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Tesla’s $5B giga battery factory will disrupt more than carmakers and utilities

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Making sense of Tesla Motors’ giga battery factory means taking a few steps back to see the bigger picture. We invite you to come along this electric ride as we put the pieces together and see just how disruptive Tesla really is.

Tesla is disrupting more than carmakers.

First things first, Tesla Motors isn’t a carmaker. Sorry to break it to you, but Tesla is a statement, an energy company, a lifestyle enabler and much more, wrapping it altogether into sexy computers on wheels. This is the biggest flaw carmakers made, seeing Tesla Motors as competition. Don’t believe us?

 

Tesla Motors, the energy management company.

Tesla Motors answered all of your electric vehicle (EV) needs, even those you didn’t know you had. What other carmaker offers you free supercharger? What other carmaker gives you soon the possibility to zip from Los Angeles to San Francisco swapping two or three battery packs? And even better, who gives you the option to pick up your original pack or keep the new one for a fee? Tesla is an EV enabler and much more.

 

Tesla Motors, the energy producing company.

Spending $5 billion on a battery manufacturing plant means serious business. It also means serious competition for a few unsuspecting industries, such as utilities and battery makers. Carmakers can’t make that kind of investment in battery technology, and won’t. It is too far out their business model.

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Utilities is the industry segment Tesla is going after. This investment means Tesla will recycle lithium batteries and use them as storage with the solar energy it harvests. Connecting the plant to the grid means deadly competition for utilities, still trying to understand how to use EVs to their advantage. Tesla will force them to buy their energy or create their own micro-grid.

 

Tesla Motors, the battery company.

Tesla knows the price of lithium batteries has to continue to come down. Traditional companies struck strategic alliances to outlets, but not Tesla. After buying off the shelf, commodity lithium-ion batteries, it now will forgo the middleman to build its own batteries. This is yet another threat to battery makers worldwide. To think of the application this battery manufacturing plant has is staggering.

 

Tesla Motors, the lifestyle enabler challenges marketing.

More than anything, Tesla is beyond a performance cool car that runs on electrons. Tesla revolutionized the world of marketing and advertising by… not advertising. It’s not only brilliant, it saved the company millions of dollars better spent in R&D. Let’s face it, these advertising campaigns are not efficient. Why would you trust a manufacturer’s claim to be the best? It’s so impartial; everyone knows it and it just doesn’t work. Tesla is shaking the marketing world who is left to figure out what the “next big thing” is.

Tesla simply lets you drive your Model S for others to see that lifestyle statement. Remember that the Model S outsells any other car in its price range. If you think it bothers GM and Ford, imagine how Mercedes, BMW and Audi feel.

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Can Tesla do no wrong?

We would be remiss not to point that the company is on a fast track to complete and absolute success in more than one industry. Still, as with such potential success, the opposite is equally valid. Investors are the Achilles heel, as the company’s stock price inflates to ridiculous levels. They could soon make unrealistic demands that could force the company down murky waters. Even Elon Musk agrees Tesla’s stocks are over-inflated.

It’s going to hurt when mainstream carmakers fully understand the wide-reaching scope of the Tesla Motors’ effect. They cannot compete with it, as much as they cannot compete with Apple or IBM. They will desperately try to catch up with a company that isn’t a carmaker. This year, utilities will wake up to the Tesla threat, after they barely get a grasp on what EVs mean for them. They will try to benefit using outdated models, but Tesla will throw a monkey wrench. Remember that if you stand in the way of Tesla, they will remove you by manufacturing it.

As we move away from a national grid to a smart grid system, with localized smart grids, utilities will have to switch from energy producers to energy managers. These are business model changes none of these industries are not equipped to make. Tesla Motors has played a fine chess game, not too many industries fully understand.

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Tesla is ending Cybertruck production

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Credit: diagnosticdennis/Instagram and @smile__no via Tesla Owners of Santa Clarita Valley/X

Tesla is ending Cybertruck production sometime in mid-2027, according to CEO Elon Musk.

Musk made the announcement on X last night, which came as a shock to many. He said that the Cybertruck will end production “to make room for increased Cybercab production” at Gigafactory Texas.

It is a huge blow to the fans of Tesla who have come to love the Cybertruck and identify with it as a symbol of their fandom. It has been the best-selling electric pickup, but it has had an underwhelming sales performance in terms of what was expected. This is mostly due to Tesla not meeting the prices it planned to offer the Cybertruck, as its unveiling and actual release were four years apart.

Overall, the responses were mixed. Some fans understood the move toward Cybercab production, especially as Tesla is truly pushing the autonomous future through its Robotaxi platform. However, others did not understand it.

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“Damn, how many Cybercabs do you guys need?” one response read. Another said it was “Sad but understandable.”Even analyst Gary Black had responded to the news, stating he hoped Tesla planned to replace it with a traditional pickup design.

It doesn’t seem like that will be the case.

Tesla is so hell-bent on delivering autonomy and eventually providing a driverless service that owning a car seems like an arbitrary idea, according to their thesis. Instead, Cybercabs will be available to pick you up and drop you off on demand, safely, without any human help.

As a result, Tesla has thinned its lineup considerably, and one can only ask where the vehicle lineup goes from here. Eventually, it seems like Cybercab could be the only vehicle that Tesla will sell.

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SpaceX’s next Starship flight set to make history on Friday the 13th

SpaceX is targeting Friday, November 13 for Starship Flight 15 and its first ship catch.

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SpaceX is targeting Friday, November 13 for Starship Flight 15, the mission the company plans to use for its first attempt at catching the ship itself with the launch tower.

SpaceX Vice President of Launch Kiko Dontchev shared the date on stage at the UP.Summit on Thursday, according to Ars Technica’s Eric Berger, who was in attendance. It is the first launch target to come directly from a SpaceX executive. Until now, the public schedule had relied on FAA air traffic planning slides, which listed Flight 15 for no earlier than November 8 and later November 12. SpaceX has not posted an official mission page yet, and no launch time has been shared.

The date lands inside the window Elon Musk sketched out last month. Speaking at Giga Texas on October 10, Musk said the flight would “probably launch a little bit before Thanksgiving,” as Teslarati reported. On SpaceX’s third quarter earnings call ten days later, he confirmed that Flight 15 would try to catch both the Super Heavy booster and the ship, and put the odds of a successful ship catch at “more likely than not.” SpaceX also aired an animation of the maneuver during that webcast, showing the ship swinging vertical over Starbase before dropping into the tower’s chopsticks.

The hardware is ready. Booster 22 fired all 33 of its Raptor engines for a full duration static fire at Pad 2 on October 25. Ship 42 followed with a single engine burn simulating a deorbit maneuver on October 26 and a 60 second firing of all six engines the next day, according to NASASpaceflight. Ship 42 had already rehearsed the catch in September, when the Pad 2 arms lifted it into position and crews connected the quick disconnect arm while the vehicle hung from the tower.

The remaining hurdle is regulatory. The FAA’s Starship page does not yet list a Flight 15 license. SpaceX President Gwynne Shotwell said in October that, after “significant constructive engagement with the FAA,” she expects the license to cover a return to the launch site and a tower catch for both stages. Bringing the ship home means a reentry path that heads toward land, rather than ending over open ocean as every Starship flight so far has.

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SpaceX has caught Super Heavy three times, on Flights 5, 7 and 8, but the ship comes back from orbital velocity and has never been caught. Flight 14 on September 28 was the first Starship to reach orbit, deploying 26 Starlink V3 satellites before splashing down despite an early engine shutdown that Musk blamed on engine computer software.

Musk has called a successful ship catch “the first time that there’s been full recovery of an orbital class rocket,” and he has already named the step after it: a Flight 16 where both the booster and the ship fly again. NASASpaceflight reports that Ship 43, the next vehicle in line, is set for static fire testing in December.

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EVgo taps Tesla Superchargers for mass charging expansion

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Credit: EVgo

EVgo has tapped Tesla Superchargers for its most recent efforts to expand its charging presence in the United States, a move that seems logical based on the effectiveness of the automaker’s own infrastructure.

EVgo opened its first Supercharger site in Illinois, a 12-stall station near downtown Chicago at 3145 South Ashland Avenue in the Riverside Square & River’s Edge center, right beside a grocery store. This marks the start of the company’s plan to deploy hundreds of Supercharger stalls across the United States, primarily at grocery-anchored Regency Centers properties where drivers can shop, eat, or run errands while they charge.

The new location uses Tesla’s Magic Dock technology so both NACS and CCS vehicles can plug in natively without drivers needing to carry their own adapters. Peak power reaches 325 kW at this site, with pricing set between $0.25 and $0.35 per kWh depending on the hour—the same rate for Tesla and non-Tesla drivers.

The stalls also appear in Tesla’s in-car navigation and Trip Planner, making them easy for Tesla owners to find and route to. Illinois has seen EV registrations rise nearly 60 percent over the past two years, and EVgo’s broader network has experienced more than 700 percent growth in charging demand over three years, so the timing fits the market’s trajectory.

Choosing Tesla hardware through the Supercharger for Business program turns out to have been a smart, practical move.

Tesla’s V4 stalls and cabinets deliver high, reliable power with a proven track record of strong uptime, while Magic Dock delivers true dual-standard compatibility in one package. Because the sites show up in Tesla’s navigation tools, EVgo instantly gains visibility among millions of existing Tesla drivers, which should raise utilization and help the company double its addressable market as more vehicles adopt NACS. EVgo still owns the stations and sets pricing, yet benefits from Tesla’s established hardware, longer cables, and operational support.

The result is faster, lower-risk infrastructure expansion that serves every EV driver—Tesla or otherwise—with convenient, high-power charging at everyday retail locations. For drivers, that means fewer adapters, more predictable stops, and a denser network just as electric vehicles become everyday transportation.

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