News
Engineers develop bio-machine nose that can “sniff” and classify odors
Engineers from Brown University in Rhode Island have invented a small, low-cost sensor device which is able to classify odors using input from a mimicked “sniffing” action. It’s called TruffleBot, and it’s here to raise the bar on electronic “noses”. It also works with Raspberry Pi, an inexpensive mini-computer popular with electronics hobbyists, students, and others in the “maker” crowd.
Generally, an electronic nose is a device comprising several chemical sensors whose results are fed through a pattern-recognition system to identify odors. In traditional devices, the chemical responses alone are used for classification. The engineers behind this invention, however, decided to incorporate non-chemical data to account for the mechanics of the smell process used in nature for a better result. Their experiment proved successful with an approximate 95-98% rate of accuracy in identification compared to about 80-90% accuracy with the chemical sensors alone.
According to the inventors’ published paper, the guiding knowledge that made TruffleBot so useful in odor detection was this: Different smells have different impacts on the air around them, and measuring the variations enables more accurate identification. Did you know that beer odor decreases air pressure and increases temperature? The changes are slight, but TruffleBot can sense them.
This is where the “sniffing” comes in. The device uses air pumped through four obstructed pathways before sending it through chemical and non-chemical sensors. Odors impact the air surrounding them, and the movement of the air through obstacles (“sniffing”) enables the odors’ impact to be more accurately measured.
A chart detailing how TruffleBot processes odors. | Credit: Brown University
So, where exactly would one need an electronic nose? Everywhere. Devices with the chemical sensing ability are being used in agriculture, military, and commercial applications to identify all sorts environmental data. Essentially, electronic noses are useful in any industrial application that has odor involved.
Nasal Marketing
Did you know that it’s possible to trademark a smell in the United States? It’s not easy to accomplish given the somewhat difficult requirements to meet, but a few such things exist. The fact that Play-Doh, a product whose smell is probably one of its most distinct features, was granted a trademark for the scent only this year is testament to the difficulty of obtaining such a mark. However, the fact that some companies have found enough incentive to make sure only their company can give your nose a particular chemical experience tells a lot about that sense’s importance from a marketing perspective.
On one hand, utilizing smell in marketing might seem a little manipulative. After all, creating an air freshener that reminds someone of a beloved, deceased relative on purpose might not seem like a particularly ethical way to target their money. On the other hand (or bigger picture), however, the motivation for marketers to use scent as a tool involves a sort of “chicken or the egg” question.
To summarize part of an article in the journal Sensors on the role scent plays in society and commerce, the aroma of products has a direct impact on their appeal to customers and thus, the success of the product. In fact, a change in a product’s formula that impacts its smell can, and often has had, devastating sales results. In other words, it’s not enough for a company to create a good product; it has to be a good smelling product.
Hacking the Human Nose
It’s probably no surprise that the commercial industry has categorized consumer preferences when it comes to smells. As the first sense fully developed after birth, our noses link us to things like memories, emotions, and chemical communication (think pheromones). Is it any wonder, then, why businesses might be interested in the functionality of the organ that is doing the receiving?
Turns out, there’s an enormous amount of science behind “hacking” a nose. Identifying smells is more than just categorizing chemical mixtures as “floral” or “masculine”. The multitude of chemical combinations available generates such a vast amount of data that scientists have implemented computer neural networks to analyze and classify it. Also, the actual mechanics of smelling something impacts the way the smell is received and processed in the brain. Computers and scientific instruments come in handy there as well. To really get to the core of human response to an aroma, lots of non-human tools are needed, and this is essentially where the TruffleBot fits in the greater realm of “olfactory” science.
I think this is a Sumerian variant for “fruity”. | Credit: AstroJane’s bathroom collection.
More Than Just Your Money
Perhaps one of the most innovative uses found for electronic noses is in disease research. One of the limitations of human smell is its overall weakness. A dog’s sense of smell is around 40 times better than a human’s, and a bear’s is a whopping 2,100 times superior to ours. That said, when researchers learned that certain diseases give off certain odors, the human nose wasn’t exactly the first choice to utilize in sensing them.
An electronic nose makes good use of the simple fact that organic matter releases chemicals into the air. For example, when a plant has been impacted by a fungus, the changes brought on in the plant’s structure release what’s called “volatile organic compounds” (VOCs). These VOCs can be detected by the sensors in an electronic nose and then provide information on the type of disease present without destroying the plants being tested.
Humans have some amazing things to gain from electronic noses, too. Using sensors to process odors from VOCs, things like digestive diseases, kidney diseases, and diabetes, among many others, are all receiving scientific attention for non-invasive diagnosis by these types of devices. With improvements brought on by inventions like TruffleBot, especially combined with its low-cost and resulting accessibility, a future involving remote diagnoses for any number of illnesses and diseases seems more possible every day.
Elon Musk
Elon Musk sheds two new bits of detail on Starship after 13th test launch
Elon Musk shed two new bits of detail on Starship following its 13th test launch, which was an overwhelming success.
SpaceX launched Starship for the 13th time last Friday after two delays: one on Monday when several Raptor engines did not ignite, and another on Thursday due to unfavorable weather conditions in Starbase, Texas.
The launch was overwhelmingly successful. SpaceX was able to complete a necessary test of the heat shield tiles by increasing the acceleration of Starship from launch throughout the flight; 20 Starlink v3 satellites were released with no issue; the Super Heavy Booster landed safely in the Gulf of America, Ship successfully reignited engines while in space; and it also splashed down without incident in the Indian Ocean.
SpaceX Starship just nailed something it’s never done before
Nevertheless, more details are coming out about Starship, and Musk is doing the talking.
Starship Will Be Retrieved in the Ocean
Musk revealed on Tuesday night that Starship would be recovered by a ship in the Indian Ocean. SpaceX routinely tries to recover Starship after splashdown in an effort to find out more about the flight by examining the spacecraft afterward.
We’re sending a ship out to recover Starship https://t.co/fUqUZTITO9
— Elon Musk (@elonmusk) July 28, 2026
This helps engineers find out more about why things might have happened, allows them to examine any potential damage or anomalies that might have occurred, and increases the chances of an even more successful flight next time thanks to the additional information recovered.
Ship Could Have Been Caught by Tower Arms, Musk claims
Musk has already indicated that SpaceX will plan to attempt a catch of Starship with the 14th test flight. While this would be a major accomplishment, it would be an expected next step, considering the fact that the Super Heavy Booster has already been caught by the chopsticks on numerous occasions.
The ship landing was precise, meaning that it would have been caught by the tower arms https://t.co/6nbNrRfX9P
— Elon Musk (@elonmusk) July 29, 2026
A ship catch would be a great indication of where SpaceX stands in terms of reusability and launch cadence. A successful catch with relatively no incidents would be a good sign that SpaceX is nearing a more frequent launch of Starship, but also that the reusability of the massive rocket would be something many would expect in the near future.
It is a necessity to make life multiplanetary.
Elon Musk
Elon Musk updates the SpaceX timeline for Mars
Elon Musk has updated his timeline for when humans will walk on Mars and for when ships will simply get there.
The objective of getting to Mars has been one of Musk’s biggest goals since becoming a serial entrepreneur and realizing that time on Earth is limited. Musk has said several times he hopes to die on Mars, and not by impact.
Musk now believes that people will be on Mars in “roughly 5 to 7 years.” He said that a Mars lander will get there “a few years sooner.”
People on Mars in roughly 5 to 7 years.
Mars lander a few years sooner.
— Elon Musk (@elonmusk) July 29, 2026
The response from Musk comes after NASA Administrator Jared Isaacman said that SpaceX’s biggest priority is the Moon and not Mars. Because of this, Isaacman conceded that he believes nuclear power and propulsion investments will provide “potentially the pathway with the fewest miracles required to put four people on Mars in the next 10 to 15 years.”
Of course, this is what NASA can do through taxpayer funding and nuclear investments, he added.
Musk’s grand ambitions are much more optimistic than most, and it is certainly a double-edged sword. This is not the first time timelines for Mars have been somewhat lofty, especially to those normal thinkers like you and me, not super geniuses like Musk.
In fact, the SpaceX and Tesla frontman has said on at least a dozen occasions that we could be on Mars in the coming years. Musk said 2020 would be the big year as early as 2009. In 2020, he was “highly confident” of a landing in 2026, and had even said 2024 in a best-case scenario.
The point is, the range has varied, and it’s anyone’s guess when we’ll get there. This latest adjustment to the timeline is typical of Musk, and while the Moon has seemingly taken priority over Mars, it is still worth mentioning that the ultimate goal is to make life multiplanetary, and it starts potentially with the Red Planet.
Investor's Corner
SpaceX gets an absolutely crazy price target after rough IPO
SpaceX (NASDAQ: SPCX) got an absolutely crazy price target rating from Raymond James after the company experienced a tough first few weeks following its Initial Public Offering (IPO).
Despite the tumultuous start, SpaceX has plenty of believers, and the company’s massively successful Starship launch last Friday, its 13th test flight of the massive rocket, went so smoothly that Raymond James analysts pushed its price target on the company to roughly 7 times its current trading level.
SpaceX Starship just nailed something it’s never done before
The firm officially put a “Strong Buy” rating and an $800 price target on the stock. It currently trades at around $113. Its all-time high is $225.64, reaching this trading level shortly after shares first went public.
Raymond James’ price target is tied to the firm’s confidence after Starship’s 13th test flight. Analysts at the firm said it was an incremental step that reduces engineering risks, citing the widely successful heat shield test that CEO Elon Musk recently detailed, the smooth deployment of Starlink V3 satellites, and a successful in-space engine relight.
SpaceX also managed to see Starship splash down safely in the Indian Ocean, while the Super Heavy Booster fell down to the Gulf of America with no incidents.
It is interesting to see these launches have such a tremendous impact on the stock and what investors think of it. After SpaceX initially delayed the Starship launch last week, shares fell tremendously. Most probably did not realize that the stand-down is a standard practice, especially if everything is not perfect.
The mission was initially aborted due to an issue with Raptor engines. This was resolved, and Starship launched last Friday after another delay on Thursday, which was caused by weather.
Now that analysts have seen what SpaceX launches are capable of and how impressive the feat is, firms are adjusting their price targets accordingly, making it known that they have high expectations for the space exploration company.

