Following the acquisition of Twitter by Elon Musk, many companies have paused or stopped their advertising campaigns. A report from Media Matters for America said that over half of Twitter’s top 100 advertisers are no longer advertising on the platform.
In September, Twitter promoted ads alongside child pornography. Some of the brands called Twitter out on this and either paused or suspended their ad campaigns.
Some advertisers that were not affected by Twitter’s accidental promotion of ads with child pornography continued to advertise with the platform. And some of these brands who did so paused their campaigns when Elon Musk took over.
A key issue is that in the past, Twitter has been lenient toward child predators, yet advertisers have been advertising with the platform for many years.
It wasn’t until Elon Musk bought the platform that Twitter made removing child sexual exploitation material priority number one. Some of these advertisers are only now pausing or suspending their ad campaigns after Elon Musk took over.
Removing child exploitation is priority #1. Please reply in comments if you see anything that Twitter needs to address.
— Elon Musk (@elonmusk) November 24, 2022
A Twitter spokesperson said that the platform “has zero tolerance for child sexual exploitation,” but there is a case where the platform refused to remove videos of two children being abused, and it took the U.S. Department of Homeland Security to step in for Twitter to remove the content.
The Media Matters report stated that Elon Musk “has continued his rash of brand unsafe actions — including amplifying conspiracy theories, unilaterally reinstating banned accounts such as that of former President Donald Trump, courting and engaging with far-right accounts, and instituting a haphazard verification scheme that allowed extremists and scammers to purchase a blue check. This last move, in particular, opened the platform up to various fraud and brand imitations.”
There was no mention of Twitter’s new priority number one, which is the removal of child pornography from its platform. Additionally, many of these brands continued to advertise while Trump was president and active on the platform.
Comparison.
The two following lists show companies that stopped advertising when Elon Musk took over and companies whose ads were published alongside explicit and illegal content.
Companies That Stopped Publishing Ads When Elon Musk Bought Twitter:
- Abbott Laboratories
- Allstate Corporation
- AMC Networks
- American Express Company
- AT&T
- Big Heart Petcare
- BlackRock, Inc.
- BlueTriton Brands, Inc.
- Boston Beer Company
- CA Lottery (California State Lottery)
- CenturyLink (Lumen Technologies, Inc.)
- Chanel
- Chevrolet
- Chipotle Mexican Grill, Inc.
- Citigroup, Inc.
- CNN
- Dell
- Diageo
- DirecTV
- Discover Financial Services
- Fidelity
- First National Realty Partners
- Ford
- Heineken N.V.
- Hewlett-Packard (HP)
- Hilton Worldwide
- Inspire Brands, Inc.
- Jeep
- Kellogg Company
- Kohl’s Department Stores, Inc.
- Kyndryl
- LinkedIn Corporation
- MailChimp (The Rocket Science Group)
- Marriott International, Inc.
- Mars Petcare
- Mars, Incorporated
- Merck & Co. (Merck Sharp & Dohme MSD)*
- Meta Platforms, Inc. (formerly Facebook, Inc.)
- MoneyWise (Wise Publishing, Inc.)
- Nestle
- Novartis AG
- Pernod Ricard
- PlayPass
- The Coca-Cola Company
- The Kraft Heinz Company
- Tire Rack
- Verizon
- Wells Fargo
- Whole Foods Market IP
- Yum! Brands
Brands whose ads Twitter promoted alongside CSE Content.
There were over 30 brands affected, and the following list is just some of the brands that were reported to be affected.
- Dyson
- Mazda
- Forbes
- Walt Disney
- NBC Universal
- Coca-Cola
- Cole Haan
- a children’s hospital
- PBS Kids
A spokesperson for both Disney and Coca-Cola spoke out against Twitter promoting their ads alongside the CSE content, yet NBCUniversal confirmed that it asked Twitter to remove the ads associated with the content.
David Maddocks, brand president at Cole Haan, told Reuters that either Twitter fixes this or Cole Haan would do so, including by not buying Twitter ads. Mazda USA also said it would be prohibiting its ads from appearing on Twitter profile pages.
Although a handful of brands were upset over Twitter’s promoting ads along CSE, many of those brands that quit Twitter following Elon Musk’s acquisition were advertising up until recently. This includes both brands who had their content promoted alongside child pornography as well as those who didn’t.
For all of these brands who continued to advertise despite Twitter’s problem with CSE, the question remains: is advertising with Elon Musk worse than alongside the exploitation of children?
This is a question Eliza Bleu had for General Motors when the automaker first suspended its campaign after Elon Musk’s acquisition of the platform. Bleu is one of Twitter’s toughest critics who, up until recently, Twitter ignored. Elon Musk agrees with Bleu that CSE should be removed from the platform and has made it priority number one.
I would like to know too
— Elon Musk (@elonmusk) November 23, 2022
“Twitter has a long history of knowingly refusing to remove child sexual abuse material at scale. This issue has been covered by the corporate media and called out by governments around the globe.”
“Over 32 brands removed ads from Twitter when the Reuters pieces came out in September of this year because of child sexual abuse material on Twitter. I think that General Motors’ lack of concern over sexually abused children says a lot. Survivors buy cars too. There are more survivors out there than these brands might think,” Bleu told Teslarati in October.
Bleu told Teslarati on Sunday that these brands only care about the world’s most vulnerable when it is politically advantageous.
“Where was the outrage, pearl-clutching, and solidarity for the minor survivors sexually exploited on Twitter over the past 10+ years?”
“These brands only care about the world’s most vulnerable when it’s politically advantageous. They only care about the vulnerable populations who buy products, vote, and have money. It’s manipulative and gaslighting.”
“Thank you to the brands who took a stand against Twitter in September over this very real crime. My hope is that under the new leadership, the platform will continue to prioritize the removal of child sexual exploitation, and the brands that left in September can return knowing that specific issue will not negatively impact their brand as well as children around the globe.”
The question remains: Which is worse for Twitter advertisers: child sexual exploitation or Elon Musk?
Your feedback is welcome. If you have any comments or concerns or see a typo, you can email me at johnna@teslarati.com. You can also reach me on Twitter at @JohnnaCrider1.
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Elon Musk
Tesla Full Self-Driving v14.2.1 texting and driving: we tested it
We decided to test it, and our main objective was to try to determine a more definitive label for when it would allow you to grab your phone and look at it without any nudge from the in-car driver monitoring system.
On Thursday, Tesla CEO Elon Musk said that Full Self-Driving v14.2.1 would enable texting and driving “depending on [the] context of surrounding traffic.”
Tesla CEO Elon Musk announces major update with texting and driving on FSD
We decided to test it, and our main objective was to try to determine a more definitive label for when it would allow you to grab your phone and look at it without any nudge from the in-car driver monitoring system.
I’d also like to add that, while Tesla had said back in early November that it hoped to allow this capability within one to two months, I still would not recommend you do it. Even if Tesla or Musk says it will allow you to do so, you should take into account the fact that many laws do not allow you to look at your phone. Be sure to refer to your local regulations surrounding texting and driving, and stay attentive to the road and its surroundings.
The Process
Based on Musk’s post on X, which said the ability to text and drive would be totally dependent on the “context of surrounding traffic,” I decided to try and find three levels of congestion: low, medium, and high.
I also tried as best as I could to always glance up at the road, a natural reaction, but I spent most of my time, during the spans of when it was in my hand, looking at my phone screen. I limited my time looking at the phone screen to a few seconds, five to seven at most. On local roads, I didn’t go over five seconds; once I got to the highway, I ensured the vehicle had no other cars directly in front of me.
Also, at any time I saw a pedestrian, I put my phone down and was fully attentive to the road. I also made sure there were no law enforcement officers around; I am still very aware of the law, which is why I would never do this myself if I were not testing it.
I also limited the testing to no more than one minute per attempt.
I am fully aware that this test might ruffle some feathers. I’m not one to text and drive, and I tried to keep this test as abbreviated as possible while still getting some insight on how often it would require me to look at the road once again.
The Results
Low Congestion Area
I picked a local road close to where I live at a time when I knew there would be very little traffic. I grabbed my phone and looked at it for no more than five seconds before I would glance up at the road to ensure everything was okay:
In full: the Low Congestion Area pic.twitter.com/6DqlBnekPn
— TESLARATI (@Teslarati) December 4, 2025
Looking up at the road was still regular in frequency; I would glance up at the road after hitting that five-second threshold. Then I would look back down.
I had no nudges during this portion of the test. Traffic was far from even a light volume, and other vehicles around were very infrequently seen.
Medium Congestion Area
This area had significantly more traffic and included a stop at a traffic light. I still kept the consecutive time of looking at my phone to about five seconds.
I would quickly glance at the road to ensure everything was okay, then look back down at my phone, spending enough time looking at a post on Instagram, X, or Facebook to determine what it was about, before then peeking at the road again.
There was once again no alert to look at the road, and I started to question whether I was even looking at my phone long enough to get an alert:
In full: the Medium Congestion Area pic.twitter.com/gnhIfBVe6Q
— TESLARATI (@Teslarati) December 4, 2025
Based on past versions of Full Self-Driving, especially dating back to v13, even looking out the window for too long would get me a nudge, and it was about the same amount of time, sometimes more, sometimes less, I would look out of a window to look at a house or a view.
High Congestion Area
I decided to use the highway as a High Congestion Area, and it finally gave me an alert to look at the road.
As strange as it is, I felt more comfortable looking down at my phone for a longer amount of time on the highway, especially considering there is a lower chance of a sudden stop or a dangerous maneuver by another car, especially as I was traveling just 5 MPH over in the left lane.
This is where I finally got an alert from the driver monitoring system, and I immediately put my phone down and returned to looking at the road:
In full: the High Congestion Area pic.twitter.com/K9rIn4ROvm
— TESLARATI (@Teslarati) December 4, 2025
Once I was able to trigger an alert, I considered the testing over with. I think in the future I’d like to try this again with someone else in the car to keep their eyes on the road, but I’m more than aware that we can’t always have company while driving.
My True Thoughts
Although this is apparently enabled based on what was said, I still do not feel totally comfortable with it. I would not ever consider shooting a text or responding to messages because Full Self-Driving is enabled, and there are two reasons for that.
The first is the fact that if an accident were to happen, it would be my fault. Although it would be my fault, people would take it as Tesla’s fault, just based on what media headlines usually are with accidents involving these cars.
Secondly, I am still well aware that it’s against the law to use your phone while driving. In Pennsylvania, we have the Paul Miller Law, which prohibits people from even holding their phones, even at stop lights.
I’d feel much more comfortable using my phone if liability were taken off of me in case of an accident. I trust FSD, but I am still erring on the side of caution, especially considering Tesla’s website still indicates vehicle operators have to remain attentive while using either FSD or Autopilot.
Check out our full test below:
Elon Musk
Tesla CEO Elon Musk announces major update with texting and driving on FSD
“Depending on context of surrounding traffic, yes,” Musk said in regards to FSD v14.2.1 allowing texting and driving.
Tesla CEO Elon Musk has announced a major update with texting and driving capabilities on Full Self-Driving v14.2.1, the company’s latest version of the FSD suite.
Tesla Full Self-Driving, even in its most mature and capable versions, is still a Level 2 autonomous driving suite, meaning it requires attention from the vehicle operator.
You cannot sleep, and you should not take attention away from driving; ultimately, you are still solely responsible for what happens with the car.
The vehicles utilize a cabin-facing camera to enable attention monitoring, and if you take your eyes off the road for too long, you will be admonished and advised to pay attention. After five strikes, FSD and Autopilot will be disabled.
However, Musk announced at the Annual Shareholder Meeting in early November that the company would look at the statistics, but it aimed to allow people to text and drive “within the next month or two.”
He said:
“I am confident that, within the next month or two, we’re gonna look at the safety statistics, but we will allow you to text and drive.”
“I am confident that, within the next month or two, we’re gonna look at the safety statistics, but we will allow you to text and drive.”
Does anyone think v14.3 will enable this? pic.twitter.com/N2yn0SK70M
— TESLARATI (@Teslarati) November 23, 2025
Today, Musk confirmed that the current version of Full Self-Driving, which is FSD v14.2.1, does allow for texting and driving “depending on context of surrounding traffic.”
Depending on context of surrounding traffic, yes
— Elon Musk (@elonmusk) December 4, 2025
There are some legitimate questions with this capability, especially as laws in all 50 U.S. states specifically prohibit texting and driving. It will be interesting to see the legality of it, because if a police officer sees you texting, they won’t know that you’re on Full Self-Driving, and you’ll likely be pulled over.
Some states prohibit drivers from even holding a phone when the car is in motion.
It is certainly a move toward unsupervised Full Self-Driving operation, but it is worth noting that Musk’s words state it will only allow the vehicle operator to do it depending on the context of surrounding traffic.
He did not outline any specific conditions that FSD would allow a driver to text and drive.
News
Tesla Semi just got a huge vote of confidence from 300-truck fleet
The confidential meeting marks a major step for the mid-sized carrier in evaluating the electric truck for its regional routes.
The Tesla Semi is moving closer to broader fleet adoption, with Keller Logistics Group wrapping up a key pre-production planning session with the electric vehicle maker’s team this week.
The confidential meeting marks a major step for the mid-sized carrier in evaluating the electric truck for its regional routes.
Keller’s pre-production Tesla Semi sessions
Keller Logistics Group, a family-owned carrier with over 300 tractors and 1,000 trailers operating in the Midwest and Southeast, completed the session to assess the Tesla Semi’s fit for its operations. The company’s routes typically span 500-600 miles per day, positioning it as an ideal tester for the Semi’s day cab configuration in standard logistics scenarios.
Details remain under mutual NDA, but the meeting reportedly focused on matching the truck to yard, shuttle and regional applications while scrutinizing economics like infrastructure, maintenance and incentives.
What Keller’s executives are saying
CEO Bryan Keller described the approach as methodical. “For us, staying ahead isn’t a headline, it’s a habit. From electrification and yard automation to digital visibility and warehouse technology, our teams are continually pressure-testing what’s next. The Tesla Semi discussion is one more way we evaluate new tools against our standards for safety, uptime, and customer ROI. We don’t chase trends, we pressure-test what works,” Keller said.
Benjamin Pierce, Chief Strategy Officer, echoed these sentiments. “Electrification and next-generation powertrains are part of a much broader transformation. Whether it’s proprietary yard systems like YardLink™, solar and renewable logistics solutions, or real-time vehicle intelligence, Keller’s approach stays the same, test it, prove it, and deploy it only when it strengthens service and total cost for our customers,” Pierce said.