News
Virtual reality haptic “smart suit” uses AI with biometrics to simulate real-world environments
One of the innovative future technologies that was on display at this year’s Consumer Electronics Show (CES 2019) in Las Vegas is the Teslasuit, a full body virtual reality haptic suit that delivers real sensations to users that mimic the environment of a digital simulation or game. In a haptic feedback system, stimuli are used to provoke real sensations involving touch – shocks, punches, pushes, bumps, etc. Teslasuit combines this sort of environmental feedback along with climate control, motion capture, and biometric systems to give a fully responsive, immersive experience to the user. Combined with true-to-life virtual reality graphics, this device could finally provide the experience VR was intended to have since its development began.
The full-body sensations of the Teslasuit seem to indicate a new level of experience for virtual reality users, but the haptic capabilities aren’t the only things making it stand out. The suit’s biometric system is designed to use machine learning to analyze heart rate, stress levels, and overall mental and emotional states to create experiences catered to the user. How this capability will be implemented is really up to game developers, though. As data is gathered from biometrics, capabilities will follow. “This is very important for the gaming industry. We see that in the future, when we come to the end user market, that we will be able to offer a lot of data sensing for the developers to process, for the AI itself to adjust the game to the player,” Dimitri Mikhalchuk, co-founder of Teslasuit, explained in an interview with Digital Trends. The suit was first officially unveiled at CES 2018.
Teslasuit uses 68 channels embedded throughout the suit’s fabric to deliver electrical stimulations, and the company is working to expand on that number. Also included in the suit’s software is a haptic library, enabling game developers to create their own effects to correspond with their virtual worlds. The climate control system adjusts the temperature of the suit, heating and cooling in accordance with the virtual environment. Finally, its motion capture and avatar system track motions from the users entire body to interact with virtual environments (and built with multiple players in mind), something that’s more or less an expansion on the core of VR to begin with.
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- The haptic Teslasuit as imagined in a VR game environment. | Credit: Teslasuit
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- The haptic Teslasuit. | Credit: Teslasuit
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- The haptic Teslasuit. | Credit: Teslasuit
While the Teslasuit brings virtual worlds closer to a potentially action-packed reality, bruises are not part of the experience, according to Mikhalchuk. The electric stimulation is matched to the users own strength, adapting its responses to the input. In other words, the force a user “hits” with in a game is the amount of force used to “hit” back, i.e., electric pulses make the muscles contract within that range.
With the equivalent of a full body shocking device wrapped around players, the question of security arises, yet another thing Teslasuit has addressed in its design. Its software has military grade encryption (AES 256) built into its wireless control system to ensure users’ bodies are not (literally) hacked into. Among its many features, Teslasuit is also completely wireless, boasts a 10+ hour battery life, and is machine washable (important for sweat-inducing virtual scenarios and general funk from frequent wear). A summary of the device on the Teslasuit website reads like something from a science fiction movie:
A highly developed form of computer modeling allows an operator to immerse in the artificial world. The user can act directly in it with the help of special sensory devices that link movements with audio-visual effects. In this case, the user’s visual, auditory, tactile, and motor sensations are replaced by their imitation, generated by a computer system with full body haptic VR suit. At the same time, biometric system of the Teslasuit analyzes human performance and health (workforce and human performance analytics). – Teslasuit.io
The future of augmented reality and virtual reality applications have been explored in fictional storylines over the years with the most recent and directly relevant one being the haptic system imagined in the movie Ready Player One. The Battlestar Galactica prequel series “Caprica” also imagined an immersive virtual world that users could “feel” experiences in (or otherwise do things they wouldn’t/couldn’t in the real world), but that didn’t require a suit, just a mind. In an episode of Netflix’s Black Mirror series called “Playtest”, an American traveler in the UK signs up to demo an immersive VR horror game to earn some money. Unlike the Teslasuit, however, the experience in that episode involved an implant to the user’s neck called a “mushroom” which linked up the VR experience with a user’s brain. The Matrix also suggested an immersive environment, although people weren’t exactly voluntarily involved, if they ever knew it wasn’t real to begin with.
Other than gaming, Teslasuit is suggestive of several solutions for non-entertainment industries. According to an article on their company website, several VR-training solutions were available for demonstration at CES 2019: Astronaut VR-training in an ISS module, an oil-loading ramp operation VR-simulator, emergency evacuation VR-training, and a powerplant VR training simulator. Teslasuit is currently continuing its outreach and collaboration with game companies to develop content. Its software development kit and corresponding system tools and applications are included with the purchase of the suit which began shipping B2B in the third quarter of 2018.
Watch the below video for a first-hand review of Teslasuit:
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
