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Engineers develop bio-machine nose that can “sniff” and classify odors
Engineers from Brown University in Rhode Island have invented a small, low-cost sensor device which is able to classify odors using input from a mimicked “sniffing” action. It’s called TruffleBot, and it’s here to raise the bar on electronic “noses”. It also works with Raspberry Pi, an inexpensive mini-computer popular with electronics hobbyists, students, and others in the “maker” crowd.
Generally, an electronic nose is a device comprising several chemical sensors whose results are fed through a pattern-recognition system to identify odors. In traditional devices, the chemical responses alone are used for classification. The engineers behind this invention, however, decided to incorporate non-chemical data to account for the mechanics of the smell process used in nature for a better result. Their experiment proved successful with an approximate 95-98% rate of accuracy in identification compared to about 80-90% accuracy with the chemical sensors alone.
According to the inventors’ published paper, the guiding knowledge that made TruffleBot so useful in odor detection was this: Different smells have different impacts on the air around them, and measuring the variations enables more accurate identification. Did you know that beer odor decreases air pressure and increases temperature? The changes are slight, but TruffleBot can sense them.
This is where the “sniffing” comes in. The device uses air pumped through four obstructed pathways before sending it through chemical and non-chemical sensors. Odors impact the air surrounding them, and the movement of the air through obstacles (“sniffing”) enables the odors’ impact to be more accurately measured.
A chart detailing how TruffleBot processes odors. | Credit: Brown University
So, where exactly would one need an electronic nose? Everywhere. Devices with the chemical sensing ability are being used in agriculture, military, and commercial applications to identify all sorts environmental data. Essentially, electronic noses are useful in any industrial application that has odor involved.
Nasal Marketing
Did you know that it’s possible to trademark a smell in the United States? It’s not easy to accomplish given the somewhat difficult requirements to meet, but a few such things exist. The fact that Play-Doh, a product whose smell is probably one of its most distinct features, was granted a trademark for the scent only this year is testament to the difficulty of obtaining such a mark. However, the fact that some companies have found enough incentive to make sure only their company can give your nose a particular chemical experience tells a lot about that sense’s importance from a marketing perspective.
On one hand, utilizing smell in marketing might seem a little manipulative. After all, creating an air freshener that reminds someone of a beloved, deceased relative on purpose might not seem like a particularly ethical way to target their money. On the other hand (or bigger picture), however, the motivation for marketers to use scent as a tool involves a sort of “chicken or the egg” question.
To summarize part of an article in the journal Sensors on the role scent plays in society and commerce, the aroma of products has a direct impact on their appeal to customers and thus, the success of the product. In fact, a change in a product’s formula that impacts its smell can, and often has had, devastating sales results. In other words, it’s not enough for a company to create a good product; it has to be a good smelling product.
Hacking the Human Nose
It’s probably no surprise that the commercial industry has categorized consumer preferences when it comes to smells. As the first sense fully developed after birth, our noses link us to things like memories, emotions, and chemical communication (think pheromones). Is it any wonder, then, why businesses might be interested in the functionality of the organ that is doing the receiving?
Turns out, there’s an enormous amount of science behind “hacking” a nose. Identifying smells is more than just categorizing chemical mixtures as “floral” or “masculine”. The multitude of chemical combinations available generates such a vast amount of data that scientists have implemented computer neural networks to analyze and classify it. Also, the actual mechanics of smelling something impacts the way the smell is received and processed in the brain. Computers and scientific instruments come in handy there as well. To really get to the core of human response to an aroma, lots of non-human tools are needed, and this is essentially where the TruffleBot fits in the greater realm of “olfactory” science.
I think this is a Sumerian variant for “fruity”. | Credit: AstroJane’s bathroom collection.
More Than Just Your Money
Perhaps one of the most innovative uses found for electronic noses is in disease research. One of the limitations of human smell is its overall weakness. A dog’s sense of smell is around 40 times better than a human’s, and a bear’s is a whopping 2,100 times superior to ours. That said, when researchers learned that certain diseases give off certain odors, the human nose wasn’t exactly the first choice to utilize in sensing them.
An electronic nose makes good use of the simple fact that organic matter releases chemicals into the air. For example, when a plant has been impacted by a fungus, the changes brought on in the plant’s structure release what’s called “volatile organic compounds” (VOCs). These VOCs can be detected by the sensors in an electronic nose and then provide information on the type of disease present without destroying the plants being tested.
Humans have some amazing things to gain from electronic noses, too. Using sensors to process odors from VOCs, things like digestive diseases, kidney diseases, and diabetes, among many others, are all receiving scientific attention for non-invasive diagnosis by these types of devices. With improvements brought on by inventions like TruffleBot, especially combined with its low-cost and resulting accessibility, a future involving remote diagnoses for any number of illnesses and diseases seems more possible every day.
In a new interview on Wednesday, Tesla uber bull Ron Baron said that anyone looking to buy the company’s stock should do so as soon as they can.
Baron, founder and CEO of Baron Capital and one of Tesla’s most persistent institutional bulls, used a CNBC Squawk Box appearance on Wednesday to deliver a familiar message with fresh urgency: In his opinion, Tesla stock is a buy:
“The time to buy the stock is now. FSD is catching on, and it’s going to be bigger and bigger. 55% of new buyers are buying it (Teslas) with FSD. It’s going to be everywhere. It’s safer.”
The Baron Capital frontman’s case is built around Full Self-Driving. Tesla reported 1.48 million active FSD subscriptions in the second quarter, up 56 percent year over year, and company officials have said roughly 55 percent of new North American deliveries left with a subscription enabled.
Baron framed that attach rate as proof the product is moving from enthusiast extra to default expectation, and as a reason software, not just vehicle volume, should drive the next phase of value.
His conviction on Tesla shares is not theoretical, as Baron Capital made its first Tesla investment in 2014, after years of meetings that began around the 2010 IPO roadshow. The firm later built a large SpaceX position starting in 2017.
Ron Baron today in new interview on Tesla:
“The time to buy the stock is now. FSD is catching on, and it’s going to be bigger and bigger. 55% of new buyers are buying it (Teslas) with FSD. It’s going to be everywhere. It’s safer.” pic.twitter.com/Rv5PB0bVZ2
— Sawyer Merritt (@SawyerMerritt) September 16, 2026
Baron said those Musk-led bets have generated about $30 billion of the $71 billion in profits Baron Capital has produced for clients. He put the firm’s current exposure at roughly $25 billion in SpaceX and $5 billion in Tesla. Personally, he described SpaceX as his largest holding, at about $5 billion, with about $1.5 billion in Tesla and additional Tesla exposure through the firm’s funds.
That concentration is also a statement of loyalty. Asked about talk of a SpaceX-Tesla combination, Baron said he had already walked Elon Musk through arguments for and against a deal, then declined to repeat them on air. His public position was simpler: “Whatever you decide is better is what I’m going to support,” he said to Musk.
Baron also said that he picked up the farewell edition of the Model S after Tesla decided to sunset the vehicle earlier this year, calling it his favorite car he’s ever driven.
Elon Musk
SpaceX’s next Starship launch is about to attempt its biggest leap yet
SpaceX targets September 22 for Starship Flight 14, its first attempt to reach real orbit.
SpaceX has set September 22 as the target date for Starship’s 14th test flight, and this one carries a different goal than any of the 13 that came before it. Every previous Starship mission has intentionally flown a suborbital arc, reentering the atmosphere within the same hour it launched. Flight 14 is designed to send the craft into a genuine orbit around Earth for the first time.
The launch window opens at 7:15 a.m. Central time at Starbase in South Texas and runs for 75 minutes, pending regulatory approval, according to SpaceX’s mission description published Tuesday. If the flight goes as planned, Starship will circle the planet roughly six times at an altitude near 275 kilometers over about ten hours before a deorbit burn sends it toward a splashdown in the Pacific Ocean west of Chile, a departure from the Indian Ocean recoveries used on the last several flights.
The mission also marks the first attempt to put a working batch of Starlink V3 satellites into actual service. Flight 13 carried 20 of the new satellites in July, but because that mission never left a suborbital trajectory, the payload reentered along with the ship instead of separating into orbit.
SpaceX tells the FCC that Starship Flight 14 is going to orbit
Each V3 satellite is rated for roughly one terabit per second of downlink capacity, so a successful deployment on Flight 14 would be SpaceX’s largest single jump in network bandwidth since Starlink began flying on Falcon 9.
Flight 13 still did the heavier lifting on the technical side. That July mission flew a deliberately more stressful reentry profile to test Starship’s heat shield, and the ship survived its softest splashdown yet, intact enough for drone inspections shortly after landing. Elon Musk said the flight delivered “all the heat shield data we needed and then some,” a result Teslarati covered in detail when he later said SpaceX had solved the vehicle’s biggest reusability challenge. Flight 14 is where SpaceX starts spending that confidence on an actual orbital insertion rather than another controlled fall back to Earth.
One thing Flight 14 will not attempt is a tower catch of the ship. Musk floated the idea right after Flight 13, but walked the timeline back in August, saying a catch attempt was more likely “in a few months.” The Super Heavy booster will still aim for its own recovery, targeting an offshore landing point in the Gulf of America, the same approach used on recent flights.
September 22 is SpaceX’s own target, not a locked date. Starship’s schedule has slipped before over hardware readiness and FAA sign off, and the company has said as much in its own mission notes. But the plan itself represents the clearest marker yet that Starship is moving from a suborbital test program into something meant to carry paying payloads and, eventually, people.
Elon Musk
Elon Musk gives his most telling Tesla-SpaceX merger conversation yet
Elon Musk hinted a Tesla-SpaceX merger could be coming, and Wall Street is taking notice.
Elon Musk gave his clearest signal yet that Tesla and SpaceX could eventually combine, telling the All-In Summit in Los Angeles that the two companies’ deepening collaboration makes the question worth asking. Sawyer Merritt first surfaced the highlight on X Tuesday.
Asked directly why Tesla and SpaceX remain separate given how closely they already work together, Musk told hosts at the summit: “Great question there. With all this collaboration, on so many levels, who can imagine what action one might take when there’s so much close collaboration in so many areas.” SpaceX President Gwynne Shotwell, who joined Musk on stage, added that SpaceX personnel have already moved into xAI to fill leadership and engineering gaps, saying the businesses are integrating “faster than I thought,” though “not fully integrated yet,”
The comments landed on top of merger speculation that has been building on Wall Street for months. JPMorgan has called a tie-up “strategically coherent on paper,” pointing to overlapping ambitions in AI, robotics, energy, transportation and space. Jefferies went further, estimating Musk could retain roughly 55.3 percent voting control in a deal structured without a premium, a scenario that would still leave room for Tesla shareholders to come out ahead. On Kalshi, traders now put the odds of a merger before 2028 at 66 percent.
Tesla’s stake in SpaceX, still under one percent, traces back to its earlier investment in xAI, which converted to SpaceX equity after SpaceX absorbed the AI company. The two are also jointly building Terafab, a chip facility in Austin meant to serve both Tesla’s AI computing needs and SpaceX’s satellite ambitions. Wedbush analyst Dan Ives has stood by a 2027 merger timeline for months, and Cathie Wood’s ARK Invest recently floated a similar case, an idea Musk pushed back on directly at the time.
Another Tesla SpaceX merger prediction by ARK Invest has Elon Musk talking
The timing adds another layer. Tesla has scheduled an October 1 unveiling for its next generation Roadster at a venue near SpaceX’s McGregor, Texas test site, using the phrase “Go for launch” in its promotional material. Both stocks dipped roughly 2 percent Monday before recovering slightly in premarket trading Tuesday, with SpaceX shares up about 0.4 percent and Tesla essentially flat.
Musk stopped short of confirming anything is in motion. But unlike his past denials of a corporate restructuring, this response didn’t rule one out, and it came with Shotwell sitting next to him describing an integration that’s already underway.
Tesla uber bull Ron Baron says ‘the time to buy the stock is now’
SpaceX’s next Starship launch is about to attempt its biggest leap yet
