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Ticket to Ride: The Tesla Model S Limousine

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Tesla Model S Limousine Jet Service

Gino’s Model S on the tarmac waiting for a VIP

Gino Bernardi owns and operates Watts on Wheels, a personal limousine service that picks you up and squires you to your destination in a Model S.

You’re probably envisioning Gino driving up to some Silicon Valley executive’s home and driving her to SFO for a first class flight to close another billion dollar deal. Wrong. Watts on Wheels is in Chicago. Gino holds the unique distinction of being the lone chauffeur in the city of Chicago that drives a Tesla on the job. He’s one out of 9000+ registered livery and taxi drivers listed in the public database. Gino is definitely a pioneer with his EV, but we need to give credit where it’s due. The horse-drawn carriage, still in use today on the streets of Chicago, is the original gasoline free livery.

Watts on Wheels is the sole act of a Tesla enthusiast whose dream is to increase awareness of electric vehicles through building a livery business. I see this type of thought leadership in many Tesla owners. We are not just comfortable with change, we welcome and enjoy it. The green aspects of Tesla are naturally attractive, but there’s a thrill in knowing we are driving the future of personal transportation today.

Gino’s dream is to expand his business to ten or fifteen Teslas someday. To always have a Model S on the road providing transportation to the residents and visitors of Chicago. He has tagged himself an Eco Driver and wants to stimulate more discussion about reducing emissions and remind everyone that Chicago is a leading edge city. We are home to 1871 an entrepreneurial hub for digital start-ups and Built in Chicago, a community that enables inventors, founders, creators and investors to connect online.

I recently sat down with Gino to get more insight into how things are going and a glimpse into the future.

How long have you been a livery driver? How many cars do you have?

I became a livery driver because of Tesla. I received my Chicago license in May 2013, the same month my car arrived. Right now I have one car and I’m the only driver.

What sparked the idea? How does this experience mesh with your existing lifestyle?

I am a big fan of clean, renewable energy, but my intent all along was to build a business. I was working full time as a civil engineer, so at first I was a part time driver while continuing on my engineering career. Driving the Model S as a livery helps me pay for the car and has given me a ton of experience. Just last week I quit my job and am now driving full time.

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Since you’re in your car for hours, how do you manage battery life?

I drive the 60 kwh battery pack and didn’t buy the supercharger, so I’m at the base for range. The reason for this is I wanted to start slow and see how it would work out. Spring through fall I had no issues at all with battery life or range. I charge it at home every night to about 85% which takes me through the morning shift. I charge over lunch which keeps me juiced for afternoon and early evening runs. Winter was quite different. This was the worst season in Chicago in 40 years. I would charge the battery to full capacity daily. There were days I wish I had the 85 kwh.

Tesla Model S Limousine Watts on Wheels

How do people react when you pull up in your Tesla? Do they recognize it?

I drive for Uber Black so if you order me through their app you will know a Tesla is coming. It’s interesting. My Model S is white, so some people get confused when a non black car arrives. When I first got the car last spring I’d say about 95% of my clients had no idea what kind of car it was. Now, almost a year later, that has dropped to probably about 5%. The awareness of the car has grown quickly.

Does any one trip stand out?

It was the end of the day and I was taking some clients to an event at Chicago Stadium. Upon arrival I was informed that I would have to take a passenger to Sugar Grove, then make the drive back to my then home in Highland Park. Total round trip over 100 miles. I didn’t have the range. While they watched the game I went to the Grand Avenue Tesla Service Center. They let me borrow an adapter so I could plug in and charge until pick-up time. It was a tough night and I pulled into my drive with one mile left on the battery.

Obviously a livery vehicle is put through the paces. How has the car held up?

Overall I’d give it high marks. I have had some minor problems. The rear curbside door handle got stuck in the extended position at one point and the door couldn’t be opened. That’s the door my clients use all day long, so it became a problem quickly. Tesla service has been very good. They fixed the problem in one day and I was back on the road. But if I can’t drive I don’t make money. I don’t treat my Model S any differently than any other car I’ve driven. It has normal wear and tear just like any other car.

How many miles are on your Model S? Do you drive livery every day?

I’ve just reached 33,000 miles in eleven months, so that’s a lot of road time. I livery drive five or six days a week, depending on what my clients need. Early on I was in the car up to ten hours a day. Now it’s closer to eight, maybe even a bit below that.

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How do people find out about you? Do you have repeat clients?

Most people find out about me through word of mouth. My web site Watts on Wheels shows contact information right up front; phone, text and email. That’s another way I get business. If you do a Google search for Gino Tesla or Watts on Wheels, I index at the very top. I definitely have repeat customers. Chicago is a big city and so rides to and from O’Hare are common. I also have connections to entertainment companies who schedule me to transport their clients to events at United Center, Soldier Field, etc.

Are your rates competitive?

My pricing benchmark is Uber SUV. Usually I match their rates, but lately I’ve been charging a bit more. A Model S is not the usual ride to the airport. It’s definitely a unique experience and clients are frequently over the top satisfied. When I’m in the limo holding area at the airport the other drivers swarm the car with questions and big smiles.

Gino Owner / Driver Tesla Model S Limousine

The envy of all chauffeurs in Chicago

As we were wrapping up I asked Gino to share a bit about what’s on the horizon. He feels that there is pent up demand for drivers who would love to switch to a Tesla. The price of the car is obviously a barrier for many wanna be Tesla Chauffeurs, but a growing used Model S market may help. Gino obviously knows the financials by now and claims it is possible to turn profit as a Model S livery driver. The key of course is no gas charges and very low regular maintenance.

With an eye on the future Gino and a colleague are working on a mobile app that would allow people to request a Tesla ride right from their phone. It will be “Uber-like,” allowing a driver to accept the request and complete the monetary transaction all through the app. Ultimately he wants to make it available to Tesla drivers all over the world. Stay tuned for more on this.

The Tesla is built to seamlessly fold into everyday life. It’s not a weekend or show car. It’s the new form of Personal Transportation. When you visit Chicago and need a ride from the airport, give WattsOnWheels a call.

Photo Credits: Gino Bernardi, Tuan Bul.
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Tesla brings perhaps the coolest interior feature to cars in latest update

Tesla adds on to the “fun” aspect of its vehicles.

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Credit: Tesla

Tesla has brought perhaps the coolest interior feature to its cars in a new update that is rolling out to vehicles now.

The feature will require a newer vehicle that has interior ambient lighting, which is present on the new Model S, Model X, Model 3 “Highland,” and Model Y “Juniper.” The Cybertruck also has ambient lighting strips throughout.

Tesla Model Y’s ambient lighting design changes revealed in leaked video

With the Version 2025.26+ Software Update, Tesla is rolling out a new “Sync Accent Lights w/ Music” feature, which is available on the Tesla Toybox:

To enable the feature, you’ll access the Toybox, choose “Light Sync,” and then choose “Sync Accent Lights w/ Music.”

Although it does not improve the performance of the vehicle, it is yet another example of Tesla making one of the coolest cars out there. This is truly a cool add-on that can be used to impress your friends and family.

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xAI, Musk Foundation helps schools near Memphis supercomputer site

Reports of xAI and the Musk Foundation’s work were recently posted by local news media.

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(Credit: xAI)

Elon Musk’s artificial intelligence startup xAI and the Musk Foundation have been supporting Memphis-Shelby County Schools with HVAC repairs and facility upgrades, while also funding youth programs for students in the area. 

Reports of xAI and the Musk Foundation’s work were recently posted by local news media.

xAI’s school visits lead to facility repairs

Representatives from xAI visited John P. Freeman Optional School, Fairley High School, and Westwood High School, all of which are located near its Colossus supercomputer site, to assess HVAC systems, plumbing, gym facilities, and athletic fields. The visits resulted in a list of priority repairs, some of which were completed in April and May.

In addition to the repairs, xAI also shared a number of initiatives that are planned for students in the area, as stated in a Commercial Appeal report.

“xAI is working on providing STEM workshops for local students, donating equipment to technical training programs, and supporting job fairs to boost employment opportunities. These initiatives reflect xAl’s commitment to fostering education and economic growth in Memphis,” xAI noted in a statement.

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Musk Foundation donation

Apart from xAI, the Musk Foundation also donated $350,000 to the Boys & Girls Clubs of Greater Memphis, enabling the reopening of two club sites located at Booker T. Washington High School and Westwood High School. Both locations had closed earlier this year due to lapses in funding. As per xAI, the Musk Foundation’s donation allows clubs to reopen for almost 1,000 students. 

The donation will fund staffing, supplies, and transportation, among others. “Kids are the future of humanity,” Elon Musk said in a statement, adding that students need “every chance to shoot for the stars.”

“We’re honored to support the Boys & Girls Clubs of Greater Memphis in reopening these sites, giving kids in underserved communities the tools to build brighter futures,” Musk said.

The gift was praised by local officials, including Boys & Girls Clubs board chair Michael Garriga, who stated that the “commitment will ensure the youth of our community have the opportunities they need to develop their skills and talents to become successful students and future citizens.”

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EV fans urge Tesla to acquire Unplugged Performance for edge in fleet and security industry

Unplugged Performance has built a name for itself by producing performance upgrades for Tesla vehicles.

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Credit: Unplugged Performance

A growing number of Tesla enthusiasts and longtime community voices are calling on the electric vehicle maker to acquire Unplugged Performance, a California-based aftermarket company best known for tuning Tesla vehicles and developing specialized government fleet solutions under its UP.FIT division.

The idea was once considered a niche proposal among EV fans, but it is now gaining serious attention not just as a performance play but as a strategic move to deepen Tesla’s roots in the fleet and security industry. 

A strategic fit

Unplugged Performance has built a name for itself by producing performance upgrades for Tesla vehicles, from track-optimized components to visual and aerodynamic upgrades. But in recent years, its UP.FIT division has pivoted toward a more functional future by outfitting Tesla vehicles like Model Ys for police, military, and government use.

That work has sparked growing calls for closer collaboration with Tesla, especially as the EV maker increasingly leans into autonomy, AI, and fleet services as core components of its next chapter.

“I posted this four years ago, but I think it’s more true now than ever,” wrote Whole Mars Catalog, a well-known Tesla investor and FSD Beta tester, on X. “Tesla should buy Unplugged. But not just as a Performance division. What they are doing with UP.FIT unlocks large government and commercial fleet purchases that can improve utilization.”

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Tesla fans such as shareholder Sawyer Merritt echoed the sentiment, calling Unplugged a “great fit within Tesla.” adding, “They are literally located directly next to Tesla’s design studio in Hawthorne.”

Enabling the next wave

Supporters of the idea noted that integrating Unplugged into Tesla’s corporate structure could help accelerate the adoption of autonomous technologies in government sectors. With UP.FIT patrol cars already in use across some U.S. police departments, Tesla fans envisioned a future where self-driving Teslas could potentially revolutionize law enforcement, search-and-rescue, and public service logistics.

“Just imagine how autonomous patrol cars could transform policing and bring us into a safer future,” the veteran FSD tester wrote.

The benefits could also extend to Tesla’s existing consumer base. “They also have some incredible products in the works that I think will appeal to many ordinary Tesla drivers — not just those looking for performance or mods. Stuff that’s so good it should have come straight from the design studio next door,” Whole Mars Catalog noted.

Unplugged Performance, founded in 2013, shares not just a product vision with Tesla, but also geography. Its Hawthorne headquarters sits directly adjacent to Tesla’s design studio, and the two companies have maintained a close working relationship over the years. The aftermarket firm has long positioned itself as a “mission-aligned” partner to Tesla.

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In response to the recent calls for acquisition, Unplugged Performance acknowledged the support from the community. “Our very existence is to support the Tesla mission with @UpfitTesla and @UnpluggedTesla,” Unplugged CEO Ben Schaffer posted on X. “We love working with Tesla and are grateful for the community’s support since 2013!”

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