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Which is worse for Twitter advertisers: child sexual exploitation or Elon Musk? Which is worse for Twitter advertisers: child sexual exploitation or Elon Musk?

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Which is worse for Twitter advertisers: child sexual exploitation or Elon Musk?

Credit: JC

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Following the acquisition of Twitter by Elon Musk, many companies have paused or stopped their advertising campaigns. A report from Media Matters for America said that over half of Twitter’s top 100 advertisers are no longer advertising on the platform. 

In September, Twitter promoted ads alongside child pornography. Some of the brands called Twitter out on this and either paused or suspended their ad campaigns. 

Some advertisers that were not affected by Twitter’s accidental promotion of ads with child pornography continued to advertise with the platform. And some of these brands who did so paused their campaigns when Elon Musk took over. 

A key issue is that in the past, Twitter has been lenient toward child predators, yet advertisers have been advertising with the platform for many years. 

It wasn’t until Elon Musk bought the platform that Twitter made removing child sexual exploitation material priority number one. Some of these advertisers are only now pausing or suspending their ad campaigns after Elon Musk took over. 

A Twitter spokesperson said that the platform “has zero tolerance for child sexual exploitation,” but there is a case where the platform refused to remove videos of two children being abused, and it took the U.S. Department of Homeland Security to step in for Twitter to remove the content. 

The Media Matters report stated that Elon Musk “has continued his rash of brand unsafe actions — including amplifying conspiracy theories, unilaterally reinstating banned accounts such as that of former President Donald Trump, courting and engaging with far-right accounts, and instituting a haphazard verification scheme that allowed extremists and scammers to purchase a blue check. This last move, in particular, opened the platform up to various fraud and brand imitations.”

There was no mention of Twitter’s new priority number one, which is the removal of child pornography from its platform. Additionally, many of these brands continued to advertise while Trump was president and active on the platform.

Comparison.

The two following lists show companies that stopped advertising when Elon Musk took over and companies whose ads were published alongside explicit and illegal content. 

Companies That Stopped Publishing Ads When Elon Musk Bought Twitter:

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  1. Abbott Laboratories
  2. Allstate Corporation
  3. AMC Networks
  4. American Express Company
  5. AT&T
  6. Big Heart Petcare
  7. BlackRock, Inc.
  8. BlueTriton Brands, Inc.
  9. Boston Beer Company
  10. CA Lottery (California State Lottery)
  11. CenturyLink (Lumen Technologies, Inc.)
  12. Chanel
  13. Chevrolet
  14. Chipotle Mexican Grill, Inc.
  15. Citigroup, Inc.
  16. CNN
  17. Dell
  18. Diageo
  19. DirecTV
  20. Discover Financial Services
  21. Fidelity
  22. First National Realty Partners
  23. Ford
  24. Heineken N.V.
  25. Hewlett-Packard (HP)
  26. Hilton Worldwide
  27. Inspire Brands, Inc.
  28. Jeep
  29. Kellogg Company
  30. Kohl’s Department Stores, Inc.
  31. Kyndryl
  32. LinkedIn Corporation
  33. MailChimp (The Rocket Science Group)
  34. Marriott International, Inc.
  35. Mars Petcare
  36. Mars, Incorporated
  37. Merck & Co. (Merck Sharp & Dohme MSD)*
  38. Meta Platforms, Inc. (formerly Facebook, Inc.)
  39. MoneyWise (Wise Publishing, Inc.)
  40. Nestle
  41. Novartis AG
  42. Pernod Ricard
  43. PlayPass
  44. The Coca-Cola Company
  45. The Kraft Heinz Company
  46. Tire Rack
  47. Verizon
  48. Wells Fargo
  49. Whole Foods Market IP
  50. Yum! Brands

 

Brands whose ads Twitter promoted alongside CSE Content. 

There were over 30 brands affected, and the following list is just some of the brands that were reported to be affected. 

  • Dyson
  • Mazda
  • Forbes
  • Walt Disney
  • NBC Universal
  • Coca-Cola
  • Cole Haan
  • a children’s hospital 
  • PBS Kids

A spokesperson for both Disney and Coca-Cola spoke out against Twitter promoting their ads alongside the CSE content, yet NBCUniversal confirmed that it asked Twitter to remove the ads associated with the content.

David Maddocks, brand president at Cole Haan, told Reuters that either Twitter fixes this or Cole Haan would do so, including by not buying Twitter ads. Mazda USA also said it would be prohibiting its ads from appearing on Twitter profile pages. 

Although a handful of brands were upset over Twitter’s promoting ads along CSE, many of those brands that quit Twitter following Elon Musk’s acquisition were advertising up until recently. This includes both brands who had their content promoted alongside child pornography as well as those who didn’t.

For all of these brands who continued to advertise despite Twitter’s problem with CSE, the question remains: is advertising with Elon Musk worse than alongside the exploitation of children?

This is a question Eliza Bleu had for General Motors when the automaker first suspended its campaign after Elon Musk’s acquisition of the platform. Bleu is one of Twitter’s toughest critics who, up until recently, Twitter ignored. Elon Musk agrees with Bleu that CSE should be removed from the platform and has made it priority number one.

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“Twitter has a long history of knowingly refusing to remove child sexual abuse material at scale. This issue has been covered by the corporate media and called out by governments around the globe.”

“Over 32 brands removed ads from Twitter when the Reuters pieces came out in September of this year because of child sexual abuse material on Twitter. I think that General Motors’ lack of concern over sexually abused children says a lot. Survivors buy cars too. There are more survivors out there than these brands might think,” Bleu told Teslarati in October.

Bleu told Teslarati on Sunday that these brands only care about the world’s most vulnerable when it is politically advantageous.

“Where was the outrage, pearl-clutching, and solidarity for the minor survivors sexually exploited on Twitter over the past 10+ years?”

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“These brands only care about the world’s most vulnerable when it’s politically advantageous. They only care about the vulnerable populations who buy products, vote, and have money. It’s manipulative and gaslighting.”

“Thank you to the brands who took a stand against Twitter in September over this very real crime. My hope is that under the new leadership, the platform will continue to prioritize the removal of child sexual exploitation, and the brands that left in September can return knowing that specific issue will not negatively impact their brand as well as children around the globe.”

The question remains: Which is worse for Twitter advertisers: child sexual exploitation or Elon Musk?

Your feedback is welcome. If you have any comments or concerns or see a typo, you can email me at johnna@teslarati.com. You can also reach me on Twitter at @JohnnaCrider1.

Teslarati is now on TikTok. Follow us for interactive news & more. Teslarati is now on TikTok. Follow us for interactive news & more. You can also follow Teslarati on LinkedInTwitter, Instagram, and Facebook.

 

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Johnna Crider is a Baton Rouge writer covering Tesla, Elon Musk, EVs, and clean energy & supports Tesla's mission. Johnna also interviewed Elon Musk and you can listen here

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Elon Musk’s next Uranium in Uranus merch is Boring Company’s weirdest tease yet

Elon Musk teased a glowing new Boring Company merch idea, complete with a Geiger counter.

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Concept rendering of Boring Company Uranium in Uranus merch tease via Grok
Concept rendering of Boring Company Uranium in Uranus merch tease via Grok

Elon Musk teased the next piece of Boring Company merchandise on X Saturday, and it is exactly as unserious as fans of the company’s product history have come to expect. “The next @boringcompany merch will put Uranium in Uranus,” Musk wrote in a thread posted early Saturday morning. He followed up by explaining that the item would glow in the dark, “because otherwise how could you find it,” and that a Geiger counter would be sold separately as “an optional strap-on.”

Musk closed the thread with a line that doubles as a mission statement for the tunneling company’s merchandise arm: “It’s not easy coming up with something that is both outrageously unsellable and yet extremely popular.”

The Boring Company has built a small but consistent side business out of novelty items that start as jokes and end up selling out. The company’s Not-a-Flamethrower raised roughly $10 million in a few days back in 2018, moving all 20,000 units it produced. Its Burnt Hair perfume, priced around $100 a bottle, sold out fast enough that scalpers were flipping units on eBay for ten times the retail price. Boring Bricks, made from tunneling spoil, followed the same playbook of teasing a product on X months before it became real.

Musk has not said what the actual item will be, only that it involves uranium and glows in the dark. Given the pattern, that vagueness is probably intentional. Past merch announcements have started as one-line jokes and taken weeks or months to turn into an actual product listing on the company’s site, and there is no guarantee this one follows through at all.

The timing lines up with a period of real momentum for the Boring Company outside of the joke merchandise. The company said last week it plans to double the number of operational stations on its Vegas Loop by the end of the year, a target tied to a hiring push for drivers and operations managers. Prufrock-5, one of the company’s tunnel boring machines, also just wrapped a test tunnel in Bastrop, Texas, and is expected to relaunch on its next assignment in November.

Whether the uranium joke turns into an actual product remains to be seen. Musk’s post did not include a price, a shipping date, or even a name for the item, which has historically meant a Boring Company website page goes up quietly, password protected, sometime before an announcement.

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NASA taps SpaceX for more astronaut missions as Boeing Starliner remains grounded

NASA just gave SpaceX a $946 million contract for three more astronaut missions through 2030.

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NASA has awarded SpaceX a $946 million contract modification covering three more astronaut missions to the International Space Station, according to an announcement the agency published Friday. The award adds Crew-15, Crew-16, and Crew-17 to SpaceX’s existing Commercial Crew Transportation Capability contract, bringing the agreement’s total value to $5.92 billion across 17 flights.

SpaceX confirmed the award on X, writing that it was excited for Falcon 9 and Dragon to launch NASA’s Crew-15, 16, and 17 missions to the Space Station from Florida. The new missions cover ground, launch, in orbit, and return operations, along with cargo transport and a lifeboat capability while docked at the station, and the period of performance runs through 2030.

The award follows a notice of intent NASA issued in May, when the agency first signaled it would purchase up to six additional post certification missions from SpaceX. Teslarati covered that filing at the time, noting NASA cited technical issues and schedule delays encountered by Boeing as a driving factor. Friday’s contract modification locks in three of those six missions, with the remaining three left open for NASA to award later, potentially to Boeing if Starliner clears certification.

Boeing’s CST-100 Starliner has still not flown an operational crew rotation mission for NASA. The spacecraft’s most recent crewed test flight in 2024 ended without the astronauts returning aboard Starliner, and the company has spent the time since working through thruster problems. SpaceX President Gwynne Shotwell said this week that SpaceX is not retiring Crew Dragon today, for sure, while stopping short of committing to fly it past 2030.

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Crew-12 is currently docked at the space station, and NASA has said Crew-13 is targeting a launch in the coming weeks. The newly awarded Crew-15 through Crew-17 missions extend SpaceX’s role as NASA’s primary way of getting astronauts to and from orbit well into the back half of the decade, regardless of what happens with Starliner or Starship in the meantime.

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Investor's Corner

New drone video shows Tesla’s Optimus Factory reaching a turning point

New drone footage shows Tesla’s dedicated Optimus factory steel frame nearing completion at Giga Texas.

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Tesla’s dedicated Optimus factory at Gigafactory Texas is closing in on a finished steel frame, according to drone footage posted Thursday afternoon by longtime site observer Joe Tegtmeyer. In the video, Tegtmeyer said structural steel assembly is now about five column grids away from reaching the building’s north perimeter beam, putting the primary skeleton in its final stretch roughly six months after Tesla broke ground on the North Campus site in late March.

Tegtmeyer’s footage shows concrete already going in on three upper floors while crews continue laying rebar and pouring grade beam footings at ground level. That kind of parallel work, steel rising at one end of the site while concrete sets at the other, is a scheduling approach Tesla used at the original Giga Texas building and appears to be repeating here to save time before the plant’s targeted 2027 production start.

Teslarati has tracked the building’s progress since Tesla confirmed construction was officially underway in May, when the first steel structure went up on what was then bare, reclaimed land. The facility is part of a more than 5.2 million square foot expansion of Giga Texas’s North Campus that Tesla has said will eventually run nearly the length of the existing vehicle factory, over 4,000 feet, while sitting somewhat narrower. Musk has pegged the long term output target at 10 million Optimus units a year once the line is running at full capacity, a volume that would dwarf the one million unit pilot line Tesla is standing up separately at its Fremont, California factory.

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Tesla Giga Texas to feature massive Optimus V4 production line

The Texas facility sits alongside another major buildout on the same campus. Terafab, the joint Tesla and SpaceX chip fabrication plant that will eventually supply the silicon running Optimus units in the field. Housing robot assembly and chip production on the same grounds is a deliberate supply chain decision, cutting down on the shipping and lead time that would otherwise sit between the two.

Tesla has not given an updated timeline beyond its previously stated goal of bringing high volume Optimus production online at the site in the summer of 2027. Fremont’s smaller pilot line began mass producing the current Gen 3 robot in January, with that plant expected to build tens of thousands of units this year primarily to generate the real world data Tesla needs to refine the robot’s software before Giga Texas ramps up. Six months of visible construction progress, tracked almost entirely through Tegtmeyer’s recurring drone flights, gives the clearest outside look yet at how seriously Tesla is treating that 2027 deadline.

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