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Tesla’s rise in Germany is only the beginning of Elon Musk’s plan in Europe
As Tesla awaits to begin construction of its Gigafactory 4 in Brandenburg, the US electric car manufacturer made big strides in terms of making the automotive giants feel its presence. Tesla led all brands in terms of most new registrations of purely electric cars for 2019 in Germany.
Based on the data from Germany’s Federal Motor Transport Authority (KBA), Electrive reported that Tesla delivered 10,710 electric vehicles in 2019, edging Renault, which came in a far second with 9,431 units. BMW posted the third most EV registrations with 9,117 vehicles hitting the road.
The Tesla Model 3 was the leader of the pack in December with 926 new registrations followed by the Renault Zoe with 780 and the Volkwagen e-Golf with 764. New registrations of Model S and Model X were 114 and 89, respectively.
Likewise, KBA reported that Tesla is the king of imported brands in Germany. The Palo Alto, California-based carmaker registered a 462.3% increase in new vehicle registrations last year. Lexus posted a 29.7% increase while Ssangyong went up by 17.8%.
The latest numbers bode well for the future of Tesla in a country considered as the hub of automotive giants such as Daimler, BMW, and Volkswagen. But it’s not just Germany that experienced Tesla’s strong presence. In the Netherlands, Tesla crushed the competition to end 2019 with 30,882 new electric vehicle registrations last year. The Model 3 was also the best selling car for 2019 in Norway, posting an 11% market share.
It is an impressive achievement to see how Tesla’s vehicles compete as an imported brand in Europe and one can only be excited to think how things will be when Tesla begins production of the Model Y when Gigafactory 4 starts its operations.
It is also interesting to take note that more than half of new vehicle registrations in Germany were SUVs with a recorded increase of 21%. The Model Y’s entry into the market might just be perfectly timed to make the most of the demand in the segment, especially since Gigafactory 4 is expected to produce about 250,000 vehicles during its initial phase, ramping to about 500,000 units annually.
With such production goals, Tesla can saturate the local market that just happens to be switching to greener vehicles. Petrol and diesel units still dominated Germany’s December 2019 registrations but green vehicles gained the most impressive year-over-year gains. Electric cars posted gains of 49.8% compared to the same period in 2018, while hybrid vehicles recorded a 130.8% rise. PHEVs saw a 197.6% increase.
What Tesla is achieving in Germany now could help foretell what to expect in the biggest markets in Europe. Just like what Elon Musk is doing in China, Tesla will soon be a force to be reckoned with in the region. For a region that plans to dramatically cut down its CO2 emissions, Tesla may very well be the perfect car maker to support.
Tesla has entered an interesting situation with its Full Self-Driving suite in California, as the State’s Department of Motor Vehicles had adopted an order for a suspension of the company’s sales license, but it immediately put it on hold.
The company has been granted a reprieve as the DMV is giving Tesla an opportunity to “remedy the situation.” After the suspension was recommended for 30 days as a penalty, the DMV said it would give Tesla 90 days to allow the company to come into compliance.
The DMV is accusing Tesla of misleading consumers by using words like Autopilot and Full Self-Driving on its advanced driver assistance (ADAS) features.
The State’s DMV Director, Steve Gordon, said that he hoped “Tesla will find a way to get these misleading statements corrected.” However, Tesla responded to the story on Tuesday, stating that this was a “consumer protection” order for the company using the term Autopilot.
It said “not one single customer came forward to say there’s a problem.” It added that “sales in California will continue uninterrupted.”
This was a “consumer protection” order about the use of the term “Autopilot” in a case where not one single customer came forward to say there’s a problem.
Sales in California will continue uninterrupted.
— Tesla North America (@tesla_na) December 17, 2025
Tesla has used the terms Autopilot and Full Self-Driving for years, but has added the term “(Supervised)” to the end of the FSD suite, hoping to remedy some of the potential issues that regulators in various areas might have with the labeling of the program.
It might not be too long before Tesla stops catching flak for using the Full Self-Driving name to describe its platform.
Tesla Robotaxi goes driverless as Musk confirms Safety Monitor removal testing
The Robotaxi suite has continued to improve, and this week, vehicles were spotted in Austin without any occupants. CEO Elon Musk would later confirm that Tesla had started testing driverless rides in Austin, hoping to launch rides without any supervision by the end of the year.
Tesla stock (NASDAQ: TSLA) closed at an all-time high on Tuesday, jumping over 3 percent during the day and finishing at $489.88.
The price beats the previous record close, which was $479.86.
Shares have had a crazy year, dipping more than 40 percent from the start of the year. The stock then started to recover once again around late April, when its price started to climb back up from the low $200 level.
This week, Tesla started to climb toward its highest levels ever, as it was revealed on Sunday that the company was testing driverless Robotaxis in Austin. The spike in value pushed the company’s valuation to $1.63 trillion.
Tesla Robotaxi goes driverless as Musk confirms Safety Monitor removal testing
It is the seventh-most valuable company on the market currently, trailing Nvidia, Apple, Alphabet (Google), Microsoft, Amazon, and Meta.
Shares closed up $14.57 today, up over 3 percent.
The stock has gone through a lot this year, as previously mentioned. Shares tumbled in Q1 due to CEO Elon Musk’s involvement with the Department of Government Efficiency (DOGE), which pulled his attention away from his companies and left a major overhang on their valuations.
However, things started to rebound halfway through the year, and as the government started to phase out the $7,500 tax credit, demand spiked as consumers tried to take advantage of it.
Q3 deliveries were the highest in company history, and Tesla responded to the loss of the tax credit with the launch of the Model 3 and Model Y Standard.
Additionally, analysts have announced high expectations this week for the company on Wall Street as Robotaxi continues to be the focus. With autonomy within Tesla’s sights, things are moving in the direction of Robotaxi being a major catalyst for growth on the Street in the coming year.
Elon Musk
Tesla needs to come through on this one Robotaxi metric, analyst says
“We think the key focus from here will be how fast Tesla can scale driverless operations (including if Tesla’s approach to software/hardware allows it to scale significantly faster than competitors, as the company has argued), and on profitability.”
Tesla needs to come through on this one Robotaxi metric, Mark Delaney of Goldman Sachs says.
Tesla is in the process of rolling out its Robotaxi platform to areas outside of Austin and the California Bay Area. It has plans to launch in five additional cities, including Houston, Dallas, Miami, Las Vegas, and Phoenix.
However, the company’s expansion is not what the focus needs to be, according to Delaney. It’s the speed of deployment.
The analyst said:
“We think the key focus from here will be how fast Tesla can scale driverless operations (including if Tesla’s approach to software/hardware allows it to scale significantly faster than competitors, as the company has argued), and on profitability.”
Profitability will come as the Robotaxi fleet expands. Making that money will be dependent on when Tesla can initiate rides in more areas, giving more customers access to the program.
There are some additional things that the company needs to make happen ahead of the major Robotaxi expansion, one of those things is launching driverless rides in Austin, the first city in which it launched the program.
This week, Tesla started testing driverless Robotaxi rides in Austin, as two different Model Y units were spotted with no occupants, a huge step in the company’s plans for the ride-sharing platform.
Tesla Robotaxi goes driverless as Musk confirms Safety Monitor removal testing
CEO Elon Musk has been hoping to remove Safety Monitors from Robotaxis in Austin for several months, first mentioning the plan to have them out by the end of 2025 in September. He confirmed on Sunday that Tesla had officially removed vehicle occupants and started testing truly unsupervised rides.
Although Safety Monitors in Austin have been sitting in the passenger’s seat, they have still had the ability to override things in case of an emergency. After all, the ultimate goal was safety and avoiding any accidents or injuries.
Goldman Sachs reiterated its ‘Neutral’ rating and its $400 price target. Delaney said, “Tesla is making progress with its autonomous technology,” and recent developments make it evident that this is true.
Tesla enters interesting situation with Full Self-Driving in California
Tesla stock closes at all-time high on heels of Robotaxi progress
