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Tesla’s rise in Germany is only the beginning of Elon Musk’s plan in Europe
As Tesla awaits to begin construction of its Gigafactory 4 in Brandenburg, the US electric car manufacturer made big strides in terms of making the automotive giants feel its presence. Tesla led all brands in terms of most new registrations of purely electric cars for 2019 in Germany.
Based on the data from Germany’s Federal Motor Transport Authority (KBA), Electrive reported that Tesla delivered 10,710 electric vehicles in 2019, edging Renault, which came in a far second with 9,431 units. BMW posted the third most EV registrations with 9,117 vehicles hitting the road.
The Tesla Model 3 was the leader of the pack in December with 926 new registrations followed by the Renault Zoe with 780 and the Volkwagen e-Golf with 764. New registrations of Model S and Model X were 114 and 89, respectively.
Likewise, KBA reported that Tesla is the king of imported brands in Germany. The Palo Alto, California-based carmaker registered a 462.3% increase in new vehicle registrations last year. Lexus posted a 29.7% increase while Ssangyong went up by 17.8%.
The latest numbers bode well for the future of Tesla in a country considered as the hub of automotive giants such as Daimler, BMW, and Volkswagen. But it’s not just Germany that experienced Tesla’s strong presence. In the Netherlands, Tesla crushed the competition to end 2019 with 30,882 new electric vehicle registrations last year. The Model 3 was also the best selling car for 2019 in Norway, posting an 11% market share.
It is an impressive achievement to see how Tesla’s vehicles compete as an imported brand in Europe and one can only be excited to think how things will be when Tesla begins production of the Model Y when Gigafactory 4 starts its operations.
It is also interesting to take note that more than half of new vehicle registrations in Germany were SUVs with a recorded increase of 21%. The Model Y’s entry into the market might just be perfectly timed to make the most of the demand in the segment, especially since Gigafactory 4 is expected to produce about 250,000 vehicles during its initial phase, ramping to about 500,000 units annually.
With such production goals, Tesla can saturate the local market that just happens to be switching to greener vehicles. Petrol and diesel units still dominated Germany’s December 2019 registrations but green vehicles gained the most impressive year-over-year gains. Electric cars posted gains of 49.8% compared to the same period in 2018, while hybrid vehicles recorded a 130.8% rise. PHEVs saw a 197.6% increase.
What Tesla is achieving in Germany now could help foretell what to expect in the biggest markets in Europe. Just like what Elon Musk is doing in China, Tesla will soon be a force to be reckoned with in the region. For a region that plans to dramatically cut down its CO2 emissions, Tesla may very well be the perfect car maker to support.
Lifestyle
Tesla makes the cut on California’s newest EV Rebate program
California just signed a $270 million EV rebate into law and it starts this summer.
California Governor Gavin Newsom signed SB 168 into law on Monday, July 13, 2026, creating a $270 million EV rebate program that delivers money directly at the dealership rather than as a tax credit applied months later. The program, called MyFirstEV, is funded equally by California’s state budget and participating automakers, with each contributing $135.5 million to make the math work.
The timing is directly tied to the loss of federal support when the $7,500 federal EV tax credit ended, removing the most significant consumer incentive that had driven EV adoption in the U.S. California, which accounts for roughly one-third of all EVs sold nationally, moved to fill that gap with a state-level replacement.
The rebate structure is straightforward. First-time EV buyers can receive $3,500 off any new battery-electric vehicle with an MSRP up to $50,000. Used EVs priced at $25,000 or below qualify for a $1,750 rebate. The credit is applied at the point of sale, which removes the friction of the old federal system where buyers had to wait for tax season to see the benefit. The program goes live later this summer, with the California Air Resources Board expected to release full participation details next month.
California hits Tesla Cybercab and Robotaxi driverless cars with new law
For Tesla buyers, the implications are mixed. The Tesla Model 3 RWD at $42,490 and the Model 3 Long Range at $47,490 both fall under the $50,000 cap and would qualify for the full $3,500 rebate for first-time buyers. The Model Y, which starts at $44,990 after Tesla’s recent price adjustment, also qualifies. The Model X, Model S, and Cybertruck all exceed the cap and receive no benefit. As Teslarati has reported, the program also includes a carve-out exempting California-based automakers like Rivian and Lucid from the price cap entirely, a provision that puts Tesla at a disadvantage since it relocated its headquarters to Texas in 2021.
Other qualifying vehicles include the Chevrolet Equinox EV, Ford Mustang Mach-E, Hyundai Ioniq 5, Kia EV6, and Volkswagen ID.4.
News
Tesla Semi enters new Pilot Program with interesting challenge
The Tesla Semi is entering a new Pilot Program with Paper Transport, LLC (PTI), a Wisconsin-based transportation provider. The company will test the Semi’s Long Range configuration through “dedicated operations within the Chicago market.”
Chicago presents an interesting challenge for the Semi, as it will be a colder-weather climate that will test the Semi’s ability to operate in lower temperatures and in potentially large accumulations of snow. This is something Tesla has been testing with the Semi in Alaska and even in Northern California during the colder months, but Chicago will present a truly tough midwestern winter.
Tesla Semi spotted on journey home after winter performance testing
PTI says it is using the Semi to evaluate its strategy of reducing transportation emissions while maintaining performance, reliability, and cost efficiency. These are major arguments for the Semi being introduced into new fleets.
CEO of PTI Tyler Ellison said:
“PTI has been a leader in sustainable transportation solutions for over 15 years. We take a consultative approach to helping customers identify and implement the right transportation solution for their network. Our partnership with Tesla expands our portfolio alongside renewable natural gas and intermodal, giving customers more ways to reduce Scope 3 emissions without compromising service or economics.”
PTI is far from the first company to adopt the Semi within a fleet, as Tesla entered strategic agreements with PepsiCo. and its subsidiary Frito-Lay for a Pilot Program that extended throughout the California region.
Tesla has let companies like those utilize the Semi to determine whether it would be suitable for their operations. Additionally, Tesla gets valuable information regarding the Semi’s performance, knowing what to improve and what is ideal for companies that will utilize the all-electric truck for regional and nationwide logistics.
PTI plans to utilize the Long Range configuration, which is priced at $290,000 and features a range of approximately 500 miles, a three-motor powertrain, up to 800 kW of drive power, and consumption of just 1.7 kWh per mile.
Tesla Semi pricing revealed after company uncovers trim levels
VP of Maintenance at PTI, Bryan Ellen, added:
“We are excited to partner with Tesla, leveraging their ever-evolving technology. We are bullish in our estimation of the parallels available between our dedicated model and the efficiency of their fully electric Class 8 tractor. We anticipate a growing synergy between our businesses as we work to facilitate this sustainable solution for our customers.”
PTI has logged more than 87 million miles using sources like compressed and renewable gas, but now is looking to take it a step further with fully electric operations.
News
Tesla is building a wheelchair-accessible Robotaxi
Tesla revealed on Monday that it is building a new autonomous vehicle at Gigafactory Texas, its plant just outside of the City of Austin. This particular vehicle will be geared toward those who are in need of a wheelchair-accessible car that would require no human driver for operation.
According to a new report from Wired, Tesla’s Senior Policy Advisor, India Herdman, told members of the Washington D.C. City Council on Monday:
“We are in development for a purpose-built, wheelchair-accessible autonomous vehicle. We know that paratransit can be very difficult, and people who are confined to wheelchairs permanently should still be able to move around freely, so that is an active product being built by Tesla in Texas.”
This builds upon what CEO Elon Musk said last year on X, which confirmed the company was working on accessible rides within its Robotaxi platform, which currently is confined to the Model Y.
Absolutely
— Elon Musk (@elonmusk) September 19, 2025
Tesla is also developing the Cybercab, which started employee rides last week. However, this vehicle is not necessarily geared toward wheelchair accessibility.
That leaves a major gap in the autonomous ride-sharing program that Tesla is attempting to build; the company has been pretty clear that it does not want to complicate its manufacturing lines by bringing in a wide array of body styles.
However, it seems necessary to have something larger that could help transport people to appointments when they cannot drive. For wheelchair accessibility, the Robovan, which was unveiled at the “We, Robot” event in October 2024, seems to be the most ideal solution:
Herdman did not indicate whether she was referring to the Robovan or if Tesla is building yet another body style that is geared toward full autonomy but also caters to the handicapped.
Tesla might need to develop something specifically for the handicapped in order to align with the Americans with Disabilities Act, which prevents discrimination against people with disabilities in transportation services. Uber was hit with a lawsuit late last year for “refusing to reasonably modify its policies, practices, or procedures where necessary to avoid discriminating against riders with disabilities.”
Tesla would obviously like to avoid this.
It will be interesting to see what Tesla will do with this project, and whether it will introduce something new to the market or just continue with the Robovan.