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Tesla on the winning end of proposed U.S. import tax
U.S. automobile sales might slow as a result of the proposed import tax affecting vehicles with manufacturers outside of the country. However, this change could stimulate up to 1 million additional vehicles could be manufactured in the U.S., which would add 50,000 more jobs at car production and part assembly plants.
That good news/ bad news scenario is according to researchers at Baum & Associates, LLC, which advises suppliers. Their report is intended to provide estimates to show the relative impact of the tax plan on each automaker. Dan Luria, an economist at the Michigan Manufacturing Technology Center in Ann Arbor, is the lead author of the Baum & Associates report, which accounts for imports of both finished vehicles and parts for domestic cars that are made overseas.
According to a report by Bloomberg, Tesla is the single automaker that would be able to maintain consistent pricing before and after such a tax implementation, as it manufactures all its cars in the U.S. and incorporates predominately U.S. made parts.
Border tax consequences for automakers
According to Baum & Associates, LLC, most automakers would need to raise vehicle prices by thousands of dollars. They would also likely have to assume a portion of the higher tax burden.
- Ford, with significant domestic manufacturing, would accrue the smallest price hike among major automakers, at about $282 per vehicle;
- General Motors Co. would experience a $995 increase per vehicle;
- Volvo and VW vehicle prices would have to rise by about $7,600 and $6,800, on average;
- Jaguar’s Land Rover, which is 100% imported, would require an increase of more than $17,000 per vehicle.
According to Alan Baum, the founder of the West Bloomfield, Michigan-based firm which produced the report, “The plan results in a net cost for automakers. Each company will then make its own decisions on pricing in order to best compete and maximize its profits.”
In what direction might a proposed border tax shift automakers’ current business practices? Essentially, the tax would create an incentive for automakers to keep U.S. plants running at the expense of those in Canada and Mexico. It could also steer auto companies currently conducting business in the U.S. to other markets.
- Automakers may boost U.S. parts procurement and production from existing vehicle assembly plants;
- Overseas automakers including Fuji Heavy Industries Ltd.’s Subaru, Mitsubishi Motors Corp., Mazda Motor Corp., Hyundai Motor Co., and Kia Motors Corp. may consider expanding existing U.S. operations or building new capacity;
- Volkswagen AG could build another U.S. assembly plant;
- Fiat Chrysler Automobiles NV may accelerate the conversion of factories in Michigan to build pickups there instead of Mexico;
- Nissan Motor Co. might export more from Mexico to Latin American markets and less to the U.S.;
- Mazda and Mitsubishi, which rely entirely on imports to the U.S. market, may have to quit the U.S. market or pay other manufacturers to assemble their cars.
Meanwhile, Toyota Motor Corp. is one of the corporations that is warning that the proposed border tax will result in many costlier products, not only in automobiles, but also in food, clothing, and gasoline, among other areas.
Other analysts weigh in on the effects of a proposed border tax
It’s not just Baum and associates who are advising clients on their prospective bottom lines should a border tax become legislated by U.S. officials. Other analysts are weighing in on the proposed border tax effects on commerce. Colin Langan, an analyst at UBS Securities LLC, argues that the proposed border tax could raise average prices in the U.S. by about 8 percent, or $2,500 per vehicle.
The border tax has the potential to reduce annual sales by about 2 million vehicles, Langan said.
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He also projects that, while the tax has the potential to move through the House of Representatives, it is “very unlikely” to pass in the Senate. Langan predicts the chances of the border tax being enacted at less than 50 percent.
The proposal to begin levying companies’ imports and domestic sales and make exports tax-exempt would completely overhaul the U.S. tax code.
Tesla has started to deploy the 2026 Summer Update to owners across its fleet, and among the biggest changes are improvements to Navigation, a new startup animation for the Model 3 and Model Y, Caraoke scoring, and new capabilities for Grok.
As the update has started making its way to some cars, we can now see a few of the features operating in real-time. We will show you what some of the new features look like in this article, along with some additional details on what changed.
Not all of the new features in the 2026 Summer Update have quite made an appearance, but some of them have, so we’ll show those here:
New Animation Screen for 3/Y
Tesla is rolling out a new startup animation for Tesla Model 3 and Model Y owners. This is present in Launch Edition and Performance Model 3 and Model Y, but other trim levels do not have anything like this.
The new animation screen on Model 3/Y with the 2026 Summer Update
Apparently color will also be customizable: pic.twitter.com/wSdwggtG3S
— TESLARATI (@Teslarati) July 27, 2026
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Owners can adjust the color associated with the startup animation to suit their preferences. It is a surprise that more automakers do not focus on this animation for their vehicles; it can be a great first impression piece and make the car immediately feel more luxurious.
Tesla has included this on more premium trims, but it is nice to see it on the Model 3 and Model Y.
Grok Improvements
Grok can now adjust more things in the car outside of the Navigation system. Now, drivers can adjust anything from climate to driving settings by simply speaking to the AI assistant in the car:
@Tesla‘s AI assistant (Grok) with its new vehicle commands in action.
Set the climate, your destination and vehicle settings all in one go! pic.twitter.com/0bBTqaAk6G
— Not a Tesla App (@NotATeslaApp) July 28, 2026
You don’t even have to push a button, either. Instead, you can just say “Hey, Grok,” if you have it enabled. That feature rolled out with the 2026 Spring Update just a few months back.
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This is a great feature, especially pertinent for the Robotaxi platform, as there will be no buttons inside the Cybercab when it eventually starts giving rides to the public. It also broadens Grok’s capabilities, which were relatively limited in terms of vehicle setting adjustments beforehand.
Tesla briefly offered one Robotaxi part in its Parts Catalog for your personal car, only to remove it just a short time after it was first noticed.
Tesla’s Robotaxi camera washer apparatus was briefly available for purchase on the company’s Online Parts Catalog. The camera washer was first noticed on Model Y Robotaxi vehicles about six months ago in Austin.
🚨 Tesla looks to have installed Camera Washers on the side repeater cameras on Robotaxis in Austin
pic.twitter.com/xemRtDtlRR— TESLARATI (@Teslarati) January 23, 2026
First noticed by Not a Tesla App, the Camera Washer entries appeared for the new “Juniper” Model Y under a category called “Halo,” which has also now disappeared. Interestingly, Halo probably is related to Tesla’s internal “Project Halo,” which was a project that aimed to retrofit customer-owned Model Ys into functional Robotaxis.
This hardware addition would likely be required for the vehicle to operate as a Robotaxi, as the Camera Washer seems to be a non-negotiable part of the vision-based system Tesla utilizes for self-driving efforts.
However, this part has since been removed and is no longer visible on the EPC.
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Now the true question lingers: Why would Tesla add this Camera Washer to the Model Y parts catalog? Is it planning to make it available for owners to utilize on their own cars for personal use, or will it become a prerequisite for Robotaxi operation in customer-owned cars?
While discussing the upgrade options for Hardware 3 vehicles during the Q1 Earnings Call, Tesla CEO Elon Musk had said that the company could establish small, satellite shops that would upgrade cameras and self-driving computers. Perhaps this same strategy could be utilized for vehicles that want to be included in Robotaxi but do not have the correct hardware.
AI4 is currently represented as capable of unsupervised self-driving, and the same was said about HW3 at one point, only for Tesla to admit last quarter that it would, unfortunately, not be possible. Perhaps AI4 vehicles might need this camera washer as a prerequisite, just as HW3 cars will need that camera and computer upgrade.
This could be the first hint of that’s where we are headed.
Tesla has started rolling out a broader change to the ride experience for its Robotaxi fleet by silencing turn signals, but the change is certainly polarizing.
Tesla has generally made it clear that its purpose-built ride-hailing platform, Robotaxi, will cater to the rider in nearly every way possible. This includes having climate preferences, music, and other personal settings loaded up in the car as the rider enters.
But Tesla is taking it a step further by muting turn signal chimes altogether, a change that appears to be a way to make the ride more peaceful:
Tesla has finally turned off the blinker/turn signal noises in their Model Y Robotaxis.
This is a small update, but will definitely be noticeable for riders. It didn’t really make much sense to leave the turn signal sound on when it’s Unsupervised. pic.twitter.com/ITwx60PAMO
— Sawyer Merritt (@SawyerMerritt) July 27, 2026
However, there are a handful of people who are not thrilled about this change. Turn signals are a conditioned part of the human mind for those who ride in a car regularly.
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Taking a turn without one feels strange and odd, and not hearing it click while activated could set off some alarms for riders, who might use the noise as confirmation that other drivers know of their intention to turn.
I kind of like it being on, threw me off when riding with Zoox who has had it disabled
— Dan Burkland (@DBurkland) July 27, 2026
Turn signal noises are still audible in customer cars, so if you use FSD in your personal vehicle, you will still hear the turn signal.
The move is certainly one that is unique, but not one that separates it from other ride-sharing services. In a normal car, the clicking sound confirms to the driver that the blinker is active. In a fully driverless Robotaxi, that feedback serves no purpose for passengers, other than peace of mind.
Tesla Summer Update begins rolling out: a look at the new features
Tesla briefly offered this Robotaxi part for your personal car
