won some prominent figures in the EV community. Most notably, Elon Musk. But the relationship wasn’t always healthy.
Musk was critical of a conspiracy that a Volkswagen employee was criticizing Tesla through a fake name. According to numerous sources, Diess had the situation handled, but the drama between the two companies didn’t necessarily end there.
Dieselgate was still slightly in the head of Musk. The CEO mentioned that Tesla’s HEPA grade filter was needed while sitting in close traffic because toxic tailpipe emissions could affect the air quality of those who occupy vehicles that are around. “Good thing gas/diesel carmakers didn’t cheat on their emissions or we’d be in real trouble,” Musk joked, indirectly taking a jab at Volkswagen’s wrongdoing.
In close traffic, poisonous gas spewing from the car in front of you goes straight into your AC intake. Good thing gas/diesel carmakers didn’t cheat on their emissions or we’d be in real trouble 😅
— Elon Musk (@elonmusk) September 4, 2019
However, Musk has recognized that Diess is an ally and is driving Volkswagen toward electrification. The Tesla CEO even said that Diess is “doing more than any big carmaker to go electric. For what it’s worth, he has my support.”
Musk and Diess then appeared on stage together at the Golden Steering Wheel Awards in Berlin last November, trading compliments and smiling from ear to ear with encouragement. The two had shown their business ventures had resulted in a healthy friendship, and Musk even announced that Tesla would be bringing a new facility to Berlin on the same evening.
In early September 2020, Musk flew to Germany to conduct business. His final stop on his quick tour of the country was to pay his friend Diess a brief visit, where Musk drove the ID.3 from Volkswagen and took a peek at the Model Y’s competition in the ID.4. With Giga Berlin moving along swiftly and Tesla intending to start manufacturing vehicles in July 2021, it would seem that Diess would want to keep a competitor at bay and not reveal his plans for an electric car. But he was more than willing to show Musk around. Why?
While company collaborations are rare in the automotive sector, a Tesla and Volkswagen one wouldn’t be a far-fetched idea. The two companies have executives that are more than willing to show their products to each other, and the two could also help each other in improving their businesses. Volkswagen has been building cars in Germany since 1937. Eighty-five years of market data could help Tesla make an enormous impact on the German market, and Volkswagen could undoubtedly share some hints if Tesla required them.
Meanwhile, Volkswagen has had a very public problem with its MEB infrastructure within the ID family of cars. Tesla, on the other hand, has established itself as the most prominent figure in terms of software and EV tech, and it could always lend a helping hand to Volkswagen, especially considering Musk is more than willing to help electrified fleets come to life. “Tesla is open to licensing software and supplying powertrains & batteries,” Musk said to Teslarati In July. “We’re just trying to accelerate sustainable energy, not crush competitors!
Whether the two companies decide to help, each other remains to be seen. But, the partnership will help both Tesla and Volkswagen out, and in the big picture, enable the acceleration to sustainable energy to occur faster.
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Tesla loses Director who designed one of the company’s best features
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave.
Tesla has lost the director who designed one of the company’s best features: Over-the-Air updates.
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave. In a lengthy statement on LinkedIn, Dmytryk said that he’s “closing the book.” He had nothing but good things to say:
“After 11 incredible years at Tesla, I’m closing the book. It’s been the ride of a lifetime: always on the news, innovating relentlessly, constantly pushing the limits. Tesla is THE place for talented, passionate people. I feel insanely lucky to have been part in that culture for so long.”
It appears the intense lifestyle of developing and creating intensively for so long might have caught up to Dmytryk, who did not give his definitive plans for the future, and it appears he may be taking some time off before jumping into a new venture:
“The future? Extremely bright. Ambitions intact, just getting started as a transformative company that could elevate billions of lives. So why leave now?! Human life’s always been my North Star, right now I need to be with mines. I’ve always admired Tesla’s top leadership and vision. But what I’ve always found incredible is the tenacity, brilliance and devotion of people on the front line. YOU make Tesla unstoppable. I wish you all the best and of course EPIC wins.”
The move was first reported by NotaTeslaApp.
Over-the-Air updates are among Tesla’s best features. They are used to improve the Full Self-Driving suite, add features, remedy recalls, and more. Many vehicles have the ability to receive OTA updates, as I did in a Ford Bronco previous to my Model Y. However, Tesla does them better than anyone else: they’re seamless, effective, and frequent. Your car always improves.
The move is a blow to Tesla, of course, considering Dmytryk’s massive contribution to the company and extremely long tenure spent, but not something that is overwhelmingly detrimental. Tesla deals with a lot of extremely intelligent people, some of whom are the best in their field, so they are sure to find a suitable replacement.
However, it’s no secret that the company has been losing some of its top talent, some of whom were in executive roles. Some have left to take on new projects, and others have not revealed their career plans.
It seems at least some of those employees are simply deciding to walk away and try new things after working so hard for so long. According to Dmytryk’s LinkedIn, he also played a large part in Musk’s acquisition of X, as he stated he “worked at Twitter/X ~45/week while working at the same pace for Tesla.”
That averages a 13-hour day, seven days a week, or 18 hours for the normal five-day work week.
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Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
Tesla’s most wanted Model Y configuration is heading to a new region, and although U.S. fans and owners have requested the vehicle since its release last year, it appears the company has no plans to bring it to the market.
According to fresh regulatory filings, the six-seat Model Y L is coming to South Korea with signs indicating an imminent launch. The extended-wheelbase configuration, already a hit in China, just cleared energy-efficiency certification from the Korea Energy Agency, paving the way for deliveries as early as the first half of 2026.
The vehicle is already built at Tesla’s Giga Shanghai facility in China, making it an ideal candidate for the Asian market, as well as the European one, as the factory has been known as a bit of an export hub in the past.
$TSLA
BREAKING: The official launch of Tesla Model Y L in S.Korea seems to be quite imminent.Additional credentials related to Model YL were released today.
✅ Battery Manufacturer: LG Energy Solutions
✅ Number of passengers: 6 people
✅ Total battery capacity: 97.25 kWh… pic.twitter.com/hmy64XYi80— Tsla Chan (@Tslachan) March 6, 2026
It seems like Tesla was prepping for this release anyway, as the timing was no accident. A camouflaged Model Y L prototype was spotted testing on Korean highways the same day the certification dropped. Tesla has already secured similar approvals for Australia and New Zealand, with both markets expecting the larger Model Y in 2026.
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
South Korean filings list it as an all-wheel-drive imported electric passenger vehicle with a 97.25 kWh total battery capacity supplied by LG Energy Solution. Local tests show an impressive 543 km (337 miles) combined range at room temperature and 454 km (282 miles) in colder conditions, easing one of the biggest concerns for Korean EV buyers.
Tesla Model Y lineup expansion signals an uncomfortable reality for consumers
But for U.S. fans, things are not looking good for a launch in the market.
CEO Elon Musk has been blunt. The six-seater “wouldn’t arrive in the U.S. until late 2026, if ever,” he said, pointing to the company’s heavy bet on unsupervised Full Self-Driving and robotaxi platforms like the Cybercab. With the Model X slated for discontinuation, many families hoped the stretched Model Y would slide into the lineup as an affordable three-row bridge. So far, that hope remains unfulfilled.
For now, South Korean drivers will be among the first buyers outside China to enjoy the spacious, efficient Model Y L. Tesla continues its global rollout strategy, tailoring vehicles to regional tastes while North American customers keep refreshing their apps and crossing their fingers.
The Model Y L proves the appetite for practical, family-sized electric SUVs is stronger than ever. Hopefully, Tesla will listen to its fans and bring the vehicle to the U.S. where it would likely sell well.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
Tesla loses Director who designed one of the company’s best features
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
