Tesla CEO Elon Musk announced that his private foundation, The Musk Foundation, plans to donate directly to families. He also tweeted that he is increasing childcare benefits at his companies and hopes that other companies follow suit.
You can read more about that in Simon’s article here. I’m going to focus more on the Musk Foundation especially because it was something that came up in my interview with Elon Musk at the beginning of this month.
Kids are worth it if at all possible. I’m planning to increase childcare benefits at my companies significantly.
Hopefully, other companies do same.
Also, Musk Foundation plans to donate directly to families.
Hopefully, details to be announced next month.
— Elon Musk (@elonmusk) July 8, 2022
Poverty & Families
According to Invisible People TV, which shares stories of homeless people and families, the current face of homelessness is that of a child. Having been homeless as early as 9, this statistic hit home. When I saw Elon’s tweet about how the Musk Foundation will help families directly, this literally made my heart sing.
I grew up in poverty and I’ve been pretty fortunate. Living in and out of homeless shelters as a child, one learns that it’s a really harsh world out there. Single mothers are often shamed for having children and then being homeless. It was no different for my own mother.
This is why education and compassion are so important. We should never judge people over the situations they find themselves in. Families that are struggling need all the help they can get especially if they were abandoned by their own support systems.
How Will the Musk Foundation Help Families?
I don’t know but Elon Musk said on Twitter that hopefully, details would be released next month. I suspect he wants to focus on education. He also reminded me in our interview that we need to think beyond the United States when talking about poverty.
He’s absolutely correct in this respect. Millions of people worldwide experience poverty and here in the U.S., we are pretty fortunate that there are shelters, churches, and other organizations dedicated to helping people.
Importance of Literacy & Access To Internet
I think Elon will probably find a way to help families in need in many ways. Education is something that is important to him. During our interview, he spoke of literacy as a way to help solve poverty.
“Literacy and access to internet, I think, are fundamentally helpful. Really, we’ve got to think beyond the United States. There are billions of people who have no internet connectivity at all–nothing. Or it’s like a very low bandwidth and it’s insanely expensive. For many parts of the world, this is the case–billions of people.”
“So I think those things are helpful. Generally, education, obviously, is good. These days you can learn almost anything online. MIT, for example, has all of their lectures online and a number of other universities do. If you wanted to, you could learn almost anything for a very low cost just using a simple phone or an old tablet–a router box basically.”
Some Ideas
A lot of it comes down to spending habits of the parents as well.
— Tesla Owners Silicon Valley (@teslaownersSV) July 8, 2022
I do want to highlight what John said above. Another key contributor to poverty is the lack of financial literacy. Before I got involved with the Tesla community on Twitter, I knew nothing about stocks, investing, or crypto. Although I am clearly not an expert on these topics, I do know we often inherit our spending habits from our parents as well as the people around us.
I’ve worked hard to break that cycle, however, financial literacy and good spending habits should be commonly taught. I think that if the Musk Foundation really wants to help families, especially those who are struggling to make ends meet, perhaps Elon will consider financial literacy programs for families in homeless shelters as well as colleges and schools.
Helping Families Directly
Elon said the foundation would help families directly and this could mean a variety of things. One thing I know for sure is that Elon will make sure the money is well spent and does the most good. He told me,
“Well, we try hard with the foundation to give away money in ways that are actually useful whether it’s like a maximum number of cents on the dollar of actually helping the people in need.”
“It’s way harder to give away money than you think if you care about it actually doing good as opposed to sounding like it does good. It’s easy to make it sound like the money’s doing good but it’s hard to make actually do good.”
Elon Musk
Lufthansa Group to equip Starlink on its 850-aircraft fleet
Under the collaboration, Lufthansa Group will install Starlink technology on both its existing fleet and all newly delivered aircraft, as noted by the group in a press release.
Lufthansa Group has announced a partnership with Starlink that will bring high-speed internet connectivity to every aircraft across all its carriers.
This means that aircraft across the group’s brands, from Lufthansa, SWISS, and Austrian Airlines to Brussels Airlines, would be able to enjoy high-speed internet access using the industry-leading satellite internet solution.
Starlink in-flight internet
Under the collaboration, Lufthansa Group will install Starlink technology on both its existing fleet and all newly delivered aircraft, as noted by the group in a press release.
Starlink’s low-Earth orbit satellites are expected to provide significantly higher bandwidth and lower latency than traditional in-flight Wi-Fi, which should enable streaming, online work, and other data-intensive applications for passengers during flights.
Starlink-powered internet is expected to be available on the first commercial flights as early as the second half of 2026. The rollout will continue through the decade, with the entire Lufthansa Group fleet scheduled to be fully equipped with Starlink by 2029. Once complete, no other European airline group will operate more Starlink-connected aircraft.
Free high-speed access
As part of the initiative, Lufthansa Group will offer the new high-speed internet free of charge to all status customers and Travel ID users, regardless of cabin class. Chief Commercial Officer Dieter Vranckx shared his expectations for the program.
“In our anniversary year, in which we are celebrating Lufthansa’s 100th birthday, we have decided to introduce a new high-speed internet solution from Starlink for all our airlines. The Lufthansa Group is taking the next step and setting an essential milestone for the premium travel experience of our customers.
“Connectivity on board plays an important role today, and with Starlink, we are not only investing in the best product on the market, but also in the satisfaction of our passengers,” Vranckx said.
Elon Musk
Tesla locks in Elon Musk’s top problem solver as it enters its most ambitious era
The generous equity award was disclosed by the electric vehicle maker in a recent regulatory filing.
Tesla has granted Senior Vice President of Automotive Tom Zhu more than 520,000 stock options, tying a significant portion of his compensation to the company’s long-term performance.
The generous equity award was disclosed by the electric vehicle maker in a recent regulatory filing.
Tesla secures top talent
According to a Form 4 filing with the U.S. Securities and Exchange Commission, Tom Zhu received 520,021 stock options with an exercise price of $435.80 per share. Since the award will not fully vest until March 5, 2031, Zhu must remain at Tesla for more than five years to realize the award’s full benefit.
Considering that Tesla shares are currently trading at around the $445 to $450 per share level, Zhu will really only see gains in his equity award if Tesla’s stock price sees a notable rise over the years, as noted in a Sina Finance report.
Still, even at today’s prices, Zhu’s stock award is already worth over $230 million. If Tesla reaches the market cap targets set forth in Elon Musk’s 2025 CEO Performance Award, Zhu would become a billionaire from this equity award alone.
Tesla’s problem solver
Zhu joined Tesla in April 2014 and initially led the company’s Supercharger rollout in China. Later that year, he assumed the leadership of Tesla’s China business, where he played a central role in Tesla’s localization efforts, including expanding retail and service networks, and later, overseeing the development of Gigafactory Shanghai.
Zhu’s efforts helped transform China into one of Tesla’s most important markets and production hubs. In 2023, Tesla promoted Zhu to Senior Vice President of Automotive, placing him among the company’s core global executives and expanding his influence beyond China. He has since garnered a reputation as the company’s problem solver, being tapped by Elon Musk to help ramp Giga Texas’s vehicle production.
With this in mind, Tesla’s recent filing seems to suggest that the company is locking in its top talent as it enters its newest, most ambitious era to date. As could be seen in the targets of Elon Musk’s 2025 pay package, Tesla is now aiming to be the world’s largest company by market cap, and it is aiming to achieve production levels that are unheard of. Zhu’s talents would definitely be of use in this stage of the company’s growth.
News
Tesla counters Norway’s VAT hike with dedicated consumer bonus
The move follows Tesla Norway’s stunning finish in 2025, where the company saw substantial sales during the final weeks of the year.
Tesla has rolled out a price incentive in Norway, effectively offsetting a notable VAT increase that hit electric vehicle buyers at the start of 2026.
The move follows Tesla Norway’s stunning finish in 2025, where the company saw substantial sales during the final weeks of the year.
A “Tesla bonus”
Once the VAT increase kicked in at the start of 2026, Tesla Norway’s sales cooled almost immediately, as noted in a CarUp report. Tesla’s response was swift, with the electric vehicle maker rolling out what it calls a “Tesla bonus.”
This bonus effectively cuts prices by up to 50,000 kronor across eight model variants. All versions of the Tesla Model Y qualify for the incentive, along with most Tesla Model 3 trims, save for the base entry-level model.
This means that for Tesla Norway’s best-selling vehicles, the bonus effectively restores pricing to pre-VAT levels. This blunts the impact of the new tax and makes Tesla’s vehicle offerings competitive again in Europe’s most EV-saturated market.
Stabilizing demand
In addition to the “Tesla bonus,” the electric car maker is also offering a promotional interest rate for up to three years, with terms varying by model. The incentive applies to orders placed between January 9 and March 31, 2026, with delivery required by the end of the first quarter.
The stakes are high in Norway, where electric vehicles dominate new-car registrations. From the vehicles that were sold in 2025, 96% of new cars sold were fully electric. And from this number, Tesla and its Model Y made their dominance felt. This was highlighted by Geir Inge Stokke, director of OFV, who noted that Tesla was able to achieve its stellar results despite its small vehicle lineup.
“Taking almost 20% market share during a year with record-high new car sales is remarkable in itself. When a brand also achieves such volumes with so few models, it says a lot about both demand and Tesla’s impact on the Norwegian market,” Stokke stated.
Lufthansa Group to equip Starlink on its 850-aircraft fleet
Tesla locks in Elon Musk’s top problem solver as it enters its most ambitious era
